‫ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ‬

‫ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ‬
‫ﻗﺴـﻡ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل‬

‫‪ ١٦٣١١٠١‬ﻤﺒﺎﺩﺉ ﺇﺩﺍﺭﺓ ﺍﻹﻋﻤﺎل ﺒﺎﻝﻠﻐﺔ ﺍﻻﻨﺠﻠﻴﺯﻴﺔ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺩﺭﺍﺴﺔ ﻭﻅﺎﺌﻑ ﺍﻝﻤﻨﺸﺄﺓ ﻜﺎﻹﻨﺘﺎﺝ ﻭﺍﻝﺘﻤﻭﻴل ﻭﺍﻝﺘﺴﻭﻴﻕ ﻭﺇﺩﺍﺭﺓ ﺍﻷﻓﺭﺍﺩ ﻜﻤﺎ‬
‫ﺍﻨﻬﺎ ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺩﺭﺍﺴﺔ ﺘﻁﻭﺭ ﺍﻝﻔﻜﺭ ﺍﻹﺩﺍﺭﻱ ﻤﻥ ﺨﻼل ﺩﺭﺍﺴﺔ ﺍﻝﻤﺩﺍﺭﺱ ﺍﻝﻔﻜﺭﻴﺔ‬
‫ﺍﻹﺩﺍﺭﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ‪ ،‬ﻭ ﺩﺭﺍﺴﺔ ﻋﻨﺎﺼﺭ ﺍﻝﻌﻤﻠﻴﺔ ﺍﻹﺩﺍﺭﻴﺔ ﻤﻥ ﺘﺨﻁﻴﻁ ﻭﺘﻨﻅﻴﻡ ﻭﺘﻭﺠﻴﻪ ﻭﺭﻗﺎﺒﺔ ‪٠‬‬

‫‪ ١٦٠١٢٠٢‬ﺍﻝﺴﻠﻭﻙ ﺍﻝﺘﻨﻅﻴﻤﻲ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠١١٠١ ) :‬‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ ‪ :‬ﺍﻝﺒﻌﺩ ﺍﻝﻔﺭﺩﻱ ‪ :‬ﺍﻹﺩﺭﺍﻙ‪ ،‬ﺍﻝﻘﻴﻡ‪ ،‬ﺍﻻﺘﺠﺎﻫﺎﺕ‪،‬‬
‫ﺍﻝﺸﺨﺼﻴﺔ ‪ ،‬ﺍﻝﺘﹸﻌﻠﻡ‪ ،‬ﻀﻐﻭﻁ ﺍﻝﻌﻤل ﻭﺍﻹﺤﺒﺎﻁ‪ .‬ﺍﻝﺒﻌﺩ ﺍﻝﺠﻤﺎﻋﻲ‪ :‬ﺍﻝﺠﻤﺎﻋﺔ ﺍﻝﺭﺴﻤﻴﺔ ﻭﻏﻴﺭ ﺍﻝﺭﺴﻤﻴﺔ‬
‫‪ .‬ﺍﻝﺒﻌﺩ ﺍﻝﻤﻨﻅﻤﻲ‪ :‬ﺍﻝﻬﻴﻜل ﺍﻝﺘﻨﻅﻴﻤﻲ ﻭﺍﻻﺘﺼﺎل‪ ،‬ﺍﻝﻘﻴﺎﺩﺓ ﻭﺍﻝﺤﻔﺯ ﻜﻤﺎ ﺇﻨﻬﺎ ﺘﺘﻀﻤﻥ ﺩﺭﺍﺴﺔ ﺍﻝﻌﻭﺍﻤل‬
‫ﺍﻝﺒﻴﺌﻴﺔ ﻭﺃﺜﺭﻫﺎ ﻓﻲ ﺍﻝﺴﻠﻭﻙ ﺍﻝﺘﻨﻅﻴﻤﻲ‪٠‬‬

‫‪ ١٦٠١٣١١‬ﺒﺤﻭﺙ ﺍﻝﻌﻤﻠﻴﺎﺕ‬ ‫)‪٣‬‬

‫ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺘﻌﺭﻴﻑ ﺒﺤﻭﺙ ﺍﻝﻌﻤﻠﻴﺎﺕ ﻭﺘﻁﻭﺭﻫﺎ ﺍﻝﺘﺎﺭﻴﺨﻲ‪ ،‬ﻭﺃﻫﻤﻴﺘﻬﺎ ﻭﻤﺠﺎﻻﺕ‬
‫ﺍﺴﺘﺨﺩﺍﻤﻬﺎ‪ ،‬ﻭﻨﻅﺭﻴﺔ ﺍﻝﻘﺭﺍﺭﺍﺕ‪ :‬ﻤﺼﻔﻭﻓﺔ ﺍﻝﻘﺭﺍﺭﺍﺕ‪ ،‬ﺸﺠﺭﺓ ﺍﻝﻘﺭﺍﺭﺍﺕ‪ ،‬ﻭﺍﻝﺒﺭﻤﺠﺔ ﺍﻝﺨﻁﻴﺔ‪:‬‬
‫ﺃﺴﻠﻭﺏ ﺍﻝﺭﺴﻡ ﺍﻝﺒﻴﺎﻨﻲ‪ ،‬ﺍﻝﻁﺭﻴﻘﺔ ﺍﻝﻤﺒﺴﻁﺔ‪ ،‬ﺘﺤﻠﻴل ﺍﻝﺤﺴﺎﺴﻴﺔ‪ ،‬ﻨﻅﺭﻴﺔ ﺍﻝﺤل ﺍﻝﺜﻨﺎﺌﻲ‪ ،‬ﻭﺤﺎﻻﺕ‬
‫ﺨﺎﺼﺔ ﻓﻲ ﺍﻝﺒﺭﻤﺠﺔ ﺍﻝﺨﻁﻴﺔ‪ :‬ﺃﺴﻠﻭﺏ ﺍﻝﻨﻘل‪ ،‬ﺃﺴﻠﻭﺏ ﺍﻝﺘﻌﻴﻴﻥ‪ ،‬ﻭﻨﻤﺎﺫﺝ ﺸﺒﻜﺎﺕ ﺍﻷﻋﻤﺎل‪ :‬ﺃﺴﻠﻭﺏ‬
‫ﺍﻝﻤﺴﺎﺭ ﺍﻝﺤﺭﺝ‪ ،‬ﺃﺴﻠﻭﺏ ﺒﻴﺭﺕ‪٠‬‬

‫)‪٣‬‬ ‫‪ ١٦٠١٣١٣‬إدارة ااء وا

‬
‫ت 
ة(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪( ١٦٠١٣١١ ) :‬‬
 ‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﻤﻭﻀﻭﻋﺎﺕ ﻤﺘﻌﺩﺩﺓ‪ :‬ﺍﻝﻤﺩﺨل ﺇﻝﻰ ﺇﺩﺍﺭﺓ ﺍﻝﺸﺭﺍﺀ ﻭﺍﻝﺘﺨﺯﻴﻥ‪ ،‬ﺘﻨﻅﻴﻡ‬
‫ﻭﻅﻴﻔﺘﻲ ﺍﻝﺸﺭﺍﺀ ﻭﺍﻝﺘﺨﺯﻴﻥ‪ ،‬ﺍﻝﺸﺭﺍﺀ ﺒﺎﻝﺠﻭﺩﺓ ﺍﻝﻤﻨﺎﺴﺒﺔ‪ ،‬ﺍﻝﺸﺭﺍﺀ ﺒﺎﻝﻜﻤﻴﺔ ﺍﻝﻤﻨﺎﺴﺒﺔ‪ ،‬ﺍﻝﺸﺭﺍﺀ ﺒﺎﻝﺴﻌﺭ‬
‫ﺍﻝﻤﻨﺎﺴﺏ‪ ،‬ﺍﻝﺸﺭﺍﺀ ﻓﻲ ﺍﻝﻭﻗﺕ ﺍﻝﻤﻨﺎﺴﺏ‪ ،‬ﺍﻝﺸﺭﺍﺀ ﻤﻥ ﺍﻝﻤﻭﺭﺩ ﺍﻝﻤﻨﺎﺴﺏ‪ ،‬ﺸﺭﺍﺀ ﺍﻵﻻﺕ ﻭﺍﻝﻤﻌﺩﺍﺕ‬
‫ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ‪ ،‬ﺍﻝﻤﺨﺎﺯﻥ ﻭﺍﻝﺘﺨﺯﻴﻥ‪ ،‬ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻝﻤﺨﺯﻭﻥ‬
‫‪ ١٦٠١٣٢١‬ﺍﻻﺘﺼﺎﻻﺕ ﺍﻹﺩﺍﺭﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ‪ :‬ﻤﻔﺎﻫﻴﻡ ﺍﻻﺘﺼﺎل‪ ،‬ﻤﺭﺍﺠﻌﺔ ﻗﻭﺍﻋﺩ ﺍﻝﻠﻐﺔ ﺍﻹﻨﺠﻠﻴﺯﻴﺔ‪،‬‬
‫ﻭﻤﺭﺍﺠﻌﺔ ﺁﻝﻴﺎﺕ ﺍﻝﻜﺘﺎﺒﺔ ﻤﺜل ﻋﻼﻤﺎﺕ ﺍﻝﺘﺭﻗﻴﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ‪ ،‬ﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﻜﺘﺎﺒﺔ ﻓﻲ ﻤﺠﺎل ﺍﻷﻋﻤﺎل‪،‬‬
‫ﺘﻁﻭﻴﺭ ﻭﻜﺘﺎﺒﺔ ﺍﻝﺭﺴﺎﺌل ﻭﺍﻝﺘﻘﺎﺭﻴﺭ ﻋﻠﻰ ﺍﺨﺘﻼﻑ ﺃﻨﻭﺍﻋﻬﺎ‪ ،‬ﻭﺃﺨﻴﺭﺍ ﺍﻻﺘﺼﺎل ﺍﻝﺸﻔﻬﻲ ﻭﻏﻴﺭ‬
‫ﺍﻝﻠﻔﻅﻲ‪٠‬‬

‫‪ ١٦٠١٣٢٢‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ‪ :‬ﻤﻔﻬﻭﻡ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ‪ ،‬ﻁﺒﻴﻌﺔ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻜﺎﺘﺏ‪،‬‬
‫ﺍﻝﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﻝﻠﻤﻜﺘﺏ ﻭﺃﻫﻤﻴﺘﻪ‪ ،‬ﺘﺼﻤﻴﻡ ﺍﻝﻤﻜﺘﺏ‪ ،‬ﺍﻝﺒﻴﺌﺔ ﺍﻝﻤﺎﺩﻴﺔ ﻝﻠﻤﻜﺘﺏ ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ ﺍﻝﻌﺎﻤﻠﻴﻥ‬
‫ﻭﺍﻝﻤﺭﺍﺠﻌﻴﻥ‪ ،‬ﺍﻻﺘﺼﺎﻻﺕ ﺍﻝﻜﺘﺎﺒﻴﺔ ﻓﻲ ﺍﻝﻤﻜﺘﺏ‪ ،‬ﻤﻜﻨﻨﺔ ﺍﻝﻤﻜﺘﺏ‪ ،‬ﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﻤﻜﺘﺒﻴﺔ‪ ،‬ﺃﻋﻤﺎل‬
‫ﺍﻝﺴﻜﺭﺘﺎﺭﻴﺔ ﻓﻲ ﺍﻝﻤﻜﺘﺏ ﺍﻝﻤﻌﺎﺼﺭ‪٠‬‬

‫‪ ١٦٠١٤٠٣‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺩﺭﺍﺴﺔ ﻤﻭﻀﻭﻋﺎﺕ ﺘﺨﻁﻴﻁ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ‪ ،‬ﺍﺠﺘﺫﺍﺏ ﻭﺍﺨﺘﻴﺎﺭ ﻭﺘﻌﻴﻴﻥ‬
‫ﺍﻝﻌﺎﻤﻠﻴﻥ ﻓﻲ ﺍﻝﺸﺭﻜﺔ‪ ،‬ﺘﺤﻠﻴل ﺍﻝﻌﻤل‪ ،‬ﺘﻘﻴﻴﻡ ﺃﺩﺍﺀ ﺍﻝﻌﺎﻤﻠﻴﻥ‪ ،‬ﺘﺩﺭﻴﺏ ﻭﺘﻨﻤﻴﺔ ﺍﻝﻌﺎﻤﻠﻴﻥ‪ ،‬ﻤﻜﺎﻓﺂﺕ‬
‫ﺍﻝﻌﺎﻤﻠﻴﻥ‪ ،‬ﺘﻁﻭﻴﺭ ﺍﻝﻤﺴﺘﻘﺒل ﺍﻝﻭﻅﻴﻔﻲ‪ ،‬ﺍﻝﺘﺭﻗﻴﺔ‪ ،‬ﺍﻝﺴﻼﻤﺔ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻋﻼﻗﺎﺕ‬
‫ﺍﻝﻌﻤل‪٠‬‬

‫‪ ١٦٠١٤٠٤‬ﺇﺩﺍﺭﺓ ﺃﻋﻤﺎل ﺩﻭﻝﻴﺔ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺒﻴﺌﺔ ﺍﻷﻋﻤﺎل ﻓﻲ ﺍﻝﺩﻭل ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﻤﻔﺎﻫﻴﻡ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ‬
‫ﻭﻜﻴﻔﻴﺔ ﺘﻨﻔﻴﺫ ﺍﻝﻭﻅﺎﺌﻑ ﺍﻝﻭﻅﻴﻔﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻓﻲ ﺤﺎﻝﺔ ﺇﺩﺍﺭﺓ ﺍﻝﺸﺭﻜﺎﺕ ﻤﺘﻌﺩﺩﺓ ﺍﻝﺠﻨﺴﻴﺎﺕ‪٠‬‬
‫‪ ١٦٠١٤٠٥‬ﺇﺩﺍﺭﺓ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺒﻴﺌﻴﺔ ﺍﻝﺨﺎﺭﺠﻴﺔ ﻭﺍﻝﺩﺍﺨﻠﻴﺔ ﻭﺘﺤﻠﻴﻠﻬﺎ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ‬
‫ﺘﺤﻠﻴل ﻤﻭﺍﺭﺩ ﺍﻝﺸﺭﻜﺔ ﻭﺇﻤﻜﺎﻨﻴﺎﺘﻬﺎ ﻤﻥ ﺍﺠل ﺭﺴﻡ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻝﺸﺭﻜﺔ ﻝﻸﺠل ﺍﻝﻁﻭﻴل‪ ٠‬ﻭﺘﺘﻀﻤﻥ‬
‫ﺃﻴﻀﺎ ﻁﺭﺡ ﺤﺎﻻﺕ ﺸﺎﻤﻠﺔ ﻤﺘﻌﺩﺩﺓ ﺘﺴﺎﻋﺩ ﻓﻲ ﺘﺩﺭﻴﺏ ﺍﻝﻁﻠﺒﺔ ﻋﻠﻰ ﺍﻝﺘﺤﻠﻴل ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﻭﺍﺘﺨﺎﺫ‬
‫ﻗﺭﺍﺭﺍﺕ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺔ‪٠‬‬

‫)‪٣‬‬ ‫‪ ١٦٠١٤٠٦‬ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ‬

‫ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻤﻠﻴﺘﻴﻥ ﺭﺌﻴﺴﺘﻴﻥ ﻤﻥ ﻤﻬﺎﻡ ﺍﻝﻭﻅﺎﺌﻑ ﺍﻻﺩﺍﺭﻴﺔ ﻭﻫﻤﺎ‪ :‬ﺍﻝﺘﻌﺭﻴﻑ ﺒﻤﻔﻬﻭﻡ‬
‫ﺍﻝﺘﺨﻁﻴﻁ ﻓﻭﺍﺌﺩﻩ ﻭﺨﻁﻭﺍﺘﻪ ﻭﺍﻨﻭﺍﻋﻪ ﻭﺍﺴﺎﻝﻴﺒﻪ ‪ ،‬ﻫﺫﺍ ﺍﻀﺎﻓﺔ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻤﻔﻬﻭﻡ ﺍﻝﺭﻗﺎﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ‬
‫ﻤﻥ ﺤﻴﺙ ﻓﻭﺍﺌﺩﺍﻫﺎ ﻭﺍﻨﻭﺍﻋﻬﺎ ﻭﺍﺴﺎﻝﻴﺒﻬﺎ ﻭﻜﺫﻝﻙ ﻁﺒﻴﻌﺔ ﺍﻝﻌﻼﻗﺔ ﺒﻴﻥ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﺭﻗﺎﺒﺔ‪.‬‬

‫)‪ ٣‬ت‬ ‫‪ ١٦٠١٤٠٧‬إدارة اوت ا

ة‬
‫ة(‬

‫ا‪ "#$‬ا!  ‪( &'( ) ) :‬‬

‫‪'/0‬ي ه‪ +,‬ادة ‪ *#‬ا'‪'2‬ت ا ‪ 7(0 : 1‬وع ا
 وأه ‪،4‬‬
‫و>@‪ 4‬و ?ا‪ 40‬و ' ‪ ،4‬اا>= ا<‪ 1;#‬را‪ 1‬اوت ا
ة‪،‬و‪89:‬‬
‫>‪ 1$‬ا= ‪#‬وع ا
 و‪ 4 E90‬و‪92D ،4#('0‬ت ا‪C‬ل و?ا(ه و>‪،A0‬‬
‫ا‪E9‬ت ا@‪ 1 #‬و>@‪ A‬و‪/‬دا‪ ،A0‬ا<‪ H $‬ا)ا‪# FG 0‬وت‬
‫ا
ة‪٠‬‬

‫‪ ١٦٠١٤١٢‬ﺇﺩﺍﺭﺓ ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻹﻨﺘﺎﺠﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠١٣١١ ) :‬‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﻤﺴﺎﻋﺩﺓ ﺍﻝﻁﻠﺒﺔ ﻓﻲ ﻓﻬﻡ ﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﺘﻲ ﺘﻘﻭﻡ ﻋﻠﻴﻬﺎ ﺇﺩﺍﺭﺓ ﺍﻹﻨﺘﺎﺝ ﻭﺍﻝﻌﻤﻠﻴﺎﺕ‬
‫ﻭﻓﻬﻡ ﺍﻝﻔﺭﻀﻴﺎﺕ ﻭﺍﻝﻤﺤﺩﺩﺍﺕ ﺍﻝﺘﻲ ﻴﻘﻭﻡ ﻋﻠﻴﻬﺎ ﻜل ﻨﻤﻭﺫﺝ ﻤﻥ ﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﺘﻲ ﺘﻐﻁﻴﻬﺎ ﺍﻝﻤﺎﺩﺓ‬
‫ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺘﻁﻭﻴﺭ ﻗﺎﺒﻼﺕ ﺍﻝﻁﻠﺒﺔ ﻓﻲ ﺍﺴﺘﺨﺩﺍﻡ ﺍﻝﻁﺭﻕ ﺍﻝﻜﻤﻴﺔ ﻓﻲ ﺘﺤﻠﻴل ﻤﺸﺎﻜل ﺇﺩﺍﺭﺓ ﺍﻹﻨﺘﺎﺝ‬
‫ﻭﺍﻝﻌﻤﻠﻴﺎﺕ‪ ٠‬ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﺩﺓ ﻤﻭﺍﻀﻴﻊ ﻤﺜل‪ :‬ﻤﻘﺩﻤﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻹﻨﺘﺎﺠﻴﺔ ﻭﺘﺤﻠﻴل‬
‫ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻹﻨﺘﺎﺠﻴﺔ ﻭﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ‪ ،‬ﻭﺍﻝﺘﻨﺒﺅ ﺒﺎﻝﻁﻠﺏ‪ ،‬ﻭﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﻭﺍﻝﺨﻁﻁ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ‬
‫ﺇﺩﺍﺭﺓ ﺍﻝﻌﻤﻠﻴﺎﺕ ﻭﺘﺤﺩﻴﺩ ﺍﻝﻁﺎﻗﺔ ﺍﻹﻨﺘﺎﺠﻴﺔ ﻝﻠﺸﺭﻜﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﺍﻝﺨﺩﻤﻴﺔ ﻭﺘﺤﺩﻴﺩ ﻤﻭﻗﻊ ﺍﻝﺘﺴﻬﻴﻼﺕ‬
‫ﻭﺍﻝﺘﺭﺘﻴﺏ ﺍﻝﺩﺍﺨﻠﻲ ﻭﺘﺨﻁﻴﻁ ﺍﻝﻤﻨﺘﺠﺎﺕ ﻭﺍﻝﻌﻤﻠﻴﺎﺕ ﻭﻨﻅﺎﻡ ﺍﻹﻨﺘﺎﺝ ﻓﻲ ﺍﻝﻭﻗﺕ ﺍﻝﻤﻨﺎﺴﺏ ﻭﺘﺼﻤﻴﻡ‬
‫ﺍﻝﻌﻤل ﻭﻤﻘﺎﻴﻴﺱ ﺍﻝﻌﻤل‪٠‬‬
 ‫‪ ١٦٠١٤١٤‬ﺘﺨﻁﻴﻁ ﺍﻹﻨﺘﺎﺝ ﻭﻤﺭﺍﻗﺒﺘﻪ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠١٤١٢ ) :‬‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﺩﺓ ﻤﻭﺍﻀﻴﻊ ﺘﺸﻤل ﻤﺎﻴﻠﻲ‪ :‬ﺃﻨﻅﻤﺔ ﺍﻝﺠﺩﻭﻝﺔ ﻭﺍﻝﺘﺨﻁﻴﻁ ﺍﻹﺠﻤﺎﻝﻲ‪ ،‬ﺍﻝﺠﺩﻭﻝﺔ ﻓﻲ‬
‫ﺤﺎﻝﺔ ﺍﻹﻨﺘﺎﺝ ﺍﻝﻤﺘﻘﻁﻊ‪ ،‬ﻭﺍﺩﺍﺭﺓ ﺍﻝﻤﺸﺎﺭﻴﻊ‪ ،‬ﻭﺃﺴﺎﺴﻴﺎﺕ ﻓﻲ ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻝﻤﺨﺯﻭﻥ‪ ،‬ﻭﺘﻁﺒﻴﻘﺎﺕ‬
‫ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻝﻤﺨﺯﻭﻥ‪ ،‬ﻭﺘﺨﻁﻴﻁ ﺍﺤﺘﻴﺎﺠﺎﺕ ﺍﻝﻤﻭﺍﺩ ﻭﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻝﺠﻭﺩﺓ‪ ،‬ﻭﺍﻹﺩﺍﺭﺓ ﺍﻝﻜﻠﻴﺔ‬
‫ﻝﻠﺠﻭﺩﺓ‪ ،‬ﻭﺍﻝﺼﻴﺎﻨﺔ‪ ،‬ﻭﺍﺩﺍﺭﺓ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ‪٠‬‬

‫‪ ١٦٠١٤١٥‬ﺒﺤﻭﺙ ﻋﻤﻠﻴﺎﺕ ﻤﺘﻘﺩﻤﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ‬

‫ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠١٣١١ ) :‬‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﺓ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﻤﺎ ﻴﻠﻲ ‪ :‬ﺍﻝﺘﺤﻠﻴل ﺍﻝﺤﺩﻱ‪ ،‬ﻨﻅﻡ ﺍﻝﻤﺨﺯﻭﻥ ‪ ،‬ﻨﻅﺭﻴﺔ ﺼﻔﻭﻑ ﺍﻻﻨﺘﻅﺎﺭ‪،‬‬
‫ﺴﻼﺴل ﻤﺎﺭﻜﻭﻑ‪ ،‬ﻨﻅﺭﻴﺔ ﺍﻝﻤﺒﺎﺭﻴﺎﺕ‪ ،‬ﺍﻝﺒﺭﻤﺠﺔ ﺍﻝﺭﻗﻤﻴﺔ‪ ،‬ﺍﻝﺒﺭﻤﺠﺔ ﺍﻝﺩﻴﻨﺎﻤﻴﻜﻴﺔ‪٠‬‬

‫)‪٣‬‬ ‫‪ ١٦٠١٤٣١‬ﺇﺩﺍﺭﺓ ﺨﺩﻤﺎﺕ ﺼﺤﻴﺔ‬

‫ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺍﻝﺘﺎﻝﻴﺔ ‪ :‬ﻤﻘﺩﻤﺔ ﺤﻭل ﺍﻝﻨﻅﺎﻡ ﺍﻝﺼﺤﻲ ﻭﺨﺩﻤﺎﺘﻪ‬
‫ﻭﻤﺅﺴﺴﺎﺘﻪ ‪ ،‬ﺍﻝﺨﺼﺎﺌﺹ ﺍﻝﻤﻤﻴﺯﺓ ﻝﻠﻤﺅﺴﺴﺔ ﺍﻝﺼﺤﻴﺔ ﻭﺍﻝﺘﺤﺩﻴﺎﺕ ﻭﺍﻝﻤﺸﺎﻜل ﺍﻝﺘﻲ ﺘﻭﺍﺠﻪ ﺇﺩﺍﺭﺓ ﻫﺫﻩ‬
‫ﺍﻝﻤﺅﺴﺴﺎﺕ‪ ،‬ﺍﻝﻤﺴﺘﺸﻔﻴﺎﺕ ﻜﻤﺅﺴﺴﺎﺕ ﺭﺌﻴﺴﻴﺔ ﻭﻜﻨﻘﻁﺔ ﺍﺭﺘﻜﺎﺯ ﻝﻠﻨﻅﺎﻡ ﺍﻝﺼﺤﻲ ‪ ،‬ﻭﻅﺎﺌﻔﻬﺎ‪ ،‬ﺇﺩﺍﺭﺘﻬﺎ‬
‫ﻭﺘﻨﻅﻴﻤﻬﺎ‪ ،‬ﺒﻌﺽ ﺍﻝﻘﻀﺎﻴﺎ ﺍﻝﻤﻌﺎﺼﺭﺓ ﺍﻝﺘﻲ ﺘﻭﺍﺠﻪ ﺍﻝﻘﻁﺎﻉ ﺍﻝﺼﺤﻲ ﻜﻘﻀﻴﺔ ﺘﺼﺎﻋﺩ ﺍﻝﺘﻜﻠﻔﺔ‪،‬‬
‫ﻭﺍﻝﺠﻭﺩﺓ‪ ،‬ﻭﺍﻝﻤﻨﺎﻓﺴﺔ‪ ،‬ﻭﺍﻝﺘﺴﻭﻴﻕ ‪٠٠٠‬ﻭﻏﻴﺭﻫﺎ‪٠‬‬

