Report

Marketing &PR
AIESEC In Surat
2015

Index

Overview
Achievements
Failures
Team Structure
Finances for the department
Brand
Branding Activities
Branding Partnerships
Networking Forums

Overview of Marketing and PR in 2015

January: Started with energies towards Youth Global

Fests Marketing and recruitments
February: Program Marketing
March: Outgoing internship Program Marketing and
recruitments
April: Onground campaigns for outgoing internship
program
May: Event marketing for Bachpan
June: Program specific marketing
July: Program specific marketing and recruitments
August: Event marketing for Global Village
September: Program specific marketing
October: Event marketing for Youth to Business Forum
November: Program specific marketing
December: Event marketing for Balakalakaar and
recruitments

Achievements

 Bringing in the concept of attendance at and

partnership with external forums
Establishment of a usable website for incoming
exchange
EwA and ELD conversions through events
Increasing social media outreach
Wide Media relations: TOI, Radio Mirchi, Gujarat
Samachar, Rajasthan Patrika
Brand establishment

Failures
Poor value delivery to external partners
Poor market research
Huge untapped-market
Confused market
Low ELD conversion from most of the event

Team Structure
VP Marketing
TL Marketing
2 Digital Media Managers
2 Corporate Experience Managers
2 Student Experience Managers
2 PR Managers

Brand
1. Branding Activities

January Recruitment
Spread Awareness Along with Love (14th February)
Create an Impact (YGEP)
Global Issues (YGEP)
Happiness Drive, Recruitment Drive.
FIFA campaign (YGEP)
Bachpan (Pre-event of Balakalakaar)
Global Village
Cleanliness Drive
Happiness Drive
Pardes Calling (YGEP)
Balakalakaar
Youth Global Fest
2. Branding Partnerships

Buddybits.com (online media)

Gujarat Gaurdian (newspaper)
Divya Bhaskar (newspaper)
Rajasthan Patrika (newspaper)
Gujarat Smachar (newspaper)
Times of India (newspaper)
Radio Mirchi (Radio)
Radio City (Radio)
TV24 ( TV channel)
Varietea (collaboration)
Coffee Culture (collaboration)
Instinct Films (collaboration)
VR Surat (collaboration)
ABCD Creations (Collaboration)
Photowale.in (collaboration)
The Coffee House (Caf partner)

3.Networking Forums
Attendance an interactions with people at
SGCCI forums.