Step 4: Mission Statement

The above analysis inspires the following inspires the following Mission Statement for United Spirits
Limited:-

United Spirits Limited - World’s No. 1 Largest Spirit’s Industry in the future…..

Become the #1 provider of Spirit’s Industry Worldwide.:

 Associate with world leaders in order to adopt technologies and process that will enable a
leadership position in a large spectrum of activities.
 Building quality into workplace, products and service is essential to a successful future for
customers, employees, supplier’s communities and shareholders.
 To provide products and services that always meet or exceed expectations 
 Focusing on assuming leadership in all target markets.
 Seeking the most preferred employer wherever they operate.
 To recognize that organization is built around people who are most valuable asset.
 To be the partner of choice for customers, suppliers and other creators of innovative concept.
 Continually increase the long-term value of the Group for the benefit of the shareholders.
 To be a major contributor to the National Economy and take full advantage of strong resource
base.
 Commit resources and create an environment in which each employee can contribute skills,
talents and ideas to a never-ending process of improvement and innovation in all aspects of the
business.

MISSION OF THE BUSINESS FOR USL

Elements Now Future
Customer scope Dealer and vendors of Expand to attain foothold in international
Africa, Asia, Middle markets of Thailand, Cambodia and
East and India Singapore.

End user scope Higher, middle, lower Customers in international markets.

income groups.
Channel scope Primary, secondary Collaboration with Hotels.

COMPLEMENTORS Cigarettes, Soda, Soft Mouth Fresheners

SCOPE Drinks

Geographic scope AFRICA, ASIA Middle Expansion in the international markets of

East and India Cambodia, Thailand and Singapore

Product scope Whisky, Brandy, Rum, Exilr Whisky

Vodka, Gin, Liquer,
 Wines