‫‪ ١٦٠١٤٣٢‬ﺇﺩﺍﺭﺓ ﺴﻴﺎﺤﻴﺔ ﻭﻓﻨﺩﻗﻴﺔ‬ ‫)‪٣‬‬

‫ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ ﻝﻠﺨﺩﻤﺎﺕ ﺍﻝﻔﻨﺩﻗﻴﺔ ﻭﺍﻝﺠﻭﺍﻨﺏ ﺍﻝﻤﺨﺘﻠﻔﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ‬
‫ﺒﺎﻹﺩﺍﺭﺓ ﺍﻝﻔﻨﺩﻗﻴﺔ ﺍﻝﺴﻴﺎﺤﻴﺔ ﻜﺈﺩﺍﺭﺓ ﺍﻝﻁﻌﺎﻡ ﻭﺍﻝﺸﺭﺍﺏ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﺸﺘﺭﻴﺎﺕ ﻭﻝﻭﺍﺯﻡ ﺍﻝﻔﻨﺎﺩﻕ ﻭﺍﻝﻤﻁﺎﻋﻡ‬
‫ﻭﺍﻝﺤﺠﺯ ﻭﺍﻻﺴﺘﻘﺒﺎل‪ ،‬ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ ﺍﻝﺩﺍﺨﻠﻴﺔ ﻝﻠﻔﻨﺎﺩﻕ ﻭﺍﻝﻤﻭﺘﻴﻼﺕ‪ ،‬ﺍﻝﻤﻨﺎﻓﺴﺔ ﺒﻴﻥ ﻤﻘﺩﻤﻲ‬
‫ﺨﺩﻤﺎﺕ ﺍﻝﻤﺄﻭﻯ ﻭﺍﻝﻤﺂﻜل‪ ،‬ﺍﻝﻌﻭﺍﻤل ﺍﻝﻤﺅﺜﺭﺓ ﻋﻠﻰ ﺍﻝﻁﻠﺏ ﻋﻠﻰ ﻫﺫﻩ ﺍﻝﺨﺩﻤﺎﺕ ﻤﻥ ﺤﻴﺙ ﺍﻝﻌﻭﺍﻤل‬
‫ﺍﻝﺴﻴﺎﺤﻴﺔ ﺍﻝﻤﺅﺜﺭﺓ ﻜﺎﻷﻤﺎﻜﻥ ﺍﻝﺘﺎﺭﻴﺨﻴﺔ ﻭﺍﻝﺘﺭﻓﻴﻬﻴﺔ ‪ .....‬ﺍﻝﺦ‪.‬‬
‫‪ ١٦٠٥٢١٥‬ﻤﺒﺎﺩﺉ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠـﺩ(‬
‫ﺘﺤﺘﻭﻱ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺘﻭﻀﻴﺢ ﻝﺩﻭﺭ ﺍﻷﻨﻅﻤﺔ ﺍﻝﺤﺎﺴﻭﺒﻴﺔ )ﺘﻜﻨﻭﻝﻭﺠﻴﺎ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ( ﻓﻲ ﺘﺤﺴﻴﻥ‬
‫ﺃﺩﺍﺀ ﻨﻅﻡ ﺍﻝﺤﻭﺴﺒﺔ ﻝﻠﻤﺴﺘﺨﺩﻡ ﺍﻹﺩﺍﺭﻱ ﺍﻝﻨﻬﺎﺌﻲ ﻭﻓﻲ ﺩﻋﻡ ﻭﺼﻨﺎﻋﺔ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺎﺕ‬
‫ﺍﻝﺘﺸﻐﻴﻠﻴﺔ ﻭﺍﻝﺘﻘﺩﻡ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ‪ ٠‬ﻭﺘﺤﺘﻭﻱ ﺍﻝﻤﺎﺩﺓ ﺃﻴﻀﺎ ﻋﻠﻰ ﺘﺤﻠﻴل ﻭﺘﺼﻤﻴﻡ ﻤﻜﻭﻨﺎﺕ ﺍﻝﻨﻅﻡ ﻭﺴﺒل‬
‫ﺇﺩﺍﺭﺘﻬﺎ ﻭﺘﻘﻴﻴﻤﻬﺎ ﻭﺘﺸﻤل ﻋﺩﺓ ﻨﻅﻡ ﺃﺴﺎﺴﻴﺔ ﻤﺘﺎﺤﺔ ﻫﻲ ﻨﻅﻡ ﺘﺸﻐﻴل ﺍﻝﺒﻴﺎﻨﺎﺕ ﻭﻨﻅﻡ ﺁﻝﻴﺔ ﺍﻝﻤﻜﺎﺘﺏ‬
‫ﻭﻨﻅﻡ ﺼﻨﺎﻋﺔ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻹﺩﺍﺭﻴﺔ ﻭﺍﻷﻨﻅﻤﺔ ﺍﻝﺨﺒﻴﺭﺓ‪٠‬‬

‫ﺍﻝﺭﻴﺎﺩﻴﺔ ﻓﻲ ﺍﻷﻋﻤﺎل ‪١٦٠١٤٠٧‬‬

‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻤﻌﻨﻰ ﺍﻝﺭﻴﺎﺩﻴﺔ ﻭﺨﺼﺎﺌﺼﻬﺎ ﻭﻜﺫﻝﻙ ﺨﺼﺎﺌﺹ‬
‫ﺍﻝﺸﺨﺹ ﺍﻝﺭﻴﺎﺩﻱ ﻭﻜﻴﻔﻴﺔ ﺍﻝﻌﻼﻗﺔ ﻤﺎ ﺒﻴﻥ ﺍﻝﺸﺨﺹ ﺍﻝﺭﻴﺎﺩﻱ ﻭﺍﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﺼﻐﻴﺭﺓ ﻓﻲ‬
‫ﻤﻨﻅﻤﺎﺕ ﺍﻷﻋﻤﺎل ﻭﺨﺼﺎﺌﺹ ﺍﻝﻤﺸﺎﺭﻴﻊ ﺍﻝﻌﺎﺌﻠﻴﺔ ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﺍﻝﻤﺴﺎﻕ ﺒﺤﺙ ﻜﻴﻔﻴﺔ ﺨﻠﻕ‬
‫ﻤﺸﺭﻭﻋﺎﺕ ﺠﺩﻴﺩﻩ ﻭﺘﻁﻭﻴﺭ ﺨﻁﻁ ﺃﻋﻤﺎل ﻝﻬﺫﻩ ﺍﻝﻤﺸﺭﻭﻋﺎﺕ‪.‬‬

‫‪-‬‬ ‫ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ‪١٦٠١٤٢٢‬‬

‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ ﺒﺄﺴﺎﺴﻴﺎﺕ ﻤﻔﺎﻫﻴﻡ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ‬
‫ﺍﻝﺘﻜﻨﻭﻝﻭﺠﻴﺎ ﺍﻝﻤﺴﺘﺨﺩﻤﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭﻜﺫﻝﻙ ﺃﻨﻅﻤﺔ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭﻜﻴﻔﻴﺔ ﺘﻁﺒﻴﻕ‬
‫ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻭ ﺃﻨﻅﻤﺘﻬﺎ ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻨﻅﺭﺓ ﻤﺴﺘﻘﺒﻠﻴﺔ ﻝﺩﻭﺭ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻌﺭﻓﺔ ﻓﻲ ﻤﻨﻅﻤﺎﺕ‬
‫ﺍﻷﻋﻤﺎل‪.‬‬

‫‪-‬‬ ‫ﺇﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ ﺍﻝﺸﺎﻤﻠﺔ ‪١٦٠١٤١٩‬‬

‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻁﺒﻴﻌﺔ ﺇﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ ﺍﻝﺸﺎﻤﻠﺔ ﻭﺇﻁﺎﺭﻫﺎ ﺍﻝﻌﺎﻡ ﻭﺘﻁﻭﺭﻫﺎ ﺍﻝﺘﺎﺭﻴﺨﻲ‬
‫ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻌﻨﺎﺼﺭ ﺍﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ ﺍﻝﺸﺎﻤﻠﺔ ﻭﺍﻝﻘﻴﺎﺩﺓ ﻭ ﺇﺭﻀﺎﺀ ﺍﻝﺯﺒﺎﺌﻥ ﻭﺘﻤﻜﻴﻥ ﺍﻝﻌﺎﻤﻠﻴﻥ‬
‫ﻭﺘﺤﺴﻴﻥ ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻝﻤﺴﺘﻤﺭ‪ ،‬ﻭﺸﺭﺍﻜﻪ ﺍﻝﻤﻭﺭﺩﻴﻥ ﻭﻤﻘﺎﻴﻴﺱ ﺍﻷﺩﺍﺀ ﺒﺎﻻﻀﺎﻓﻪ ﺴﻴﻌﺭﺽ ﺍﻝﻤﺴﺎﻕ‬
‫ﻭﺴﺎﺌل ﻭﻁﺭﻕ ﺘﺼﻨﻴﻑ ﺇﺩﺍﺭﺓ ﺍﻝﺠﻭﺩﺓ‪.‬‬
 Course Description
B.A. Programme
Business Management

١٦٣١١٠١ Principles of Management ( ٣ Credit Hours )

Prerequisite : (None )

This course includes the study of the evolution of management thoughts through the
study of the various management cools, the functions of the management process i.e.:
planning , organizing , directing and control, it also includes the study of the various
functional departments in the organization such as , production, marketing , finance,
human resource management . . . etc.

١٦٠١٢٠٢ Organizational Behavior ( ٣ Credit Hours)

Prerequisite : (١٦٠١١٠١)
This course focuses on introducing Behavioral Science concepts as applied to
business and industry. Focus will be on examining factors influencing the Behavior
of organizational members. The following dimensions will be covered.
The individual dimension : perception and personality. The group dimension : formal
and informal groups. The organizational dimension : organizational structure,
technology, and leadership. Finally, environmental issues will also be examined.

١٦٠١٣١١ Operations Research (٣ Credit Hours)

Prerequisite: (None )

The course covers definition of OR, its historical development , importance and areas
of application , decision theory , decision matrix , decision tree , linear programming
( LP ) , graphical method , simplex method ,sensitivity theory , special cases in LP ,
transportation method , assignment method , network models , critical path method
( CPM ) , program evaluation and review technical ( PERT )

١٦٠١٣١٣ Purchasing and Inventory Management ( ٣ Credit Hours )

Prerequisite: (١٦٠١٣١١)

The course presents the following topics: introduction to purchasing and Inventory
Management, organizing purchasing and Storage Functions, the relationship between
Purchasing Department and other departments in the organization, purchasing and
storage procedures, purchasing by the right quality, purchasing by the right quantity,
purchasing by the right price, purchasing at the right time , purchasing from the right
resource, purchasing of capital equipment's, stores and storage , inventory control .
 ١٦٠١٣٢١ Business Communication (٣ Credit Hours)
Prerequisite: (None )

The course includes the following subjects: communication concepts, grammar

review, machines of writing , fundamentals of business writing, development of
messages and nonverbal and oral communication .

١٦٠١٣٢٢ Office Management (٣ Credit Hours)

Prerequisite : (None)

The course covers the following : the concept of office management, the nature of
office management , importance of office organizing , office layout, physical office
environment , written communication in the office , office automation, office forms ,
office secretarial works in contemporary office .

١٦٠١٤٠٣ Human Resources Management (٣ Credit Hours )

Prerequisite : (None )

This course focuses on presenting and discussing the various principles and concepts
of Human Resources Management. It stresses the policies, programs and methods
that have been developed and implemented successfully in the field.
This course include the discussion of the various functional activities of Human
Resource Management such as planning, recruitment, selection, job analysis ,
performance appraisal, training and development, compensation, career planning and
promotion, safety and health, and labor relations.

١٦٠١٤٠٤ International Business Management ( ٣ credit Hours )

Prerequisite : (None )

The course includes: the recognition of the business environment of the multinational
firms , the international trade concepts, and the management of the various functional
activities of the multinational firm.

١٦٠١٤٠٥ Strategic Management (٣ Credit Hours )

Prerequisite : (None )

This course focuses how to deal with the organization in a comprehensive manner
to develop its strategies. It includes the recognition and analysis of the external and
internal environment, in addition to its resources and capabilities in order chart its
long term strategy. It also includes, comprehensive case analysis to train the student
on strategic analysis and strategic decision making .

١٦٠١٤٠٦ Planning and Control Management ( ٣ Credit Hours )

Prerequisite (None )
 This course is designed to provide the student with information, understanding and
practices of planning and controlling functions and their related activities, in addition
to their related tools and practices.
This course consists of two functions: planning and controlling. Those areas will be
examined as well as contributions to management, in addition to thoroughally, the
relationship between them and the other managerial functions

١٦٠١٤٠٧ Entrepreneurship in Business ١٦٠١٤٠ ( ٣ Credit Hours )

This course aimed introducing the manning and characteristics of our entrepreneur
and how entrepreneurs deletes to small business and family business. The course olso
discuses the creation in new ventures and developing business plans.

١٦٠١٤١٢ Production and Operations Management (٣ Credit Hours)

Prerequisite: (١٦٠١٣١١)

This course contains the following : subjects; introduction production and operations
management, operations analysis and decision making, forecasting, strategies and plans for
operations, capacity planning for manufacturing and service companies, facility location
planning, layout planning, production and process design, just-in-time system, and job
design, production operations standards, and work measurements.

١٦٠١٤١٤ Production Planning and Control (٣ Credit Hours)

Prerequisite: (١٦٠١٤١٢)

This course covers the following topics: aggregate planning and scheduling systems,
intermittent scheduling, project management, inventory control fundamentals, inventory
control applications, material requirements planning, quality control, total quality
management, maintenance, and management information systems.

١٦٠١٤١٥ Advanced Operations Research (٣Credit Hours)

Prerequisite : ( ١٦٠١٣١١ )

This course contains the following : marginal analysis, inventory models , queuing
theory , markov chains , gain theory, integer programming , dynamic programming.

١٦٠١٤٣١ Health Services Management ( ٣ Credit Hours )

Prerequisite : (None )

The course includes the following subjects: introduction to the health system, its
services and organization ; the special features of health care organizations,
constraints and problems; hospitals as the focal point of health cave systems,
managed and organizations;) contemporary issues of the health sector need to be
addressed such as quality, cost, competition and marketing of Health Services.

١٦٠١٤٣٢ Tourism and Hotel Management ( ٣ Credit Hours )

Prerequisite : ( None)
 This course includes many subject such as organizing hotel services, food and
beverages management, procurement, hotel and restaurant management, reservations
and receptions, food and shelter , functional activities of management of hotels &
motels ,in additions, to the various factors that affect the demand on these services at
the micro and macro levels such as entertainment, and historical sites in any
particular country.

١٦٠٥٢١٥ Principles of Management Information Systems ( ٣ Credit Hours)

Prerequisite : (None)
The course focuses on introducing the principles of management information systems (MIS) by focusing on information theory
and applications used in business organizations. Emphasis will be on the role of computer systems (information technology) in
facilitating end-user computing, decision support, operational support, and strategic advantage. System analysis and design,
implementation, and management will be also covered.

١٦٠١٤٢٢ Knowledge Management ( ٣ Credit

Hours)
Prerequisite : (None)

This course aims of introducing the basic foundation of knowledge management,

Technologies for knowledge management, knowledge management systems,

knowledge applications system and the future of knowledge management.

١٦٠١٤١٩ Total Quality Management (TQM) ١٦٠١٤١٩ ( ٣ Credit Hours)

Prerequisite : (None)

This course aims at introducing the nature of total quality management, its formwork
and historical evolution the course include the basic element of TQM such as
leadership, customer satisfaction, Employee involvement, continuous process
improvement, supplies partnership and performance measures the course also
introducing the tools and technique total quality management.

Supply Chain Management (١٦٠١٣٣) ( ٣ Credit Hours)

Prerequisite : (None)

The module aims to give students and in-depth understanding at an advanced level of
the complexities of managing supply chains. Emphasis is placed on critically evaluating
the principal processes, which add vale, primarily in manufacturing, but also in service
sectors. This course will address the nature and scope of supply chain management, the
concept of purchasing and supply, the organization of the purchasing function, inter-
organizational relations such as partnerships, e-supply chains and logistics.

Project Management (١٦٠١٤٢٣) ( ٣ Credit Hours)

Prerequisite : (None)
 ‫‪The module is intended to develop an understanding of the way companies handle and‬‬
‫‪manage their projects. In particular, the module will discuss the importance of deriving‬‬
‫‪clear concepts of the project definition and project scope. Other topics which will be‬‬
‫‪discussed are the importance of the project management team, planning and‬‬
‫‪implementing the practical tools and techniques required for the project, managing‬‬
‫‪finances and resources and quality control.‬‬

‫ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ‬
‫ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ‬
‫ﻗﺴــﻡ ﺍﻝﻤﺤﺎﺴــﺒﺔ‬

