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  • Campaign Proposal

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    This document outlines a campaign proposal for the product Clenz, a tissue brand. The proposal includes details on the product identity, campaign strategy and objective to change women's perceptions of tissue use, campaign tactics including a roadshow with makeup artists at Tesco outlets in Klang Valley, and art direction with a feminine, soft color theme to suit the target audience.

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    This document outlines a campaign proposal for the product Clenz, a tissue brand. The proposal includes details on the product identity, campaign strategy and objective to change women's perceptions of tissue use, campaign tactics including a roadshow with makeup artists at Tesco outlets in Klang Valley, and art direction with a feminine, soft color theme to suit the target audience.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    19 views8 pages

    Campaign Proposal

    Uploaded by

    api-302066451
    This document outlines a campaign proposal for the product Clenz, a tissue brand. The proposal includes details on the product identity, campaign strategy and objective to change women's perceptions of tissue use, campaign tactics including a roadshow with makeup artists at Tesco outlets in Klang Valley, and art direction with a feminine, soft color theme to suit the target audience.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 8

    PUNK

    HAZARD
    CAMPAIGN PROPOSAL

    NOR AZUREEN ZAHARI


    SITI KHALEDA ZOLKIPLI
    PRAKAASH EDWIN
    MITHUN EDWIN

    LOGO

    TAGLINE

    PRODUCT IDENTITY

    CLENZ

    - A stylized word based on Cleanse or Clean.
    The name itself suggests that its a hygiene related
    product.

    CAMPAIGN STRATEGY

    OBJECTIVE :
    Having a good basics are important

    Promise :
    - To change the ladies percepTon towards the
    usage of Tssue

    CAMPAIGN TACTICS
    Roadshow

    - This roadshow will be having a few of make up
    arTst to parTcipate with clenz. The roadshow will be
    done in dierent Tesco outlet in Klang Valley. Each
    parTcipate would have to post a video of themselves
    on Instagram with hash tags such as #Clenz ,
    #Basicsareimportant and #TescoMalaysia. The video
    must consist the usage of Clenz. The best video with
    most like would appear in our next TV ad.

    ART DIRECTION

    Our art direcTon for this campaign will be


    feminine themed as it will suits the ladies
    personality which by using soZ or pastel colors
    on the design of the Tssue box.

    THANK YOU

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