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Concept - Proposta A
OF THE GLOBAL INITIATIVE

INSPIRE PEOPLE
Letting them think about their being part of the Company

INCREASE MUTUAL KNOWLEDGE

of the colleagues all over the world

GIVE AN IMPULSE
to the sense of belonging for the latest companies that
joined the CAME Group

MOTIVATE EMPLOYEES
to boost loyalty

INSTILL PRIDE
of being part of CAME

HIGHLIGHT
each employee’s contribution to our history of success.
 I AM CAME is part of the 50° Ann. celebration

our history, our products our successes, our people

who made it possible: customers, suppliers, partners, employees

to boost loyalty, and a sense of belonging, and to envision the company’s future
°
‘I AM’ is one of the first
consciousness that lead us to
grow and become the best
possible version of ourselves.

8
I AM

9
 CAME is like a chorus of knowledge, an orchestra of
know-how, a multitude of skills.

I AM All this is done by people, the brand is the signature.

All these uniqueness, belonging to a close-knit group,
create what the market and the public recognize as
CAME.

So, JONAS is also CAME, pouring himself into what

he does. His uniqueness contributes to create the
brand’s success.

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All of us are called to
share our ‘I AM’, telling
about:

how we feel to be part of the

CAME Group

the experiences, the works that

involve us the most

how our professional growth reflects

our personal growth and vice versa
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All of us are called to
share our ‘I AM’, telling
It could be:
about:
A short video
how we feel to be part of the
CAME Group
A picture
the experiences, the works that
involve us the most A brief note/text

how our professional growth reflects A drawing

our personal growth and vice versa
ALL THE STORIES
WILL BE SHARED
INTERNALLY
WITH ALL THE
COLLEAGUES
AROUND THE
WORLD
(NO USE OF SOCIAL MEDIA)
 May June July Aug. Sept. Oct.
W18 W19 W20 W21 W22 W23 W24 W25 W26 W27 W28 W29 W30 W40

C-LEVEL
PRESENTATION
TEASER VIDEOS
PRE-TEASER
GM VIDEO
PRESENTATION
OFFICIAL
LAUNCH
PROJECT
PRESENTATION
TO: PROJECT
LOCAL PROJECT PRESENTATION CONTENT COLLECTION
LEADER TO:
ITALIAN TEAM LEADERS
 MID
JUNE
We will spread a message of the
President and Founder Paolo
Menuzzo, which will express how strong
is the connection that links CAME to
people.

And the importance to celebrate the

people in the year of the 50th
Anniversary.

The pre-teaser video (with subtitles)

will be shared with all the 1.700
employees by email / 17

my.camegroup.local
CREATE A REAL FEELING

THE I AM MANIFESTO
A document that infuses the spirit of the
initiative to all the party involved.

A clear and vibrant kick-off aimed at

getting as many participants on board as
possible.

A way to explain the concept in an

emotional rather than a structural way.

We’ll start by making people feel

valued.
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CREATE A REAL FEELING

The manifesto will be sent by email to

all employees

And it will become a series of posters

to be displayed in all the Group
companies’ common areas

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3 teaser videos containing the stories of 15 employees will inspire all other colleagues;
they will be shared internally in 3 waves through email / mycame.group portal.

END OF JUNE
> MID JULY
 The manifesto and the teaser
videos will be absolutely inspirational
and self-explanatory.

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 +
JULY
The people will be guided step by step on AUGUST
an ONLINE FORM that will help them to
explain their 'I AM’

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 CREATE YOUR I AM CAME

SHOT A SHORT VIDEO

TAKE A PICTURE

WRITE A SHORT TEXT

MAKE A DRAWING
Take inspiration from
your professional, but Do you have a hobby or …….
also your personal life do play a sport? Do you
have a passion?

Express your
I AM CAME by that!
JULY 25
AUGUST
UPLOAD YOUR I AM CAME

JULY 26
AUGUST
We need local support for the roll-out of the initiative
INTERNAL
USE ONLY

MyCAME
PORTAL

POSTERS

VIDEO
DISPLAYS
 1
OCTOBER

…every I AM will be part of the celebratory video for

CAME’s 50 Anniversary.
th

A success story made up of people who make it

possible every day.
 1
OCTOBER

KICKOFF
EVENT

the contents will be shown during

the celebrating events in Italy…
…
AFTER 1
OCTOBER

After the main event on the 1st October,

all the materials developed for the 50th
Anniversary will be shared and will be
used by CAME branches to celebrate
the 50° Anniversary with their teams
and clients.

A special moment where the I AM

CAME celebrative video will be
shown to everybody and the occasion
to underline the sense of belonging to
the big CAME family.

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- Being the sponsor of the initiative for your local
employees

- To appoint a local project leader that will

support the CAME HQ team for the operations
(translations, poster posting, spreading the
voice, recalls, etc..)
 CAME S.p.A.
Via Martiri della Libertà, 15
31030 Dosson di Casier (TV)

16th CAME International General Meeting Mar, 1st - 2nd 2022 35