‫ﻤﻼﺤﻅﺔ ﻫﺎﻤﺔ ‪ :‬ﻭﺼﻑ ﺍﻝﻤﺴﺎﻕ ﺒﺎﻝﻠﻐﺔ ﺍﻝﺘﻲ ﺘﺩﺭﺱ ﺒﻬﺎ ﺍﻝﻤﺎﺩﺓ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺒﺎﺩﺉ ﻤﺤﺎﺴﺒﺔ )‪(١‬‬ ‫‪١٦٠٢١٠١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻐﻁﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﺒﺎﺩﺉ ﻭﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﻤﺤﺎﺴﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ ﻝﻁﻠﺒﺔ ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل‪ .‬ﻭﺘﺤﺩﻴﺩﹰﺍ ﺘﺘﻀﻤﻥ ﺍﻝﻤﺎﺩﺓ ﺍﻷﺴﺎﺴﻴﺎﺕ‬
‫ﺍﻝﻨﻅﺭﻴﺔ ﻝﻠﻤﺤﺎﺴﺒﺔ‪ ،‬ﻭﺍﻝﺨﻁﻭﺍﺕ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻝﺩﻭﺭﺓ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ‪ ،‬ﻭﺍﻝﻘﻴﺎﺱ ﺍﻝﻤﺤﺎﺴﺒﻲ ﻝﻠﻨﻘﺩﻴﺔ ﻭﻤـﺎ ﻴﻌﺎﺩﻝﻬـﺎ‪ ،‬ﻭﺍﻝـﺫﻤﻡ‬
‫ﺍﻝﻤﺩﻨﻴﺔ‪ ،‬ﻭﺍﻻﺴﺘﺜﻤﺎﺭﺍﺕ‪ ،‬ﻭﺍﻝﻤﺨﺯﻭﻥ‪ ،‬ﻭﺍﻷﺼﻭل ﺍﻝﻤﻌﻤﺭﺓ ﺍﻝﻤﻠﻤﻭﺴﺔ ﻭﻏﻴﺭ ﺍﻝﻤﻠﻤﻭﺴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺒﺎﺩﺉ ﻤﺤﺎﺴﺒﺔ )‪(٢‬‬ ‫‪١٦٠٢١٠٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﻜﻤل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﺎﺩﺓ ﻤﺒﺎﺩﺉ ﺍﻝﻤﺤﺎﺴﺒﺔ ‪ ١٦٠٢١٠١‬ﻤﻥ ﺃﺠل ﺯﻴﺎﺩﺓ ﺘﻔﻬﻡ ﺍﻝﻁﺎﻝﺏ ﻝﻠﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻤﺒﺎﺩﺉ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﻤﺤﺎﺴﺒﺔ‬
‫ﺤﻴﺙ ﺘﻐﻁﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻘﻴﺎﺱ ﺍﻝﻤﺤﺎﺴﺒﻲ ﻝﻼﻝﺘﺯﺍﻤﺎﺕ ﺍﻝﻤﺘﺩﺍﻭﻝﺔ‪ ،‬ﻭﻁﻭﻴﻠﺔ ﺍﻷﺠل‪ ،‬ﻭﺤﻘﻭﻕ ﺍﻝﻤﺴﺎﻫﻤﻴﻥ‪ ،‬ﻭﻗﺎﺌﻤﺔ ﺍﻝﺘـﺩﻓﻘﺎﺕ‬
‫ﺍﻝﻨﻘﺩﻴﺔ‪ ،‬ﻭﻤﻔﻬﻭﻡ ﺍﻝﻘﻴﻤﺔ ﺍﻝﺯﻤﻨﻴﺔ ﻝﻠﻨﻘﻭﺩ ﻭﺍﻝﻤﺤﺎﺴﺒﺔ ﻋﻥ ﺸﺭﻜﺎﺕ ﺍﻝﺘﻀﺎﻤﻥ‪ .‬ﻭﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﺎﻝﻲ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ‬ ‫‪١٦٠٢٢١١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ‪ .‬ﻭﺘﻤﻴﺯ ﺒﻭﻀﻭﺡ ﺒﻴﻥ ﻤﻭﺍﻀﻴﻊ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﻜﺎﻝﻴﻑ ﻭﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻻﺩﺍﺭﻴـﺔ‪.‬‬
‫ﻭﺘﻨﺎﻗﺵ ﺘﺼﻨﻴﻔﺎﺕ ﺍﻝﺘﻜﺎﻝﻴﻑ ﻭﺘﺩﻓﻘﻬﺎ ﻭﻁﺭﻕ ﺘﻘﺩﻴﺭ ﻜل ﻤﻥ ﺍﻝﺘﻜﺎﻝﻴﻑ ﺍﻝﺜﺎﺒﺘﺔ ﻭﺍﻝﻤﺘﻐﻴﺭﺓ ﻭﺍﻝﻤﺨﺘﻠﻁﺔ ﻷﻏـﺭﺍﺽ ﻤﺤﺎﺴـﺒﺔ‬
‫ﺍﻝﺘﻜﺎﻝﻴﻑ ﻭﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ‪ .‬ﻜﻤﺎ ﺘﻐﻁﻲ ﺍﻝﻤﺎﺩﺓ ﺍﺴﺘﺨﺩﺍﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻓﻲ ﻗﺭﺍﺭﺍﺕ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﺭﻗﺎﺒﺔ ﻭﺘﺤﻠﻴل‬
‫ﻋﻼﻗﺔ ﺍﻝﺘﻜﻠﻔﺔ ﻭﺍﻝﺤﺠﻡ ﻭﺍﻝﺭﺒﺢ‪ ،‬ﻭﺇﻋﺩﺍﺩ ﺍﻝﻤﻭﺍﺯﻨﺔ ﺍﻝﺸﺎﻤﻠﺔ‪ ،‬ﻭﺍﻝﺘﻜﺎﻝﻴﻑ ﺍﻝﻤﻼﺌﻤﺔ ﻝﻠﻘﺭﺍﺭﺍﺕ ﻏﻴـﺭ ﺍﻝﺭﻭﺘﻴﻨﻴـﺔ‪ ،‬ﻭﻤﺤﺎﺴـﺒﺔ‬
‫ﺍﻝﻤﺴﺅﻭﻝﻴﺔ ﻭﺘﻘﺎﺭﻴﺭ ﺍﻝﺭﻗﺎﺒﺔ ﻝﻠﻤﺩﻴﺭﻴﻥ ﻓﻲ ﻤﺭﺍﻜﺯ ﺍﻻﻴﺭﺍﺩﺍﺕ ﻭﺍﻷﺭﺒﺎﺡ‪ .‬ﻜﻤﺎ ﺘﻐﻁﻲ ﺍﻝﻤﺎﺩﺓ ﺒﻌﺽ ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﻤﺘﻘﺩﻤﺔ ﻓـﻲ‬
‫ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ ﻭﺒﺎﻝﺘﺤﺩﻴﺩ ﺘﺤﻠﻴل ﺍﻝﻨﻔﻘﺎﺕ ﺍﻝﺭﺃﺴﻤﺎﻝﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﻤﺘﻭﺴﻁﺔ )‪(١‬‬ ‫‪١٦٠٢٣٠١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻘﻴﺎﺴﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﺍﻝﺘﻲ ﻴﻘﻭﻡ ﻋﻠﻴﻬﺎ ﺍﻝﺘﻘﺭﻴﺭ ﺍﻝﻤﺎﻝﻲ ﺍﻝﺨﺎﺭﺠﻲ ﻭﺘﻐﻁﻲ‪ :‬ﻤﻘﺩﻤﺔ ﻝﻼﻁـﺎﺭ ﺍﻝﻤﻔـﺎﻫﻴﻤﻲ‬
‫ﺍﻝﻨﻅﺭﻱ ﻝﻠﻤﺤﺎﺴﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ‪ ،‬ﻭﺍﻝﻤﺸﺎﻜل ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻝﻠﻨﻘﺩﻴﺔ‪ ،‬ﻭﺍﻝﻘﻴﺎﺱ ﺍﻝﻤﺤﺎﺴﺒﻲ ﻝﻼﺴﺘﺜﻤﺎﺭ ﻓﻲ ﺃﺴﻬﻡ ﺸﺭﻜﺎﺕ ﺃﺨﺭﻯ ﺒﺄﻗـل‬
‫ﻤﻥ ‪ ،%٥٠‬ﻭﻤﺸﺎﻜل ﻗﻴﺎﺱ ﺍﻝﺒﻀﺎﻋﺔ ﻭﻴﺘﻀﻤﻥ ﺫﻝﻙ ﻓﺭﻀﻴﺎﺕ ﺘﺩﻓﻕ ﺍﻝﺘﻜﺎﻝﻴﻑ‪ ،‬ﻭﺍﺴﺘﺨﺩﺍﻤﺎﺕ ﻗﺎﻋﺩﺓ ﺍﻝﺘﻜﻠﻔـﺔ ﺃﻭ ﺍﻝـﺴﻭﻕ‬
‫ﺃﻴﻬﻤﺎ ﺃﻗل‪ ،‬ﻭﻤﺸﺎﻜل ﺍﻝﺫﻤﻡ ﺍﻝﻤﺩﻴﻨﺔ ﻭﺃﻭﺭﺍﻕ ﺍﻝﻘﺒﺽ‪ ،‬ﻭﻤﺸﺎﻜل ﺍﻷﺼﻭل ﻁﻭﻴﻠﺔ ﺍﻷﺠل ﻭﺍﻷﺼﻭل ﻏﻴﺭ ﺍﻝﻤﻠﻤﻭﺴﺔ‪ ،‬ﻭﻤﺸﺎﻜل‬
‫ﺍﻻﻝﺘﺯﺍﻤﺎﺕ ﻗﺼﻴﺭﺓ ﺍﻷﺠل ﻭﺍﻻﻝﺘﺯﺍﻤﺎﺕ ﺍﻝﻤﺘﻭﻗﻌﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﻤﺘﻭﺴﻁﺔ )‪(٢‬‬ ‫‪١٦٠٢٣٠٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻌﺘﺒﺭ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﺴﺘﻤﺭﺍﺭ ﻝﻤﺎﺩﺓ ‪ ١٦٠٢٣٠١‬ﺇﺫ ﺘﻐﻁﻲ ﺍﻝﻤﺸﺎﻜل ﻭﺍﻝﺤﻠﻭل ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻝﻜل ﻤﻥ ﺍﻝﺒﻨﻭﺩ ﺍﻝﺘﺎﻝﻴـﺔ‪ :‬ﺍﻝـﺩﻴﻭﻥ‬
‫ﻁﻭﻴﻠﺔ ﺍﻷﺠل ﻭﺍﻝﻤﺸﺎﻜل ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻹﻋﺎﺩﺓ ﺠﺩﻭﻝﺔ ﺍﻝﺩﻴﻭﻥ ﻁﻭﻴﻠﺔ ﺍﻷﺠل‪ ،‬ﻭﺍﻝﺘﻌﺎﻗﺩ ﻁﻭﻴل ﺍﻷﺠـل‪ ،‬ﺍﻝﺘﻌﺎﻗـﺩ ﺍﻝﺭﺃﺴـﻤﺎﻝﻲ‬
‫ﻤﻘﺎﺭﻨﺔ ﺒﺎﻝﺘﻌﺎﻗﺩ ﺍﻝﺘﺸﻐﻴﻠﻲ ﻓﻲ ﺩﻓﺎﺘﺭ ﻜل ﻤﻥ ﺍﻝﻤﺅﺠﺭ ﻭﺍﻝﻤﺴﺘﺄﺠﺭ‪ ،‬ﻭﻤﺤﺎﺴﺒﺔ ﺘﻜﺎﻝﻴﻑ ﻤﻨﺎﻓﻊ ﺍﻝﺘﻘﺎﻋﺩ‪ ،‬ﻭﻤﺤﺎﺴـﺒﺔ ﻀـﺭﻴﺒﺔ‬
‫ﺍﻝﺩﺨل ﻭﺍﻋﺘﺒﺎﺭ ﺃﺜﺭ ﺍﻝﺘﺄﺠﻴل ﺍﻝﻀﺭﻴﺒﻲ ﻜﺎﻝﺘﺯﺍﻡ ﺃﻭ ﺃﺼل‪ ،‬ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﻤﺸﺎﻜل ﺍﻻﺴﺘﻔﺎﺩﺓ ﻤﻥ ﺍﻝﻀﺭﻴﺒﺔ ﻓﻲ ﺤﺎﻝـﺔ ﻭﺠـﻭﺩ‬
‫ﺨﺴﺎﺌﺭ ﻀﺭﻴﺒﻴﺔ ﻭﺤﻘﻭﻕ ﺍﻝﻤﻠﻜﻴﺔ ﻭﻴﺘﻀﻤﻥ ﺫﻝﻙ ﺍﻷﺴﻬﻡ ﺍﻝﻌﺎﺩﻴﺔ ﻭﺍﻷﺴﻬﻡ ﺍﻝﻤﻤﺘﺎﺯﺓ‪ ،‬ﻭﺨﻴﺎﺭﺍﺕ ﺍﻷﺴﻬﻡ‪ ،‬ﻭﺃﺴﻬﻡ ﺍﻝﺨﺯﻴﻨـﺔ‪،‬‬
‫ﻭﺭﺒﺢ ﺍﻝﺴﻬﻡ ﺍﻝﻭﺍﺤﺩ ﺍﻷﺴﺎﺴﻲ ﻤﻘﺎﺭﻨﺔ ﺒﻤﺎ ﻴﻨﺘﺞ ﻋﻥ ﺭﺃﺴﻤﺎل ﻤﻌﻘﺩ‪ ،‬ﻭﺘﻐﻴﻴﺭ ﺍﻝﻤﺒﺎﺩﺉ ﺍﻝﻤﺤﺎﺴـﺒﻴﺔ ﻭﺘـﺼﺤﻴﺢ ﺍﻷﺨﻁـﺎﺀ‪،‬‬
‫ﻭﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﻀﺨﻡ ﻭﻗﺎﺌﻤﺔ ﺍﻝﺘﺩﻓﻕ ﺍﻝﻨﻘﺩﻱ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﻤﻨﺸﺂﺕ ﻤﺎﻝﻴﺔ‬ ‫‪١٦٠٢٣٠٣‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﺤﺎﺴﺒﺔ ﻓﻲ ﺍﻝﻤﻨﺸﺂﺕ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺘﺭﻜﺯ ﻋﻠﻰ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺒﻨﻭﻙ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻭﺸﺭﻜﺎﺕ ﺍﻝﺘﺄﻤﻴﻥ‪ ،‬ﺤﻴـﺙ ﻴـﺘﻡ‬
‫ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺃﻨﻭﺍﻉ ﺍﻝﺒﻨﻭﻙ ﻭﺘﻁﻭﺭﻫﺎ ﻭﺃﻫﻤﻴﺘﻬﺎ ﻤﻥ ﺍﻝﻨﺎﺤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﻭﻴﺘﻡ ﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﻭﻅﺎﺌﻑ ﺍﻝﺒﻨـﻭﻙ ﺍﻝﺘﺠﺎﺭﻴـﺔ‬
‫ﻭﺍﻝﻤﺤﺎﺴﺒﺔ ﻓﻲ ﺍﻷﻗﺴﺎﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺍﻝﺤﺴﺎﺒﺎﺕ ﺍﻝﺨﺘﺎﻤﻴﺔ ﻝﻠﺒﻨﻭﻙ ﺍﻝﺘﺠﺎﺭﻴﺔ‪ .‬ﻜﻤﺎ ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻑ ﻋﻠـﻰ ﻤﺎﻫﻴـﺔ‬
‫ﺍﻝﺘﺄﻤﻴﻥ ﻭﺃﻨﻭﺍﻋﻪ ﻭﻓﻭﺍﺌﺩﻩ ﻭﺇﻋﺎﺩﺓ ﺍﻝﺘﺄﻤﻴﻥ‪ .‬ﻭﻴﺘﻡ ﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﺄﻤﻴﻥ ﻋﻠﻰ ﺍﻝﺤﻴﺎﺓ ﻭﺃﻨﻭﺍﻉ ﺍﻝﺘﺄﻤﻴﻥ ﺍﻷﺨﺭﻯ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺘﻜﺎﻝﻴﻑ‬ ‫‪١٦٠٢٣١٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﻐﻁﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﺒﺎﺩﺉ ﻭﻤﻔﺎﻫﻴﻡ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﻜﺎﻝﻴﻑ‪ :‬ﻴﺘﻀﻤﻥ ﺫﻝﻙ ﺇﻴﻀﺎﺡ ﺃﻫﺩﺍﻑ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﻜﺎﻝﻴﻑ ﻭﺤﺴﺎﺒﺎﺕ ﺍﻝﺒﻀﺎﻋﺔ‬
‫ﻓﻲ ﺍﻝﺸﺭﻜﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻗﺎﺌﻤﺔ ﺘﻜﻠﻔﺔ ﺍﻝﺒﻀﺎﻋﺔ ﺍﻝﻤﺼﻨﻌﺔ ﻭﺍﻝﻤﺒﺎﻋﺔ‪ ،‬ﻭﻨﻅﺎﻡ ﻤﺤﺎﺴﺒﺔ ﺃﻭﺍﻤﺭ ﺍﻝﺘﺸﻐﻴل‪ ،‬ﻭﻨﻅـﺎﻡ ﻤﺤﺎﺴـﺒﺔ‬
‫ﺘﻜﻠﻔﺔ ﺍﻝﻤﺭﺍﺤل‪ ،‬ﻭﻨﻅﺎﻡ ﻤﺤﺎﺴﺒﺔ ﺍﻝﺘﻜﺎﻝﻴﻑ ﺍﻝﻤﻌﻴﺎﺭﻴﺔ‪ ،‬ﻭﻤﺸﺎﻜل ﺘﻭﺯﻴﻊ ﺘﻜﺎﻝﻴﻑ ﺩﻭﺍﺌﺭ ﺍﻝﺨﺩﻤﺎﺕ ﻋﻠﻰ ﺍﻝـﺩﻭﺍﺌﺭ ﺍﻻﻨﺘﺎﺠﻴـﺔ‬
‫ﻭﻤﺸﺎﻜل ﺘﻭﺯﻴﻊ ﺍﻝﺘﻜﺎﻝﻴﻑ ﺍﻝﻤﺸﺘﺭﻜﺔ ﺒﺎﻹﻀﺎﻓﺔ ﺍﻝﻰ ﺇﻴﻀﺎﺡ ﻨﻅﺎﻡ ﻤﺤﺎﺴﺒﺔ ﺘﻜﻠﻔﺔ ﺍﻷﻨﺸﻁﺔ‪.‬‬
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‬ ‫‪١٦٠٢٣١٣‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﺯﻭﺩ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ ،‬ﻭﺒﺎﻝﺘﺤﺩﻴﺩ ﺴﺘﺘﻨﺎﻭل ﺍﻝﻤـﺎﺩﺓ‪ :‬ﻤﻔـﺎﻫﻴﻡ ﻗﻭﺍﻋـﺩ‬
‫ﺍﻝﺒﻴﺎﻨﺎﺕ‪ ،‬ﻭﺘﻜﻨﻭﻝﻭﺠﻴﺎ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ ،‬ﻭﺘﻁﺒﻴﻘﺎﺕ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤـﺎﺕ ﺍﻝﻤﺤﺎﺴـﺒﻴﺔ‪ ،‬ﻭﺍﺴـﺘﺨﺩﺍﻡ ﺍﻻﺩﺍﺭﺓ ﻝـﻨﻅﻡ‬
‫ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ .‬ﻭﺘﻌﺘﻤﺩ ﻋﻠﻰ ﻤﺩﺨل ﺍﻝﺩﻭﺭﺓ ﻓﻲ ﺩﺭﺍﺴﺔ ﺘﺼﻤﻴﻡ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺘﺩﻗﻴﻕ ﺍﻝﺤﺴﺎﺒﺎﺕ )‪(٢‬‬ ‫‪١٦٠٢٣٢٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٢١) :‬‬
‫ﻴﺭﻜﺯ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻋﻠﻰ ﻗﻀﺎﻴﺎ ﺃﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻝﺠﺎﻨﺏ ﺍﻝﻌﻤﻠﻲ ﻝﺘﺩﻗﻴﻕ ﺍﻝﺤﺴﺎﺒﺎﺕ‪ ،‬ﻓﻬﻭ ﻤﻬﺘﻡ ﺒﺸﻜل ﺃﺴﺎﺴﻲ ﺒﺘﻤﻜﻴﻥ ﺍﻝﻁﻠﺒﺔ ﻤﻥ‬
‫ﻓﻬﻡ ﻤﻨﻬﺠﻴﺎﺕ ﺍﻝﺘﺩﻗﻴﻕ ﺍﻝﺤﺩﻴﺜﺔ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ‪ .‬ﻭﺴﻴﺘﺭﻜﺯ ﺍﻻﻫﺘﻤﺎﻡ ﻋﻠﻰ ﺍﺴﺘﺨﺩﺍﻡ ﺍﻝﻌﻴﻨﺎﺕ ﺍﻻﺤـﺼﺎﺌﻴﺔ ﻭﻏﻴـﺭ ﺍﻻﺤـﺼﺎﺌﻴﺔ‬
‫ﻭﺘﺩﻗﻴﻕ ﺍﻷﻨﻅﻤﺔ ﺍﻝﻤﺤﻭﺴﺒﺔ ﻭﺘﺩﻗﻴﻕ ﺩﻭﺭﺓ ﺍﻝﻤﺒﻴﻌﺎﺕ ﻭﺩﻭﺭﺓ ﺍﻝﻤﺸﺘﺭﻴﺎﺕ ﻭﺤﺴﺎﺒﺎﺕ ﺍﻷﺼﻭل ﺍﻝﻤﺘﺩﺍﻭﻝﺔ ﻤﺜل ﺍﻝﻨﻘﺩﻴﺔ ﻭﺍﻝﺫﻤﻡ‬
‫ﺍﻝﻤﺩﻴﻨﺔ ﻭﺍﻝﻤﺨﺯﻭﻥ ﻭﺍﻷﺼﻭل ﺍﻝﺜﺎﺒﺘﺔ ﻭﺍﻻﻝﺘﺯﺍﻤﺎﺕ ﺍﻝﻤﺘﺩﺍﻭﻝﺔ ﻭﺍﻻﻝﺘﺯﺍﻤﺎﺕ ﻁﻭﻴﻠﺔ ﺍﻷﺠل ﻭﺤﻘـﻭﻕ ﺍﻝﻤﻠﻜﻴـﺔ ﻭﺍﻝﺭﻭﺍﺘـﺏ‬
‫ﻭﺍﻷﺠﻭﺭ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺤﻜﻭﻤﻴﺔ‬ ‫‪١٦٠٢٣٣١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢١٠٢) :‬‬
‫ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺤﻜﻭﻤﻴﺔ ﻭﺍﻝﻬﻴﺌﺎﺕ ﻏﻴﺭ ﺍﻝﻬﺎﺩﻓﺔ ﺍﻝﻰ ﺍﻝﺭﺒﺢ ﻭﻜﺫﻝﻙ ﻨﻅﺭﻴﺔ ﺍﻷﻤﻭﺍل ﺍﻝﻤﺨﺼـﺼﺔ‬
‫ﻭﺘﻭﻀﻴﺢ ﺇﺠﺭﺍﺀﺍﺕ ﺘﺴﺠﻴل ﻋﻤﻠﻴﺎﺘﻬﺎ ﻭﺍﻋﺩﺍﺩ ﺘﻘﺎﺭﻴﺭﻫﺎ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺍﻋﺩﺍﺩ ﺍﻝﻤﻭﺍﺯﻨﺎﺕ ﻭﺍﻝﺭﻗﺎﺒﺔ ﻭﺘﻘﻴﻴﻡ ﺍﻷﺩﺍﺀ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﻤﺘﻘﺩﻤﺔ‬ ‫‪١٦٠٢٤٠١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻤﻘﺎﻴﻴﺱ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻝﺩﻤﺞ ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ‪ ،‬ﻭﺘﻐﻁﻲ ﺒﺎﻝﺘﺤﺩﻴﺩ ‪ :‬ﺃﺸـﻜﺎل ﺍﻝـﺩﻤﺞ ﺍﻝﻘﺎﻨﻭﻨﻴـﺔ‪،‬‬
‫ﻭﺍﺴﺘﺨﺩﺍﻤﺎﺕ ﻁﺭﻴﻘﺘﻲ ﺍﻝﺸﺭﺍﺀ ﻭﺍﻝﻤﺼﺎﻝﺢ ﺍﻝﻤﺸﺘﺭﻜﺔ‪ ،‬ﻭﻁﺭﻕ ﻤﻌﺎﻝﺠﺔ ﺤﺴﺎﺏ ﺍﻻﺴﺘﺜﻤﺎﺭ ﻓﻲ ﺩﻓﺎﺘﺭ ﺍﻝﻘﺎﺒﻀﺔ ﻭﺒﺎﺴـﺘﺨﺩﺍﻡ‬
‫ﻁﺭﻴﻘﺔ ﺍﻝﺤﻘﻭﻕ ﺍﻝﻤﻜﺘﻤﻠﺔ‪ ،‬ﻭﻁﺭﻴﻘﺔ ﺍﻝﺤﻘﻭﻕ ﻏﻴﺭ ﺍﻝﻤﻜﺘﻤﻠﺔ ﻭﻁﺭﻴﻘﺔ ﺍﻝﺘﻜﻠﻔﺔ‪ ،‬ﻭﺇﺠﺭﺍﺀﺍﺕ ﺩﻤﺞ ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴـﺔ‪ ،‬ﻭﻤﻌﺎﻝﺠـﺔ‬
‫ﺍﻝﻌﻤﻠﻴﺎﺕ ﺍﻝﻤﺘﺩﺍﺨﻠﺔ ﻭﻋﻤﻠﻴﺎﺕ ﺒﻴﻊ ﺍﻷﺼﻭل ﻭﺍﻻﻝﺘﺯﺍﻤﺎﺕ ﺒﻴﻥ ﺍﻝﻘﺎﺒﻀﺔ ﻭﺍﻝﺘﺎﺒﻌﺔ‪ .‬ﻭﺃﺜﺭ ﺘﻐﻴﺭ ﻨﺴﺒﺔ ﺍﻝﻤﻠﻜﻴﺔ ﻋﻠﻰ ﺇﺠـﺭﺍﺀﺍﺕ‬
‫ﺩﻤﺞ ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ‪ ،‬ﻭﻤﺸﺎﻜل ﻭﺠﻭﺩ ﺃﺴﻬﻡ ﻤﻤﺘﺎﺯﺓ ﻓﻲ ﺩﻓﺎﺘﺭ ﺍﻝﺸﺭﻜﺔ ﺍﻝﺘﺎﺒﻌﺔ‪ ،‬ﻭﺍﻝﺩﻤﺞ ﺍﻝﻤﻌﻘﺩ ﻭﻋﻤﻠﻴﺎﺕ ﺍﻝﻌﻤﻼﺕ ﺍﻷﺠﻨﺒﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺘﺤﻠﻴل ﻭﻤﻨﺎﻗﺸﺔ ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ‬ ‫‪١٦٠٢٤٠٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻌﺭﺽ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺘﺤﻠﻴل ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ ﻤﻥ ﻭﺠﻬﺔ ﻨﻅﺭ ﺍﻝﻤﺴﺘﺨﺩﻤﻴﻥ ﺍﻷﺴﺎﺴﻴﻴﻥ ﻝﻬﺫﻩ ﺍﻝﻘـﻭﺍﺌﻡ ﻤـﻥ ﺤﻴـﺙ‪ :‬ﺘﺤﻠﻴـل‬
‫ﺍﻻﺴﺘﺜﻤﺎﺭ ﻭﺍﻻﺌﺘﻤﺎﻥ‪ .‬ﻜﻤﺎ ﺘﻐﻁﻲ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﻌﺭﺽ ﺍﻝﻤﺎﻝﻲ‪ ،‬ﻭﺍﻝﺘﺤﻠﻴـل ﺍﻷﺴﺎﺴـﻲ ﺒﺎﺴـﺘﺨﺩﺍﻡ ﺍﻝﺘﺤﻠﻴـل‬
‫ﺍﻝﻌﺎﻤﻭﺩﻱ ﻭﺍﻷﻓﻘﻲ ﻭﺍﻝﻨﺴﺏ ﺍﻝﻤﺎﻝﻴﺔ‪.‬‬
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺩﻭﻝﻴﺔ‬ ‫‪١٦٠٢٤٠٣‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻐﻁﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﺒﺎﺩﺉ ﻭﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻝﻁﻠﺒﺔ ﺍﻝﻤﺤﺎﺴﺒﺔ‪ ،‬ﻭﺘﺤﺩﻴﺩﹰﺍ ﺘﻐﻁﻲ ﺃﻫﺩﺍﻑ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﻭﺘﺼﻨﻴﻑ‬
‫ﻭﺘﻁﻭﺭ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﻭﻤﻘﺎﺭﻨﺔ ﺒﻴﻥ ﺍﻝﻤﻤﺎﺭﺴﺎﺕ ﺍﻝﻌﻤﻠﻴﺔ ﻓﻲ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺒﻴﻥ ﺍﻝﺩﻭل ﺍﻝﻤﺨﺘﻠﻔـﺔ‪ ،‬ﻭﻋﻤﻠﻴـﺎﺕ ﺍﻝﻌﻤـﻼﺕ‬
‫ﺍﻷﺠﻨﺒﻴﺔ ‪ ،‬ﻭﺃﺨﻴﺭﹰﺍ ﻤﺭﺤﻠﺔ ﺍﺴﺘﺨﺩﺍﻡ ﻭﺘﺤﻠﻴل ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻷﺠﻨﺒﻴﺔ ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻨﻅﺭﻴﺔ ﻤﺤﺎﺴﺒﻴﺔ‬ ‫‪١٦٠٢٤٠٤‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻐﻁﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻻﻁﺎﺭ ﺍﻝﻤﻔﺎﻫﻴﻤﻲ ﻝﻠﻨﻅﺭﻴﺔ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ ،‬ﻭﺍﻝﻤﺘﻌﻠﻕ ﺒﺘﻌﺭﻴﻔﺎﺕ ﻋﻨﺎﺼﺭ ﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻤﺤﺎﺴـﺒﻴﺔ‪ ،‬ﻭﺃﻫـﺩﺍﻑ‬
‫ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ‪ ،‬ﻭﻨﻅﺭﻴﺎﺕ ﻗﻴﺎﺱ ﻭﺘﻘﻴﻴﻡ ﺍﻷﺼﻭل ﻭﺍﻻﻝﺘﺯﺍﻤﺎﺕ‪ ،‬ﻭﺍﻻﻋﺘﺭﺍﻑ ﺒﺎﻹﻴﺭﺍﺩ ﻭﻨﻅﺭﻴﺔ ﺘﺤﺩﻴﺩ ﺍﻝـﺩﺨل‪ ،‬ﻭﻤﺤﺎﺴـﺒﺔ‬
‫ﺍﻝﺘﻀﺨﻡ‪ ،‬ﻭﺍﻝﻔﺭﻕ ﺒﻴﻥ ﺍﻝﺩﺨل ﺍﻝﻤﺤﺎﺴﺒﻲ ﻭﺍﻻﻗﺘﺼﺎﺩﻱ‪ ،‬ﻭﻨﺸﺭ ﺍﻝﺘﻘﺎﺭﻴﺭ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺍﻻﻓﺼﺎﺡ ﺍﻝﻤﺤﺎﺴﺒﻲ‪ ،‬ﻭﻤـﺴﺘﻘﺒل ﻨﻁـﺎﻕ‬
‫ﺍﻝﻤﺤﺎﺴﺒﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﻌﺎﻴﻴﺭ ﻤﺤﺎﺴﺒﺔ ﺩﻭﻝﻴﺔ‬ ‫‪١٦٠٢٤٠٥‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻌﺎﻴﻴﺭ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﺤﻴﺙ ﺘﺭﻜﺯ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺘﻭﻀﻴﺢ ﻭﻋـﺭﺽ ﻝﻠﻬﻴﺌـﺎﺕ‬
‫ﺍﻝﺩﻭﻝﻴﺔ ﻭﺠﻬﻭﺩﻫﺎ ﻓﻲ ﺍﻋﺩﺍﺩ ﻭﺇﺼﺩﺍﺭ ﻤﻌﺎﻴﻴﺭ ﻤﺤﺎﺴﺒﻴﺔ ﻻﺴﺘﺨﺩﺍﻤﻬﺎ ﻓﻲ ﻋﻤﻠﻴﺔ ﺍﻋﺩﺍﺩ ﻭﻨﺸﺭ ﺍﻝﻘﻭﺍﺌﻡ ﺍﻝﻤﺎﻝﻴﺔ‪ .‬ﻜﻤﺎ ﺴﻴﺘﻡ ﻤﻥ‬
‫ﺨﻼل ﺍﻝﻤﺎﺩﺓ ﺸﺭﺡ ﻭﺘﻭﻀﻴﺢ ﻤﻔﺼل ﻝﻤﻌﺎﻴﻴﺭ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺩﻭﻝﻴﺔ ﺍﻝﺼﺎﺩﺭﺓ ﻋﻥ ﻤﺠﻠﺱ ﻤﻌﺎﻴﻴﺭ ﺍﻝﻤﺤﺎﺴﺒﺔ ﺍﻝﺩﻭﻝﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﻌﺎﻴﻴﺭ ﺍﻝﺘﺩﻗﻴﻕ ﺍﻝﺩﻭﻝﻴﺔ‬ ‫‪١٦٠٢٤٢٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٢١) :‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﻌﺎﻴﻴﺭ ﺍﻝﺘﺩﻗﻴﻕ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﻭﻤﻁﺎﺒﻘﺘﻬﺎ ﻤﻊ ﻤﻌﺎﻴﻴﺭ ﺍﻝﺘﺩﻗﻴﻕ ﺍﻝﻤﻁﺒﻘﺔ ﻓﻲ ﺍﻝﺒﻠﺩﺍﻥ ﺍﻷﻭﺭﻭﺒﻴـﺔ ﻭﺍﻷﻤﺭﻴﻜﻴـﺔ‪،‬‬
‫ﻭﻜﻴﻔﻴﺔ ﺘﻁﺒﻴﻕ ﻫﺫﻩ ﺍﻝﻤﻌﺎﻴﻴﺭ ﻓﻲ ﺍﻝﺩﻭل ﺍﻝﺘﻲ ﻻ ﺘﻭﺠﺩ ﻝﺩﻴﻬﺎ ﻤﻌﺎﻴﻴﺭ ﺨﺎﺼﺔ ﺒﻬﺎ ﻭﺨﺼﻭﺼﹰﺎ ﺍﻝﺩﻭل ﺍﻝﻌﺭﺒﻴﺔ ﻭﻤﻨﻬﺎ ﺍﻝﻤﻤﻠﻜـﺔ‬
‫ﺍﻷﺭﺩﻨﻴﺔ ﺍﻝﻬﺎﺸﻤﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺍﻝﻀﺭﺍﺌﺏ‬ ‫‪١٦٠٢٤٣١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﻌﺭﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻨﻭﺍﻉ ﺍﻝﻀﺭﺍﺌﺏ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺍﻷﻫﺩﺍﻑ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻤﻥ ﻭﺭﺍﺀ ﻓﺭﺽ ﺍﻝﻀﺭﻴﺒﺔ ﻭﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ‬
‫ﺍﻝﻀﺭﻴﺒﻴﺔ ﻜﺎﻻﺯﺩﻭﺍﺝ ﺍﻝﻀﺭﻴﺒﻲ ﻭﺍﻝﺘﻬﺭﺏ ﺍﻝﻀﺭﻴﺒﻲ ﻭﺍﻝﻌﺩﺍﻝﺔ ﺍﻝﻀﺭﻴﺒﻴﺔ ﻭﻏﻴﺭﻫﺎ‪ .‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﺒﺎﻝﺸﺭﺡ ﺍﻝﻤﻔﺼل ﻗـﺎﻨﻭﻥ‬
‫ﻀﺭﻴﺒﺔ ﺍﻝﺩﺨل ﺍﻝﻤﻁﺒﻕ ﻓﻲ ﺍﻷﺭﺩﻥ ﻤﻥ ﺍﻝﻨﺎﺤﻴﺔ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻭﺍﻝﻘﺎﻨﻭﻨﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﻤﻊ ﺇﻋﻁﺎﺀ ﺃﻤﺜﻠﺔ ﻭﺤﺎﻻﺕ ﻋﻤﻠﻴﺔ ﻝﻜﻴﻔﻴـﺔ‬
‫ﺘﻘﺩﻴﺭ ﺍﻝﻀﺭﻴﺒﺔ ﻋﻠﻰ ﻤﺨﺘﻠﻑ ﺸﺭﺍﺌﺢ ﺍﻝﻤﻜﻠﻔﻴﻥ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺍﺴﻼﻤﻴﺔ‬ ‫‪١٦٠٢٤٣٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٢٣٠١) :‬‬
‫ﺘﺒﺤﺙ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻓﻲ ﺍﻝﻤﺤﺎﺴﺒﺔ ﻋﻨﺩ ﺍﻝﻤﺴﻠﻤﻴﻥ‪ ،‬ﻨﺸﺄﺘﻬﺎ ﻭﺘﻁﻭﺭﻫﺎ ﻝﺨﺩﻤﺔ ﺍﻻﺴﻼﻡ ﻭﺍﻝﻤﺴﻠﻤﻴﻥ‪ ،‬ﻜﻤﺎ ﺘﺒﺤﺙ ﻓﻲ ﻤﺒﺎﺩﺉ ﻫﺫﻩ‬
‫ ﻜﻤﺎ ﺘﺘﻌﺭﺽ ﺍﻝﻰ ﺍﺸﻜﺎل ﺍﻝﻤﻨﺸﺂﺕ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻻﺴﻼﻤﻴﺔ ﻭﺩﻭﺭ‬،‫ﺍﻝﻤﺤﺎﺴﺒﺔ ﻭﻜﻴﻑ ﺃﻨﻬﺎ ﻤﺸﺘﻘﺔ ﻤﻥ ﺍﺨﻼﻗﻴﺎﺕ ﺍﻻﺴﻼﻡ ﻭﻤﺒﺎﺩﺌﻪ‬
‫ ﻭﻜﻴﻑ ﻴﻤﻜﻥ ﺃﻥ ﺘﺅﺩﻱ ﻫﺫﺍ ﺍﻝﺩﻭﺭ ﻓﻲ ﺍﻝﻤﺠﺘﻤﻌﺎﺕ ﺍﻝﻤﻌﺎﺼﺭﺓ ﻭﻓـﻲ‬،‫ﻫﺫﻩ ﺍﻝﻤﺤﺎﺴﺒﺔ ﻓﻲ ﺨﺩﻤﺔ ﺍﻝﺤﻴﺎﺓ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻝﻸﻓﺭﺍﺩ‬
.‫ﺍﻝﻤﺴﺘﻘﺒل‬

