What is SEO?

Why should you care?

@namtrok

paul@connexsocial.c

Digital Marketing Nerd

@namtrok

paul@connexsocial.c

What is Digital Marketing?

Search

Engine
Optimization (SEO)

Online

Ads (PPC/CPM)

Email

Marketing

Social

Media

Conversion
Data
@namtrok

Optimization

Analysis
paul@connexsocial.c

What is SEO?

Search

Engine Optimization (SEO)

The

efforts revolving around trying to get a

site/page to show up (rank) or increase rank
within a Search Engine Results Page (SERP)

@namtrok

paul@connexsocial.c

SERP
Shopping
1
2
3
Images
4
@namtrok

paul@connexsocial.c

SEO

SEO vs PPC
@namtrok

paul@connexsocial.c

Search phrase in the title of the page

SEO

SERP a bit deeper

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paul@connexsocial.c

Title
URL

Descriptio
n

Result Elements
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paul@connexsocial.c

Which do you use?

@namtrok

paul@connexsocial.c

Why is Google the best?

@namtrok

paul@connexsocial.c

History of Search

Lycos,

Dogpile, Excite

Altavista

circa 1995

Google

circa 1998/2000
The authority algorithm

@namtrok

paul@connexsocial.c

The Authority Algo

Sources/References
Who

is most
referenced?

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paul@connexsocial.c

SEO Ranking Factors

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paul@connexsocial.c

Code

@namtrok

paul@connexsocial.c

Code

No

Tables

Fast
Semantic

Code

Hierarchical

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paul@connexsocial.c

Specific Code

Meta

Keywords

Title
Meta

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Description

paul@connexsocial.c

Content

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paul@connexsocial.c

Keywords
User

terms vs marketing
terms
Often

Title
EX:

Questions

a page and write to it

Keyword Adopt a Pet

Where
@namtrok

can I Adopt a Pet?

paul@connexsocial.c

The King of On-Page

<Title>
URL
<h1>

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paul@connexsocial.c

Other important Locations

<h2>,<h3>,

<h4>, <h5>,

<h6>
<img

src=keyword />

<img

alt=keyword />

<li>keyword</li>
<b>,

<strong>, <i>, <em>

<p>keyword</p>
@namtrok

paul@connexsocial.c

Links/Social

@namtrok

paul@connexsocial.c

Back to Authority
Popular/Authoritative

sites are worth more

Very

difficult, any
easy/paid link
strategies get found
out

@namtrok

paul@connexsocial.c

Social is the new player

Shares
Likes
Comments
Followers
RTs/Mentions
Links
@namtrok

paul@connexsocial.c

Authority Still Matters

A mention or a follow from an influencer will do more

than
a mention or a follow from me

@namtrok

paul@connexsocial.c

SEO Ranking Factors

@namtrok

paul@connexsocial.c

Remember, SEO has a

place

Offline WOM Links SEO Social Email Ads

@namtrok

paul@connexsocial.c

Questions?
Were
Hiring!

@namtrok

paul@connexsocial.c