ICEVBM Project

Report

On

CSR Practices followed in ITC

Submitted To: Submitted By: - Section J

Ms. Rachna Madaan Akshay Seth(PG20102448)

Pankaj Wahi(PG20102500)
 Introduction
“We believe that are corporate strategy which embraces societal development as an integral
part of our mission of wealth creation for our stakeholder ensure the long term sustainability
of our business enterprise. Inspired by the opportunity to contribute to a more secure and
sustainable future, your company has structured innovated business model that leverage its
brand, technological capability, agri-sourcing strength and unmatched trade distribution
network to create opportunities for sustainable livelihood.”

Y.C. Deveshwar (Chairman ITC Ltd.)

Envisioning a larger societal purpose has always been a hall mark of ITC . The company sees no
conflict between the twin goals of shareholder value enhancement and societal value creation.
The challenge lies in fashioning a corporate strategy that enables realization of these goals in a
mutually re enforcing and synergistic manner.
As a corporate citizen with enduring relationships in rural India. ITC Has a history of
collaboration with communities and government institutions to enhance farm productivity and
the rural resource base. ITC’S commitments in agricultural R&D and knowledge sharing have
spanned vital aspects of competitiveness—efficient farm practices, soil and water management.

In 2000, harnessing the empowering force of information technology and its scalability, ITC
launched e-Choupal---a knowledge portal providing farmers with a range of information and
services. Designed to enable them to bargain collectively and enhance their transactive power.
e-Choupal become the much needed and easily adoptable tool farmer has been waiting for.
Today e-Choupal is a vibrant and rapidly growing zone of business nad interaction for over 4
million farmers.

ITC moves rapidly to apply the ecomomic momentum of e-Choupal to solving urgent social and
environmental tasks. ITC launched Mission Sunhera Kal, a rural capability building programme
fostering local initiatives to develop water and forest resources, open a new non-farm
livelihoods, empower women economically and expand primary education.

The Mission now embraces a community of thousands of villages that are influential nuclei of
change in rural localities spread over 11 states .A clearly focused self-help movement has
gained ground in village after village in these areas, with farmers co-operating to create much
needed economic, environmental and social assets out of their own resources.

By linking knowledge and technology transfer to the creation of economic and social capacity.
ITC has brought a new dynamic to rural development.
ITC has consciously chosen the path less travelled. A path that has led to create sustainable
livelihoods for 5 million people. For ITC this is an expression of a commitment beyond the
market. Of a true pride in being Citizen first.

ITC has continue to build new infrastructure by supplementing the farmgate presence of e-
Choupal with new physical infrastructure---rural marketing hubs called Choupal Saagars,
positioned with tractorable distance of 30 e-Choupal centre’s and their user communities.

CSR activities followed by ITC

Environmental:-
1. ITC has been ‘Carbon positive’ four years in a row (sequestering/storing twice the
amount of Co2 that the company emits).
2. ‘Water Positive’ seven years in a row (creating two times more Rainwater Harvesting
Potential than ITC’s net consumption).
3. Solid Water Recycling Positive
4. All environment, Health and safety management in ITC conform to the best
international standards.

Social:-
1. ITC’s businesses generate livelihood for over 5 million people.
2. ITC globally recognized e-Choupal initiative is the world largest rural digital
infrastructure benefiting over 4 million farming families.
3. ITC’s Social and farm forestry initiative has greened over 95,000 hectares, creating an
estimated 43 million person days of employment among the disadvantaged.
4. ITC’s watershed Development initiative brings precious water to more than 46,200
hectares of drylands and moisture stressed areas.
5. ITC’s sustainable community Development initiatives include women empowerment,
supplementary education, integrated animal husbandry programmes.

Economic:-
1. A growing portfolio of business encompassing FMCG, Paperboards & packaging, Agri
and Food business, Hotels and information technology.
2. A turnover of nearly US$ 5 Billion and a market capitalization of nearly US$ 18 Billion.
3. Total shareholder returns measured in terms of increases in market capitalization and
dividend, grew at a compound rate of over 25% per annum over the last 10 years.
4. The new FMCG businesses support the competitveness technology upgradation and
market reach of over 150 Small and Medium Enterprises(SMEs).
5. ITC provides direct employment to more than 29,000 people.