3.1.

1 The Role of
Marketing

Learning Outcomes
To be able to define marketing
To understand why identifying and satisfying
customer needs are important
To understand why building and maintaining
customer loyalty is important

Starter
Watch the Sinclair C5 video
What things went wrong?

What is a market?
A place where buyers and sellers come together

What is Marketing?
The process of IDENTIFYING and SATISFYING
consumer NEEDS and WANTS PROFITABLY.

Marketing Objectives

Growth
Increasing or maintaining market share
Making a profit
Increase consumer awareness
Improve the product range

Task 1
Anticipating market opportunities