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PREJUDICE PROJECT

CAR WASH
-

1701328374 Haeratunnisa Apriati

1701333701 - Mechelle Perigimayanti

1701329843 - Pratiwi Chandra

1701308832 - Sheren Vanessa

1701314280 - Stevano Devon

Kelas : LA21

BACKGROUND
Prejudice project
car wash
adalah
perusahaan jasa
perawatan mobil
yaitu cuci mobil
(Car wash)yang
berpusat di
Jakarta

PRODUCT DESCRIPTION
Quick car wash : jasa pencucian
dengan memberikan pelayanan yang
cepat (<30 menit dengan tetap
menjaga kualitas)
Detailed car wash : jasa pencucian
mobil secara mendetail dan
menyeluruh tanpa ada yang
terlewat.
In home car wash : jasa pencucian
mobil yang dapat dipanggil secara
langsung ke setiap rumah dengan
membawa alat cuci mobil yang dapat
bawa.

Business Model
8.Key
Partnership

Car shampoo

supplier
Machine

mechanic
Advertising

vendor

7.Key Activities

Promotion

Shampoo

selling
Car washes

6.Key Resources

Employee

Automatic

machine car
Hydrolic

carwash
Shampoo

Vacuum
Water pump

9.Cost Structure
Promotion cost

Taxes

Salaries

2.Value
Propositions

Quick car wash

washes
guarantee < 30
minutes
Detail car wash

detailed
cleaning
guarantee
In Home Car

Wash
Waiting room

Compliment

drink

4.Costumer
1.Costumers
Relationship
Segments

Member card

discount
Free car

Mass Market
wash after
10X
3.Channel

Promotion on

magazine &
news paper
Banner

Social media

promotion
Pamflet

5.Revenue Stream

Payment revenue

Profit selling

INDUSTRY ANALYSIS
Market Segment
Targeting Market
Company Positioning

FIVE COMPETITIVE FORCE


MODEL

MARKET
ANALYSIS
Firms target
market ( BP
target ) ?
Its customers ?
Its
competitors ?
How it will
compete in the
marketplace ?
Its potential
sales

MARKET SHARE

MARKETING PLAN
Research
Marketing
Advertising
Branding
Publicity
Pricing Strategic
Strategi Marketing
Sales Promotion
Public Relation
Product Placement
Direct Marketing
Sales

IMPLEMENTATION ROAD MAP


Goal Objective
Key Activities

GANT CHART
N
o
.

Jan
Kegiata
n

Survei
Pasar

Produksi

Promosi
Mengad
akan
Kerjasa
ma
Mengiku
ti Acara
(Bazar)

Feb
3

Mar
3

Apr
3

FINANCIAL ANALYSIS
Buildings

Assets
Buildings

Sumur Bor

Tower & Pipa

Instalasi Listrik

Tenaga Pekerja

Lain-Lain

Plant & Equipments

DROID Tipe-X Hidrolik Mobil + OLI

UNITED Kompresor Belt 3 PK Vol.Tabung 120L

CMP High Presure (3 gun+ 3 selang) Sistem Booster

PowerLite Snow Wash Elektrik 3 Output

Bosch Vacuum Cleaner Wet & Dry

Selang Spiral

Air Duster

Tyre inflator

Lap Chamois

Konsentrat Ultra Shampo

Semir Ban

Lap Mikrofiber

Sponge busa

Total Assets

Total Requirement

Rp. 350.000.000

Land

Ro. 445.900.000

Rp. 85.000.000

Rp. 435.000.000

BEP OPTIMISTICS
FIX COST
Total FIX COST

VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Listrik, Air, Telfon

Semir,
Bahan

Shampoo
Promosi

Banner,Iklan
Servis Alat Rutin
Rp500.000 pertahun
Persediaan Waiting
Room
Rp300.000
Total Variabel Cost per bulan
Total Variabel Cost per hari

TARGET PENDAPATAN
Biaya Cuci

Unit Mobil
200 perbulan
Total Pendapatan perbulan
Total Pendapatan perhari

BEP
FC/TR-VC

3000,44859
BEP
8

Rp445.900.000

Rp2.100.000
Rp800.000
Rp1.500.000
Rp800.000
Rp41.666,667
Rp300.000
Rp5.541.667
Rp184.722,222

Rp50.000
Rp10.000.000
Rp10.000.000
Rp333.333

3001 hari

BEP MODERATE
FIX COST
Rp445.900.0
00

Total FIX COST

VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Rp2.100.000
Listrik, Air, Telfon

Rp800.000
Semir,
Bahan

Shampoo
Rp1.500.000
Promosi

Banner,Iklan
Rp800.000
Rp41.666,66
Servis Alat Rutin
Rp500.000 pertahun
7
Persediaan Waiting
Room
Rp300.000
Rp300.000
Total Variabel Cost per bulan
Rp5.541.667
Rp184.722,2
Total Variabel Cost per hari
22

TARGET PENDAPATAN
Biaya Cuci

Rp50.000
Rp17.500.00
Unit Mobil
350 perbulan
0
Rp17.500.00
Total Pendapatan perbulan
0
Total Pendapatan perhari
Rp583.333

BEP PESIMISTICS
FIX COST
Total FIX COST

VARIABEL COST
Gaji Karyawan
Rp700.000 3 Orang
Listrik, Air, Telfon

Bahan
Promosi
Servis Alat Rutin

Rp445.900.000

Rp2.100.000
Rp800.000

Semir,
Shampoo

Rp1.500.000

Banner,Ik
lan
Rp500.000 pertahun

Rp800.000
Rp41.666,667

Persediaan Waiting Room


Rp300.000
Rp300.000
Total Variabel Cost per bulan
Rp5.541.667
Total Variabel Cost per hari
Rp184.722,222

TARGET PENDAPATAN
Biaya Cuci

Rp50.000
Unit Mobil
500 perbulan
Rp25.000.000
Total Pendapatan perbulan
Rp25.000.000
Total Pendapatan perhari
Rp833.333

BEP
FC/TR-VC

BEP

687,4689508

688 hari

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