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    UpNight Events organizes an annual festival exclusively for app users. The company is led by a CEO and has managers overseeing marketing, sales, IT, finance, and operations. Key activities include maintaining relationships with nightclubs and beverage partners, developing and maintaining a mobile app, collecting user data, and conducting workplace promotions. Costs are primarily spent on advertising, app creation and maintenance, and headquarters expenses, with advertising decreasing as a percentage of costs over time and salaries becoming a larger expense. Lessons learned emphasize starting with a minimum viable product to address customer needs and allowing time to refine it based on feedback.

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    UpNight Events organizes an annual festival exclusively for app users. The company is led by a CEO and has managers overseeing marketing, sales, IT, finance, and operations. Key activities include maintaining relationships with nightclubs and beverage partners, developing and maintaining a mobile app, collecting user data, and conducting workplace promotions. Costs are primarily spent on advertising, app creation and maintenance, and headquarters expenses, with advertising decreasing as a percentage of costs over time and salaries becoming a larger expense. Lessons learned emphasize starting with a minimum viable product to address customer needs and allowing time to refine it based on feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    16 views10 pages

    Presentation6 2

    Uploaded by

    api-308809081
    UpNight Events organizes an annual festival exclusively for app users. The company is led by a CEO and has managers overseeing marketing, sales, IT, finance, and operations. Key activities include maintaining relationships with nightclubs and beverage partners, developing and maintaining a mobile app, collecting user data, and conducting workplace promotions. Costs are primarily spent on advertising, app creation and maintenance, and headquarters expenses, with advertising decreasing as a percentage of costs over time and salaries becoming a larger expense. Lessons learned emphasize starting with a minimum viable product to address customer needs and allowing time to refine it based on feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    Upnight Events

    Annual Festival exclusive for users

    Physical Marketing

    UpNight Promoters

    Process Chart
    1

    Organizational Chart

    CEO

    Marketing
    Manager

    Sales
    Manager

    IT Manager

    Financial
    Manager

    Operations
    Manager

    Key Human Resources

    Key Partners

    Night Establishments
    Night Clubs
    Bars

    Beverage
    companies
    Centralcer
    Grey Goose
    Red Bull

    Residents & Tourists


    University student
    councils
    Event coordinators
    Hostels
    Online promotions

    Key Activities
    1

    2
    Relationship
    Management
    Internal

    Build and Maintain


    Mobile App
    Outsource to third
    party
    3
    Data Collection
    Internal

    Workplace
    Promotions
    Internal
    B2B
    B2C

    Costs
    Year 2

    Year 1

    26%

    Advertising

    Advertising

    12%
    62%

    Creation &
    Maintenance
    App

    39%

    13%16%

    HQ

    Year 3
    22%
    47%

    17%
    14%

    33%

    Advertising

    Maintenance
    App

    HQ

    Salaries

    Maintenan
    ce App
    HQ
    Salaries

    Lessons Learned 6.0

    Development
    Of the
    Project

    MVP

    Solves customer
    problems and add
    value

    More time to
    adapt and change
    to a final version

    Marketing
    and
    Costs

    Organizational
    Chart

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