QUESTIONNAIRE

I am conducting a survey on Impulse Buying Behavior.

______________________________________________________________________________
PERSONAL DETAILS
Gender:

Male

Female

Age Group:

Below 25

Between 25-35

Between 35-45

Above 45

Occupation:

Business

Service

Self-employed

Other_____

Annual Income:

Below 1, 50,000

Between 1,50,000-3,00,000

Between 3, 00,000-5, 00,000

Above 5,00,000

______________________________________________________________________________
1. Do you have ever done the impulse buying?
Yes

No

2. How much do the following factors influence you for the impulse buying?
Sr.No.

Factors

1.

Low cost

2.

Promotional schemes

3.

Waited and made available

4.

By seeing others

5.

Willingness to try unusual

6.

Seen first time and picked up

7.

First sight attraction

8.

Childs influence

9.

Wifes/Husbands influence

10.
11.
12.

Friends influence
By watching recent ad. (To try latest)
Salesmans explanation/demo.

Very
strongly

Strongly

Moderately

Little

Least