e- Social & FarmWatershed Agricultural Women’s Livestock Primary

Choupal Forestry Development Productivity Empowerment Development Education

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Envisioning a larger societal purpose has always been
a hallmark of ITC. The company sees no conflict
between the twin goals of shareholder value
enhancement and societal value creation. The
challenge lies in fashioning a corporate strategy that
enables realisation of these goals in a mutually
reinforcing and synergistic manner.

As a corporate citizen with enduring relationships in

rural India, ITC has a history of collaboration with
communities and government institutions to enhance Let's Put India First Film
farm productivity and the rural resource base. ITC’s
commitments in agricultural R&D and knowledge
sharing have spanned vital aspects of competitiveness
– efficient farm practices, soil and water management.

ITC is committed to a national agenda of raising agricultural productivity and

making the rural economy more socially inclusive. ITC believes that the urgency
and scale of these tasks make market linked solutions and innovations more
effective and sustainable than capital intensive approaches.

In 2000, harnessing the empowering force of information technology and its scalabilty, ITC launched
e-Choupal – a knowledge portal providing farmers with a range of information and services.
Designed to enable them to bargain collectively and enhance their transactive power, e-Choupal
became the much needed and easily adoptable tool farmers had been waiting for. Today e-Choupal
is a vibrant and rapidly growing zone of business and interaction for over 4 million farmers.

ITC moved rapidly to apply the economic momentum of e-Choupal to solving urgent social and
environmental tasks. ITC launched Mission Sunehra Kal, a rural capacity building programme
fostering local initiatives to develop water and forest resources, open up new non-farm livelihoods,
empower women economically and expand primary education.

The Mission now embraces a community of thousands of villages that are influential nuclei of
change in rural localities spread over 11 States. A clearly focused self-help movement has gained
ground in village after village in these areas, with farmers co-operating to create much needed
economic, environmental and social assets out of their own resources.

By linking knowledge and technology transfer to the creation of economic and social capacity, ITC
has brought a new dynamic to rural development.

ITC has consciously chosen the path less travelled. A path that has led it to create sustainable
livelihoods for 5 million people. For ITC this is an expression of a commitment beyond the market.
Of a conviction that country must come before corporation. Of a true pride in being Citizen First.
 Milestones & Targets

Today Next 5 Years

e - Choupal

4 million farmers empowered, 10 million farmers to be empowered

6,500 e - Choupals installed 20,000 e - Choupals to be installed

Social & Farm Forestry

95,961 hectares greened, 100,000 hectares to be greened.

generating 43 million person - days of 47 million person - days of employment to
employment be generated

Watershed Development

More than 46,200 hectares 56,000 hectares

brought under soil and moisture to be brought under soil and moisture
conservation conservation

Women's Empowerment

Over 18,221 women members 20,000 women members

1312 self - help groups 1,500 self - help groups

Livestock Development

123 Cattle Development Centres 150 Cattle Development Centres

2592 villages covered annually 3,000 villages to be covered annually

Primary Education

193,571 children covered 200,000 children to be covered

through 1885 Supplementary Learning through 2,000 Supplementary Learning
Centres Centres