Variables

Growth Rates:
Product 1
Product 2
Product 3
Gross Margin:

15%
15%
15%

Product 1

67%

Product 2
Product 3
Interest Rate
Income Tax Rate
Sales Tax %

Product 1
Product 2
Product 3
Total Units Sold

Unit Cost
Sales Price
Net of Sales Tax
(Revenue)
Contribution
Margin (COGS)

36%
79%
2%
30%
6%

50.0
20.0
10.0
80.0

Week 1
57.5
23.0
11.5
92.0

Week 2
66.1
26.5
13.2
105.8

Week 0

Week 1

Week 2

Pro Forma Income Statement

Revenues:
Product 1
Product 2
Product 3
Total Revenue
COGS
Product 1
Product 2
Product 3
Total COGS

$
754.25
$
377.36
$
47.17
$ 1,178.77

$
867.38
$
433.96
$
54.25
$ 1,355.59

$
$
$
$

997.49
499.06
62.38
1,558.93

$
$
$
$

250.00
240.00
10.00
500.00

$
$
$
$

287.50
276.00
11.50
575.00

$
$
$
$

330.63
317.40
13.23
661.25

Gross Profit

678.77

780.59 $

897.68

Expenses
Marketing Expense
R&D Expense
Depreciation Expense
Misc. Expense
Operating Profit (EBIT)

$
$
$
$
$

300.00
50.00
10.00
25.00
293.77

$
$
$
$
$

200.00
50.00
10.00
22.00
498.59

$
$
$
$
$

100.00
50.00
10.00
25.00
712.68

Interest Expense
Income Taxes

$
$

5.00
88.13

$
$

5.00 $
149.58 $

5.00
213.80

Net Income

200.64

344.01 $

493.87

Product 1
Product 2
Product 3
$
5.00 $
12.00 $
$
15.99 $
20.00 $

1.00
5.00

15.08 $

18.87 $

4.72

10.08 $

6.87 $

3.72

Week 3
76.0
30.4
15.2
121.7

Week 4
87.5
35.0
17.5
139.9

Units Sold
Week 5
100.6
40.2
20.1
160.9

Week 3

Week 4

Week 5

Week 6
115.7
46.3
23.1
185.0

Week 7
133.0
53.2
26.6
212.8

Week 6

Week 7

$
$
$
$

1,147.11
573.92
71.74
1,792.77

$
$
$
$

1,319.18
660.00
82.50
2,061.68

$
$
$
$

1,517.06
759.00
94.88
2,370.93

$
$
$
$

1,744.62
872.85
109.11
2,726.57

$
$
$
$

2,006.31
1,003.78
125.47
3,135.56

$
$
$
$

380.22
365.01
15.21
760.44

$
$
$
$

437.25
419.76
17.49
874.50

$
$
$
$

502.84
482.73
20.11
1,005.68

$
$
$
$

578.27
555.13
23.13
1,156.53

$
$
$
$

665.00
638.40
26.60
1,330.01

1,032.33 $

1,187.18 $

1,365.26 $

1,570.04 $

1,805.55

$
$
$
$
$

50.00
50.00
10.00
21.00
901.33

200.00
30.00
###
23.00
924.18

$
$
$
$
$

100.00 $
20.00
10.00
28.00 $
1,207.26 $

300.00
###
###
29.00
1,211.04

$
$
$
$
$

400.00
10.00
20.00
1,375.55

$
$

5.00
270.40 $

### $
277.25 $

5.00
362.18 $

### $
363.31 $

5.00
412.67

$
$
$
$

625.93 $

641.93 $

840.08 $

842.73 $

957.89

Week 8
153.0
61.2
30.6
244.7

Week 9
175.9
70.4
35.2
281.4

Total
1015.2
406.1
203.0
1624.3

Week 8

Week 9

Total

$
$
$
$

2,307.25
1,154.35
144.29
3,605.90

$
$
$
$

2,653.34
1,327.50
165.94
4,146.78

$
$
$
$

15,313.98
7,661.78
957.72
23,933.49

$
$
$
$

764.76
734.17
30.59
1,529.51

$
$
$
$

879.47
844.29
35.18
1,758.94

$
$
$
$

5,075.93
4,872.89
203.04
10,151.86

2,076.38 $

2,387.84 $

13,781.63

$
$
$
$
$

100.00
10.00
23.00
1,943.38

$
$
$
$
$

500.00
10.00
24.00
1,853.84

5.00 $
583.02 $

5.00
556.15

$
$

1,355.37 $

1,292.69