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  • Coca Cola Questionnaire Sample Size 75: Q1. Gender of The Consumer Buy Coca Cola. Male - 48 Female - 27

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    abhiamity
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    The document is a questionnaire about Coca Cola consumers. It surveyed 75 people and asked about their gender, age, occupation, drink preferences, reasons for purchase, viewing of product placements, and perceptions of Coke's personality. Key findings include: 48 respondents were male, 31 were between 15-30 years old, 32 were students, 97 purchase cold drinks, 22 mostly buy Coke, 21 cited brand name as their purchase reason, 89 had seen Coke placements on American Idol, and 25 perceived Coke as a "Party Animal".

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    Coke Qestnr

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    The document is a questionnaire about Coca Cola consumers. It surveyed 75 people and asked about their gender, age, occupation, drink preferences, reasons for purchase, viewing of product placements, and perceptions of Coke's personality. Key findings include: 48 respondents were male, 31 were between 15-30 years old, 32 were students, 97 purchase cold drinks, 22 mostly buy Coke, 21 cited brand name as their purchase reason, 89 had seen Coke placements on American Idol, and 25 perceived Coke as a "Party Animal".

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    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    13 views10 pages

    Coca Cola Questionnaire Sample Size 75: Q1. Gender of The Consumer Buy Coca Cola. Male - 48 Female - 27

    Uploaded by

    abhiamity
    The document is a questionnaire about Coca Cola consumers. It surveyed 75 people and asked about their gender, age, occupation, drink preferences, reasons for purchase, viewing of product placements, and perceptions of Coke's personality. Key findings include: 48 respondents were male, 31 were between 15-30 years old, 32 were students, 97 purchase cold drinks, 22 mostly buy Coke, 21 cited brand name as their purchase reason, 89 had seen Coke placements on American Idol, and 25 perceived Coke as a "Party Animal".

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 10

    COCA COLA QUESTIONNAIRE

    Sample Size 75

    Q1. Gender of the consumer buy coca cola.

    Male - 48

    Female -27

    27

    48
    Q2. Age group of the consumer buy coca cola.

    Below 15 years- 22

    15 – 30 years - 31

    30 – 50 years - 12

    50 years Above- 10

    35
    31
    30

    25 22

    20

    15
    12
    10 10
    5

    0
    1
    2
    3
    4
    Q3. Occupation of the consumer.

    Student - 32

    Service Person- 21

    Businessman- 14

    House Wife- 6

    Any Other- 2

    35
    31
    30

    25 22

    20

    15
    12
    10 10

    0 2
    1
    2
    3
    4
    5
    Q4. Do you purchase cold drink?

    Yes - 97

    No -3

    97
    Q5. Which drink you mostly buy of brand Coca Cola?

    Coke - 22

    Limca - 14

    Fanta - 8

    Thums – up - 18

    Sprite - 7

    Maaza - 6

    25
    22

    20
    18

    15 14

    10
    8
    7
    5 6

    0
    1 2 3 4 5 6
    Q6. Your reason to purchase the drink.

    Brand Name - 21
    Taste – 18
    Packaging - 4
    Availability – 15
    Price –17

    25
    21
    20 18
    17
    15 15

    10

    5 4

    0
    1
    2
    3
    4
    5
    Q7. Have you seen the coke product placement in US Reality Show -American Idol ?

    Yes -89

    No - 11

    11

    89
    Q8. Product you have viewed most on Television?

    Coke - 19
    Limca - 14
    Fanta - 11
    Sprite – 6
    Maaza - 3
    Thums-up – 22

    19
    22

    3
    14
    6
    11
    Q9. Your reason to remember the Product.

    Creativity Shown - 10

    Idea of message Delivery - 9

    Frequency of Advertisment. - 28

    Logical Reason - 5

    Brand Ambassador – 23

    10

    23
    9

    28
    Q10 If Coke is a man, what would you perceive it like?

    Party Animal

    Cool Minded

    Problem Solver

    Energetic

    Youthful

    16

    25

    Party Animal 25
    Cool Minded 13
    Problem Solver 9
    Energetic 12
    Youthful 16
    12

    13
    9

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