UNIT 1 BRANDS

VALUE FOR MONEY DURABLE FASHIONABLE UPMARKET INEXPENSIVE SEXY TIMELESS COOL SPOHISTICATED WELL-MADE RELIABLE FUN CLASSIC STYLISH BRAND LOYALTY BRAND IMAGE BTAND STRETCHING BRAND AWERENESS BRAND NAME PRODUCT LAUNCH PRODUCT LIFECYCLE PRODUCT RANGE PRODUCT PLACEMENT PRODUCT ENDORSMENT MARKET LEADER MARKET RESEARCH MARKET SHARE MARKET CHELLENGER MARKET SEGMENT USUALLY OFTEN AT THE MOMENT THIS YEAR NOWADAYS THESE DAYS EVERY DAY ONCE A MONTH NOW CURRENTLY INEXPENSIVE ASDIRATIONAL STYLISH FOUR INVEST SELL TAKE TARGET WORK -

UNIT 2 TRAVEL
COMFORT
SAFETY
PRICE
RELIABILITY
SPEED
CABIN
LUGGAGE
CANCELLATIONS
QUEUES
CHECKS
ROOM
FOOD
SEATS
JET
TROLLEYS
SUBWAY/UNDERGROUND
CITY CENTRE/DOWNTOWN CARRY-ON BAGGAGE/HAND LAGGAGE
ONE WAY/SINGLE
RETURN/ROUND TRIP
FREEWAY/MOTORWAY
REST ROOM/PUBLIC TOILET
ELEVATOR/LIFT
COACH CLASS/ECONOMY CLASS
TIMETABLE/SCHEDULE
CAR PARK/PARKING LOT
QUEUE/LINE
CHECK/BILL
RESERVATION/BOOKING
GROUND FLOOR/FIRST FLOOR
PEAK TRAVEL
CHECK IN
FREQUENT-FLYER POINTS
UPGRADE
LOUNGE
BOARDING PASS
GROUND STAFF
DIVERT
DELAYS
SERVICE
FLIGHTS
LEGROOM
CUSTOMERS
TOURISTS
VOYAGERS
ARRIVAL
AIRPORT
SPEECHES
LOCATION
VENUE

UNIT 3 CHANGE
MOVING HOUSE
LOSING A PET
MOVING TO ANOTHER COUNTRY
CHANGING YOUR JOB
DRIVING ABROAD
A NEW BOSS
GETTING MARRIED (AGAIN!)
NEW NEIGHBOURS
ASSESS/REASSESS
LOCATE/RELOCATE
CENTRALISE/DECENTRALISE
ORGANISE/REORGANISE
DATE/UPDATE
REGULATE/DEREGULATE
DEVELOP/REDEVELOP
SIZE/RESIZE/DOWNSIZE
GRADE/UPGRADE
STRUCTURE/RESTRUCTURE
LAUNCH/RELAUNCH
TRAIN/RETRAIN
LUXURY BRAND
CHIEF EXECUTIVE
PARENT COMPANY
FOURTH QUARTER
MANAGEMENT STYLE
FUEL-EFFICIENT MODELS
TEAM APPROACH
DRAMATIC EFFECT
APOLOGISING CONFIRMING
INFORMING
OFFERING
REQUESTING
SUGGESTING
RECOMMENDATIONS
IN ORDER TO
APPROPIRATE TO
SO THAT
AWARE OF
DECISIONS
RECENTLY

UNIT 4 ORGANISATION
SUBSIDIARY
FACTORY/PLANT
CALL CENTRE
SERVICE CENTRE
HEADQUARTERS
DISTRIBUTION CENTRE
WAREHOUSE
OUTLET
DEAL WITH COMPLAINTS
DRAW UP CONTRACTS
CARRY OUT RESEARCH
TRAIN STAFF
RUN ADVERTISING CAMPAIGNS
ISSUE PRESS RELEASES
OPERATE ASSEMBLY LINES
PREPARE BUDGETS/ACCOUNTS
KEEP RECORDS
TRANSPORT GOODS
INSTALL AND MAINTAIN SYSTEMS
EQUIPMENT
A LETTER OF CREDIT
A BUISNESS CARD
A DATABASE
CARRY OUT
DRAW UP
ISSUE
MAINTAIN
TRAIN
TRANSPORT
LEVEL
ROUND
BREACH
WASTE
LACK
RANGE
CONFLICT
COAST
REMAIN
ANNOUNCE
CONTRIBUTE
EXPLAIN
ORGANISE
SELECT

UNIT 5 ADVERTISING
ADCERTORIALS
BANNER ADS
BILLBOARDS/HOARDINGS
CINEMA
COMMERCIALS
COMMUNICATE
ENDORSE
EXHIBITIONS
FREE SAMPLES
LEAFLETS
OUTDOOR ADVERTISING
PLACE
POINT-OF-SALE
POP-UPS
POSTERS
PRESS
PRODUCT PLACEMENT
RADIO
RUN
SPONSOR
SPONSORSHIP
TARGET
TELEVISION
VIRAL ADVERTISING
A CAMPAIGN
A PRODUCT
AN ADVERTISMENT
AN EVENT
A CONSUMER
A MESSAGE
EYE-CATCHING
CONTROVERSIAL
POWERFUL
PUBLICY STUNT
DESIGN FEATURES
SLOGAN
TEAM OF SKYDIVERS
A BROADCASTER
ENDORSES
WORD-OF-MOUTH
OFFENSIVE

UNIT 6 MONEY
EQUITY STAKE
RECESSION
SHARES
DEBT
STOCK MARKET
FORECAST
PROFIT MARGIN
INCESTMENT
BANKRUPCTY
A DIVIDENT
PRE-TAX PROFITS
ANNUAL TURNOVER
ASSET
FIXED-INTEREST SECURITIES
INDEX-LINKED SECURITIES
EQUITIES
ALTERNATIVE INVESTEMNTS
VOLATILITY
TRADERS
EARNINGS
FINANCIAL ANALYST
RESEARCH ANALYSIS
EQUITIES
DERIVATIVES
BEAR MARKET
TELECOMUNICATIONS
ADVERTISING
HEALTHCARE
BUDGET SUPERMARKETS
STEEL
DECLINE
GAIN
INCREASE
DROP
ROCKET
PLUMMET
DOUBLE
FALL
HALVE
LEVEL OFF
TRIPLE
RECOVER
DECREASE
FLUCTUATE
IMPROVE
PEAK
RISE
JUMP
TURNOVER
FORECAST
RECESSION
REVENUE
DIVIDENT
PROFIT
CONSIDERABLE

DRAMATIC
GRADUAL
SHARP
SIGNIFICIANT
SLIGHT
STEADY
SUBSTAMTIAL

UNIT 7 CULTURES