THRULENSES VIDEO PRODUCTION COMPANY

A Feasibility Study
Submitted to the Faculty of the
College of Business Administration
Lyceum of the Philippines University Cavite

In Partial Fulfillment
Of the Requirements of the Degree
Bachelor of Science in Business Administration
Major in Operations Management

HONEY JOY R. BARI

CHRISTINE JANE G. ENRIQUEZ
VINCENT NICO A. NERI
MARY CLAIRE A. PALIS
PAUL N. RENDAL
MARCH 2016

TABLE OF CONTENTS
Executive Summary
I.

Chapter 1 Introduction

. p 1-4

A. Background of the Study ... p 1

B. Objectives of the Study ... p 2
C. Location . p 3
D. Brief Description of the Study ... p 4
E. Scopes and Limitations .. p 4
II.

Chapter 2 Market Study . p 5-28

A. Service Description p 5-9
B. Marketing Strategies .. p 10
C. Survey Analysis . p 11-17
D. Demand Analysis ... p 18-22
E. Supply Analysis . p 23-24
F. Pricing p 25-28

III. Chapter 3 Technical Study . P 29-50

A. Procedures and Processes .. p 29-34
B. Lay-out and Floor Plan .. p 35
C. Equipments and Facilities .. p 36-45
D. Cost of Production . p 46-48
E. Production Schedule .. p 49-50
IV. Chapter 4 Management Study p 51-78
A. Form of Ownership p 51

B. Business name/ Proponents p 51-54

C. Manpower Requirements ... p 54-59
D. Organizational Chart .. p 60
E. Business Policies ... p 61-72
F. Articles of Partnership ... p 73-76
G. Project Schedule p 77-78
V.

Chapter 5 Financial Study . p 79-103

VI.

Chapter 6 Social Economic Study . p 104-106

VII.

Chapter 7 Conclusion and Recommendations .. p 107-108

EXECUTIVE SUMMARY

i.

Name of Business:

ThruLenses Video Production Company

ii.

Form of Ownership:

General Partnership

iii.

Proponents:

Bari, Honey Joy R;

Enriquez, Christine Jane G;
Neri, Vincent Nico A.;
Palis, Mary Claire A.;
Rendal, Paul N.

iv.

Nature of Business:

Videography

v.

Capital:

1,750,000.00 Philippine Pesos

vi.

Mission:

affordably bring and record clients

imaginations and dreams to life.

vii.

Vision:

ThruLenses see ourself as the leading Video

Production Company in the Philippines.

viii.
ix.

Location:

Tower Mall Trece Martires City

Payback Period:

3 years 10 months and 1 week