John Dumo Joe Horgan Ben OBrien

BTEC Media Studies- Treatment Sheet

Name of
Song and
Genre
Description
of your artist

Music video
structure ad
synopsis

Target
audience

Locations
required

Character
profiles

Filming style

Any other

J. Cole - Apparently
J. Cole is a fashionable artist that has influenced the
rap game immensely. In terms of his style, lyrical rap
is a rare talent overshadowed by modern hip-hop.
This is due to the fact that lyrical/spoken rap has
become less popular than auto tuned catchy hip hop
e.g. Fetty Wap. With the influence that Tupac, Nas
and Eminem has had on the young J. Cole his form of
rapping is coming back and is starting to become
more popular.
The story of two friends who fall-out due to his
addiction.
The start of this story is that one friend finds the
other past out OD in their apartment. This leads to
the drug addicted associate to move out. During his
struggles he eventually finds himself clean and free
of this debilitating addiction. He works his way up in
society and ultimately finds courage to get in contact
with his friend. When the other party does not reply
he decided to take a visit
16+
Class N/A
Race N/A
More male dominated audience.
As rap becomes a universal way of creating music, its
audience becomes more broad and diminishing the
idea of hip-hop being a black mans way of creating
music.
A room
Bus/vehicle
House
Busy London road
Millennium Bridge
Drug addict.
Being the most innocent out of the two it is a surprise
to find this individual addicted to drugs alcohol etc.
Professional individual.
This friend is the less trust worthy out of the two but
is addicted to any drugs etc.
Narrative/Interpretive
Telling a story but letting the audience to interpret it
themselves. What we mean by this is that the song
in itself has a very sad and melancholy vibe to it. This
means any bad situation that the audience has
experienced becomes relatable to both the lyrics and
the video.
Our music video has the potential to influence the

John Dumo Joe Horgan Ben OBrien

information
viewer not to take the wrong life choices, displaying
the negative effects drugs can have on peoples lives
as well as not to underestimate the power of a
friendship.