ASTON MARTIN

PRESENTED BY
GROUP 6

GROUP 1

Aston Martin: A Brief History

The first Aston Martin was a tuned version
of a Singer sports car, built by Robert
Bamford and Lionel Martin, who lent his
surname to half of the cars marquee.

The Aston part came from the fact that

the cars did rather well in the Aston
Clinton hill climb event, hence the
company became known as the Aston
Martin.

 Aston Martin was bought by a David Brown, a tractor and gear

manufacturer in 1948.

David Brown was a racing car enthusiast who built his fortune from his
other businesses which allowed him to indulge his passion for sports cars.

The Two Liter Sports was David Browns first Aston Martin. It was
extremely expensive at 1498 and by May 1950 only 15 vehicle were sold.

A stripped out version of the car won the 1948 Spa 24 Hour Race. It also
wore what was to become the famous Aston Martin grille.

Notice the similarity with David Browns initials on this and following
models to date.

 The DB2, launched in 1950, was

designed by W.O. Bentley, founder of
another British car company bearing
his name.

David Brown brought Bentley's

engineering expertise to Aston
Martin and put W.O.s 2.6 L straight6 engine in his DB2. A super leggera
frame gave the car phenomenal
torsional rigidity.

In all 411 DB2s were made by 1953,

which gave the company a secure
footing.

Aston Martins strategy for growth and profitability

While the headline investment figure will help refuel Aston

Martins technology assets and the development of new
models, the most immediate opportunities lie in tackling the
booming luxury markets in China, India and the Middle-East.
Of four rivals, Bentley, Porsche, and Ferrari have been most
successful in cracking the worlds fastest growing market,
with Lamborghini and Aston Martin faring less well
although the United States and China are now
Lamborghinis largest markets.

 Aston Martins financial limitations during the past three

years (during which time it reduced its workforce by 30
percent), the company has not been idle

Developing some of the industrys most sophisticated

customer management processes and an engagement
experience that they believe is second to none

THANK YOU