Brad Broman

Background:
College student at State University in his sophomore
year
Graduated from Northshore High School in June of
2014
In an open relationship and owns a hamster named
Sherlock
3 Top Favorite Bands: The Wonder Years, The Story So
Far, A Day To Remember

Challenges:
Getting his lady to enter a committed relationship
with him
Passing Pre-Calculus
Balancing partying with work
Eating a balanced diet/maintaining his weight
Transportation to shows he wants to go to
Remembering necessities when traveling to shows
Taking good care of himself when away from parents

Demographics:
Male
19 years old
Annual income: $5,000 (made from his part-time job
as a fry-cook at a burger joint)
Lives in a dorm room at college as well as with
parents during break

Common Objections:
Why cant I hear very well after experiencing live
music?
Why are concerts so far away and expensive?
I AM SO THIRSTY ITS SO HOT I HERE I CANT BREATHE
TOO MANY PEOPLE (when at a show)

Goals:
Maintain a 3.0 GPA
To get a good job straight out of college, hopefully
working for himself
Get in better shape
Stage dive at a sold out show

Biggest Fears:
Breaking his phone while in a mosh pit
Losing his wallet while crowdsurfing
Losing his girl
Failing out of school and being stuck as a fry cook the
rest of his life

Hobbies and Interests:

Listening to pop-punk, post-hardcore, modern rock music
Going to concerts and throwing down in the pits
Hanging out with friends
Exercise
Video games

Sara Miller
Background:
Junior at Central High School
Receives As and Bs, on the Honor Roll
Single, but goes on dates frequently
Family owns a pug named Prince and a golden
retriever named Charlie
3 Top Favorite Bands: All Time Low, Paramore, 5
Seconds of Summer

Challenges:
Finding the perfect prom date
Getting an A in Chemistry instead of a B
Consistently breaking her time record in
half-marathons
Getting to go to shows without one of her parents
Buying concert tickets
Remembering to bring a hair-tie to shows

Demographics:
Female
17 years old
Babysits the neighbors kids, earning about $40 a
week
Lives at home with her mom, dad, and little brother
Nathan

Common Objections:
Why do you always have to come with me, mom?
Why must all the tall people stand in front of me!?
Why does my phone always die when taking pictures
at shows?

Goals:
Receive an 1150 on the SAT
Find a summer job as a lifeguard
Go to her first Warped Tour without parental
supervision
Become captain of the cross country team for Senior
year

Biggest Fears:
Being thrown into a push pit
Being groped while crowdsurfing
Not getting asked to prom
Forgetting to hand in an assignment on time
Losing her friends respect for her growing interest in
alternative bands/culture

Hobbies and Interests:

Listens to many genres, primarily pop-rock music
Going to concerts with friends
Mani-pedis, makeup, hair
Running, half-marathons

Mama Miller
Background:
Graduated from Pennbrook College with a Bachelors
Degree in English Education in 1994
English teacher at Central Middle School for 19 years
Married to her husband for 21 years, has 3 kids,
Matthew Jr., 20, Sara, 17, and Nathan, 11
Proud of her Catholic faith
A very big Matchbox 20, Train, and Goo Goo Dolls fan

Challenges:
Balancing work, her childrens lives, and housekeeping
Keeping her marriage exciting
Finding free time to relax
Affording a yearly family vacation
Keeping up on the bills
Keeping her teenage daughter Sara in-line

Demographics:
Female
44 years old
Annual income: $52,500
Lives in a single family Victorian home with her family
and 2 dogs

Common Objections:
Do you really want to go to this loud rock concert,
Sara?
Why is there no gas left in the car?
Would somebody help me with the laundry and
dishes?
Why cant we go to church as one happy family?

Goals:
Pay off her credit card debt
Provide a stable home for her kids
Save for her childrens college fund
Get in better shape
Be active in her childrens lives

Biggest Fears:
Not being able to help her kids financially make it
through college
Sara getting hurt at a concert
Divorce
Going further into debt and never being able to retire

Hobbies and Interests:

Knitting and other crafts
Cooking and baking
Reading adult fiction and great works of literature
Photography
Singing in her churchs choir

 Listening to soft rock music on the radio