S A U D I

N AT I O N A L
D A Y

DIGITAL
E V E N T
C O N C E P T
P R O P OSA L

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ABOUT
INVENT PRODUCTION

Invent Production is an Event Production and Event Services Company,

based in Saudi Arabia.
We exists to create, connect and inspire with high-impact experiences and
handle all aspects of event production strategy, creative and technology.
Invent Production account team is a story telling expertise specializes in
crafting live events that engage your audience and transform your brand to
an amazing live unforgettable experience.
We’re customer-obsessed, which means we’ll always go the extra mile to
deliver the perfect, custom-tailored event that drives business results. We
use our clients’ business objectives and key messaging to develop unique,
full-cycle, holistic programs, while nurturing long-term client and partner
relationships locally, nationally and globally.

OUR MISSION:

Invent production vision is to be the leader in the region in events production

by serving our high standard clients with high standard quality and fabulous
designs.
We are partners that create a shared vision with you by a visual story brought
to life through concept design, décor and memorable attendee experiences
on all scales.
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SABB
NATIONAL DAY

The national day celebration this year has a special importance for SABB as it

is their first major event of the year and follows the full integration of SABB and

Alawwal Bank in March 2021. The objectives of the event are:

Engagement of the work family in interactive activations that spark pride & joy.

Building on SABB’s current strategy enablers:

Technology

Digital

Talent

Automation

A digital celebration that promotes the new norm without compromising the

emotion of belonging.

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SABB
TIMELINE

Employees will pass by an interactive exhibition area while entering

the event venue.

The area has a group of interactive, touch screens.

It tells the history of The Kingdom through the story and

achievements of SABB from its establishment till date.

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SAMRI DANCE DIGITAL BATTLE

This activation celebrates The Kingdom’s heritage with a modern

approach. Screens will be available in each of the venues.

A virtual instructor on the screen performs the traditional Samri

dance.

The players have to follow the moves.

The screen can have sensors to detect the players movements or

the players can be holding joysticks.

The player with the highest score wins.

The competition can be individual or in teams.

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COUNTER Nbr 91

This activation is inspired by the teller’s counter in the bank.

It is designed like a traditional Saudi window.

One counter is installed in each of the participating locations.

The game is played by two people, one from each location.

The participants open the window to find a smart interactive

screen behind it.

The purpose is to make the opponent laugh first.

The participant that laughs first loses.

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HUMAN WHEEL

The human wheel is a physical, fun challenge.

A huge human-scale wheel is placed facing a smart

screen.

A virtual race path is displayed on the screen.

Participants will have to run fast on the wheel to

complete their trajectory within one minute.

The audience will have a blast remembering their

childhood.

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TREASURE HUNT - AR

The treasure hunt is an AR map activation.

The game requires participants to use their smartphones.

It is played by competing teams, one from each of the locations.

Each team will be given a riddle related to Saudi heritage.

Using the AR map, they will search for hints hidden within the

venue to help them guess the riddle.

The team that solves the riddle first wins.

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DISCOVER SAUDI - VR

Discover Saudi is an exploration activity for audience who prefers

calmer celebrations.

Using the VR headsets, the audience will be able to go on

virtual tours to explore some of the most remarkable natural and

architectural landmarks in The Kingdom.

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SMART MIRROR

The smart mirror activation is a fun activation that promotes

sharing on social media.

A smart mirror will be available in each location.

The mirror provides a set of traditional outfits from various

provinces in The Kingdom.

The audience can virtually try on these outfits.

They have the option to take photos of themselves dressed up

virtually and share them on social media.

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SAUDI BOOK OF TALES

The Saudi book is a digital interactive book.

It contains folk tales from the Saudi heritage.

The audience will be able to interact with the

book and listen to the various tales it has to

tell.

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BRING OUT THE ARTIST IN YOU

This activation promotes self-expression and talents.

Two tablet stations will be available in each location, in front of a

huge screen.

Each participant draws a painting, of their choice, on their tablet.

Once done, our team merges the two paintings on the screen and

animates them to bring them to life.

The animation is accompanied by a soundtrack inspired by the

resulting painting.

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Please click on the image to view the video
3D STREET ART ILLUSION

A 3D artist creates a street art illusion on the ground

and a connected vertical backdrop.

The artwork will be related to the national day.

The audience will be intrigued to see the end result.

Once the artwork is completed, guests can take

pictures with the illusion that they are engulfed by

the artwork.

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FACE DRAWING

Face painting is kids’ favourite activity.

Social media filters are everyone’s obsession.

This activation combines the best of both worlds.

The participant sits with their face below a glass surface.

The artist creates a caricaturist painting on the glass, inspired by

the participant..

Once done, a camera above the glass surface captures a picture

of the participant’s face.

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DIGITAL WHEEL OF FORTUNE

We propose having a digital wheel of fortune available throughout

the duration of the event.

Daily, participant names will be drawn randomly.

Participants have the chance to win prizes of varying values.

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 T H A N K
Y O U

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