ACKNOWLEDGEMENT

I would like to confer my heartiest thanks to my coordinator of

Marketing Management, Mr. Krishan Gopal for giving me the
opportunity to expel and work in the field of Marketing
Management, and especially its practical applications. While
preparing my term paper I got to have an in depth knowledge of
practical applications of the theoretical concepts and definitely the
things which I have learned will undoubtedly help me in future, to
analyze many processes going on in our economy.

I would also like to thank all those people who directly or indirectly
helped me in accomplishing this project.

Suman Tiwari