( ‫ ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ‬٣) ‫ﺤﻠﻘﺔ ﺒﺤﺙ ﻓﻲ ﺍﻝﻤﺤﺎﺴﺒﺔ‬ ١٦٠٢٤٣٣

(١٦٠٢٣٠١) : ‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‬
‫ ﻭﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺘﺤﺩﻴﺩ ﻤﻭﻀـﻭﻉ‬،‫ﻴﺴﺘﺨﺩﻡ ﺍﻝﻁﺎﻝﺏ ﻓﻲ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ ﻭﺍﻝﻌﻠﻭﻡ ﺍﻻﺨﺭﻯ ﻓﻲ ﺍﻝﺒﺤﺙ‬
‫ ﻭﻗﺩ ﻴﻜـﻭﻥ ﻫـﺫﺍ‬.‫ ﻴﺘﻐﻴﺭ ﻫﺫﺍ ﺍﻝﻤﻭﻀﻭﻉ ﻜل ﻓﺼل‬،‫ ﻴﻘﻭﻡ ﺍﻝﻁﻼﺏ ﺒﺒﺤﺙ ﻤﻼﺌﻡ ﻴﻐﻁﻲ ﺠﻭﺍﻨﺒﻪ‬،‫ﺃﻜﺜﺭ ﻓﻲ ﺤﻘل ﺍﻝﻤﺤﺎﺴﺒﺔ‬
.‫ﺍﻝﺒﺤﺙ ﻤﻜﺘﺒﻴﹰﺎ ﺃﻭ ﻤﻴﺩﺍﻨﻴﹰﺎ ﺃﻭ ﻜﻠﻴﻬﻤﺎ ﻋﻠﻰ ﺃﻥ ﻴﻘﻭﻡ ﺍﻝﻁﺎﻝﺏ ﺒﺈﻝﻘﺎﺀ ﺒﺤﺜﻪ ﺃﻤﺎﻡ ﺍﻝﻁﻼﺏ ﻝﻴﻨﺎﻗﺸﻭﻩ ﻓﻴﻪ‬

١٦٠٢٤٠٥ International Accounting Standards (٣ Credit Hours)

Prerequisite : (١٦٠٢٣٠١)
This course is designed to provide students with accounting standards formulated and
issued by accounting standards bodies. Focus will be on familiarizing students with
international bodies of accounting and their efforts to formulate, issue, and promote
accounting standards to be used in presentation of financial statements. In addition, the
course covers in depth the standards formulated and issued by the international
accounting standard committee. (IASC).

١٦٠٢٤٣٣ Research Seminar in Accounting (٣ Credit Hours)

Prerequisite : (١٦٠٢٣٠١)
The students learn how to use the accounting and other sciences concepts in the research.
This course deals with a specific major topic in accounting, approved by the department,
and changes every semester. It gives the students and opportunity to search and write in
aspects related to that topic. Each student might select a related aspect, and he or she has
to present and discuss his/ her work with his / her colleagues in the class.
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﺤﺎﺴﺒﺔ ﺍﻝﺸﺭﻜﺎﺕ‬ ‫‪١٦٠٢٢٠١‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ :‬ﻤﺒﺎﺩﺉ ﻤﺤﺎﺴﺒﺔ ‪١٦٠٢١٠٢‬‬
‫ﻴﻬﺩﻑ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻻﻁﺎﺭ ﺍﻝﻤﻔﺎﻫﻴﻤﻲ ﻭﺍﻝﻘﺎﻨﻭﻨﻲ ﻭﺍﻝﻌﻤﻠﻲ ﻝﻠﻤﺤﺎﺴﺒﺔ ﻋﻥ ﺸﺭﻜﺎﺕ ﺍﻷﺸـﺨﺎﺹ ﻭﺸـﺭﻜﺎﺕ‬
‫ﺍﻷﻤﻭﺍل‪ .‬ﻴﻐﻁﻲ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻤﺤﺎﺴﺒﺔ ﻋﻥ ﺸﺭﻜﺎﺕ ﺍﻷﺸﺨﺎﺹ ﻭﺍﻝﺫﻱ ﻴﺘﻀﻤﻥ ﺘﺄﺴﻴﺴﻲ ﺸﺭﻜﺎﺕ ﺍﻷﺸﺨﺎﺹ ﻭﺍﻝﺘﻐﻴـﺭ ﻓـﻲ‬
‫ﺍﻝﺸﺭﻜﺎﺀ ﻭﺘﺼﻔﻴﺔ ﺸﺭﻜﺎﺕ ﺍﻷﺸﺨﺎﺹ‪ .‬ﻜﻤﺎ ﻴﻐﻁﻲ ﺍﻝﻤﺴﺎﻕ ﺍﻝﺠﺎﻨﺏ ﺍﻝﻤﺘﻌﻠﻕ ﺒﺸﺭﻜﺎﺕ ﺍﻷﻤﻭﺍل ﺤﻴـﺙ ﻴﻐﻁـﻲ ﺍﻝﻤـﺴﺎﻕ‬
‫ﺘﺄﺴﻴﺴﻲ ﺸﺭﻜﺎﺕ ﺍﻷﻤﻭﺍل ﻭﺇﺼﺩﺍﺭ ﺍﻝﺴﻨﺩﺍﺕ ﻭﺘﻜﻭﻴﻥ ﺍﻻﺤﺘﻴﺎﻁﻴﺎﺕ‪ ،‬ﻜﻤﺎ ﻴﻐﻁﻲ ﺘﺼﻔﻴﺔ ﺸﺭﻜﺎﺕ ﺍﻷﻤﻭﺍل‪ .‬ﻭﺘﻐﻁﻲ ﺍﻝﻤﺎﺩﺓ‬
‫ﺘﻠﻙ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﻓﻲ ﻀﻭﺀ ﻗﺎﻨﻭﻥ ﺍﻝﺸﺭﻜﺎﺕ ﺍﻷﺭﺩﻨﻲ‪.‬‬

‫‪١٦٠٢٢٠١‬‬ ‫‪Accounting For Companies‬‬ ‫)‪(٣ Credit Hours‬‬

‫)‪Prerequisite : (ACCT ١٦٠٢١٠٢‬‬
‫‪This course aims to provide students with the conceptual, Regulations and Practices‬‬
‫‪aspects of partnership accounting, and corporation accounting. It covers topics of‬‬
‫‪accounting for partnerships including formation of a partnership, changes ins partners,‬‬
‫‪and liquidation of a partnership are considered. The course also covers corporation‬‬
‫‪accounting and examines the accounting for raising capital through the issuance of stocks‬‬
‫‪and bonds, reserves and provisions and liquidation. All these topics are covered with‬‬
‫‪accordance with Jordanian company's Law.‬‬

‫ﻭﺼﻑ ﺍﻝﻤﻭﺍﺩ‬
‫ﻝﺒﺭﻨﺎﻤﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴﻭﺱ‬
‫‪ NOP‬ا
‪LM‬‬

‫‪S ١٦٠٣٢٠١‬دئ ا‪Q‬دارة ا‪TU‬‬ ‫)‪ ٣‬ت 

ة(‬

‫ا
‪ XYZ‬ا‪( ١٦٠٢١٠٢ ) : VWO‬‬
‫‪i‬ح ه‪ fg‬ادة ا‪e‬ه‪ NU‬ا‪ TUd‬ذات ا‪aM^W TPb‬ت ا`_‪ L‬ا[ ‪ L^W‬م وه[‬
‫ا‪ TU‬ا‪ T‬وا‪Q‬دارة ا‪ [p TU‬ا_‪Z‬ع ا ص وا‪ TU‬ا ‪ TUm‬؛ وا‪d‬هاف وا_‪j‬‬
‫ا‪ Tq‬ا ‪  ms L^W Tw‬ا‪ ws‬ا‪ Tvbt‬ا‪g‬آ‪M‬رة ‪e Lt‬ه‪ NU‬ا
‪ Vp‬ا‪_s‬ي‬
‫وا‪ TMUO‬وا‪ TU`W‬وا ة وه‪ L^U‬رأس ال و^‪ {iaM‬و‪ fws xU^i‬؛ وو‪xyz‬‬
‫ا ا[ و‪ L^W {iZY‬م ‚ ا
ض ‪SY‬د‪ UW T‬ا‪M‬ا‪ y‬وا  آ€ر م‬
‫_‪. {eyzMW {U‬‬

‫)‪ ٣‬ت‬ ‫‪ ١٦٠٣٣٠٦‬ا ‪ 1‬ا< ‪1‬‬

‫ة(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪( ١٦٠٣٢٠١ ) :‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻜﻴﻔﻴﺔ ﺍﻝﻭﺼﻭل ﺍﻝﻰ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻝﻤﻼﺌﻤﺔ ﻓﻲ ﻤﺨﺘﻠﻑ ﻗﻀﺎﻴﺎ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺸﺨﺼﻴﺔ ﻭﺫﻝﻙ‬
‫ﺒﻌﺩ ﺸﺭﺡ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﻤﺎﻝﻴﺔ ﺍﻝﺸﺨﺼﻴﺔ ﻭﺍﻝﻘﻀﺎﻴﺎ ﺍﻝﻤﺘﻨﻭﻋﺔ ﺍﻝﺘﻲ ﺘﻌﺎﻝﺠﻬﺎ ﻤﺜـل ‪ :‬ﺍﻝﺘﺨﻁـﻴﻁ‬
 ‫ﺍﻝﻤﺎﻝﻲ ﻭﺍﻝﻀﺭﺍﺌﺏ ﻭﺍﻝﺘﺄﻤﻴﻥ ﻭﻗﺭﺍﺭﺍﺕ ﺍﻻﺴﺘﺜﻤﺎﺭ ﻭﺍﻝﺘﺨﻁﻴﻁ ﻝﻠﺘﻘﺎﻋﺩ ﻭﻤﺎ ﺒﻌﺩ ﺍﻝﻭﻓﺎﺓ ؛ ﻭﻜل ﺫﻝﻙ ﻋﻠﻰ‬
‫ﺍﻝﻤﺴﺘﻭﻯ ﺍﻝﺸﺨﺼﻲ ﻭﻀﻤﻥ ﺍﻝﻤﻔﺎﻫﻴﻡ ﻭﻨﻅﺎﻡ ﺍﻝﻘﻴﻡ ﺍﻝﺴﺎﺌﺩﺓ ﻓﻲ ﺍﻝﻌﺎﻝﻡ ﺍﻝﻌﺭﺒﻲ ﺒﺸﻜل ﻋﺎﻡ ﻭﻓـﻲ ﺍﻷﺭﺩﻥ‬
‫ﺒﺸﻜل ﺨﺎﺹ ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬ ‫‪ ١٦٠٣٣١١‬ﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﺎﻝﻲ‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪( ١٦٠٣٢٠١ ):‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺃﺴﺎﻝﻴﺏ ﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﺎﻝﻲ ﻭﺃﺩﻭﺍﺘﻪ ﻭﻤﻌﺎﻴﻴﺭﻩ ﻭﻤﺠﺎﻻﺘﻪ ﻭﻜﻴﻔﻴﺔ ﺼﻴﺎﻏﺔ ﺘﻭﺼﻴﺎﺕ ﺠﻴـﺩﺓ‬
‫ﻝﻤﻌﺎﻝﺠﺔ ﻨﻘﺎﻁ ﺍﻝﻀﻌﻑ ﺍﻝﺘﻲ ﻴﻜﺸﻔﻬﺎ ﺍﻝﺘﺤﻠﻴل ﻭﺫﻝﻙ ﻝﻠﻐﺎﻴﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ ‪ :‬ﺘﻘﺩﻴﺭ ﺴﻴﻭﻝﺔ ﺍﻝـﺸﺭﻜﺔ ‪ ،‬ﻭﺘﻘـﺩﻴﺭ‬
‫ﺭﺒﺤﻴﺔ ﺍﻝﺸﺭﻜﺔ ‪ ،‬ﻭﺍﻝﺘﻨﺒﺅ ﺒﺎﺤﺘﻴﺎﺠﺎﺘﻬﺎ ﺍﻝﻤﺎﻝﻴﺔ ﻜﻤﺎ ﺘﺸﺭﺡ ﻜﻴﻔﻴﺔ ﺘﺤﻠﻴل ﺃﻭﻀﺎﻉ ﺍﻝﺸﺭﻜﺔ ﻝﻐﺎﻴـﺎﺕ ﺘﻘﻴـﻴﻡ‬
‫ﺍﻹﻨﺠﺎﺯ ﻭﺍﻻﺴﺘﺜﻤﺎﺭ ﻓﻲ ﺃﺴﻬﻤﻬﺎ ﻭﺇﻗﺭﺍﻀﻬﺎ ‪ ،‬ﻭﺘﻘﺩﻴﺭ ﻗﻴﻤﺘﻬﺎ ﻜﻤﺸﺭﻭﻉ ﻋﺎﻤل ﺒﺎﻹﻀـﺎﻓﺔ ﺇﻝـﻰ ﺍﻝﺘﻨﺒـﺅ‬
‫ﺒﺈﻤﻜﺎﻨﻴﺔ ﺘﻌﺜﺭﻫﺎ ‪.‬‬

‫‪ ١٦٠٣٣٢١‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﺼﺎﺭﻑ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻋﻥ ﺍﻝﺠﻬﺎﺯ ﺍﻝﻤﺼﺭﻓﻲ ﺒﺸﻜل ﻋﺎﻡ ﻭﻤﻜﻭﻨﺎﺘﻪ ﻭﺍﻝﺩﻭﺭ ﺍﻝﺫﻱ ﻴﻘﻭﻡ ﺒﻪ‬
‫ﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ؛ ﻭﻤﺼﺎﺩﺭ ﺃﻤﻭﺍل ﻤﺅﺴﺴﺎﺘﻪ ﻭﻤﺒﺎﺩﺉ ﺘﺸﻐﻴل ﻫﺫﻩ ﺍﻷﻤﻭﺍل ؛ ﻭﻜﻴﻔﻴﺔ ﺇﺩﺍﺭﺓ ﻤﺼﺭﻑ ﺘﺠﺎﺭﻱ‬
‫ﻭﻤﺎ ﻫﻲ ﺍﻝﻭﻅﺎﺌﻑ ﺍﻝﻤﺨﺘﻠﻔﺔ ﺍﻝﺘﻲ ﻴﻘﻭﻡ ﺒﻬﺎ ؛ ﻭﺃﺨﻴﺭﹰﺍ ﻜﻴﻔﻴﺔ ﺘﺤﻠﻴل ﺍﻝﻤﺼﺭﻑ ﻝﻠﻐﺎﻴﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ ﻓﻴﻪ‪،‬‬
‫ﻭﻝﻐﺎﻴﺎﺕ ﺍﻝﺘﻌﺎﻤل ﻤﻌﻪ ‪.‬‬

‫‪ ١٦٠٣٣٣١‬ﺇﺩﺍﺭﺓ ﺍﻻﺴﺘﺜﻤﺎﺭ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻘﺭﺍﺭ ﺍﻻﺴﺘﺜﻤﺎﺭﻱ ﺒﺎﻝﺘﻔﺼﻴل ﻤﻊ ﺒﻴﺎﻥ ﻤﺠﺎﻻﺕ ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﺤﻘﻴﻘﻲ ﻭﺍﻝﻤﺎﻝﻲ ﺍﻝﻔﻭﺭﻱ‬
‫ﻭﺍﻝﻤﺴﺘﻘﺒﻠﻲ ﻭﺃﺩﻭﺍﺘﻪ ﻭﻋﻭﺍﺌﺩﻩ ﻭﻤﺨﺎﻁﺭﻩ ﻭﺍﻝﻤﺒﺎﺩﻝﺔ ﺒﻴﻥ ﻋﻭﺍﺌﺩﻩ ﻭﻤﺨﺎﻁﺭﻩ ﻭﺤﺴﺎﺏ ﺍﻝﺴﻌﺭ ﺍﻝﻌﺎﺩل ﻷﺩﻭﺍﺕ‬
‫ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﻤﺎﻝﻲ ﻤﻊ ﻝﻤﺤﺔ ﻋﻥ ﺘﻜﻭﻴﻥ ﺍﻝﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ ﻭﻗﻴﺎﺱ ﻤﺨﺎﻁﺭﻫﺎ ﻭﻋﻭﺍﺌﺩﻫﺎ ﻭﺇﺩﺍﺭﺘﻬﺎ ﻭﻋﻥ‬
‫ﺒﻌﺽ ﻤﺅﺴﺴﺎﺕ ﺍﻻﺴﺘﺜﻤﺎﺭ ‪ .‬ﻭﺘﺒﺤﺙ ﻜﺫﻝﻙ ﻓﻲ ﻤﺼﺎﺩﺭ ﺘﻤﻭﻴل ﺍﻻﺴﺘﺜﻤﺎﺭﺍﺕ ﻭﺘﻜﺎﻝﻴﻑ ﻫﺫﻩ ﺍﻝﻤﺼﺎﺩﺭ‬
‫ﻭﻁﺭﻕ ﺘﻘﻴﻴﻡ ﺒﺩﺍﺌل ﺍﻻﺴﺘﺜﻤﺎﺭ ﺍﻝﺤﻘﻴﻘﻲ ‪.‬‬

‫‪ ١٦٠٣٣٥٢‬ﻤﺒﺎﺩﺉ ﺍﻝﺘﺄﻤﻴﻥ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻝﺘﺄﻤﻴﻥ ﻭﺍﻷﺨﻁﺎﺭ ﻭﻋﻘﺩ ﺍﻝﺘﺄﻤﻴﻥ ﻭﺃﻗﺴﺎﻁﻪ ﻤﻊ ﺒﻴﺎﻥ ﺃﻫﻤﻴﺘﻪ ﻓﻲ‬
‫ﺍﻻﻗﺘﺼﺎﺩ ‪ ،‬ﻭﺘﺒﺤﺙ ﻓﻲ ﺃﻨﻭﺍﻉ ﺍﻝﺘﺄﻤﻴﻥ ﺍﻝﻤﻬﻤﺔ ﻝﺩﻨﻴﺎ ﺍﻷﻋﻤﺎل ﻤﺜل ‪ :‬ﺍﻝﺘﺄﻤﻴﻥ ﺍﻝﺒﺤﺭﻱ ‪ ،‬ﻭﻀﺩ ﺍﻝﺤﻭﺍﺩﺙ ‪،‬‬
‫ﻭﺍﻝﻤﺭﻜﺒﺎﺕ ﻭﺍﻝﺤﺭﻴﻕ ‪ ،‬ﻭﺍﻝﺘﺄﻤﻴﻥ ﺍﻝﺼﺤﻲ ‪ ،‬ﻭﻋﻠﻰ ﺍﻝﺤﻴﺎﺓ ‪ ،‬ﻭﻜﺫﻝﻙ ﺘﺘﻌﺭﺽ ﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﺘﺄﻤﻴﻥ ﻓﻲ ﺍﻝﻘﻁﺎﻉ‬
‫ﺍﻝﺨﺎﺹ ﻭﺍﻝﻌﺎﻡ ﻓﻲ ﺍﻷﺭﺩﻥ ‪.‬‬
 ‫‪ ١٦٠٣٤٠٣‬ﺍﻹﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ ﻓﻲ ﺍﻝﺸﺭﻜﺎﺕ ﺍﻝﻤﺴﺎﻫﻤﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺴﺘﻜﻤل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻭﺒﺸﻜل ﻤﺘﻌﻤﻕ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺍﻝﺘﻲ ﺒﺩﺃﻫﺎ ﺍﻝﻁﺎﻝﺏ ﻓﻲ ﻤﺎﺩﺓ ﻤﺒﺎﺩﺉ ﺍﻹﺩﺍﺭﺓ‬
‫ﺍﻝﻤﺎﻝﻴﺔ ﻭﻤﺒﺎﺩﺉ ﺍﻻﺴﺘﺜﻤﺎﺭ ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺍﻝﻤﺯﻴﺩ ﻤﻥ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ ﻓﻲ ﺍﻝﺸﺭﻜﺎﺕ ﺍﻝﻤﺴﺎﻫﻤﺔ ﺍﻝﻌﺎﻤﺔ‬
‫ﻜﺎﻝﻤﺸﺎﻜل ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺨﺎﺼﺔ ﺒﻁﺒﻴﻌﺔ ﻋﻤل ﻫﺫﻩ ﺍﻝﺸﺭﻜﺎﺕ ﻤﺜل ﻤﺸﻜﻠﺔ ﺍﻝﻭﻜﺎﻝﺔ ﻭﺘﻜﺎﻝﻴﻔﻬﺎ ﻭﺇﺩﺍﺭﺓ ﺼﺎﻓﻲ ﺭﺃﺱ‬
‫ﺍﻝﻤﺎل ﺍﻝﻌﺎﻤل ‪ ،‬ﻭﺍﻝﺘﻨﺒﺅ ﺒﺎﺤﺘﻴﺎﺠﺎﺕ ﺍﻝﺸﺭﻜﺔ ﻤﻥ ﺍﻷﻤﻭﺍل ‪ ،‬ﻭﺇﺩﺍﺭﺓ ﺍﻝﻬﻴﻜل ﺍﻝﻤﺎﻝﻲ ﻝﻬﺎ ‪ ،‬ﻭﺍﻝﻤﻭﺍﺯﻨﺔ ﺒﻴﻥ ﺃﻨﻭﺍﻉ‬
‫ﺍﻷﻤﻭﺍل ﺍﻝﻤﺴﺘﻌﻤﻠﺔ ﻭﺤﺴﺎﺏ ﺘﻜﺎﻝﻴﻑ ﺭﺃﺱ ﺍﻝﻤﺎل ﻭﺇﺩﺍﺭﺓ ﻫﻴﻜل ﺍﻷﺼﻭل ﻤﻊ ﺍﻝﺘﻌﺭﺽ ﻝﻠﻘﺭﺍﺭﺍﺕ ﺍﻝﻤﺎﻝﻴﺔ‬
‫ﺍﻝﻤﻬﻤﺔ ﻓﻲ ﺫﻝﻙ ﺍﻝﻤﺠﺎل ﻤﺜل ﻗﺭﺍﺭ ﺍﺴﺘﺒﺩﺍل ﺍﻷﺼل ﻭﺍﻝﻤﻔﺎﻀﻠﺔ ﺒﻴﻥ ﺍﺴﺘﺌﺠﺎﺭﻩ ﻭﺸﺭﺍﺌﻪ ‪.‬‬

‫‪ ١٦٠٣٤٠٤‬ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﺭﻗﺎﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺃﺴﺎﻝﻴﺏ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﺭﻗﺎﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﻤﺅﺴﺴﺎﺕ ﺍﻝﻘﻁﺎﻉ ﺍﻝﺨﺎﺹ ‪ ،‬ﻓﺘﺸﻤل‬
‫ﻨﻭﺍﺤﻲ ﺍﻝﺘﺨﻁﻴﻁ ﺍﻝﻤﺎﻝﻲ ‪ :‬ﻨﻤﺎﺫﺝ ﺍﻝﺘﺨﻁﻴﻁ ﻝﻠﺴﻴﻭﻝﺔ ﺒﻤﺎ ﻓﻴﻬﺎ ﺍﻝﻤﻭﺍﺯﻨﺔ ﺍﻝﻨﻘﺩﻴﺔ ﺍﻝﺘﻘﺩﻴﺭﻴﺔ ‪ ،‬ﻭﺘﻘﺩﻴﺭ‬
‫ﺍﺤﺘﻴﺎﺠﺎﺕ ﺍﻝﻤﻨﺸﺄﺓ ﻤﻥ ﺍﻝﻨﻘﺩ ﻋﻠﻰ ﺍﻝﻤﺩﻯ ﺍﻝﻘﺼﻴﺭ ﻭﺍﻝﻤﺘﻭﺴﻁ ‪ ،‬ﻭﺍﻝﻁﻭﻴل ‪ ،‬ﻭﺍﻝﺘﺨﻁﻴﻁ ﻝﻠﺭﺒﺤﻴﺔ ‪ ،‬ﻭﺇﻋﺩﺍﺩ‬
‫ﺍﻝﻤﻭﺍﺯﻨﺎﺕ ﺍﻝﺘﻘﺩﻴﺭﻴﺔ ‪ ،‬ﻭﻗﺎﺌﻤﺔ ﻨﺘﺎﺌﺞ ﺍﻷﻋﻤﺎل ﺍﻝﺘﻘﺩﻴﺭﻴﺔ ‪ ،‬ﻭﺍﻝﺘﺨﻁﻴﻁ ﻝﺘﺤﺴﻴﻥ ﺍﻝﺭﺒﺤﻴﺔ ﻋﻥ ﻁﺭﻴﻕ ﺍﺴﺘﻌﻤﺎل‬
‫ﺍﻝﺭﻭﺍﻓﻊ ﺒﺄﻨﻭﺍﻋﻬﺎ ﺍﻝﻤﺨﺘﻠﻔﺔ ‪ ،‬ﺃﻤﺎ ﺍﻝﺭﻗﺎﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ ﻓﺘﺒﺤﺙ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻓﻲ ﺃﻫﺩﺍﻓﻬﺎ ﻭﺃﺴﺎﻝﻴﺒﻬﺎ ﻭﺃﺩﻭﺍﺘﻬﺎ‬
‫ﻭﻤﺅﺴﺴﺎﺘﻬﺎ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻘﻁﺎﻉ ﺍﻝﺨﺎﺹ ﻤﻊ ﺍﻹﺸﺎﺭﺓ ﺍﻝﺒﺴﻴﻁﺔ ﻝﻬﺫﻩ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻘﻁﺎﻉ‬
‫ﺍﻝﻌﺎﻡ ﻓﻲ ﺍﻷﺭﺩﻥ ‪.‬‬
‫‪ ١٦٠٣٤٠٥‬ﺍﻹﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻹﻁﺎﺭ ﺍﻝﻤﻔﺎﻫﻴﻤﻲ ﺍﻝﻌﺎﻡ ﻻﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻝﻤﺎﻝﻴﺔ ﻓﻲ ﺍﻝﺸﺭﻜﺎﺕ ﺍﻝﻤﺘﻌﺩﺩﺓ ﺍﻝﺠﻨﺴﻴﺔ‬
‫ﻭﺘﺤﻠﻴﻠﻬﺎ ﻭﻴﺘﻀﻤﻥ ﺫﻝﻙ ﺍﻝﻨﻭﺍﺤﻲ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺫﺍﺕ ﺍﻝﻌﻼﻗﺔ ﺒﺎﻝﻘﺭﺍﺭ ﺍﻝﺘﻤﻭﻴﻠﻲ ﻭﺒﺎﻝﻘﺭﺍﺭ ﺍﻻﺴﺘﺜﻤﺎﺭﻱ ﻓﻲ ﺒﻴﺌﺔ‬
‫ﻋﺎﻝﻤﻴﺔ ﻤﻊ ﺘﻁﺒﻴﻕ ﺫﻝﻙ ﻋﻠﻰ ﻤﺠﺎل ﻭﺍﺴﻊ ﻤﻥ ﺍﻝﻘﻀﺎﻴﺎ ﺍﻝﻌﻤﻠﻴﺔ ﻓﻲ ﻫﺫﻩ ﺍﻝﺸﺭﻜﺎﺕ ‪.‬‬

