Professional Documents
Culture Documents
Bisnis Plan Car Wash
Bisnis Plan Car Wash
CAR WASH
-
Kelas : LA21
BACKGROUND
Prejudice project
car wash
adalah
perusahaan jasa
perawatan mobil
yaitu cuci mobil
(Car wash)yang
berpusat di
Jakarta
PRODUCT DESCRIPTION
Quick car wash : jasa pencucian
dengan memberikan pelayanan yang
cepat (<30 menit dengan tetap
menjaga kualitas)
Detailed car wash : jasa pencucian
mobil secara mendetail dan
menyeluruh tanpa ada yang
terlewat.
In home car wash : jasa pencucian
mobil yang dapat dipanggil secara
langsung ke setiap rumah dengan
membawa alat cuci mobil yang dapat
bawa.
Business Model
8.Key
Partnership
Car shampoo
supplier
Machine
mechanic
Advertising
vendor
7.Key Activities
Promotion
Shampoo
selling
Car washes
6.Key Resources
Employee
Automatic
machine car
Hydrolic
carwash
Shampoo
Vacuum
Water pump
9.Cost Structure
Promotion cost
Taxes
Salaries
2.Value
Propositions
washes
guarantee < 30
minutes
Detail car wash
detailed
cleaning
guarantee
In Home Car
Wash
Waiting room
Compliment
drink
4.Costumer
1.Costumers
Relationship
Segments
Member card
discount
Free car
Mass Market
wash after
10X
3.Channel
Promotion on
magazine &
news paper
Banner
Social media
promotion
Pamflet
5.Revenue Stream
Payment revenue
Profit selling
INDUSTRY ANALYSIS
Market Segment
Targeting Market
Company Positioning
MARKET
ANALYSIS
Firms target
market ( BP
target ) ?
Its customers ?
Its
competitors ?
How it will
compete in the
marketplace ?
Its potential
sales
MARKET SHARE
MARKETING PLAN
Research
Marketing
Advertising
Branding
Publicity
Pricing Strategic
Strategi Marketing
Sales Promotion
Public Relation
Product Placement
Direct Marketing
Sales
GANT CHART
N
o
.
Jan
Kegiata
n
Survei
Pasar
Produksi
Promosi
Mengad
akan
Kerjasa
ma
Mengiku
ti Acara
(Bazar)
Feb
3
Mar
3
Apr
3
FINANCIAL ANALYSIS
Buildings
Assets
Buildings
Sumur Bor
Instalasi Listrik
Tenaga Pekerja
Lain-Lain
Selang Spiral
Air Duster
Tyre inflator
Lap Chamois
Semir Ban
Lap Mikrofiber
Sponge busa
Total Assets
Total Requirement
Rp. 350.000.000
Land
Ro. 445.900.000
Rp. 85.000.000
Rp. 435.000.000
BEP OPTIMISTICS
FIX COST
Total FIX COST
VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Listrik, Air, Telfon
Semir,
Bahan
Shampoo
Promosi
Banner,Iklan
Servis Alat Rutin
Rp500.000 pertahun
Persediaan Waiting
Room
Rp300.000
Total Variabel Cost per bulan
Total Variabel Cost per hari
TARGET PENDAPATAN
Biaya Cuci
Unit Mobil
200 perbulan
Total Pendapatan perbulan
Total Pendapatan perhari
BEP
FC/TR-VC
3000,44859
BEP
8
Rp445.900.000
Rp2.100.000
Rp800.000
Rp1.500.000
Rp800.000
Rp41.666,667
Rp300.000
Rp5.541.667
Rp184.722,222
Rp50.000
Rp10.000.000
Rp10.000.000
Rp333.333
3001 hari
BEP MODERATE
FIX COST
Rp445.900.0
00
VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Rp2.100.000
Listrik, Air, Telfon
Rp800.000
Semir,
Bahan
Shampoo
Rp1.500.000
Promosi
Banner,Iklan
Rp800.000
Rp41.666,66
Servis Alat Rutin
Rp500.000 pertahun
7
Persediaan Waiting
Room
Rp300.000
Rp300.000
Total Variabel Cost per bulan
Rp5.541.667
Rp184.722,2
Total Variabel Cost per hari
22
TARGET PENDAPATAN
Biaya Cuci
Rp50.000
Rp17.500.00
Unit Mobil
350 perbulan
0
Rp17.500.00
Total Pendapatan perbulan
0
Total Pendapatan perhari
Rp583.333
BEP PESIMISTICS
FIX COST
Total FIX COST
VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Listrik, Air, Telfon
Bahan
Promosi
Servis Alat Rutin
Rp445.900.000
Rp2.100.000
Rp800.000
Semir,
Shampoo
Rp1.500.000
Banner,Ik
lan
Rp500.000 pertahun
Rp800.000
Rp41.666,667
TARGET PENDAPATAN
Biaya Cuci
Rp50.000
Unit Mobil
500 perbulan
Rp25.000.000
Total Pendapatan perbulan
Rp25.000.000
Total Pendapatan perhari
Rp833.333
BEP
FC/TR-VC
BEP
687,4689508
688 hari