Marketing

Management
GROUP 2
 ENVIRONMENTAL FORCES
POLITICAL ENVIRONMENTAL SOCIAL
1. More 1. Sluggish yet steady 1. Increased
agreements on growth of disposable
global trades developed nations incomes
2. Increased 2. Chinese economic 2. Busy live in
strictness in decline urban areas
dietary 3. Swift growth of 3. Spread of
guidelines developing nations Cultural Variety
3. Public health 4. Growing
policy changing acceptance of
healthy lifestyle
TECHNOLOGICAL LEGAL ENVIRONMENTAL

1. Limited growth 1. Stricter health 1. Corporate Social

in Industrial standards in Responsibility programs
are becoming more
research and workplace and
important
development. schools
2. Growing effects of
2. Increased 2. Stricter Animal sustainable business
Business Welfare practices on the
Automation protection laws environment and
3. Increased sales 3. Increased legal economy
minimal wages 3. Climatic conditions
through
have changed in
smartphones.
several locations
 ANSOFF MATRIX
Food Combos
Drive-through Indian menu without beef
Home Delivery Introducing deserts and
Creative Pricing beverages
Marketing Indentifying needs

New locations
Franchise System Horizontal Diversification
Customization according to McCafe
geographical location Golden Arch Hotel
McStop
 PRODUCT LIFE CYCLE
Introduction-
McDonald's has been through frequent changes throughout it's years concerning it's products,
price, place and promotion.
Growth-
This stage was where most of the major changes happened (or started) that turned McDonalds
into the infamous, world wide company that it is today.
Maturity-
McDonalds has matured a lot throughout
the years
They have shown their competitors that
they are better by introducing new
products that still satisfy their costumers
just as their old products did.
Decline-
“Super Size Me”.
 SEGMENTATION
BEHAVIORAL PSYCHOGRAPHIC
1. Special Occasion like birthdays 1. Health Habits
2. Youth and health 2. Less fat and cholesterol
3. Affordable Pricing 3. Cutting price
4. Modified Items

DEMOGRAPHIC GEOGRAPHIC
1. Age 1. Location
2. Life Stage 2. Country
MIND MAP