El Paso Traffic

Construction
FERNANDO JIMENEZ
12/08/15
WRS 1301

Introduction
I

will describe the reasons I used the color I

did.

will talk about my representation of ethos,

pathos, and logos.

will state who my brochure is trying to

persuade.

Ethos
I

used pictures that depict the traffic caused

by the construction happening in our major
highways.

My

vocabulary also allows even the youngest

to understand an clearly read it.

talk about the pros and cons about the

construction in our highways.

Pathos
The

pathos portion includes attention getters. I included

every day scenarios which they can relate to because of
the traffic.
I used bold headlines which allow the reader know what
they are reading about in the subsection. These also
serve as attention getters.
The color I used was the color red because it can grasp
the publics attention mentally. This color is also very
alarming which is a color that can show that what is
happening is not a good thing and needs to be
addressed quickly.

Logos
I

addressed the problem with a fact showing

when the construction was approved.

also brought up a scenario many people

would have a lot in common in.

made sure the people were able to clearly

read they brochure and made it easy to
understand.

Conclusion
In

my brochure I went over ethos, pathos, and

logos.

made sure the brochure could get the

attention of the reader .

also made sure the brochure was easy to

understand and easy to read.