Time Series Plot of advertising, sales

3500

Variable
advertising
sales

3000

Data

2500
2000
1500
1000
500
0

year

Box-Cox Plot of advertising

Lower CL

1000

Upper CL
Lambda
(using 95.0% confidence)

900

Estimate

800

Lower CL
Upper CL

StDev

700

Rounded Value

600
500
400
300
200
Limit

100
-5.0

-2.5

0.0
Lambda

2.5

5.0

0.25
-0.34
0.84
0.50

Box-Cox Plot of C4
Lower CL

Upper CL

4.0

Lambda
(using 95.0% confidence)
Estimate
Lower CL
Upper CL

3.5

StDev

Rounded Value

0.51
-0.70
1.62
0.50

3.0

2.5
Limit
2.0
-5.0

-2.5

0.0
Lambda

2.5

5.0

Box-Cox Plot of transf1

Lower CL

0.24

Upper CL
Lambda
(using 95.0% confidence)
Estimate

0.23

Lower CL
Upper CL

StDev

Rounded Value

0.22

0.21
Limit
0.20

-5.0

-2.5

0.0
Lambda

2.5

5.0

1.01
-1.39
3.37
1.00

Autocorrelation Function for transf2

(with 5% significance limits for the autocorrelations)
1.0
0.8

Autocorrelation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32

28

30

32

Partial Autocorrelation Function for transf2

(with 5% significance limits for the partial autocorrelations)
1.0

Partial Autocorrelation

0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

Autocorrelation Function for diff1

(with 5% significance limits for the autocorrelations)
1.0
0.8

Autocorrelation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32

28

30

32

Partial Autocorrelation Function for diff1

(with 5% significance limits for the partial autocorrelations)
1.0

Partial Autocorrelation

0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

Autocorrelation Function for at

(with 5% significance limits for the autocorrelations)
1.0
0.8

Autocorrelation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32

26

28

30

32

Autocorrelation Function for bt

(with 5% significance limits for the autocorrelations)
1.0
0.8

Autocorrelation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

Partial Autocorrelation Function for at

(with 5% significance limits for the partial autocorrelations)
1.0

Partial Autocorrelation

0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32

28

30

32

Partial Autocorrelation Function for bt

(with 5% significance limits for the partial autocorrelations)
1.0

Partial Autocorrelation

0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

Cross Correlation Function for at, bt

1.0
0.8

Cross Correlation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
-30 -25 -20 -15 -10 -5

0
5
Lag

10

15

20

25 30

Autocorrelation Function for eta

(with 5% significance limits for the autocorrelations)
1.0
0.8

Autocorrelation

0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32

Partial Autocorrelation Function for eta

(with 5% significance limits for the partial autocorrelations)
1.0

Partial Autocorrelation

0.8
0.6
0.4
0.2
0.0
-0.2
-0.4
-0.6
-0.8
-1.0
2

10

12

14

16 18
Lag

20

22

24

26

28

30

32