ARD 324

ARCHITECTURAL DESIGN 4
(THU 9:00 AM –12:00 PM | 1:00 PM - 8:00 PM)

NARRATIVE REPORT: SHOPPING MALL

SUBMITTED BY:

CYRIL KAYE D. DOLORZO

BS ARCHITECTURE - 4

SUBMITTED TO:

AR. IAN JAMES P. CLEMENS

INSTRUCTOR
 EACH GROUP DISCUSSED WHAT A MALL IS, WHICH IS A LARGE BUILDING OR SERIES OF

CONNECTED BUILDINGS CONTAINING A VARIETY OF RETAIL STORES AND TYPICALLY ALSO

RESTAURANTS, SELLS OTHER VARIOUS MERCHANDISE INCLUDING CLOTHES, JEWELRY,

ELECTRONICS, TOYS, HOUSEHOLD ITEMS AND FOOD. SHOPPING CENTRES MAY ALSO

CONTAIN RESTAURANTS, BANKS, THEATRES, PROFESSIONAL OFFICES, SERVICE STATIONS,

AND OTHER ESTABLISHMENTS. MALLS CAN BE BUILT IN ENCLOSED OR OPEN-AIR FORMAT. THE

SHOPPING CENTRE, ALSO CALLED A SHOPPING MALL, OR A SHOPPING PLAZA, IS A 20TH-

CENTURY ADAPTATION OF THE HISTORICAL MARKETPLACE, WITH ACCOMMODATION MADE

FOR AUTOMOBILES.

DIFFERENT TYPES OF MALLS WERE ALSO DISCUSSED –NEIGHBORHOOD CENTER, THE

MOST COMMON TYPE OF SHOPPING CENTER AND THE STORES ARE CENTERED AROUND A

SUPERMARKET, USUALLY IN A LINE OR L-SHAPE. COMMUNITY CENTER, ALSO KNOWN AS

COMMUNITY HALL, HAS AT LEAST TWO ANCHOR STORES AND ITS CONFIGURATION CAN VARY,

BUT GENERALLY TAKE ON A MORE ROUNDED SHAPE. REGIONAL CENTER IS LARGE,

ENCLOSED, AND SURROUNDED BY PARKING LOTS AND HAS MORE THAN TWO ANCHOR

STORES. SUPER REGIONAL CENTER HAS LARGER SQUARE FOOTAGE, USUALLY MORE

LEVELS, AND MORE ANCHOR STORES. FASHION CENTER IS CENTERED IN AREAS WITH MORE

WELL-TO-DO CUSTOMERS AND HAVE HIGHER-END STORES, BOUTIQUES, AND ARTISAN SHOPS

FEATURING HIGH QUALITY AND UNIQUE PRODUCTS. POWER CENTER, A CENTER DOMINATED

BY SEVERAL UNCONNECTED, GIANT ANCHORS. THEME CENTER, OFTEN REDEVELOPED IN

URBAN SETTINGS WITHIN OLDER BUILDINGS, THESE SHOPPING CENTERS ARE

CHARACTERIZED BY A UNIFYING THEME AND DO NOT FEATURE ANCHOR STORES. LASTLY,

OUTLET CENTER, AN UNCONNECTED STORE THAT SELLS DISCOUNTED ITEMS OF THEIR OWN

PRODUCTS WHICH ARE USUALLY NON-RETURNABLE AND MORE LIKELY TO BE FOUND IN A

RURAL OR SUBURBAN AREA.

EACH GROUP ALSO TALKED ABOUT THE THINGS TO CONSIDER WHEN DESIGNING A

SHOPPING MALL. FIRST IS TO CHOOSE THE RIGHT LOCATION, WHERE ONE OF THE MOST
IMPORTANT THINGS TO LOOK FOR WHEN CHOOSING A LOCATION IS IF THERE ARE OTHER

POPULAR STORES AROUND THAT BRING IN LOTS OF SHOPPERS WHICH CAN INDICATE

WHETHER YOUR MALL WILL BE SUCCESSFUL AND ATTRACT MANY EAGER CUSTOMERS.

SECOND IS TO CHOOSE THE BEST LAYOUT, MALL LAYOUT CONSIDERATIONS INCLUDE:

