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    Nidhi Rana
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    The document describes a new product called Power Lace Shoes that automatically tighten around the wearer's foot. The shoes will be priced around 5000 rupees and sold online through the company's e-commerce website and stores. Marketing will take place on all online platforms, social media, and in local shops both online and offline. The shoes are aimed at youth and are meant to save time by adjusting to each person's foot and comfort level, making them easy to walk or run in. The company wants the Power Lace Shoes to be seen as a uniquely innovative shoe product in the marketplace.

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    The document describes a new product called Power Lace Shoes that automatically tighten around the wearer's foot. The shoes will be priced around 5000 rupees and sold online through the company's e-commerce website and stores. Marketing will take place on all online platforms, social media, and in local shops both online and offline. The shoes are aimed at youth and are meant to save time by adjusting to each person's foot and comfort level, making them easy to walk or run in. The company wants the Power Lace Shoes to be seen as a uniquely innovative shoe product in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    7 views1 page

    Marketing Assignment

    Uploaded by

    Nidhi Rana
    The document describes a new product called Power Lace Shoes that automatically tighten around the wearer's foot. The shoes will be priced around 5000 rupees and sold online through the company's e-commerce website and stores. Marketing will take place on all online platforms, social media, and in local shops both online and offline. The shoes are aimed at youth and are meant to save time by adjusting to each person's foot and comfort level, making them easy to walk or run in. The company wants the Power Lace Shoes to be seen as a uniquely innovative shoe product in the marketplace.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    PRODUCT – POWER LACE SHOES

    4PS
    PRODUCT – POWER LACE SHOES
    PRICE - 5000 Range
    PLACE – E COMMERCE WEBSITE AND OUR OWN STORES.
    PROMOTION – ALL THE ONLINE PLATFORMS , SOCIAL MEDIA ,INSTAGRAM , WEBSITES , LOCAL
    SHOPS ( ALL ONLINE , OFFLINE PLATFORMS )
    REASON FOR LAUNCHING POWER LACE SHOES
    IT’S A TIME SAVING FOR THE PEOPLE, AND IT GIVES FLEXIBLE GRIP , LOOKS AFTER THE
    COMFORT OF THE PEOPLE, EASY TO WALK AND EASY TO RUN .
    STDP ( SEGMENTATION , TARGETING, DIFFERENTIATION, POSITIONING)
    SEGMENTATION – DEMOGRAPHIC SEGMENTATION ITS FOR ALL AGE GROUPS .
    TARGET CUSTOMERS – HERE THE TARGET CUSTOMERS ARE YOUTH .
    DIFFERENTIATION – SHOES AUTOMATICALLY ADJUST TO CUSTOMERS FOOT AS SOON AS THEY
    SLIP IT ON . SHOES AUTOMATICALLY ADJUST THEMSELVES AS PER PERSON’S COMFORTABLE ,
    AND ALSO IT IS READY TO GO FOR ANY OCCASION .

    POSITIONING- HERE THE BRAND WISHES TO BE SEEN AS UNIQUE INNOVATION IN THE


    SHOE AND TO BE KNOWN IN THE MARKETPLACE AS A UNIQUE PRODUCT .

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