Reader Profile Graffiti

Readership: 105,000
Price of magazine: 2.50 The price of Graffiti has to be affordable but also
competitive with other leading rap magazines. The price is in line with XXL
magazine, one of Graffitis main competitors.

Demographics

Age of reader
30%
25%
20%
15%
10%
5%
0%

Age of reader :
Some of the content of Graffiti will contain unsuitable references for very young
readers. The fashion articles will appeal to those with disposable income which
also excludes very young readers. Therefore Graffitis target audience in terms of
age is people under 30 who have grown up with rap culture and have some
money to spend on fashion items relating to this culture.

Gender of reader:
Male: 62%

Female: 38%

Graffiti will include fashion items and articles appealing to a

female readership as well as a male. The rap magazine
traditionally appeals to males, but with the rise of rap artists
such as Nicki Minaj and Iggy Azalea, female rap is coming much
more to the forefront. Female rap artists have an enormous
amount to contribute to the rap culture and therefore will be
increasingly included in Graffiti. At the moment males are
Rap magazines traditionally appeal more to an African
dominating the covers
of rap magazines due to readership
American readership. The routes of rap music very much lie
demographics. Adverts
can
alsoofstart
become
more
in the
culture
West to
African
traditions
andfemale
singing poets
orientated.
from Africa and the Caribbean laid the foundation for

Ethnicity:

modern day rap music. Rapping first gained popularity in the

US in the 1970s as a street art particularly among African
American teenagers, therefore this demographic is still very
much prevalent when discussing rap magazine readership.
Very successful rap artists are much more likely to be of this
ethnicity and therefore articles about them will also appeal
to this ethnicity. Rising white rap stars such as Iggy Azalea
may slightly alter the readership demographic in terms of

African- American: 63%

Caucasian/White: 25%
Hispanic/Latino: 9%
Asian: 3%

Socio Economic Grouping

It is very important to
understand the appeal of
Graffiti to different socio
economic groups in terms of
which advertisers to attract.
The readership is more
inclined towards C1, C2
economic groupings, i.e junior
managerial and administrative
occupations as well as skilled
working class. Articles and
advertising needs to be aimed

Socio Economic Groups

AB

C1

C2