‫‪ ١٦٠٣٤٢٢‬ﺍﻝﻤﺼﺎﺭﻑ ﺍﻹﺴﻼﻤﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٣٢١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﻌﻠﻭﻤﺎﺕ ﺘﻔﺼﻴﻠﻴﺔ ﻋﻥ ﺍﻝﺒﻨﻭﻙ ﺍﻹﺴﻼﻤﻴﺔ ‪ :‬ﻤﺒﺭﺭﺍﺕ ﺇﻨﺸﺎﺌﻬﺎ ‪ ،‬ﻭﻁﺒﻴﻌﺘﻬﺎ ‪ ،‬ﻭﺍﻹﻁﺎﺭ‬
‫ﺍﻝﻌﺎﻡ ﺍﻝﺫﻱ ﺘﻌﻤل ﻀﻤﻨﻪ ‪ ،‬ﻭﺃﺴﺱ ﺍﻝﺘﻌﺎﻤل ﻤﻌﻬﺎ ﻭﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺘﻨﻭﻋﺔ ﺍﻝﺘﻲ ﺘﻘﺩﻤﻬﺎ ‪ ،‬ﻭﻤﺼﺎﺩﺭ ﺃﻤﻭﺍﻝﻬﺎ ‪،‬‬
‫ﻭﺃﺴﺎﻝﻴﺏ ﺘﻭﻅﻴﻔﻬﺎ ﻝﻬﺫﻩ ﺍﻷﻤﻭﺍل ‪ ،‬ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺘﻭﻀﻴﺢ ﻋﻼﻗﺎﺘﻬﺎ ﻤﻊ ﺍﻝﺒﻨﻙ ﺍﻝﻤﺭﻜﺯﻱ ﻭﺍﻝﻤﺼﺎﺭﻑ‬
‫ﺍﻷﺨﺭﻯ ﻭﺍﻝﻤﺘﻌﺎﻤﻠﻴﻥ ﻤﻌﻬﺎ ‪.‬‬

‫‪ ١٦٠٣٤٣٥‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

 ‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٣٣١ ) :‬‬
‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺨﻠﻔﻴﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﻓﻲ ﺘﻜﻭﻴﻥ ﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭ ﻓﻲ ﺍﻷﻭﺭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺇﺩﺍﺭﺘﻬﺎ‬
‫ﻭﺘﺸﺘﻤل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺴﺘﺔ ﺃﻗﺴﺎﻡ ﺭﺌﻴﺴﻴﺔ ﻭﻫﻲ ‪ :‬ﺒﻴﺌﺔ ﺍﻻﺴﺘﺜﻤﺎﺭ ‪ ،‬ﻭﻜﻔﺎﺀﺓ ﺍﻷﺴﻭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ ‪ ،‬ﻭﻨﻅﺭﻴﺔ‬
‫ﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭ ‪ ،‬ﻭﺍﻝﺘﺤﻠﻴل ﺍﻝﺠﻭﻫﺭﻱ ﻝﻸﻭﺭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ ‪ ،‬ﻭﺘﻘﻴﻴﻡ ﺃﺩﺍﺀ ﺍﻝﻤﺤﺎﻓﻅ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ ‪ ،‬ﺒﺎﻹﻀﺎﻓﺔ‬
‫ﺇﻝﻰ ﺃﺴﺎﻝﻴﺏ ﺇﺩﺍﺭﺓ ﺍﻝﻤﺤﻔﻅﺔ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ ‪.‬‬

‫‪ ١٦٠٣٤٤١‬ﺍﻷﺴﻭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻤﺎﻫﻴﺔ ﺍﻷﺴﻭﺍﻕ ﺍﻝﻤﺎﻝﻴﺔ ﺒﺄﻨﻭﺍﻋﻬﺎ )ﺍﻝﻔﻭﺭﻴﺔ ﻭﺍﻝﻤﺴﺘﻘﺒﻠﻴﺔ ﺒﻤﺎ ﻓﻴﻬﺎ ﺃﺴﻭﺍﻕ ﺍﻝﺨﻴﺎﺭﺍﺕ(‬
‫ﻭﺃﺩﻭﺍﺕ ﺍﻝﺘﻌﺎﻤل ﻭﺃﺴﺎﻝﻴﺒﻪ ﻭﻤﺅﺴﺴﺎﺘﻪ ﻓﻲ ﻜل ﻨﻭﻉ ﻤﻨﻬﺎ ﻭﻗﺭﺍﺀﺓ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﻨﺸﻭﺭﺓ ﻓﻲ ﺍﻝﺼﺤﻑ‬
‫ﺍﻝﻤﺘﺨﺼﺼﺔ ﻋﻥ ﺃﺩﻭﺍﺕ ﺍﻝﺘﻌﺎﻤل ﻓﻴﻬﺎ ﻭﺍﻝﺘﻨﺒﺅ ﺒﺘﺤﺭﻜﺎﺘﻬﺎ ﻭﺍﻝﻤﺨﺎﻁﺭ ﺍﻝﻤﺨﺘﻠﻔﺔ ﺍﻝﺘﻲ ﻴﺘﻌﺭﺽ ﻝﻬﺎ ﺍﻝﻤﺘﻌﺎﻤل‬
‫ﻓﻲ ﻫﺫﻩ ﺍﻷﺴﻭﺍﻕ ﻤﻊ ﺸﺭﺡ ﻜﻔﺎﺀﺓ ﻫﺫﻩ ﺍﻷﺴﻭﺍﻕ ﻭﻤﺴﺘﻭﻴﺎﺘﻬﺎ ﻭﻤﺴﺒﺒﺎﺕ ﻋﺩﻡ ﻜﻔﺎﺀﺘﻬﺎ ‪.‬‬

‫‪ ١٦٠٣٤٤٢‬ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻷﺴﺎﺴﻴﺔ ﻋﻥ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺘﻌﺎﻗﺩﻴﺔ ﻭﺍﻹﻴﺩﺍﻋﻴﺔ ﻭﺍﻝﺨﺩﻤﺎﺘﻴﺔ ﻭﻁﺒﻴﻌﺔ‬
‫ﻋﻤل ﻫﺫﻩ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻭﻤﺼﺎﺩﺭ ﺃﻤﻭﺍﻝﻬﺎ ﻭﺩﻭﺭﻫﺎ ﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﻤﻌﻠﻭﻤﺎﺕ ﺘﻔﺼﻴﻠﻴﺔ ﻋﻥ‬
‫ﻭﺼﺎﻓﻲ ﻫﺎﻤﺵ ‪GAP‬ﻜﻴﻔﻴﺔ ﺇﺩﺍﺭﺓ ﺃﻤﻭﺍل ﻫﺫﻩ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺒﺎﻷﺴﺎﻝﻴﺏ ﺍﻝﺤﺩﻴﺜﺔ ﻜﺄﺴﻠﻭﺏ ﺇﺩﺍﺭﺓ ﺍﻝﻔﺠﻭﺓ‬
‫‪ Assets/Liabilities Management‬ﻭﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺠﻭﺩﺍﺕ ‪ /‬ﺍﻝﻤﻁﻠﻭﺒﺎﺕ ‪ NIM‬ﺍﻝﻔﺎﺌﺩﺓ‬

‫‪١٦٠٣٤٥٢‬ﺇﺩﺍﺭﺓ ﺍﻝﻤﺨﺎﻁﺭ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪(١٦٠٣٢٠١ ) :‬‬

‫ﺘﺸﺭﺡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﺍﻝﺤﺩﻴﺜﺔ ﺫﺍﺕ ﺍﻝﻌﻼﻗﺔ ﺒﺎﻝﻤﺨﺎﻁﺭ ﻭﺃﻨﻭﺍﻋﻬﺎ ﻭﺃﺴﺎﻝﻴﺏ ﻗﻴﺎﺴﻬﺎ ‪ ،‬ﻭﺃﺴﺎﻝﻴﺏ‬
‫ﺇﺩﺍﺭﺘﻬﺎ ﻝﻠﺤﺩ ﻤﻥ ﺘﺄﺜﻴﺭﻫﺎ ‪ ،‬ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﺤﻘل ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل ﺒﺸﻜل ﻋﺎﻡ ﻭﺍﻝﺘﻤﻭﻴل ﺒﺸﻜل ﺨﺎﺹ‬
‫‪ ،‬ﻭﺫﻝﻙ ﻤﻥ ﺨﻼل ﺍﻹﻋﺘﻤﺎﺩ ﻋﻠﻰ ﺍﻝﻌﺩﻴﺩ ﻤﻥ ﺍﻷﻤﺜﻠﺔ ﺍﻝﻤﺄﺨﻭﺫﺓ ﻤﻥ ﺍﻝﺤﻴﺎﺓ ﺍﻝﻌﻤﻠﻴﺔ ‪.‬‬

‫‪١٦٠٣٤٦٥‬ﺤﻠﻘﺔ ﺒﺤﺙ ﻓﻲ ﺍﻹﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ‬ ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻤﻭﺍﻓﻘﺔ ﺍﻝﻘﺴﻡ(‬

‫ﺘﺘﻁﺭﻕ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺒﺤﺙ ﻤﻭﻀﻭﻉ ﻤﺤﺩﺩ ﺃﻭ ﺍﻜﺜﺭ ﻓﻲ ﺤﻘل ﺍﻹﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ ﻴﺘﻐﻴﺭ ﻜل ﻓﺼل ‪ ،‬ﻤﻊ ﺍﻝﻁﻠﺏ‬
‫ﻤﻥ ﺍﻝﻁﻼﺏ ﺍﻝﻘﻴﺎﻡ ﺒﺒﺤﺙ ﻤﻼﺌﻡ ﻴﻐﻁﻲ ﺠﻭﺍﻨﺏ ﺍﻝﻤﻭﻀﻭﻉ ﺫﻱ ﺍﻝﻌﻼﻗﺔ ‪ ،‬ﻭﻗﺩ ﻴﻜﻭﻥ ﺍﻝﺒﺤﺙ ﺒﺤﺜﹰﺎ ﻤﻜﺘﺒﻴﹰﺎ ﺃﻭ‬
‫ﻤﻴﺩﺍﻨﻴﹰﺎ ﺃﻭ ﻜﻠﻴﻬﻤﺎ ﻋﻠﻰ ﺃﻥ ﻴﻘﻭﻡ ﺍﻝﻁﺎﻝﺏ ﺒﺈﻝﻘﺎﺀ ﺒﺤﺜﻪ ﺃﻤﺎﻡ ﺍﻝﻁﻼﺏ ﻝﻴﻨﺎﻗﺸﻭﻩ ﻓﻴﻪ ‪ ،‬ﻭﻋﻠﻰ ﺃﻥ ﻴﺨﻀﻊ‬
‫ﺍﻝﻤﻭﻀﻭﻉ ﺍﻝﻤﺤﺩﺩ ﺍﻝﺫﻱ ﺴﻴﺘﻡ ﻁﺭﺤﻪ ﺨﻼل ﺍﻝﻔﺼل ﺇﻝﻰ ﻤﻭﺍﻓﻘﺔ ﺍﻝﻘﺴﻡ ‪.‬‬
 Course Description
B.A. Programme
Finance Department

١٦٠٣٢٠١ Principles of Financial Management (٣ Credit Hours)

Prerequisite: (١٦٠٢١٠٢)

This course explains the basic concepts related to the components of finance as a
field of study, i.e., Public Finance, Financial management, and Personal Finance,
as well as the major objectives and issues of each component. It also discuses
related concepts such as cash flow, liquidity, profitability, risk, and capital
structure.

In addition, the duties, authorities and the qualifications of the chief financial
officer (CFO) are discussed as well as the trade off between risk and return is
explained.

١٦٠٣٣٠٦ Personal Finance (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains the basic principles of personal finance such as financial
planning, tax, insurance, investment decisions, and pension plans, from the
personal and the family point of view. These topics will be explained by
considering the Arab culture in general, and our Jordanian culture in particular.

١٦٠٣٣١١ Financial Analysis (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains how to use and interpret financial data to assess a firm's over-
all performance and pinpoints the weak and the strong points of its current
financial standing.

This course also discusses types of ratios used in financial analysis, their
limitations, as well as the applications of analytical procedures to a number of
decisions such as investment in a firm's stock, lending it, as well as financial
distress prediction.

١٦٠٣٣٢١ Banking Management (٣ Credit Hours)

 Prerequisite: (١٦٠٣٢٠١)

This course explains: the basic concepts and components of the banking system;
its important role in the economy; the sources of funds and the basic principles of
employing such funds in a commercial bank; how to manage a commercial bank
and what are the various functions of such a bank in detail, and finally, how to
analyse a bank's financial statements for dealing-with it and/or managing it,
purposes.

١٦٠٣٣٣١ Investments Management (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains the various aspects of the investment decision such as: the
basic concepts of investments, investment instruments and tools with a glance at
investment markets and institutions; evaluation of financial and real investment
tools and finally, special cases in real investment evaluation.

١٦٠٣٣٥٢ Principles of Insurance (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains the basic concepts of insurance, risk, insurance policy and
premiums, as well as insurance role in the economy. In addition, it discusses the
various types of insurance that are important to business, as well as insurance
institutions in Jordan.

١٦٠٣٤٠٣ Corporate Finance (٣ Credit

Hours)
Prerequisite: (١٦٠٣٢٠١)

This course completes, in-depth, the topics discussed in the introductory courses:
principles of financial management and investments management.

In addition, this course deals with many other financial subjects such as: the
agency problem, leverage, the trade-off between risk and return, and working
capital management. Some other important financing and investment decisions
such as when to replace an asset, lease or buy, and the cost of capital, are
explained.

١٦٠٣٤٠٤ Financial Planning and Control (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explain the concepts of financial planning and control. This includes
financial planning models, liquidity planning including cash budgeting, long-term,
and short-term cash needs as well as planning to improve profitability through the
 various kinds of leverage. Also how to construct proforma statements is also
explained.

In addition, the financial control goals, procedures, types, tools and institutions at
the private and the public level are also explained.

١٦٠٣٤٠٥ International Financial Management (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains the conceptual framework within which the financial
decisions of the multinational firm can be taken and analyzed. It includes the main
aspects of financing and investment decisions in an international context and their
applications to a broad range of practical issues.

١٦٠٣٤٢٢ Islamic Banking (٣ Credit Hours)

Prerequisite: (١٦٠٣٣٢١)

This course contains detailed information about Islamic Banks, their

characteristics, nature, financial structure, functions, and their financial resources
and uses of such resources.

In addition, the course explains the relationships between Islamic Banks and their
customers, commercial banks, and the central bank.

١٦٠٣٤٣٥ Portfolio Management (٣ Credit Hours)

Prerequisite: (١٦٠٣٣٣١)

This course examines the theoretical and the applied aspects of portfolio
management and consists of six parts:
The investment environment, market efficiency, portfolio theory, fundamental
securities analysis and performance evaluation.

١٦٠٣٤٤١ Financial Market (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course provides conceptual understanding of the function of financial

markets, their various types, institutions and instruments; explains how to read and
understand the related published information in the financial mass media.

In addition it discusses the efficiency of the financial markets as well as the

various types of risk that a company dealing in financial markets faces.
١٦٠٣٤٤٢ Financial Institutions (٣ Credit Hours)
Prerequisite: (١٦٠٣٢٠١)

This course discusses the basic information about contractual, depository and
service types of financial institutions. The nature of their work, their sources of
funds and their role in the economy, as well as how to manage the resources of
such institutions are explained in detail with examples on Gap, NiM and Assets /
Liabilities management approaches.

١٦٠٣٤٥٢ Risk Management (٣ Credit Hours)

Prerequisite: (١٦٠٣٢٠١)

This course explains the basic concepts of risk management. This includes risk
definition, types of risk, how to measure them and how to lessen the exposure to
risk.

The course also includes information about the new-found knowledge of some
theories linking risk and return in a competitive economy, and how these theories
can help the financial manager cope with risk in practical situations.

١٦٠٣٤٦٥ Seminar in Financial Management (٣ Credit Hours)

Prerequisite: Consent of the Department

This course deals with a specific major topic in finance that changes every
semester. It gives the students an opportunity to search and write in aspects related
to that topic. Each student might select a related aspect, and he or she has to
present and discuss his/her work with his/her colleagues in the class. The major
topic of the course has to be approved by the department.
 ‫ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ‬
‫ﻝﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ ﻓﻲ‬
‫ﺍﻝﺘﺴﻭﻴﻕ‬

‫‪ ١٦٠٤٢٠١‬ﻤﺒـــــــــــــــــﺎﺩﺉ ﺍﻝﺘـــــــــــــــــﺴﻭﻴﻕ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﺘﺴﻭﻴﻕ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻭﻀـﻴﺢ‬
‫ﺘﺄﺜﻴﺭ ﻤﺨﺘﻠﻑ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺒﻴﺌﻴﺔ ﻋﻠﻰ ﺃﻨﺸﻁﺔ ﻭﻓﻌﺎﻝﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻕ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻝﺨﺎﺼـﺔ‪.‬‬
‫ﻜﻤﺎ ﻴﺘﻨﺎﻭل ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻋﺭﺽ ﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ )ﺍﻝﺴﻠﻌﺔ‪ ،‬ﺍﻝﺴﻌﺭ‪ ،‬ﺍﻝﺘﻭﺯﻴﻊ ﻭﺍﻝﺘـﺭﻭﻴﺞ(‬
‫ﺒﺄﺒﻌﺎﺩﻫﺎ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺃﻫﻤﻴﺔ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻝﺒﻨﺎﺀ ﺴﻴﺎﺴـﺎﺕ ﻭﺒـﺭﺍﻤﺞ‬
‫ﺍﻝﺘﺴﻭﻴﻕ ﻝﻠﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﻌﻨﻴﺔ‪ .‬ﻜﻤﺎ ﻴﻭﻀﺢ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻭﺒﺸﻜل ﻋﺎﻡ ﺘﺄﺜﻴﺭ ﻤﺨﺘﻠﻑ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺩﺍﺨﻠﻴﺔ‬
‫ﻭﺍﻝﺨﺎﺭﺠﻴﺔ ﻋﻠﻰ ﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ‪ .‬ﺃﺨﻴﺭﺍ ﻴﻌﺭﺽ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺒﺎﺩﺉ ﻭﺃﺴﺎﺴﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻕ‬
‫ﺍﻝﺩﻭﻝﻲ ﻋﻠﻰ ﻀﻭﺀ ﺍﻗﺘﺼﺎﺩ ﺍﻝﺴﻭﻕ ﻭﺍﺘﻔﺎﻗﻴﻪ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ‪.‬‬

‫ـﺴﺘﻬﻠﻙ‬
‫ـﻠﻭﻙ ﺍﻝﻤــــــــــــــــ‬
‫‪ ١٦٠٤٢١٣‬ﺴــــــــــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺍﻝﺩﺍﺭﺴﻴﻥ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻤﺒﺎﺩﺉ ﺍﻷﺴﺎﺴﻴﺔ ﻝﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ‬
‫ﺒﺎﻋﺘﺒﺎﺭﻩ ﻨﻘﻁﺔ ﺍﻻﺭﺘﻜﺎﺯ ﺍﻝﺘﻲ ﻴﻨﻁﻠﻕ ﻤﻨﻬﺎ ﺍﻝﻤﺨﻁﻁ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻋﻨﺩ ﻭﻀـﻊ ﺒﺭﻨـﺎﻤﺞ ﻭﺴﻴﺎﺴـﺎﺘﻪ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ‪ .‬ﻜﻤﺎ ﻴﻬﺩﻑ ﺃﻴﻀﹰﺎ ﺇﻝﻰ ﺸﺭﺡ ﻜﻴﻔﻴﺔ ﺘﺄﺜﻴﺭ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺩﺍﺨﻠﻴﺔ ﻭﺍﻝﺨﺎﺭﺠﻴﺔ ﻋﻠـﻰ ﺴـﻠﻭﻙ‬
‫ﺍﻝﻤﺴﺘﻬﻠﻙ ﺴﻭﺍﺀ ﻜﺎﻥ ﻓﺭﺩﹰﺍ ﺃﻭ ﺃﺴﺭﺓ ﺃﻭ ﻤﺅﺴﺴﺔ ﺼﻨﺎﻋﻴﺔ ﺃﻭ ﺘﺠﺎﺭﻴﺔ‪ .‬ﻜﻤـﺎ ﻴﻬـﺩﻑ ﺒﺎﻝﻤﻌﺎﻝﺠـﺔ‬
‫ﻭﺍﻝﺘﺤﻠﻴل ﺘﺄﺜﻴﺭ ﺍﻝﻌﺩﻴﺩ ﻤﻥ ﺍﻝﻌﻭﺍﻤل ﻋﻠﻰ ﺴﻠﻭﻙ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺒﺎﻝﺘﺎﻝﻲ ﺍﻝﻤﺅﺴـﺴﺎﺕ ﺍﻹﻨﺘﺎﺠﻴـﺔ‬
‫ﻭﺍﻝﺘﺴﻭﻴﻘﻴﺔ‪ .‬ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻤﻀﺎﻤﻴﻥ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺍﻝﺘﺭﻭﻴﺠﻴﺔ ﻝﻠﻌﺩﻴﺩ ﻤﻥ ﺍﻝﻤﻔﺎﻫﻴﻡ‬
‫ﻭﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﻜﺎﻹﺩﺭﺍﻙ ﺍﻝﺤﺴﻲ ‪ ،‬ﺍﻝﺘﻌﻠﻡ ‪ ،‬ﺍﻝﺸﺨﺼﻴﺔ ‪ ،‬ﻭﺍﻝﻤﻭﺍﻗﻑ ﻭﺘﻐﻴﻴﺭﻫـﺎ ‪ ،‬ﻭﺍﻝﺠﻤﺎﻋـﺎﺕ‬
‫ﺍﻝﻤﺭﺠﻌﻴﺔ‪ ،‬ﺍﻷﺴﺭ ﻭﺍﻝﻁﺒﻘﺔ ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﻭﻨﺸﺭ ﺍﻻﺨﺘﺭﺍﻋﺎﺕ ﻭﻏﻴﺭﻫﺎ ‪ .‬ﻜﻤﺎ ﻴﻬﺩﻑ ﻭﺒﺸﻜل ﻤﺤـﺩﺩ‬
‫ﺇﻝﻲ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﻤﺤﺩﺩﺍﺕ ﺴﻠﻭﻙ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺍﻝﻤﺅﺴﺴﺎﺕ ﻓﻲ ﺍﻷﺭﺩﻥ ﻋﻠﻰ ﻀﻭﺀ ﺘﺤـﻭل‬
‫ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨﻲ ﻤﻥ ﺼﻴﻐﺔ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﻤﻭﺠﻪ ﺇﻝﻰ ﺍﻗﺘﺼﺎﺩ ﺍﻝﺴﻭﻕ ﻭﺫﻝﻙ ﻤـﻥ ﺨـﻼل ﺘﺤﻠﻴـل‬
‫ﻭﻤﻌﺎﻝﺠﺔ ﺤﺎﻻﺕ ﻋﻤﻠﻴﺔ ﻝﻠﺴﻠﻭﻙ ﻓﻲ ﻫﺫﺍ ﺍﻝﻤﺠﺎل ﺃﻭ ﺫﺍﻙ ‪.‬‬

‫ﺍﻝﺘـــــــــــــــﺴﻭﻴﻕ ﺍﻝﺯﺭﺍﻋـــــــــــــــﻲ‬ ‫‪١٦٠٤٣٠٣‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
 ‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ )ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺤﺩﻴﺩ ﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻝﺯﺭﺍﻋﻲ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺍﻝﻤـﺸﻜﻼﺕ‬
‫ﻭﺍﻝﻌﺭﺍﻗﻴل ﺍﻝﺘﻲ ﺘﻭﺍﺠﻪ ﺭﺠﺎل ﺍﻝﺘﺴﻭﻴﻕ ﻓﻲ ﻫﺫﺍ ﺍﻝﻤﺠﺎل‪ ٠‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋـﺭﺽ ﺘﺤﻠﻴـل‬
‫ﺘﺠﺎﺭﺏ ﻤﺤﻠﻴﺔ ﻭﻋﺭﺒﻴﺔ ﻓﻲ ﻤﺠﺎل ﺘﺴﻭﻴﻕ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺯﺭﺍﻋﻴﺔ‪ ٠‬ﻭﺃﺨﻴﺭﺍ‪ ،‬ﺘﺘﻀﻤﻥ ﻫـﺫﻩ ﺍﻝﻤـﺎﺩﺓ‬
‫ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻔﺭﺹ ﺍﻝﻤﺘﺎﺤﺔ ﻓﻲ ﻤﺠﺎل ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺯﺭﺍﻋﻲ ﻝﻸﺭﺩﻥ ﻤﻘﺎﺭﻨﺔ ﻤـﻊ ﻏﻴﺭﻫـﺎ ﻤـﻥ‬
‫ﺍﻷﻗﻁﺎﺭ‪.‬‬

