SVKM'S NMIMS University

School of Business Management

Course: MBA Year II, Trim IV, DIV A/B/C/D (2009-10)
Environmental Management
Date: 25th Sept 2009 Marks: 50 Time: 2 hrs.

Instructions: Candidates should read carefully the instructions printed on the question paper
and on the cover of the Answer Book, which is provided for their use.

Section I
CASE- Toyota Motor Corporation: Launching Prius
Answer the questions given below for the case (maximum one page per question)

1 What buyer value is created with the hybrid power train as implemented in the Prius?(5 marks)

2. How attractive is the automobile industry? Does the hybrid power train technology make the
industry more or less attractive? Why? ( 6 marks)

3. Why is Toyota pursuing the Prius project? What factors are important to make this project a
success? (6 marks)

4. What are Toyota's competitive advantages and capabilities? ( 6 marks)

5.What capabilities are needed to make the hybrid a success? How do these key drivers of
success square with Toyota's capabilities? (6 marks)

6. Which automakers do you think may have been seriously pursuing hybrid technology? Why?
(6 marks)

7. Should Okuda accelerate the launch date of the Prius? (5 marks)

Section II

Answer any two questions briefly (one page write up only. (10 marks)

Q1 .Environmental governance has suffered a lot due to the conflict of interest between development
activities and environmental protection. Suggest a few steps to bring about sustainable development?

Q2. Give examples of two businesses that have been successful in gaining competitive advantage
through environmental market initiatives.

Q3. Explain the concept of 'pollution prevention pays' through 2 examples.

Q4. What are the non-financial advantages that can accrue to Indian Corporate operating and
practicing CDM Projects.

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