DIGITAS

COPY TEST
 1.Complete the story while
following the styles mentioned
(Not longer than 100 words)

Comedy/ Funny:
THE WITCH HOUSE

It was a dark and stormy night and my house had no power. I’d lit
candles in every corner of the room. There was an errie silence before I
heard a knock at the door. I rushed to open it with a candle in my hand
but no one could be seen. I walked out of the door and saw a man
standing at the end, his eyes widened and his skin turned pale as he ran
after looking at me standig in a white saree holding a candle. Now I
know why people call it the witch house.
Children's story:
THE GIFT

There was no room for errors while making the gift. It was mummy’s
birthday and I did not know what to bring her. Then I remembered, mom
loves stars, so I went out in the search of a star, I tried but they were too
far away. I wandered everywhere but could not find it. I reached the
playground and I saw something shiny lying on the ground, I’d found the
star! I ran back to mommy and gave it to her- “I brought you a star mom,
look”. Mom was crying and smiling, she said- “Your are my star.”
 2.Write 2-3 updates each for the
following. Make sure you explain
the visual and include visual copy
as well.

Digibank
- Static post

- Insight - Digibank offers active mutual

fund services.

- Concept - Highlight Digibank's beneficial

mutual fund services with minimal visual
and wordplay.

- Visual - (Illustrated) Man digging a hole

to find treasure underneath.

- Visual copy - Dig your fortune

with our mutual fund investments
Digibank
- Independence Day - Static post

- Concept - Highlight Digibank's services in

an informational post.

- Visual - A graph represented with the

Indian flag tricolours. Savings, funds,
investments written along 3 checkboxes
respectively.

- Visual copy - Become financially

independent.
Nivea
- Static post

- Insight – Nivea crème has a very soft texture.

- Concept – Highlight the Nivea crème’s ‘soft texture’ property in a

visually engaging yet creative way

- Visual – A snow dune is created with the white nivea crème and
miniature skiers are displayed skiing on this snow dune

- Visual copy -
Nivea
- Static post

- Insight – Nivea crème brightens skin.

- Concept – Highlight the Nivea crème’s brightening property in a

minimal visual.

- Visual – The Nivea creme container is displayed without the lid on.
The creme shines bright and its placed between some clouds created
with the creme. The visual looks like the bright sun coming out of the
clouds.

- Visual copy - Brightens your day

Nivea
- International Men's Day - Static post

- Concept – Celebrate International

men's day with an element associated
with men.

- Visual – The letter 'i' in the word Nivea

is designed to look like a tie.

- Visual copy - Happy international

men's day
Oreo
- Static post

- Observation/ thought starter – Oreo does engaging visual creatives with minimalist
copy.

- Visual – On a dark backdrop, the intricate design on the Oreo biscuit is represented
as a maze which leads to the Oreo logo imprinted in centre.

- Visual copy – It’s a tasty trap

Oreo
- Static post

- Insight– Oreo biscuits are the most

preferred form of snack for kids.

- Visual – A toy car's wheels are replaced

with Oreo cookies.

- Visual copy – Drive the hunger away

Oreo
- Raksha Bandhan - Static post

- Observation/ thought starter – On raksha

bandhan, sister's can ask for any kind of
gift from their brother thus, they behave
sweet towards him.

- Visual – The creamy side of the Oreo

biscuit is displayed with the visual copy.

- Visual copy – (above) sister's on Raksha

bandhan
- Visual copy - (below) Bhai, do you want
the creamy side?
Goodknight
- Thought starter – Goodknight is a highly
strong Mosquito repellent and easily kills
them.

- Concept – Use wordplay with minimalist

visual.

- Visual –The word mosquito is displayed

on the post where the letters forming the
word 'quit' in mosquitoes, stand out.

- Visual copy – mosquitoes quit when

Goodnight's on
Goodknight
- New year - Static post

- Observation - At the strike of midnight on

31st December, world celebrates the new
year.

- Visual- Using the 24 hour time notation,

use the 00:00 time to represent the new
year and zero number of mosquitoes.

- Visual copy -
How many mosquitoes can you see?
(Copy below) - Happy new year
3.Suggest a digital campaign that
can be done for an auto brand
revealing their latest hatchback.
It’s well engineered, well
appointed, fuel efficient and looks
great.

 Key platforms
- Instagram
- Facebook

Multi-channel
- Youtube

campaign Objectives
- Launch
- Create Awareness
Campaigns- - Brand Recall

Central campaign
#KeepTheAdventureAlive
Target Audience
- Men
Corresponding campaign- - Women
#RideEveryRoad early 30's to mid 50's
CONTENT

Launch video User oriented Exciting content Highlight features

The launch video is Content and concepts Creative and engrossing Animated and illustrated
adapted & promoted will be oriented towards visuals that encourages videos as well as posts
on various social highlighting the the viewer to go on a new that creatively highlights
and digital media hatchback features for journey its's sleek and safe
platforms the consumer features
KEY VISUALS

- Sample creatives