‫‪١٦٠٤٣١٢‬ﺘﺨﻁــــــــــﻴﻁ ﻭﺘﻁــــــــــﻭﻴﺭ ﺍﻝﻤﻨﺘﺠــــــــــﺎﺕ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﺩﺍﺭﺴﻴﻥ ﺒﻁﺒﻴﻌﺔ ﻭﻤﻬﺎﻡ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻨﺘﺞ ﺍﻝﺠﺩﻴﺩ ﻤﻥ ﺤﻴـﺙ ﺩﻭﺭ‬
‫ﺍﻝﻤﻨﺘﺠﺎﺕ ﻓﻲ ﺠﻬﻭﺩ ﺍﻝﺸﺭﻜﺔ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺘﻌﺭﻴﻑ ﺍﻝﻤﻨﺘﺞ ﻭﺨﺼﺎﺌﺹ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺠﺩﻴﺩﺓ ﻭﺃﻨﻭﺍﻋﻬﺎ‪.‬‬
‫ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﻋﻤﻠﻴﺔ ﻭﻤﺭﺍﺤل ﺘﺨﻁﻴﻁ ﺍﻝﻤﻨﺘﺞ ﺍﻝﺠﺩﻴﺩ ﻤﻥ ﺤﻴﺙ ﺍﻷﻫﺩﺍﻑ ﻭﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ‬
‫ﻭﺍﻝﺒﺭﺍﻤﺞ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ‪ .‬ﻭﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﺫﺍﺕ ﺍﻝﻌﻼﻗﺔ ﻓﻲ ﺘﻁﻭﻴﺭ ﻭﺍﺒﺘﻜﺎﺭ‬
‫ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺠﺩﻴﺩﺓ ﻤﻥ ﻤﺭﺤﻠﺔ ﺘﻭﻝﻴﺩ ﺍﻷﻓﻜﺎﺭ ﻭﻏﺭﺒﻠﺘﻬﺎ ﺤﺘﻰ ﺍﺨﺘﺒﺎﺭﻫﺎ ﺴﻭﻗﻴﺎ ‪ ،‬ﻭﻜﺫﻝﻙ ﻜﻴﻔﻴﺔ ﻭﻀﻊ‬
‫ﺍﻝﺒﺭﺍﻤﺞ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﻤﻼﺌﻤﺔ ﻋﻨﺩ ﻁﺭﺡ ﺍﻝﻤﻨﺘﺞ ﺍﻝﺠﺩﻴﺩ ﻝﻸﺴﻭﺍﻕ ﻷﻭل ﻤﺭﺓ ‪ .‬ﻜﻤﺎ ﻴﺘﻨـﺎﻭل ﺸـﺭﺡ‬
‫ﻤﻔﺼل ﺤﻭل ﻜﻴﻔﻴﺔ ﺘﺒﻨﻲ ﺍﻝﻤﺴﺘﻬﻠﻙ ﻝﻠﻤﻨﺘﺠﺎﺕ ﺍﻝﺠﺩﻴﺩﺓ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﻤﺅﺜﺭﺓ ﻋﻠﻰ ﻋﻤﻠﻴـﺔ ﺍﻝﺘﺒﻨـﻲ‪،‬‬
‫ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺩﻭﺭﺓ ﺤﻴﺎﺓ ﺍﻝﻤﻨﺘﺞ ﻭﻗﻴﺎﺴـﻬﺎ ﻭﻁﺒﻴﻌـﺔ ﺍﻝﺒـﺭﺍﻤﺞ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﻤﻼﺌﻤﺔ ﻝﻜل ﻤﺭﺤﻠﺔ‬

‫‪١٦٠٤٣١٧‬ﺒﺤـــــــــــــــــﻭﺙ ﺍﻝﺘـــــــــــــــــﺴﻭﻴﻕ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﺎﻫﻴﺔ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﺃﻫﻤﻴﺘﻬﺎ ﻻﺘﺨﺎﺫ ﺍﻝﻘـﺭﺍﺭﺍﺕ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺘﺯﻭﻴﺩﻩ ﺒﺎﻹﻁﺎﺭ ﺃﻝﻤﻔﺎﻫﻴﻤﻲ ﻝﻌﻤﻠﻴﺔ ﺍﻝﺒﺤﺙ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻝﻌﻠﻤﻲ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻌﺭﻴﻔـﻪ‬
‫ﺒﺎﻷﺩﻭﺍﺕ ﺍﻝﻤﺴﺘﺨﺩﻤﺔ ﻓﻲ ﺠﻤﻊ ﻭﺘﺤﻠﻴل ﻭﺘﻔﺴﻴﺭ ﺍﻝﺒﻴﺎﻨﺎﺕ‪ .‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻌﻤﻠﻴﺔ‬
‫ﺍﻝﻘﻴﺎﺱ ﻓﻲ ﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻭﺃﺴﺎﻝﻴﺏ ﺠﻤﻊ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝـﺏ‬
‫ﻤﻬﺎﺭﺍﺕ ﺇﺠﺭﺍﺀ ﺍﻝﺒﺤﻭﺙ ﺍﻝﺘﺠﺭﻴﺒﻴﺔ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ ‪ .‬ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝﻙ ﺍﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ‬
‫ﺒﺒﻌﺽ ﺍﻝﻤﻬﺎﺭﺍﺕ ﻭﺍﻝﻤﻌﺎﺭﻑ ﺍﻹﺤﺼﺎﺌﻴﺔ ﻜﺎﺴﺘﺨﺩﺍﻡ ﺍﻝﻌﻴﻨﺎﺕ ﻭﻁﺭﻴﻘﺔ ﺘﺤﺩﻴﺩ ﺍﻝﺤﺠﻡ ﺍﻝﻤﻨﺎﺴﺏ ﻝﻬﺎ‪.‬‬
‫ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﺴﺎﻝﻴﺏ ﻤﺭﺍﺠﻌﺔ ﻭﺘﺼﻨﻴﻑ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺘﺤﻠﻴﻠﻬﺎ ﻭﺃﺴﺎﻝﻴﺏ‬
‫ﻫﺫﺍ ﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﺘﻘﺩﻡ ﻜﺘﺤﻠﻴل ﺍﻝﺘﺒﺎﻴﻥ ﻭﺍﻻﻨﺤﺩﺍﺭ‪ . . .‬ﺍﻝﺦ‪ .‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝـﻰ ﺍﻝﺘﻌﺭﻴـﻑ ﺒﺒﺤـﻭﺙ‬
‫ﺘﻁﻭﻴﺭ ﺍﻝﺴﻠﻊ ﻭﺍﻝﺨﺩﻤﺎﺕ ﻭﺒﺤﻭﺙ ﺍﺒﺘﻜﺎﺭ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺠﺩﻴﺩﺓ‪ ،‬ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝـﻰ ﺒﺤـﻭﺙ ﺍﻝﻤـﺴﺘﻬﻠﻙ‬
‫ﻭﺍﻝﻨﻤﻁ ﺍﻻﺴﺘﻬﻼﻜﻲ‪.‬‬

‫ـﺎﺭﻱ‬
‫ـﺭﻭﻴﺞ ﺍﻝﺘﺠــــــــــــــــ‬
‫‪١٦٠٤٣٢٥‬ﺍﻝﺘــــــــــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻔﻬﻭﻡ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺘﺠﺎﺭﻱ ﻭﺃﻫﻤﻴﺘﻪ ﻀـﻤﻥ ﺍﻝﻨـﺸﺎﻁ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻲ ﻤﻊ ﺘﻭﻀﻴﺢ ﻋﻼﻗﺘﻪ ﺍﻝﺘﻜﻤﻴﻠﻴﺔ ﻤﻊ ﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻷﺨﺭﻯ ) ﺍﻝﻤﻨﺘﺞ‪ ،‬ﺍﻝﺴﻌﺭ‪،‬‬
‫ﺍﻝﺘﻭﺯﻴﻊ(‪ .‬ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﻭﺘﺤﻠﻴل ﻁﺒﻴﻌﺔ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺘﺠﺎﺭﻱ ﻜﻌﻤﻠﻴﺔ ﺍﺘـﺼﺎل‬
‫ﺇﻗﻨﺎﻋﻲ ﻭﺍﻵﻝﻴﺎﺕ ﺍﻝﺘﻲ ﻴﻌﻤل ﻤﻥ ﺨﻼﻝﻬﺎ‪ .‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻝﺠﻭﺍﻨـﺏ ﺍﻹﺩﺍﺭﻴـﺔ ﻝﻠﻨـﺸﺎﻁ‬
‫ﺍﻝﺘﺭﻭﻴﺠﻲ ﻭﻴﺘﻀﻤﻥ ﺫﻝﻙ ﺘﺨﻁﻴﻁ ﺍﻝﺠﻬﻭﺩ ﺍﻝﺘﺭﻭﻴﺤﻴﺔ ﻭﺘﺼﻤﻴﻡ ﺍﻝﺤﻤﻼﺕ ﺍﻹﻋﻼﻨﻴﺔ ‪ .‬ﻭﻀﻤﻥ ﻫﺫﺍ‬
‫ﺍﻝﺴﻴﺎﻕ ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ ﻤﻬﺎﺭﺍﺕ ﻭﻗﺩﺭﺍﺕ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻼﺯﻤﺔ ﻝﺫﻝﻙ ‪ .‬ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝﻙ‬
‫‪ ،‬ﻓﺎﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴﻴﻭﻝﻲ ﺃﻫﻤﻴﺔ ﺨﺎﺼﺔ ﻝﺩﺭﺍﺴﺔ ﻭﺘﺤﻠﻴل ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﺭﻭﻴﺞ ﺍﻝﺘﺠـﺎﺭﻱ ‪،‬‬
‫ﻭﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺴﻴﺎﻕ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻹﻋﻼﻥ ﺍﻝﺘﺠﺎﺭﻱ ﻤﻥ ﺤﻴﺙ ﻁﺒﻴﻌﺘﻪ ﻭﺨﺼﺎﺌﺼﻪ ﻭﺁﺜﺎﺭﻩ ‪،‬‬
‫ﻜﻤﺎ ﺴﺘﺘﻡ ﺩﺭﺍﺴﺔ ﺍﻝﺩﻋﺎﻴﺔ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻭﺍﻝﺒﻴﻊ ﺍﻝﺸﺨﺼﻲ ﻭﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﻭﺴﺎﺌل ﺘﺭﻭﻴﺞ ﺍﻝﻤﺒﻴﻌﺎﺕ‬
‫ﻤﻊ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻬﺎﺭﺍﺕ ﺍﺨﺘﻴﺎﺭ ﺍﻷﺴﻠﻭﺏ ﺍﻝﺘﺭﻭﻴﺠﻲ ﺍﻷﻨﺴﺏ ‪.‬‬

‫)‬ ‫‪ ١٦٠٤٣٣٤‬ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺴﻴﺎﺤﻲ ﻭﺍﻝﻔﻨﺩﻗﻲ‬

‫‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﻭﺘﺯﻭﻴﺩﻩ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴـﻴﺔ ﻝﻠﺘـﺴﻭﻴﻕ ﺍﻝـﺴﻴﺎﺤﻲ‬
‫ﻭﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﺃﻫﻤﻴﺔ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺴﻴﺎﺤﻲ ﻭﺘﻁﻭﺭﻩ ‪ ،‬ﻭﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝـﺏ ﺍﻝﻤﻌﺭﻓـﺔ ﻓـﻲ ﻤﺠـﺎل‬
‫ﺍﻝﺘﻁﺒﻴﻘﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻓﻲ ﻤﺠﺎل ﺍﻝﺴﻴﺎﺤﺔ ﻭﺒﻨﺎﺀ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﻤﻼﺌﻤﺔ ‪ .‬ﻜﺫﻝﻙ ﺘﻌﺭﻴﻑ‬
‫ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﻘﺭﺍﺭﺍﺕ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻓﻲ ﻤﺠﺎل ﺍﻝﺴﻴﺎﺤﺔ ﻤﻊ ﺇﻋﻁﺎﺀ ﺃﻤﺜﻠـﺔ‬
‫ﻋﻠﻰ ﺍﻝﻭﺍﻗﻊ ﺍﻝﺴﻴﺎﺤﻲ ﻓﻲ ﺍﻝﻤﻤﻠﻜﺔ ﺍﻷﺭﺩﻨﻴﺔ ﺍﻝﻬﺎﺸﻤﻴﺔ ﻭﻏﻴﺭﻫﺎ ﻤﻥ ﺍﻝﺒﻠﺩﺍﻥ ﺍﻝﻤﺘﻘﺩﻤﺔ‪.‬‬

‫‪١٦٠٤٣٣٦‬ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﺍﻝﻤــــــــــــــــﺼﺭﻓﻲ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻷﺼﻭل ﺍﻝﻌﻠﻤﻴـﺔ ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒﺎﻝﺘـﺴﻭﻴﻕ‬
‫ﻼ‬
‫ﻼ ﻭﺸـﺎﻤ ﹰ‬
‫ﺍﻝﻤﺼﺭﻓﻲ ﺒﺎﻋﺘﺒﺎﺭﻩ ﺤﺎﻝﺔ ﻤﺘﺨﺼﺼﺔ ﻓﻲ ﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ ﻜﻤﺎ ﻴﻘﺩﻡ ﺇﻁـﺎﺭﹰﺍ ﻤﺘﻜـﺎﻤ ﹰ‬
‫ﻝﻠﻌﻤﻠﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻓﻲ ﺍﻝﻤﺼﺭﻑ ﺍﻝﺘﺠﺎﺭﻱ‪ .‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻭﻀﻴﺢ ﺍﻝﺠﻭﺍﻨﺏ ﺍﻷﺴﺎﺴﻴﺔ ﻝﺘﺴﻭﻴﻕ‬
‫ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺘﻲ ﺘﺘﻤﻴﺯ ﺒﻬﺎ ﻋﻥ ﺘﺴﻭﻴﻕ ﺍﻝﺴﻠﻊ ﻭﺍﻝﺨﺩﻤﺎﺕ ﺍﻷﺨﺭﻯ ‪ .‬ﻴﻀﺎﻑ ﺇﻝﻰ ﺫﻝـﻙ‬
‫ﺍﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﻤﺩﻯ ﻜﺒﻴﺭ ﻤﻥ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﻬﺎﻤﺔ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﺼﺭﻓﻲ ﻤﺜل ﻤـﺯﻴﺞ‬
‫ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺠﻭﺍﻨﺏ ﺍﻝﺴﻠﻭﻜﻴﺔ ﻓﻲ ﺸﺭﺍﺀ ﺍﻝﺨﺩﻤﺔ ﺍﻝﻤﺼﺭﻓﻴﺔ ﺒﺎﻹﻀـﺎﻓﺔ ﺇﻝـﻰ ﺍﻝﺒﻴﺌـﺔ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻝﻠﻤﺼﺭﻑ ﻭﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻷﺴﺱ ﻭﺍﻝﻘﻭﺍﻋﺩ ﺍﻝﻌﻠﻤﻴﺔ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘـﺴﻌﻴﺭ ﻭﺘﻭﺯﻴـﻊ‬
‫ﻭﺘﺭﻭﻴﺞ ﺍﻝﺨﺩﻤﺎﺕ ﺍﻝﻤﺼﺭﻓﻴﺔ ﻭﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻷﻨﻤﺎﻁ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﻌﻤﻼﺀ ﻭﻁﺭﻕ ﺍﻝﺘﻌﺎﻤل ﻤﻌﻬـﻡ ‪.‬‬
‫ﻭﺃﺨﻴﺭﹰﺍ ‪ ،‬ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ ﻤﻬﺎﺭﺍﺕ ﺍﻝﺘﻔﺎﻭﺽ ﻭﺍﻝﻤﺴﺎﻭﻤﺔ ﺍﻝﺘﺠﺎﺭﻴﺔ ﻝﺩﻯ ﺍﻝﻁﺎﻝﺏ ‪.‬‬

‫‪ ١٦٠٤٣٤١‬ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﺍﻝــــــــــــــــﺩﻭﻝﻲ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﻤﻔﻬﻭﻡ ﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺩﻭﻝﻲ ﻭﻤﺩﻯ ﺍﺨﺘﻼﻓﻪ‬
‫ﻋﻥ ﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﺤﻠﻲ ‪ ،‬ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﺍﻝﺠﻭﺍﻨﺏ ﺍﻝﻨﻅﺭﻴﺔ ﻷﻫﻡ ﺍﻝﺩﻭﺍﻓﻊ ﻭﺍﻝﻌﻭﺍﻤـل‬
‫ﺍﻝﻤﺤﺩﺩﺓ ﻝﺴﻠﻭﻙ ﺍﻝﺸﺭﻜﺎﺕ ﻓﻲ ﺍﻷﺴﻭﺍﻕ ﺍﻝﺩﻭﻝﻴﺔ ﻭﻜﺫﻝﻙ ﺸﺭﺡ ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤـل ﺍﻝﺒﻴﺌﻴـﺔ ﺍﻝﺩﻭﻝﻴـﺔ )‬
‫ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ‪ ،‬ﺍﻝﺴﻴﺎﺴﻴﺔ ‪ ،‬ﺍﻻﺠﺘﻤﺎﻋﻴﺔ ‪ ،‬ﻭﺍﻝﺜﻘﺎﻓﻴﺔ ﻭﺍﻝﺘﻨﺎﻓﺴﻴﺔ ( ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ ﻗـﺭﺍﺭﺍﺕ ﺍﻝﻤـﺴﻭﻕ‬
‫ﺍﻝﺩﻭﻝﻲ ‪ .‬ﻜﻤﺎ ﺘﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﺃﻨﻭﺍﻉ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﻁﻠﻭﺒﺔ ﻝﻠﻌﻤل ﻓﻲ ﺍﻷﺴﻭﺍﻕ‬
‫ﺍﻝﺩﻭﻝﻴﺔ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺤﺼﻭل ﻋﻠﻴﻬﺎ ﻭﺍﺴﺘﻌﺭﺍﺽ ﺃﻫﻡ ﻤﺸﺎﻜل ﺍﻝﺤﺼﻭل ﻋﻠﻴﻬﺎ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺘﻐﻠﺏ ﻋﻠﻰ ﻫﺫﻩ‬
‫ﺍﻝﻤﺸﺎﻜل ﻭﺃﻴﻀﹰﺎ ﻴﻐﻁﻲ ﺍﻝﻤﻌﺭﻓﺔ ﻝﻠﻁﺎﻝﺏ ﺒﺎﻝﻁﺭﻕ ﻭﺍﻹﺠﺭﺍﺀﺍﺕ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘﺤﻠﻴل ﻭﺘﻘﻴﻴﻡ ﺍﻝﻔﺭﺹ‬
‫ﺍﻝﺴﻭﻗﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺍﻝﺘﺨﻁﻴﻁ ﻻﺨﺘﻴﺎﺭ ﺍﻷﺴﻭﺍﻕ ﻭﺍﺨﺘﺭﺍﻗﻬﺎ ﻭﺒﻨﺎﺀ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺴﻭﻗﻴﺔ ﺍﻝﻤﻼﺌﻤﺔ ‪،‬‬
‫ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﻓﻲ ﻤﻤﺎﺭﺴﺔ ﺍﻷﻨﺸﻁﺔ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﺩﻭﻝﻴـﺔ‪،‬‬
‫ﻭﺴﻴﺎﺴﺎﺕ ﻭﻁﺭﻕ ﺍﻝﺘﺴﻌﻴﺭ ﺍﻝﺩﻭﻝﻴﺔ ‪ ،‬ﻭﺴﻴﺎﺴـﺎﺕ‬ ‫ﻜﺴﻴﺎﺴﺎﺕ ﺘﺨﻁﻴﻁ ﻭﺘﻁﻭﻴﺭ ﺍﻝﻤﻨﺘﺠﺎﺕ ﺍﻝﺩﻭﻝﻴﺔ‬
‫ﺍﻝﺘﻭﺯﻴﻊ ﻭﺍﻝﻠﻭﺠﺴﺘﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺴﻴﺎﺴﺎﺕ ﺍﻝﺘﺭﻭﻴﺞ ﺍﻝﺩﻭﻝﻴﺔ ‪ ،‬ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺇﺠﺭﺍﺀﺍﺕ ﺍﻝﺘﺒﺎﺩل ﺍﻝﺩﻭﻝﻲ‪.‬‬

‫ـﻭﺍﺕ ﺍﻝﺘـــــــــــــــ‬
‫ـﺴﻭﻴﻕ‬ ‫‪١٦٠٤٣٤٣‬ﺇﺩﺍﺭﻩ ﻗﻨـــــــــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴﺔ ﻭﻤﻔﻬﻭﻡ ﻨﺸﺎﻁ ﺍﻝﺘﻭﺯﻴـﻊ ﻜﺈﺤـﺩﻯ ﻭﻅـﺎﺌﻑ‬
‫ﻭﻋﻨﺎﺼﺭ ﺍﻝﺘﺴﻭﻴﻕ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺘﺤﻠﻴل ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤل ﺍﻝﺒﻴﺌﻴﺔ ﺍﻝﻤﺅﺜﺭﺓ ﻋﻠـﻰ ﺴـﻠﻭﻙ ﺍﻝﻤﻨـﺸﺂﺕ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ‪ .‬ﻜﻤﺎ ﺘﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻡ ﺃﻨﻭﺍﻉ ﺍﻝﻤﻨﺸﺂﺕ ﺍﻝﺘـﺴﻭﻴﻘﻴﺔ ﻭﻤـﺩﻯ ﺍﺨﺘﻼﻓﻬـﺎ‬
‫ﻭﻭﻅﺎﺌﻔﻬﺎ ﻭﺩﻭﺭﻫﺎ ﻓﻲ ﺍﻝﻨﺸﺎﻁ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻜﻨﺸﺎﻁ ﺍﻝﺠﻤﻠﺔ ﻭﻨﺸﺎﻁ ﺍﻝﺘﺠﺯﺌﺔ ‪ .‬ﺇﻀﺎﻓﺔ ﺇﻝـﻰ ﺘﻨـﺎﻭل‬
‫ﺍﻝﺠﻭﺍﻨﺏ ﺍﻹﺩﺍﺭﻴﺔ ﻓﻲ ﺘﺨﻁﻴﻁ ﺍﻝﻨﺸﺎﻁ ﺍﻝﺘﻭﺯﻴﻌﻲ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻭﺘﻁﺒﻴﻕ ﻤﻔﻬﻭﻡ ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺃﺩﺍﺀ‬
‫ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻜﻴﻔﻴﺔ ﻭﺃﻨﻭﺍﻉ ﺃﺴﺎﻝﻴﺏ ﺍﻝﻘﻴﺎﺩﺓ ﺩﺍﺨل ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﺇﺩﺍﺭﺓ ﺍﻝﺼﺭﺍﻉ‪ .‬ﻜﻤﺎ‬
‫ﻴﻬﺩﻑ ﺇﻝﻰ ﺇﻋﻁﺎﺀ ﺍﻝﻁﺎﻝﺏ ﻤﺠﻤﻭﻋﺔ ﻤﻥ ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺇﺩﺍﺭﺓ ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻤﻨﻬﺎ ﺇﺩﺍﺭﺓ‬
‫ﺍﻝﻘﻨﺎﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻭﻋﻨﺎﺼﺭ ﺍﻝﻤﺯﻴﺞ ﺍﻝﺘﺴﻭﻴﻘﻲ ﻭﺨﺩﻤﺔ ﺍﻝﻌﻤﻼﺀ ﻭﺇﺩﺍﺭﺓ ﺍﻝﻠﻭﺠﺴﺘﻴﺔ‪ ،‬ﻭﻗﻨﺎﺓ ﺍﻝﺘـﺴﻭﻴﻕ‬
‫ﺍﻝﺩﻭﻝﻴﺔ ﻭﺘﺴﻭﻴﻕ ﺍﻝﺨﺩﻤﺎﺕ ‪.‬‬

