ADIDAS

MARETING MANAGEMNET PRESENATION

Submitted to: Prof. Rajarshi Debnath

Submitted by:
Group: 7
Aditya Verma - 163006
Bhavya Bareja - 163021
Harkirat Singh Arora - 163026
Jahnavi Malik - 163029
Manav Satija - 163033
 ABOUT THE COMPANY

- German multinational corporation, that designs and

manufactures shoes, clothing and accessories
- Also known as "The three stripes company"
- Sells its products in more than 160 countries
- Distributes and sells products through own-branded stores, retail
stores, sporting goods chains, department stores etc
- Also sells through e-commerce platform and mobile shopping
apps
- “Impossible is nothing ” to “Adidas all in”
- Revenue: $22.5 B
 ENVIORNMENTAL FORCES

• Rise in purchasing power

• Higher disposable income
Demographic

• Growing buyer power

Economic • Increased import duties
Growth • Rapid urbanization

• Change in Customer opinion

Socio- • Western influences
Cultural • Sustainable approach
SEGMENTATION, TARGETING AND
POSITIONING

Running/
Walking

Slippers
(Slides) Sports
ADIDAS’S
OFFERINGS

Originals Sneakers
SEGMENTATION, TARGETING AND POSITIONING

Psychographic Geographical
-Consumer -Urban
Personality&
Lifestyle Segments

Behavioral
Demographic
-Age & Income -Occasion, User
class Status &
Loyalty
Segmentation
 SEGMENTATION, TARGETING AND POSITIONING

Positioning:

- “Be the best sports brand in the world, by designing, building and selling the
best sports products in the world, with the best service and experience, in a
sustainable way”
- brand associates with “speed” & “victory”
- strong focus on quality, comfort & distinctiveness
 PRODUCT LIFECYCLE STRATEGY

Introduction Growth
Phase Phase

Maturity Saturation
Phase Phase

Decline
Phase
ANSOFF MATRIX
THANK YOU