8

(Strategic Management)
(Objective)
1.
2.
3.
4.
5.
6.
7.
8.
9.

SWOT

4 BCG matrix

TQM

?



(Interim CEO)
Intel

69% 89%

(Dead)

24

(Agency) 4
(Priority Mail)
(Electronic Postmark)

(Strategic Planning) ( mission)

(Policy)

(The Commitment Principle)

(Strategy)

 (Level of Strategy)


-

NBC Kidder Peabody

( Levels of Strategy )

(Multi-business Corporation)

1
(Strategic
Business Unit 1)

2
(Strategic
Business Unit 2)

3
(Strategic
Business Unit 3)

(Research and
Development)

(Manufacturing)

(Marketing)

(Human
Resources)

(Finance)

 (Corporate-Level Strategy)




KFC

(Business-level Strategy)



LVMH-Moet

(Strategic Business Unit)

-

(Functional-Level Strategy)
?

 R.R. Donnelly & Sons

(The Strategic Management Process)

(Identify
the Organizations
Current mission,
Objectives, and
Strategies )

(Analyze the
environment)

(Analyze the
Organizations
Resources)

(Identify the
opportunities
and threats)

( Identify
strengths and
weaknesses)

(Formulate
strategies)

(Implement
Strategies)

(Evaluate
Results)

 8 3

1.
1.1
1.2
1.3
1.4
1.5
1.6
2.
3.

1 :
(Identifying the Organizations Current Mission, Objectives, and Strategies )



- Prime Trucking Inc.

- The Federal Bureau of Prisons

- Cherokee Nation

- Merix Corporation
Forest Grove



- (Sears)

(Wal-Mart)
One-stop shopping Stocks and
socks Dean Witter Brokerage

Mission Statement Components

1.
(Customer Market)

( Johnson &
Johnson )
AMAX
( AMAX )

(Corning Glass)

2.
(Product and service)
3.

( Geographical domain )
4.

(Technology)
(Control Data)
5.

(Concern for survival) (Hoover Universal)

6.

(Philosophy)
(Sun Company)
7.

(Self-concept)
(Hoover Universal)
8.
(Concern for public

image)
(Sun Company)

2 :
( Analyzing the External Environments )

?

BMX

125

2

(Strategy and the Entrepreneur)




(Perception)

( 40% , 60%
2 90% 10)



?

3 : ( Identifying Opportunities and

Threats )

(Opportunities) (threats)

 (Southwest Airlines)
TWA Delta

4
( Analyzing the Organizations Resources )

Fingerhut 2 (Catalog)


Fingerhut 500
50

5 (Identifying Strengths and Weaknesses )

4



(strengths) (weaknesses)

 Nordstrom

Electronic Data Systems
(EDS) Dallas
(Traditionally Conservative Strategy)

38

(Identifying the Organizations Opportunities)

(Organizations
Resources/
Abilities)

(Organizations
Opportunities)

(Opportunities in
the Environment)

 3 5
SWOT (SWOT
analysis)
-(Internet) (Web Site)

SWOT

SWOT 4
- (W) (T)

- (W) (O) /

- (S) (T)

- (S) (O)

6 : (Formulating Strategies )

(Decision making process)


(Managing Career)
SWOT (Doing a Personal SWOT Analysis)

 SWOT
(Career)
(Strengths) (Weaknesses) (Opportunities)
(Threats)
1
(Step 1 : Assessing personal strengths and weaknesses)



2
(Step 2 : Identifying career opportunities and threats)

2 - 3

3 5
(Step 3 : Outlining five-years career objectives)
2 4 - 5
5

4 (Action Plan) 5
(Step 4 : Outlining a five-year career action plan)
3

7 : ( Implementing Strategies )


(Implementation)

8 : ( Evaluating Results )


IBM Lou Gerstner (CEO)

George C. W. Gatch, Vice President, JP Morgan Investments New
York , New York
1.
JP Morgans U.S.
2.
2.1
(diverse
workforce)
2.2
(player-coach)

2.3




(Empower)

3. (competitive advantage)
?



4.
/
JP Morgan

(CORPORATE-LEVEL STRATEGIC FRAMEWORKS)

2 (Grand
Strategies) Corporate Portfolio Matrix
(Grand Strategies)
Kelloggs Wal-Mart Westinghouse
Kelloggs
Wal-Mart

Westinghouse
allcompassing

 SWOT (TOWS MATRIX)

( Valuable Strengths )

( Firm Status )

( Corporate Growth
Strategies )

( Corporate Stability
Strategies )

( Corporate Stability
Strategies )

( Corporate
Retrenchment
Strategies )

( Critical Weaknesses )

(Stability)

Kelloggs

(Growth)

(acquire)
(merge)
Mc Donalds
Franchises Brinker

Maggianos Little Italy Chilis Grill & Bar Romanos Macaroni Grill Eatzi's
Cozymel's
Brinker
United Airlines
Walt Disney


2 Swiss (Ciba- Geigy) Sandoz
Novartis Johnson & Johnson

- Boeing McDonnell-Douglas
Poly Gram
U.S Company Motown HollyWood


USX
Texton
Molson
,
1960 1970

 (Retrenchment)
..1980

(Combination)
2

Corporate Portfolio Matrix

Corporate Portfolio Matrix
(Boston Consulting Group) BCG matrix
(SBU) 2

10

The BCG Matrix

BCG matrix 4
Cash Cows ( )

Stars ( )


Question Marks ( )

Dogs ( )

 BCG Matrix BCG Matrix

(Cumulative Experience Curve)

20-30

Cash Cows
Cash Cows
Stars Stars Cash Cows
Question Marks
Stars Dogs

..1990 4


-




Dogs
Dogs

Dogs
Cash Cows Dogs Stars Questions Marks

Corporate Portfolio Matrix

Corporate Portfolio Matrix

 (Business-Level Strategic Frameworks)

(The Role of Competitive Advantage)

TQM (Total Quality

Management)
TQM (TQM as a Competitive Advantage)

TQM
TQM

TQM

VOLVO
TQM

Granite Rock Company, California

Volvo The Baldridge Award


(Benchmarks)

 TQM Motorola Daewoo

TQM

(Competitive Strategies)
Michael Porter : Harvard Business School 3
(
)

(Industry Analysis)
Porter

(Dull)

( Glamor Industry ) PC Cable TV

Fire Truck
5 (5 Competitive Forces)

5
1. (Threat of new entrants and barrier
entry)

2. (Threat of Substitutes)

3. ( Bargaining power of Buyers )

4. (Bargaining power of Supplier)

5. (Existing Rivalry)

Porter

1 3
(Focus)

(Forces in the Industry Analysis)

 Porter

(Common Requirements for Successfully Pursuing Porters Competitive

Strategies)

(Cost Leadership)

(Differentiation)

(Focus)

-
-
-
-

-
-

- -
-

-
,
-

- -

-
-
-

Wal-Mart Bentonville Arkansas

 Wal-Mart Hyundai () South west Airline

Food lion ,Inc. ()







Nordstrom () SONY ()
Coach handbags () Kimberly-Clark s Huggies
Pull-ups ()
Porter
(Focus)
()


Cia Chilena de Forforos Gustova
Romeo
Romeo

(Focus Strategy)
(Focus Strategy)

Porter (stuck in the middle)

Porter




Anheuser-Burch,Rederal Express Intel
Coca-Cola

1.
2.
3.
4.
5.
6.

8
(Strategic Management)
?
(Strategic Management Process)

3
SWOT BCG Matrix

?
6.1 Cost Leadership Strategy
6.2 Differentiation Strategy
6.3 Focus Strategy
--------------------------