‫ـﺴﻭﻴﻕ‬
‫ـﺘﺭﺍﺘﻴﺠﻴﺔ ﺍﻝﺘـــــــــــــــ‬
‫‪ ١٦٠٤٤٠٥‬ﺇﺴـــــــــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﺩﺍﺭﺴﻴﻥ ﺒﺎﻝﻤﻌﺭﻓﺔ ﺍﻝﻀﺭﻭﺭﻴﺔ ﻝﺒﻨﺎﺀ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ‬
‫ﺍﻝﻤﻨﺎﺴﺒﺔ ﻝﻠﻤﺅﺴﺴﺎﺕ ﻭﺍﻝﺸﺭﻜﺎﺕ ﻓﻲ ﺍﻝﻘﻁﺎﻋﻴﻥ ﺍﻝﺨﺎﺹ ﻭﺍﻝﻌﺎﻡ ﺴـﻭﺍﺀ ﺒـﺴﻭﺍﺀ‪ .‬ﺫﻝـﻙ ﺃﻥ ﺒﻴﺌـﺔ‬
‫ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻤﺘﻐﻴﺭﺓ ﺒﺎﺴﺘﻤﺭﺍﺭ ﺘﺴﺘﻭﺠﺏ ﺇﺘﺒﺎﻉ ﺍﻷﺴﺎﻝﻴﺏ ﻭﺍﻝﺨﻁﻭﺍﺕ ﺍﻝﻌﻠﻤﻴﺔ ﻭﺍﻝﻌﻤﻠﻴﺔ ﺍﻝﻤﺅﺩﻴﺔ ﺇﻝﻰ‬
‫ﺘﺼﻤﻴﻡ ﻭﺘﻨﻔﻴﺫ ﺘﻠﻙ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﻭﺍﻗﻌﻴﺔ ﻓﻲ ﺃﻫﺩﺍﻓﻬﺎ ﻭﺒﻤﺸﺎﺭﻜﺔ ﻜﺎﻓﺔ ﺍﻹﺩﺍﺭﺍﺕ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻓـﻲ‬
‫ﺘﻠﻙ ﺍﻝﻤﺅﺴﺴﺎﺕ ﻭﺒﺎﻝﻘﻠﺏ ﻤﻨﻬﺎ ﺇﺩﺍﺭﺓ ﺍﻝﺘﺴﻭﻴﻕ ‪ .‬ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺘﺯﻭﻴـﺩ ﺍﻝﺩﺍﺭﺴـﻴﻥ‬
‫ﺒﺎﻝﻔﻭﺍﺌﺩ ﺍﻝﻤﻤﻜﻨﺔ ﻤﻥ ﻭﺭﺍﺀ ﺇﺘﺒﺎﻉ ﺃﺩﻭﺍﺕ ﺘﺤﻠﻴل ﺇﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻤﻌﺎﺼﺭﺓ ﺘﻁﺒﻕ ﺍﻵﻥ ﻓﻲ ﺍﻝﻌﺩﻴﺩ ﻤـﻥ‬
‫ﺍﻝﻤﺅﺴﺴﺎﺕ ﻓﻲ ﺍﻝﺩﻭل ﺍﻝﻤﺘﻘﺩﻤﺔ‪ .‬ﺴﻴﺨﺼﺹ ﺍﻝﻭﻗﺕ ﺍﻷﻜﺒﺭ ﺍﻝﻤﺘﺎﺡ ﻝﺘﺩﺭﻴﺏ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻋﻠﻰ ﺒﻨـﺎﺀ‬
‫ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﻤﺤﺩﺩﻩ ﻝﻤﺎﺭﻜﺎﺕ ﺴﻠﻌﻴﺔ ﺃﻭ ﺨﺩﻤﻴﺔ ﻭﻤﻥ ﺍﻝﻭﺍﻗﻊ ﺍﻝﻤﺤﻠﻲ ﻭﺒﻨﺎﺀ ﻋﻠﻰ ﻤﻌﻠﻭﻤﺎﺕ ﺃﻜﺜـﺭ‬
‫ﻭﺍﻗﻌﻴﺔ ﻭﺒﻨﺎﺀ ﻋﻠﻰ ﻤﻌﻠﻭﻤﺎﺕ ﺃﻜﺜﺭ ﻭﺍﻗﻌﻴﺔ ﻭﺍﻝﺘﺼﺎﻗﹰﺎ ﺒﺤﻴﺎﺓ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻷﺴﺭ ﻭﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻷﺭﺩﻨﻴـﺔ‬
‫ﻭﺒﻬﺫﺍ ﻓﺎﻨﻪ ﻤﻥ ﺍﻝﻤﺘﻭﻗﻊ ﺃﻥ ﻴﺘﻤﻜﻥ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻓﻲ ﻨﻬﺎﻴﺔ ﺍﻝﻔﺘﺭﺓ ﺍﻝﺯﻤﻨﻴﺔ ﻝﻠﻤﺴﺎﻕ ﻤﻥ ﺍﻹﻝﻤﺎﻡ ﺒﺸﺭﻭﻁ‬
‫ﻭﺨﻁﻭﺍﺕ ﺍﻝﺘﺨﻁﻴﻁ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﺍﻝﺘﺴﻭﻴﻘﻲ ﺍﻝﻨﺎﺠﺢ ﻝﻌﺩﺩ ﻤﻥ ﺍﻝﻤﺎﺭﻜﺎﺕ ﺍﻝﺴﻠﻌﻴﺔ ﻭﺍﻝﺨﺩﻤﻴـﺔ ﺫﺍﺕ‬
‫ﺍﻝﺼﻠﺔ ‪.‬‬

‫‪ ١٦٠٤٣٠٧‬ﻗﻀﺎﻴﺎ ﻤﻌﺎﺼﺭﺓ ﺒﺎﻝﺘﺴﻭﻴﻕ‬

‫)‪٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻓﻲ ﺘﺨﺼﺹ ﺍﻝﺘﺴﻭﻴﻕ ﺒﺎﻝﻘﻀﺎﻴﺎ ﺍﻝﻤﻌﺎﺼﺭﺓ ﻓﻲ‬
‫ﺍﻝﺘﺴﻭﻴﻕ ﻭﻋﻠﻰ ﻀﻭﺀ ﺍﻝﻤﻤﺎﺭﺴﺔ ﺍﻝﻌﻤﻠﻴﺔ‪ ،‬ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺸﺭﺡ ﻭﺘﻔﺴﻴﺭ ﻤﺸﺎﻜل ﺘﺴﻭﻴﻘﻴﺔ ﻤﺤـﺩﺩﻩ‬
‫ﻤﻥ ﻭﺍﻗﻊ ﺍﻝﺒﻴﺌﺔ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺭﺒﻁﻬﺎ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﻌﻠﻤﻴﺔ ﻭﺤﺴﺏ ﺍﻝﻤﺴﺘﺠﺩﺍﺕ ﺍﻝﺒﻴﺌﻴﺔ‪.‬‬

‫‪ ١٦٠٤٤٢٢‬ﺘﻁﺒﻴﻘـــــــﺎﺕ ﻋﻤﻠﻴـــــــﺔ ﻓـــــــﻲ ﺍﻹﻋـــــــﻼﻥ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﺠﻭﺍﻨﺏ ﺍﻝﻌﻤﻠﻴﺔ ﻝﻠﻌﻤﻠﻴﺔ ﺍﻹﻋﻼﻨﻴﺔ ﻭ ﺘﻨﻤﻴﺔ ﻭﺘﻁﻭﻴﺭ‬
‫ﻤﻬﺎﺭﺍﺕ ﺍﻝﺘﺼﻤﻴﻡ ﻭﺍﻹﺒﺩﺍﻉ ﺍﻝﻔﻜﺭﻱ ﻝﺩﻯ ﺍﻝﻁﺎﻝﺏ ﻭ ﺘﺯﻭﻴﺩ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻷﺼﻭل ﺍﻝﻌﻠﻤﻴـﺔ ﻭﺍﻝﻘﻭﺍﻋـﺩ‬
‫ﺍﻝﻤﻬﻨﻴﺔ ﻓﻲ ﺘﺼﻤﻴﻡ ﺍﻹﻋﻼﻥ ﻭ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﺠﻭﺍﻨﺏ ﺍﻝﻔﻨﻴﺔ ﻝﻺﻋـﻼﻥ ﺍﻝﺘﺠـﺎﺭﻱ ﻭ ﺘﻌﻭﻴـﺩ‬
‫ﺍﻝﻁﺎﻝﺏ ﻋﻠﻰ ﺘﺤﻠﻴل ﻤﺤﺘﻭﻯ ﺍﻹﻋﻼﻥ ﻭﺍﻝﻜﻴﻔﻴﺔ ﺍﻝﺘﻲ ﻴﺅﺜﺭ ﺒﻬﺎ ﻭ ﺇﻜﺴﺎﺏ ﺍﻝﻁﺎﻝﺏ ﻤﻬﺎﺭﺍﺕ ﺍﻝﺒﺤﻭﺙ‬
‫ﻭﺍﻻﺨﺘﺒﺎﺭﺍﺕ ﺍﻝﻼﺯﻤﺔ ﻓﻲ ﻤﺠﺎل ﺍﻹﻋﻼﻥ ﻭ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻭﺍﻗﻊ ﻭﺒﻴﺌﺔ ﺍﻹﻋـﻼﻥ ﻓـﻲ ﺍﻷﺭﺩﻥ‬
‫ﻭﺇﻤﻜﺎﻨﻴﺎﺕ ﺘﻔﻌﻴل ﺩﻭﺭﻩ ‪.‬‬

‫‪ ١٦٠٤٤٢٩‬ﺇﺩﺍﺭﺓ ﻤﺒﻴﻌــــــــــــــــــــــــــــــــــﺎﺕ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﺒﻴﻊ ﻭﺘﻁﻭﺭﻩ ﻭﻤﺩﻯ ﺘﺄﺜﺭﻩ ﺒﺎﻝﺘﻁﻭﺭ ﻓـﻲ ﻤﻔﻬـﻭﻡ‬
‫ﺍﻝﺘﺴﻭﻴﻕ ﻭﺍﻝﺘﺄﻜﻴﺩ ﻋﻠﻰ ﺍﻝﻁﺒﻴﻌﺔ ﺍﻻﺘﺼﺎﻝﻴﺔ ﺃﻻﻗﻨﺎﻋﻴﺔ ﻝﻪ ‪ .‬ﻜﻤﺎ ﺴﻴﺘﻡ ﺇﻝﻘﺎﺀ ﺍﻝﻀﻭﺀ ﻋﻠﻰ ﺍﻝﻤﻬـﺎﺭﺍﺕ‬
‫ﺍﻷﺴﺎﺴﻴﺔ ﺃﻻﺯﻡ ﺘﻭﻓﺭﻫﺎ ﻓﻲ ﻤﻨﺩﻭﺏ ﺍﻝﺒﻴﻊ ﺍﻝﻨﺎﺠﺢ‪ ،‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﻭﺘﻭﻀﻴﺢ ﺍﻝﺠﻭﺍﻨـﺏ‬
‫ﺍﻹﺩﺍﺭﻴﺔ ﻝﻠﻨﺸﺎﻁ ﺃﻝﺒﻴﻌﻲ‪ .‬ﻭﻀﻤﻥ ﻫﺫﺍ ﺍﻹﻁﺎﺭ ﻓﺎﻨﻪ ﻴﻬﺩﻑ ﺇﻝﻰ ﺘﺤﻠﻴل ﺍﻷﺒﻌﺎﺩ ﺍﻝﺘﺨﻁﻴﻁﻴﺔ ﻭﺍﻝﺘﻨﻅﻴﻤﻴﺔ‬
‫ﻭﺍﻝﺭﻗﺎﺒﻴﺔ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻝﻭﻅﺎﺌﻑ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺈﺩﺍﺭﺓ ﻗﻭﺓ ﺭﺠﺎل ﺍﻝﺒﻴﻊ ﻤﻥ ﺍﺨﺘﻴـﺎﺭ‬
‫ﻭﺘﻌﻴﻴﻥ ﻭﺘﺩﺭﻴﺏ ﻭﺇﺸﺭﺍﻑ ﻭﻤﻜﺎﻓﺄﺓ ﻭﺘﻌﻭﻴﺽ ‪ .‬ﻭﺃﺨﻴﺭﺍﹰ‪ ،‬ﻓﺎﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻴﻬـﺩﻑ ﺇﻝـﻰ ﺘﻌﻭﻴـﺩ‬
‫ﺍﻝﻁﺎﻝﺏ ﻋﻠﻰ ﺇﺠﺭﺍﺀ ﺍﻝﺒﺤﻭﺙ ﻭﺍﻝﻤﺴﺎﺤﺎﺕ ﺍﻝﻤﻴﺩﺍﻨﻴﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﻝﻨﺸﺎﻁ ﺃﻝﺒﻴﻌﻲ‪.‬‬

‫‪ ١٦٠٤٤٤٠‬ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ ﻝﻸﻋﻤــــــــــــــــﺎل‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺄﻫﻤﻴـﺔ ﻭﻤﻔﻬـﻭﻡ ﻨـﺸﺎﻁ ﺍﻝﺘـﺴﻭﻴﻕ ﺍﻝـﺼﻨﺎﻋﻲ‬
‫ﻭﺨﺼﺎﺌﺹ ﻭﻁﺒﻴﻌﺔ ﺍﻷﺴﻭﺍﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻤﻘﺎﺭﻨﺘﻬﺎ ﺒﺄﺴﻭﺍﻕ ﺍﻝﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ ﻭﺘﺤﻠﻴـل ﺍﻝﺒﻴﺌـﺔ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ‪ .‬ﻜﻤﺎ ﻴﺘﻨﺎﻭل ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﺘﻜﻨﻭﻝﻭﺠﻴﺔ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺠﻭﺍﻨـﺏ ﺍﻝـﺸﺭﺍﺀ ﻭﺍﻹﻨﺘـﺎﺝ ﻝـﺩﻯ‬
‫ﺍﻝﻤﺴﺘﺨﺩﻡ ﺍﻝﺼﻨﺎﻋﻲ ‪ ،‬ﻜﻤﺎ ﻴﻬﺩﻑ ﺇﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﺨﺼﺎﺌﺹ ﻭﺸﺭﺡ ﻝﻨﻤﻭﺫﺝ ﺍﻝـﺴﻠﻭﻙ ﺍﻝـﺸﺭﺍﺌﻲ‬
‫ﻝﻠﻤﺅﺴﺴﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻤﺩﻯ ﺍﺨﺘﻼﻓﻪ ﻋﻥ ﻨﻤﻭﺫﺝ ﺍﻝﺸﺭﺍﺀ ﻝﻠﻤﺴﺘﻬﻠﻙ ﺍﻝﻨﻬﺎﺌﻲ ‪ .‬ﻜﻤﺎ ﻴﺘﻀﻤﻥ ﻤﻨﺎﻗﺸﺔ‬
‫ﺃﻨﻅﻤﺔ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﻭﺒﺤﻭﺙ ﺍﻝﺘﺴﻭﻴﻕ ﻓﻲ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ‪ .‬ﻜﻤﺎ ﻴﻬﺩﻑ ﻫﺫﺍ ﺇﻝـﻰ ﺇﻜـﺴﺎﺏ‬
‫ﺍﻝﻁﺎﻝﺏ ﺍﻝﻤﻌﺭﻓﺔ ﻓﻲ ﻋﻤﻠﻴﺔ ﺍﻝﺘﺨﻁﻴﻁ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﻓﻲ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺼﻨﺎﻋﻲ ﻭﺘﺤﻠﻴل ﻭﺘﻘﺴﻴﻡ ﺍﻝﻔﺭﺹ‬
‫ﺍﻝﺴﻭﻗﻴﺔ ﻭﺍﺴﺘﺨﺩﺍﻡ ﻋﻤﻠﻴﺔ ﺘﻘﺴﻴﻡ ﺍﻝﺴﻭﻕ ﺍﻝﺼﻨﺎﻋﻲ ‪ .‬ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝـﺏ ﺒﺎﻝـﺴﻴﺎﺴﺎﺕ‬
‫ﻭﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺍﻝﺘﻲ ﺘﺘﻌﻠﻕ ﺒﺘﻁﻭﻴﺭ ﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﻤﻨﺘﺠﺎﺕ ﻭﻗﻨﻭﺍﺕ ﺍﻝﺘﻭﺯﻴـﻊ ﻭﺍﻝﺘـﺭﻭﻴﺞ‬
‫ﻭﺍﻝﺘﺴﻌﻴﺭ ﻝﻸﺴﻭﺍﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺍﻝﺩﻭﻝﻴﺔ ‪.‬‬

‫ـﺔ‬
‫ـﺎﺭﺓ ﺍﻝﺘﺠﺯﺌـــــــــــــــ‬
‫‪ ١٦٠٤٣٤٦‬ﺇﺩﺍﺭﺓ ﺘﺠـــــــــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻌﺩ ﺇﺩﺍﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ﻤﻬﻨﺔ ﺤﻴﻭﻴﺔ ﻭﻤﺘﻨﻭﻋﺔ ﻴﻤﻜﻥ ﺘﻁﺒﻴﻘﻬﺎ ﻓﻲ ﻤﺠﺎﻻﺕ ﻤﺨﺘﻠﻔﺔ ﻭﻋﻠﻴـﻪ ﻓـﺎﻥ‬
‫ﺍﻝﻬﺩﻑ ﻤﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻫﻭ ﺭﻓﺩ ﺍﻝﻁﻠﺒﺔ ﺒﻔﻬﻡ ﺴﻠﻴﻡ ﻭﺃﺴﺎﺴﻲ ﻝﻜل ﻤﻥ ﻋﻨﺎﺼﺭ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﻌﻤـل‬
‫ﻭﺍﻹﺩﺍﺭﺓ ﻓﻲ ﻤﺠﺎل ﻭﻅﻴﻔﺔ ﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ‪ ،‬ﺨﻼل ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴـﻴﺨﺘﺒﺭ ﺍﻝﻁـﻼﺏ ﺍﻝﻌﻨﺎﺼـﺭ‬
‫ﺍﻝﻤﺘﻨﻭﻋﺔ ﺍﻝﺘﻲ ﺘﺅﺩﻱ ﺸﺭﻜﺎﺕ ﺍﻝﺘﺠﺯﺌﺔ ﻝﻠﻭﺼﻭل ﻹﺩﺍﺭﺓ ﻨﺎﺠﺤﺔ ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﻋﻠﻰ ﺴﺒﻴل ﺍﻝﻤﺜﺎل ﻻ‬
‫ﺍﻝﺤﺼﺭ ﺍﻝﺨﻁﺔ ﺍﻹﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﻝﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ ﻭﺘﺤﻠﻴل ﺍﻝﻤﻭﻗﻊ ﻭﻋﻤﻠﻴﺔ ﺍﻝﺸﺭﺍﺀ ﻓﻲ ﺘﺠﺎﺭﺓ ﺍﻝﺘﺠﺯﺌﺔ‬
‫ﻭﻋﻤﻠﻴﺔ ﺍﻝﺘﺠﺎﺭﺓ ﻭﺍﻝﺴﻌﺭ ﻭﺍﻝﺘﺭﻭﻴﺞ ﻭﺘﺤﻠﻴل ﻨﺴﺒﺔ ﺍﻷﺭﺒﺎﺡ ‪.‬‬

‫‪ ١٦٠٤٣٥٠‬ﺃﺨﻼﻗﻴــــــــــــــــﺎﺕ ﺍﻝﺘــــــــــــــــﺴﻭﻴﻕ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺃﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺴﻴﻤﻜﻥ ﺍﻝﻤﺴﻭﻗﻴﻥ ﻓﻲ ﺍﻝﻤﺴﺘﻘﺒل ﻤﻥ ﺼﻴﺎﻏﺔ ﺘﻭﺠﻬﺎﺕ ﻓﺭﺩﻴﺔ ﻓﻴﻤـﺎ ﻴﺨـﺹ‬
‫ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻌﺭﻓﻲ ﺤﻴﺙ ﺴﻴﺘﻡ ﺍﻷﺨﺫ ﺒﻌﻴﻥ ﺍﻻﻋﺘﺒﺎﺭ ﻭﻅﻴﻔﺔ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﻤﻭﺠﻬﺔ ﺃﺨﻼﻗﻴﺎ ﻤﻥ ﺨـﻼل‬
‫ﺍﺴﺘﻜﺸﺎﻑ ﺍﻝﻘﻀﺎﻴﺎ ﻭﺍﻝﻤﺸﺎﻜل ﺍﻝﺘﻲ ﺘﺤﻴﻁ ﺒﻤﻭﻀﻭﻉ ﺤﻤﺎﻴﺔ ﺍﻝﻤـﺴﺘﻬﻠﻙ ﻭﻤﺤﺎﺴـﺒﺔ ﺍﻝﻤـﺴﺎﻫﻤﻴﻥ‬
‫ﻭﺍﻝﻌﻭﻝﻤﺔ ﻜﻤﺎ ﻭﺍﻨﻪ ﻭﻤﻥ ﺨﻼل ﺍﻝﺴﻴﻨﺎﺭﻴﻭ ﺍﻝﺘﺤﻠﻴﻠﻲ ﻝﻠﻁﺭﻴﻘﺔ ﺍﻝﺘﻲ ﻴﺘﻡ ﻤﻥ ﺨﻼﻝﻬﺎ ﺼﻨﻊ ﺍﻝﻘـﺭﺍﺭ‬
‫ﺍﻷﺨﻼﻗﻲ ﻝﻺﺩﺍﺭﺓ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﺴﻴﺘﻡ ﺍﻝﺘﺨﻁﻴﻁ ﻝﺫﻝﻙ ) ﻭﻀﻊ ﺨﻁﻁ ﻝﺫﻝﻙ ( ‪.‬‬

‫‪ ١٦٠٤٤٤٤‬ﻗﻭﺍﻋــــــــــﺩ ﺒﻴﺎﻨــــــــــﺎﺕ ﺍﻝﺘــــــــــﺴﻭﻴﻕ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪(١٩٣٢١٠٢ ) :‬‬
‫ﻴﻌﻠﻡ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻁﻠﺒﺔ ﻜﻴﻔﻴﺔ ﺍﻝﺘﻲ ﺘﻤﻜﻨﻬﻡ ﻤﻥ ﺍﺴﺘﺨﺩﺍﻡ ﻗﺎﻋﺩﺓ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻤﻥ ﺍﺠـل‬
‫ﺍﻝﺤﻔﺎﻅ ﻋﻠﻰ ﻋﻼﻗﺎﺕ ﻤﻭﺯﻭﻨﺔ ﻭﻋﻼﻨﻴﺔ ﺫﺍﺕ ﻓﺎﺌﺩﺓ ﺘﻌﻭﺩ ﺒﺎﻝﻨﻔﻊ ﻋﻠﻰ ﺍﻝﻌﻤﻼﺀ ﻭﻴﺘﻡ ﺍﺨﺘﺒﺎﺭﻫﺎ ‪ ،‬ﻜﻤﺎ‬
‫ﻭﻴﺘﻌﻠﻡ ﺍﻝﻁﻼﺏ ﻜﻴﻔﻴﺔ ﺍﺒﺘﺩﺍﻉ ﻋﻼﻗﺎﺕ ﻤﻔﻴﺩﺓ ﻤﻊ ﺍﻝﻌﻤﻼﺀ ﻝﻠﺤﺼﻭل ﻋﻠﻰ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝـﻀﺭﻭﺭﻴﺔ‬
‫ﺍﻝﺘﻲ ﺘﻤﻜﻨﻬﻡ ﻤﻥ ﻓﻬﻡ ﺍﻝﻁﺭﻴﻘﺔ ﺍﻝﺘﻲ ﻴﺘﺼﺭﻑ ﺒﻬﺎ ﺍﻝﻌﻤﻼﺀ ) ﺴﻠﻭﻙ ﺍﻝﻌﻤﻼﺀ ( ﻓﻬﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻴﻭﻀﺢ‬
‫ﺍﻝﻁﺭﻕ ﺍﻝﺘﻲ ﻤﻥ ﺸﺄﻨﻬﺎ ﺃﻥ ﺘﺤﺴﻥ ﻨﺴﺒﺔ ﺍﻷﺭﺒﺎﺡ ﺍﻝﻜﻠﻴﺔ ﻤﻥ ﺨﻼل ﺍﺴﺘﺨﺩﺍﻡ ﻗﻭﺍﻋﺩ ﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﺭﺒـﻁ‬
‫ﺍﻝﺨﻁﻁ ﻭﻋﻤﻠﻴﺔ ﺍﻝﺘﻨﺒﺅ ﻭﻭﻀﻊ ﺍﻝﻤﻴﺯﺍﻨﻴﺔ ﻭﺍﻻﺨﺘﻴﺎﺭ ﻀﻤﻥ ﻗﺎﺌﻤﺔ ﺍﻻﺨﺘﻴﺎﺭ ﻭﻗﺎﺌﻤﺔ ﻭﺴﺎﺌل ﺍﻹﻋﻼﻡ‬
‫ﺇﻀﺎﻓﺔ ﻝﺘﻁﻭﻴﺭ ﺍﻝﻤﻨﺘﺞ ﻭﺍﻻﻨﺠﺎﺯ ﻭﺨﺩﻤﺎﺕ ﺍﻝﻌﻤﻴل ‪ ،‬ﻋﻠﻰ ﺍﻝﻁﻠﺒﺔ ﺃﻥ ﻴﻁﺒﻘـﻭﺍ ﻫـﺫﻩ ﺍﻷﺴـﺎﻝﻴﺏ‬
‫ﻝﻤﻭﺍﺠﻬﺔ ﺍﻝﻤﺸﺎﻜل ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ﻋﻠﻰ ﺍﺭﺽ ﺍﻝﻭﺍﻗﻊ ‪.‬‬

‫‪ ١٦٠٤٣١٤‬ﺍﻝﺒﻴـــــــــــــــــﻊ ﺍﻝﺸﺨـــــــــــــــــﺼﻲ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻘﺩﻡ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻤﻬﺎﺭﺍﺕ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻝﺒﻴﻊ ﻭﺍﻝﻤﻬﺎﺭﺍﺕ ﺍﻝﺘﻲ ﻴﺘﻁﻠﺒﻬﺎ ﺍﻝﺒﻴﻊ ﺍﻝﻔﻌﺎل ﻝﺘﻠـﻙ‬
‫ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺘﻨﻅﻴﻡ ﻭﺘﻌﻴﻴﻥ ﻁﺎﻗﻡ ﻤﻥ ﺍﻝﻤﻭﻅﻔﻴﻥ ﻭﺘﺤﻔﻴﺯ ﻭﺘﻘﻴﻴﻡ ﻗﻭﻯ ﺍﻝﺒﻴﻊ ﻫﺫﺍ ﻭﺴﺘـﺸﻤل‬
‫ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﻲ ﻴﻐﻁﻴﻬﺎ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺒﺎﺩﺉ ﺍﻝﺒﻴﻊ ﻭﻋﺭﻭﺽ ﺍﻝﺒﻴﻊ ﻭﺍﻷﺸﺨﺎﺹ ﺍﻝﺫﻴﻥ ﻴﻘﻭﻤـﻭﻥ‬
‫ﺒﻌﻤﻠﻴﺔ ﺍﻝﺒﻴﻊ ﻜﺎﻝﺘﺎﺠﺭ ﻭﻋﻤﻴل ﺨﺩﻤﺎﺕ ﺍﻝﻤﺸﺘﺭﻜﻴﻥ ﻜﻤﺎ ﻭﻴﺸﻤل ﺍﻝﻤﻨﻅﻤﺎﺕ ﺍﻝﻨﻲ ﺘﻘﻭﻡ ﺒﻌﻤﻠﻴﺔ ﺍﻝﺒﻴـﻊ‬
‫ﺃﻭ ﺘﻨﻅﻴﻤﺎﺕ ﻭﻭﻅﺎﺌﻑ ﺍﻝﺒﻴﻊ ﻭﺍﻝﺘﻨﺒﺅ ﺒﻌﻭﺍﻗﺒﻬﺎ ﻭﺍﻝﺨﻴﺎﺭﺍﺕ ﺍﻝﻤﻁﺭﻭﺤﺔ ﻝﻘـﻭﻯ ﺍﻝﺒﻴـﻊ ﻭﺍﻝﺘـﺩﺭﻴﺏ‬
‫ﺍﻝﻤﻁﺭﻭﺡ ﻀﻤﻥ ﻫﺫﺍ ﺍﻝﺴﻴﺎﻕ ‪.‬‬