BUILDING ORIENTATION, CIRCULATION, OR THE WAY SHOPPERS MOVE THROUGH THE MALL,

PARKING, WATER SUPPLY AND DRAINAGE, AND LANDSCAPING. THE THIRD IS TO MAKE SURE

THERE’S ENOUGH PARKING SINCE PARKING IS A VERY IMPORTANT ASPECT OF A SHOPPING

MALL BECAUSE THERE MUST BE ENOUGH ROOM FOR CUSTOMERS TO PARK WITHOUT HAVING

TO WALK TOO FAR TO GET TO THE ENTRANCE. FOURTH CONSIDERATION IS TO CREATE A

STRIKING ENTRANCE, BECAUSE IT’S IMPORTANT TO FOCUS ON ENTRYWAYS AND THE

ENTRANCE TO YOUR MALL IS THE FIRST THING YOUR GUESTS OR CUSTOMERS WILL SEE AS

THEY DRIVE BY AND BEFORE THEY DECIDE TO GO IN. FIFTH IS TO FIND WAYS TO

INCORPORATE THE WHOLE FAMILY, BY MAKING YOUR MALL A FAMILY-FRIENDLY SPACE,

PROVIDING AMENITIES AND ATTRACTIONS THAT APPEAL TO DIFFERENT AGES AND AUDIENCES

AND EXPANDING YOUR OPTIONS AND INCORPORATING DIFFERENT GAMES, RIDES,

PLAYGROUNDS, AND OTHER FUN ACTIVITIES. SIXTH CONSIDERATION IS TO INCLUDE ALL

TYPES OF RESTAURANTS, BY INCORPORATING A HEALTHY MIX OF CASUAL AND EXTRAVAGANT

RESTAURANTS IN ONE PLACE, CHOOSING RESTAURANTS THAT ALREADY HAVE AN

ESTABLISHED CUSTOMER BASE, AND TO INCLUDE SOME NEWER RESTAURANTS THAT LET

YOUR CUSTOMERS TRY SOMETHING DIFFERENT. SEVENTH IS TO MAKE SURE THE SPACES

CONNECT, BY CONSIDERING THE FLOW OF YOUR MALL’S INDOOR AND OUTDOOR SPACES AND

EVENLY DISTRIBUTE SIGNAGE, CIRCULATION PATHWAYS OR EVEN SHUTTLES, AND MAKING

THE PLACEMENT OF EVERY STORE AND RESTAURANT MAXIMIZE ITS SPACES. LAST

CONSIDERATION IS TO ADD GREENERY, WHICH CONTRIBUTE TO A POSITIVE IMPRESSION AND

DRAW MORE CUSTOMERS, AND BY ADDING GREENERY AROUND YOUR MALL, IT GIVES

ADVANTAGES LIKE IMPROVING THE AIR QUALITY, REDUCES NOISE POLLUTION, ATTRACTS

CUSTOMERS, AND HELPS WITH ENERGY EFFICIENCY.

 THE FACILITIES TO BE INCLUDED IN THE BUILDING WERE ALSO DISCUSSED, WHERE IN

DIVISION E-1 (BUSINESS AND MERCANTILE – COMMERCIAL) INCLUDES FACILITIES LIKE OFFICE

BUILDING, OFFICE CONDOMINIUM, DEPARTMENT STORE/SHOPPING CENTER, BOOKSTORE AND

OFFICE SUPPLY SHOP, CAR SHOP, HOME APPLIANCE STORE, PHOTO SHOP, FLOWER SHOP,

BAKERY AND BAKE SHOP, WINE STORE, GROCERY, SUPERMARKET, BEAUTY PARLOR, BARBER

SHOP, SAUNA BATH AND MASSAGE CLINIC, DRESSMAKING AND TAILORING SHOPS, AND MOVIE

HOUSE/THEATER. WHILE IN DIVISION E-2 (BUSINESS AND MERCANTILE IN NATURE)

WHOLESALE AND RETAIL STORES, SHOPPING CENTERS, MALLS AND SUPERMARKETS,

RESTAURANTS, DRINKING AND DINING ESTABLISHMENTS WITH LESS THAN ONE HUNDRED

(100) OCCUPANCIES ARE ALLOWED.

DESIGN GUIDELINES LIKE PD 1096, BP 344, DTI, FIRE CODE, PLUMBING CODE WERE

ALSO DISCUSSED IN DETAIL BY EACH GROUP. IN BP 344, AMENDMENTS MINIMUM

REQUIREMENTS FOR ACCESSIBILITY, DESIGN AND MEASUREMENTS OF RAMP AND DOORS,

WERE TACKLED. IN NBCP, THE REPORTERS CONSIDERED THE BUILDING CLASSIFICATION:

GROUP E – BUSINESS AND MERCANTILE, DIVISION 2, ZONING CLASSIFICATION: C-2

(COMMERCIAL TWO OR MEDIUM COMMERCIAL), PARKING REQUIREMENTS, SETBACKS, AND

BUILDING HEIGHT LIMIT. IN NATIONAL PLUMBING CODE OF THE PHILIPPINES, SEWER

REQUIREMENTS, INDUSTRIAL WASTE, WATER SUPPLY AND DISTRIBUTION, EXCRETA

DRAINAGE SYSTEM, STORM DRAINAGE SYSTEM, AND CONNECTIONS AND INSTALLATION,

WERE DISCUSSED BY GROUP 3 IN DETAILS. IN RA 9514, WHICH IS THE FIRE CODE OF THE

PHILIPPINES, DETAILS OF A SET OF GUIDELINES AND STANDARDS FOR FIRE PREVENTION AND

PROTECTION IN BUILDINGS IN THE PHILIPPINES, INCLUDING SHOPPING MALLS WERE ALSO

TALKED ABOUT DURING THE REPORTING.