‫ـﻲ‬
‫ـﻀﺭ ﻭﺍﻝﺒﻴﺌـــــــــ‬
‫ـﺴﻭﻴﻕ ﺍﻷﺨـــــــــ‬
‫‪ ١٦٠٤٣١٩‬ﺍﻝﺘـــــــــ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪ ) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﺘﻌﺎﻤل ﻤﺴﺎﻕ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻷﺨﻀﺭ ﻭﺍﻝﺒﻴﺌﻲ ﻤﻊ ﺍﻝﻘـﻀﺎﻴﺎ ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒﺎﻝﺒﻴﺌـﺔ ﺤﻴـﺙ ﻴﻐﻁـﻲ‬
‫ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﻲ ﺘﺘﻤﺤﻭﺭ ﺤﻭل ﺍﻝﻘﺎﻋﺩﺓ ﺍﻝﻨﻅﺭﻴﺔ ﻭﺍﻝﺘﻭﺠﻬﺎﺕ ﺍﻹﺩﺍﺭﻴﺔ ﻭﻭﺠﻬﺔ ﻨﻅـﺭ ﺍﻝـﺴﻴﺎﺴﺔ‬
‫ﺍﻝﻌﺎﻤﺔ ﺃﻭ ﺘﻠﻙ ﺫﺍﺕ ﺍﻝﺼﻠﺔ ﺒﺎﻝﺩﻝﻴل ‪ empirical‬ﻜﻤﺎ ﻭﻴﻐﻁﻲ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﺴﺎﺤﺔ ﻭﺍﺴـﻌﺔ ﺒـﺩﺀ‬
‫ﺒﺎﻷﻗﺴﺎﻡ ﻭﺍﻨﺘﻬﺎﺀ ﺒﺎﻝﻤﻨﺘﺞ ﻓﺎﻹﻋﻼﻥ ﻭﺍﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﺘﻭﺯﻴﻊ ﻭﻤﻥ ﺍﻝﻤﻨﻅﻭﺭ ﺍﻝﺠﺯﺌﻲ ﺇﻝﻰ ﺍﻝﻤﻨﻅـﻭﺭ‬
‫ﺍﻝﻜﻠﻲ ﻭﻫﻭ ﻴﻤﺜل ﺃﺩﺍﺓ ﻤﻤﺘﺎﺯﺓ ﺘﻤﻜﻥ ﺍﻝﻁﻼﺏ ﻤﻥ ﺍﻝﻔﻬﻡ ﻭﺍﻝﺒﺤﺙ ﻓﻲ ﺍﻝﺒﻴﺌﺔ ﺍﻝﺘﺴﻭﻴﻘﻴﺔ ‪.‬‬

‫‪ ١٦٠٤٤٣٠‬ﺴﻴﺎﺴــــــــــــــــﺎﺕ ﺍﻝﺘــــــــــــــــﺴﻌﻴﺭ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ(‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‪(١٦٠٢٢١١ ) :‬‬
‫ﻴﻜﻤﻥ ﺍﻝﻬﺩﻑ ﻤﻥ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻓﻲ ﺘﻘﺩﻴﻡ ﺍﻝﻁﻠﺒﺔ ﻝﻭﺍﺤﺩﺓ ﻤﻥ ﺃﻫﻡ ﺍﻝﻌﻭﺍﻤل ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒـﺎﻝﺨﻠﻴﻁ‬
‫ﺍﻝﺘﺴﻭﻴﻘﻲ ﻓﻤﻭﻀﻭﻉ ﺍﻝﺘﺴﻌﻴﺭ ﺩﻗﻴﻕ ﻝﻠﻐﺎﻴﺔ ﻭﺤﺭﺝ ﻴﺅﺜﺭ ﻋﻠﻰ ﻨﺠﺎﺡ ﺃﻱ ﻤﻨﺘﺞ ﺃﻭ ﺨﺩﻤﺔ ‪.‬‬
‫ﺴﻴﻌﻁﻲ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻁﻠﺒﺔ ﺍﻝﺩﺍﺭﺴﻴﻥ ﻝﻪ ﺨﻠﻔﻴﺔ ﻤﺘﻴﻨﺔ ﻓﻴﻤﺎ ﻴﺨﺹ ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺨﺘﻠﻔـﺔ ﻝﻠﺘـﺴﻌﻴﺭ‬
‫ﻭﺍﻝﻤﺩﺍﺨل ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻬﺫﺍ ﺍﻝﻤﻭﻀﻭﻉ ﻜﺫﻝﻙ ﺇﻀﺎﻓﺔ ﻝﺘﺤﺩﻴﺩ ﺍﻝﻭﻗﺕ ﺍﻝﺫﻱ ﻴﻤﻜﻨﻨﺎ ﻤﻥ ﻓـﺭﺽ ﺴﻴﺎﺴـﺔ‬
‫ﺘﺴﻌﻴﺭﻴﺔ ﻤﻌﻴﻨﺔ ﻭﺘﺤﺕ ﺃﻴﺔ ﻅﺭﻭﻑ ﻴﺘﻡ ﺫﻝﻙ ‪.‬‬
‫ـﺩﻭﺍﺌﻲ‬
‫ـﺼﺤﻲ ﻭﺍﻝـــــــــ‬
‫ـﺴﻭﻴﻕ ﺍﻝـــــــــ‬
‫ ﺍﻝﺘـــــــــ‬١٦٠٤٣١٩
(‫ ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ‬٣)
(‫ ) ﻻ ﻴﻭﺠﺩ‬:‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‬

‫ـﻲ‬ ‫ ﺍﻝﺘـــــــــــــــ‬١٦٠٤٣١٥
‫ـﺴﻭﻴﻕ ﺍﻻﻝﻜﺘﺭﻭﻨـــــــــــــــ‬
(‫ ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ‬٣)
(‫ ) ﻻ ﻴﻭﺠﺩ‬:‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ‬

Course Description
B.A. Program
Marketing Department

١٦٠٤٢٠١ Principles of Marketing (٣Credit

Hours )
Prerequisite: (None)
The objective of this course is to introduce the students to the
core of marketing and the basic elements of the marketing mix.
In addition this course will clarify the role of the marketing
organization and the effect of marketing on all types of
organizations (public, private, profit and nonprofit).
An introduction to marketing research and marketing
information system will be discussed as well as the influence of
the external and internal environment on the purchasing behavior
of the target market.
Finally, the course will introduce the students to the
fundamentals of international ١٦٠٤٣١٦ Brand management
١٦٠٤٣١٩ Green and environmental marketing ١٦٠٤٤٣٠ Pricing
policies ١٦٠٤٤٤٣ Public relations marketing and will provide a
base for other specialized courses in marketing.

١٦٠٤٢١٣ Consumer Behavior (٣ Credit

Hours)
Prerequisite: (None)
The purpose of this course is to aquatint the students with the
major behavioral concepts that lay the foundation of the study
of consumers and why they buy. By analyzing and integrating
topics such as perception, learning, personality, reference
groups, social classes and other behavioral theories the
marketing manager will be able to develop and implement an
effective marketing plan that will be more suitable to reach its
target market. The study of Consume Behavior also includes
the discussion of the various internal and external elements that
affects the consumer as an individual or as a member of a group
and to assist the Marketing Manager in understanding the
motives behind the consumers decision.
Furthermore, applying these theories to the Jordanian market is
also and objective for it will help students understand the
changing role of marketing as a response to the changing
economic cultural and social behavior in Jordan.

١٦٠٤٣٠٣ Marketing of Agriculture (٣ Credit

Hours)
Prerequisite: (None)
This course aims at identifying the Agricultural Marketing mix
elements, in addition to these problems & obstacles facing the
marketing people in the area of agricultural products. Also, this
course will include analytical presentation of Jordan and some
other counties in the Arab world in the field of Agricultural
Marketing. Finally, this course aims to identify the possible
opportunities available in the area of Agricultural Marketing.

١٦٠٤٣١٢ Planning and Development Product (٣ Credit

Hours)
Prerequisite: (None)
This course aims to aquatint the students with the nature and
duties of the new product management concerning its role in the
firms’ marketing efforts, the identification of a product, and the
characteristics of new products and the steps of planning for a
new product including : goals , strategies, & marketing
programs.
This course also aims at enriching the students with theoretical
and practical knowledge about developing & inventing new
products (since its a general idea until it hits the markets). It also
enriches students in how to set marketing plans and programs for
new products.
Furthermore this course elaborates deeply on the concept of new
product adoption and the factors that affect this concept. In
addition, it provides students with the knowledge about
managing product life cycle, and assigning certain marketing
program for each stage.

١٦٠٤٣١٧ Marketing Research (٣ Credit

Hours)
Prerequisite: (None)
This course aims at defining the nature and concept of marketing
research and its importance in the decision marketing process in
marketing. It provides students with a conceptual framework of
the research process beginning the problem, and determining the
tools and techniques used in collecting, analyzing, and
explaining marketing data as well as interpreting the results. The
course also deals with the scaling process; it attempts to teach
the students how to build scales and how to use applied research
techniques statistics and sampling a large rang of data analysis
techniques will be provided to the students, such as , Regression
, ANOVA , and other methods.

١٦٠٤٣٢٥ Promotion (٣
Credit Hours)
Prerequisite: (None)
This course aims at defining the concept of promotion and its
importance and integrative role within the marketing effort (
product, price, and distribution ). The course focused on the
study and analysis of the nature and characteristics of
promotion as a persuasive communication process and the
mechanisms by which the consumer’s adoption of goods and
services can be stimulated. The course also deals with the
managerial aspects of promotion such as planning and
designing the promotional campaigners. In addition, concerns
will be given to developing the students’ skills and capabilities
which are required for evaluating these campaigns. The
students will be given a comprehensive framework about the
promotional techniques such as, advertising, publicity, personal
selling, public relations and sales promotions. Finally, the
students will be provided with the skills needed to distinguish
between all these techniques.

١٦٠٤٣٣٤ Marketing of Tourism (٣ Credit

Hours)
Prerequisite: (none)
The purposes of this course is to aquatint the students with
essential concept of Marketing of Tourism and also with
importance of Marketing Tourism and its developments, and
enrich students with knowledge concerning applications of
Marketing of Tourism and marketing strategy, and get aquatint
with decisions and polices concerning Marketing in Tourism
especially in Jordan.

١٦٠٤٣٣٦ Bank Marketing Management (٣ Credit

Hours)
Prerequisite: (None)
This course aims at exploring the scientific concepts and
essentials of Bank Service Marketing as a specialized
marketing major within this context, the course offers an
integrated comprehensive framework for the marketing
operations in banks and which are distinguished from the
marketing of goods and other services. In addition, some
specialized topics in Bank Marketing , such as, bank service,
the behavioral aspects in buying bank services, as well as bank
marketing environment will be discussed . Furthermore, the
basics of pricing , distributing, and promoting the bank services
will also be discussed . Finally, the course will focus on the
types of customers and the ways of dealing with them, as well
as developing negotiation and banking skills for the students .

١٦٠٤٣٤١ International Marketing (٣ Credit

Hours)
Prerequisite: (None)
The aim of this course is to introduce the students to the
importance of International Marketing and its concepts, and
differs from the activity of domestic Marketing, The theoretical
concepts for the motives and factors determining firms
behavior in the International Markets, the effect of International
Environmental Factors (Economical, Political, Social, Cultural
& Competition) on decisions taken by International Marketers.
And enriching students with the important information needed
to deal with International Marketing, problems in getting these
information, and how to overcome these problems.
This course also covers ways and methods followed in
analyzing and evaluating opportunities in International
Marketing, planning for markets selection, markets penetration,
and setting suitable marketing strategies.
In addition, this course is set to enrich students with practical
and theoretical knowledge in practicing International Marketing
activities such as planning policies, International product
development, pricing policies, distribution policies,
International logistics. Promoting policies and International
Trade (trade off).

١٦٠٤٣٤٣ Marketing Channels Management (٣ Credit

Hours )
Prerequisite (None)
This course aims to let students get acquainted with the
importance of the distributing activity as a part of the marketing
mix. And analyzing the environmental factors that may affect the
behavior of marketing institutions.
This course also aims to acquaint the students with the different
types of marketing institutions and how it differs in its role and
marketing activities as a wholesale institution or retail one’s.
This course concentrates on managerial sides of planning for the
distribution system in a firm and the application of the concept
of controlling the marketing performance of a particular firm. It
also concentrates on kinds of ways of leadership inside
marketing channels, and how to deal with conflicts, if there are
any .
This course also aims to update the student on subjects that deal
in managing marketing channels, marketing mix. Customer
services, logistic management, international distribution
channels, and services marketing.

١٦٠٤٤٠٥ Marketing Strategy (٣ credit

Hours)
Prerequisite (None)
The objective of this course is to improve the knowledge and
importance of strategic marketing for organization in both
public and private enterprise in order to accommodate the
continuous changing environment.
Another objective of this course is to emphasize the benefits of
using strategic tools and scientific methods that are applied in
developed countries; furthermore this course will attempt to
teach the students on how to build specifics marketing
strategies for specific products/services based on realistic
information. The Jordanian market will be used in our analysis
and referred to during the course.

١٦٠٤٣٠٧ Modern Issues in Marketing (٣ Credit

Hours)
Prerequisite: (None)
The objective of this course is to study the various issues in
marketing and to apply this knowledge through case studies
that are derived from real situations on the local and
international level. Furthermore, this course will discuss current
marketing topics and tackle problems that might occur in a
changing environment, using Jordan as the main example.

١٦٠٤٤٢٢ Application in Advertising (٣ Credit

Hours)
Prerequisite : (None )
The aim of this course is to defining the practical aspects of the
advertising process and to developing the design skills and the
innovative thinking and providing students with the
professional standards in design advertising, providing and
teaching students the technicalities of commercial advertising ,
learning students how analyze the advertising message content
and how it influence consumers and acquiring the research and
other advertising copy tests, Finally, the course will focus on
the exploration of the advertising environment in Jordan and
evaluating its situations .
١٦٠٤٤٢٩ Sales Management (٣ Credit
Hours)
Prerequisite: (None)
This course aims at defining selling and its development as well
as the extent to which it has been influenced by the marketing
concept. Also, the course deals with the nature of selling as a
persuasive communication process. It highlights the basic skills
which are required in the successful sales position. In addition,
the course aims at exploring the different managerial aspects of
the selling activity within this context, the course studies and
analyses the planning, organizing and control. Furthermore,
managing the sales force of the firm such as, selection, training,
supervision, comparison, and other functions related to sales
force are to be discussed and analyzed.
Finally, the course considers the development of research,
surveys, case study as a major concern for training students in
this area.

١٦٠٤٤٤٠ Industrial Marketing (٣ Credit

Hours)
Prerequisite: (None)
The aims of this course is to introduce the student the
importance and the concept of Industrial Marketing,
characteristics and nature of Industrial Marketing comparing it
with the markets of the end user/ consumer, analysis of the
Industrial Marketing environment, Technological methods that
deal with buying & the production concerning industrial user
and characteristics of the buying behavior model of industrial
firms comparing it to the buying model of the end-user /
consumer.
This course includes a discussion of information systems, and
marketing research concerning industrial firms. This course
aims also to enrich students with knowledge concerning
strategic planning, market share, and market segmentation of
industrial products. Further -more the course concentration on
polices and marketing decisions concerning product
development, distribution channels, promoting, and pricing for
domestic Industrial Marketing and international ones.

١٦٠٤٣٤٦ Retailing Management (٣ Credit

Hours )
Prerequisite: (None)
Retailing management is a dynamic, diverse profession
encompassing a variety of areas. The purpose of this course is
to provide students with a sound, basic understanding of the
planning, operation, and management of the retail function.
During the course of the semester, students will examine the
various aspects of managing successful retail enterprises,
including, but not limited to, strategic retail planning, location
analysis, retail buying, merchandising, pricing, promotion, and
profitability analysis.

١٦٠٤٣٥٠ Marketing Ethics (٣

Credit Hours )
Prerequisite: (None)
This course will enable future marketers to form their individual
perspective on ethical marketing. Through exploring issues and
problems surrounding consumerism, shareholder accountability
and globalism, an ethically directed marketing function is
considered. Through scenario analysis, the way forward for
ethical decision-making in marketing management is planned.

١٦٠٤٤٤٤ Marketing Database (٣ Credit

Hours )
Prerequisite: (١٩٣٢١٠٢)
Course teaches students to use database marketing for
maintaining measurable, mutually beneficial relationships with
customers is examined. Students will learn to create profitable
one-to-one customer relationships that gain information
necessary to understanding customer behavior. Course
demonstrates the means to improving overall profits by using
databases to link planning, forecasting, budgeting, list and
media selection, product development, fulfillment, and
customer services. Students apply these techniques to real-life
marketing problem

١٦٠٤٣١٤ Personal Selling (٣

Credit Hours )
Prerequisite: (None)
This course provides the fundamentals of selling skills,
qualifications for effective selling as well as techniques for
organizing, staffing, motivating and evaluating the sales force.
Topics covered in this course will include principles in selling,
sales presentations, the salesperson as a merchandiser, customer
service, sales organizations and functions, forecasting, sales
force selection and training.

١٦٠٤٣١٦ Brand Management (٣

Credit Hours )
Prerequisite: (None)
This course examines brands and brand management focusing
on three primary functions including building brand equity,
measuring brand equity, and managing brand equity. The
courses focus includes brand positioning, choosing brand
elements, designing marketing programs, integrating marketing
communications, leveraging secondary brand knowledge,
measuring brand equity, developing a brand equity
measurement and management system, measuring sources and
outcomes, design and implementing strategies. Additional areas
of study include introducing and naming new products and
brand extensions, managing brands over time, geographical
boundaries, and market segments.

١٦٠٤٣١٩ Green and Environmental Marketing (٣

Credit Hours )
Prerequisite: (None)
Environmental marketing course dealing with issues related to
the environment. Topics covered are centered around the
theoretical basis, managerial perspective, public policy
viewpoint, or for empirical evidence. This course also covers a
wide array of topics from segmentation to product, advertising,
and distribution strategies and from a micro to a macro
perspective. It represents an excellent tool for understanding
and researching environmental marketing.

١٦٠٤٤٣٠ Pricing Policies (٣

Credit Hours )
Prerequisite: (١٦٠٢٢١١)
This objective of this course is to introduce the student to one of
the most important factors in the marketing mix. Pricing is very
critical for the success of any product or service. This course
will give the students a solid background on the different
methods of pricing as well as on the different approaches in
pricing and when we should each pricing policy and under what
circumstances.

١٦٠٤٤٤٣ Public Relations (٣ Credit

Hours )
Prerequisite: (None)
A survey of the roles and responsibilities of the public relations
professional in private and public organizations. Examination of
the importance of the audience and audience research in public
relations program planning, how public relations differs from
advertising and the use of traditional publicity tools like press
releases and press kits to reach targeted audiences. Exploration
of the use of the Internet to reach key stakeholders and its use as
a distribution channel for publicity. Recognition of the
importance of ethics, integrity and relationship building as a
cornerstone of public relations.
 ١٦٠٤٣١٩ Health and Pharmaceutical Marketing (٣
Credit Hours )
Prerequisite: (None)
This course is designed to implement the major concepts in
management and marketing to the different fields of pharmacy
practice. On one hand students are oriented towards proper
management of pharmaceutical services in a community
pharmacy and in inpatients and outpatients departments in a
hospital. On the other hand, they are instructed to adopt the
adequate selling skills needed in the pharmaceutical markets.

١٦٠٤٣١٥ Electronic Marketing (٣ Credit

Hours )
Prerequisite: (None)
This course helps you to understand the different approaches taken
towards e-marketing and the various components of an e-marketing plan.
A series of strategies are also provided to assist you when implementing a
Web presence as part of your marketing mix. You will learn to identify
common approaches to e-marketing identify typical components of an e-
marketing plan, incorporate Internet elements into a marketing mix by
following three strategies, promote your Web presence by following three
strat

‫ﻭﺻﻒ ﺍﳌﻮﺍﺩ‬
‫ﺑﺮﻧﺎﻣﺞ ﺍﻟﺒﻜﺎﻟﻮﺭﻳﻮﺱ‬

‫ﻗﺴﻢ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‬

(‫ ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ‬٣) ‫ﻣﺒﺎﺩﺉ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‬ ١٦٠٥٢١٥

(‫ )ﻻ ﻳﻮﺟﺪ‬:‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‬

‫ ﺍﺩﺍﺭﺓ‬،‫ﺎ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻷﻋﻤﺎﻝ‬‫ ﻋﺮﺽ ﻋﺎﻡ ﻟﻨﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺍﺳﺘﺨﺪﺍﻣﺎ‬،‫ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﺳﺎﺳﻴﺎﺕ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‬
‫ ﺧﻠﻂ ﺍﻷﺳﺎﺳﻴﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻣﻊ ﺍﳌﻔﺎﻫﻴﻢ‬،‫ ﻃﺮﻕ ﺍﺳﺘﻌﻤﺎﻝ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ‬،‫ﻋﻨﺼﺮ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻛﺄﺣﺪ ﺍﳌﺼﺎﺩﺭ ﺍﳊﻴﻮﻳﺔ ﰲ ﺍﳌﺆﺳﺴﺔ‬
.‫ ﺍﻹﳌﺎﻡ ﺍﳌﻌﺮﰲ ﺑﺎﳌﺼﻄﻠﺤﺎﺕ ﺍﻟﻔﻨﻴﺔ ﻭﺍﻻﺩﺍﺭﻳﺔ ﺍﻟﺪﺍﺭﺟﺔ ﰲ ﻫﺬﺍ ﺍﳊﻘﻞ‬،‫ﺍﻹﺩﺍﺭﻳﺔ‬
 ‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺗﻄﺒﻴﻘﺎﺕ ﺃﺩﻭﺍﺕ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ‬ ‫‪١٦٠٥٣١١‬‬
‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺃﺳﺎﺳﻴﺎﺕ ﺣﻮﺳﺒﺔ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﻋﺮﺽ ﺗﺎﺭﳜﻲ ﻣﻮﺟﺰ ﻋﻦ ﺃﺟﻬﺰﺓ ﺍﳊﺎﺳﺐ ﻭﺍﻟﻮﺿﻊ ﺍﻟﻌﺎﻡ ﳌﺎ ﻫﻮ ﻣﺘﻮﻓﺮ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﺓ‬
‫ﻭﺍﻟﺼﻨﺎﻋﺔ ﺑﺸﻜﻞ ﻋﺎﻡ ﻭﺍﻷﺭﺩﻧﻴﺔ ﻣﻨﻬﺎ ﺑﺸﻜﻞ ﺧﺎﺹ‪ ،‬ﺑﺮﳎﻴﺎﺕ ﺍﳊﺎﺳﻮﺏ ﻭﻧﻈﻢ ﺍﻟﺘﺸﻐﻴﻞ ﻭﻟﻐﺎﺕ ﺍﻟﱪﳎﺔ ﻭﺍﻟﺘﻄﺒﻴﻘﺎﺕ‬
‫ﻻﺳﺘﺨﺪﺍﻣﺎﺕ ﻣﻌﻴﻨﺔ ﻭﺍﻟﻌﺎﻣﻪ‪ ،‬ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﳉﺎﻧﺐ ﺍﻟﻌﻤﻠﻲ ﻣﻦ ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ ﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻟﱪﻳﺪ‬
‫ﺍﻹﻟﻜﺘﺮﻭﱐ ﻭﻣﻌﺎﰿ ﺍﻟﻜﻠﻤﺎﺕ ﻭﺭﺳﻮﻣﺎﺕ ﺍﻟﻌﺮﺽ ﻭﺍﻟﺘﻘﺪﱘ ﻛﺄﺩﻭﺍﺕ ﻻﺩﺍﺭﺓ ﺍﻻﻋﻤﺎﻝ‪ ،‬ﺇﺩﺍﺭﺓ ﺣﻮﺳﺒﺔ ﺍﻷﻋﻤﺎﻝ ﺑﺄﺑﻌﺎﺩﻫﺎ‬
‫ﺍﳌﺆﺳﺴﻴﺔ ﻭﺍﳌﺘﻌﻠﻘﺔ ﺑﺘﻄﻮﻳﺮ ﺍﻟﻨﻈﻢ ﻭﺍﻷﻓﺮﺍﺩ ﺍﻟﻌﺎﻣﻠﲔ ﻭﺃﻣﻦ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺍﻟﻨﻈﻢ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺇﺩﺍﺭﺓ ﻣﻮﺍﺭﺩ ﺍﳌﻌﻠﻮﻣﺎﺕ‬ ‫‪١٦٠٥٣١٢‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺗﺄﺛﲑ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻋﻠﻰ ﻣﺆﺳﺴﺎﺕ ﺍﻻﻋﻤﺎﻝ ﺑﺸﻜﻞ ﻋﺎﻡ‪ ،‬ﻭﺍﳍﻴﺎﻛﻞ ﺍﻟﺘﻨﻈﻴﻤﻴﺔ ﺍﳉﺪﻳﺪﺓ ﳍﺬﻩ ﺍﳌﺆﺳﺴﺎﺕ ﻭﻧﻈﻢ ﺍﻟﺮﻗﺎﺑﺔ‬
‫ﺍﻟﻌﺎﻣﻠﺔ ﺍﳌﺴﺘﺨﺪﻣﺔ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ‪ ،‬ﺩﻭﺭ ﻫﺬﻩ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﰲ ﺇﺩﺍﺭﺓ ﻋﻤﻠﻴﺔ ﺍﻟﺘﻐﻴﲑ ﺍﳌﺆﺳﺴﻲ ﻭﺗﺪﺍﺧﻞ ﻋﻤﻞ ﺍﻟﻨﻈﻢ‬
‫ﺍﳌﺨﺘﻠﻔﺔ ﻟﻠﻤﺆﺳﺴﺎﺕ ﻣﻦ ﺧﻼﻝ ﺍﻟﺮﺑﻂ ﺍﻹﻟﻜﺘﺮﻭﱐ ﻭﺃﺛﺮﻩ ﻋﻠﻰ ﺗﻐﻴﲑ ﺣﺪﻭﺩ ﺍﳌﺆﺳﺴﺎﺕ ﻭﺍﳌﻤﺎﺭﺳﺎﺕ ﺍﻟﺴﻮﻗﻴﺔ‪ ،‬ﺗﺄﺛﲑ‬
‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻋﻠﻰ ﺍﻟﺘﺨﻄﻴﻂ ﻭﺍﻻﺩﺍﺭﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺑﺎﻹﺿﺎﻓﺔ ﺍﱃ ﻋﻼﻗﺔ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺑﺎﻟﻜﻔﺎﺀﺓ ﺍﻹﺩﺍﺭﻳﺔ ﻭﺍﻷﺷﻜﺎﻝ‬
‫ﺍﳉﺪﻳﺪﺓ ﳍﺬﻩ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﻛﺎﳊﻘﻴﻘﺔ ﺍﻟﻮﳘﻴﺔ ﻭﺗﻌﺪﺩ ﺍﻟﻮﺳﺎﺋﻂ‪ ،‬ﻣﺪﻯ ﺍﻻﺳﺘﻔﺎﺩﺓ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﺍﳌﺘﻮﻗﻌﺔ ﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ‬
‫ﻼﰲ‬ ‫ﰲ ﺍﳌﺆﺳﺴﺔ‪ ،‬ﺍﻟﺪﻭﺭ ﺍﻟﻘﻴﺎﺩﻱ ﻟﻠﻤﻮﻇﻔﲔ ﺍﻟﻌﺎﻣﻠﲔ ﰲ ﺩﺍﺋﺮﺓ ﺍﳌﻌﻠﻮﻣﺎﺕ‪ ،‬ﺩﻭﺭ ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺣﺎﺿﺮﹰﺍ ﻭﻣﺴﺘﻘﺒ ﹰ‬
‫ﻣﺆﺳﺴﺎﺕ ﻋﺼﺮ ﺍﻟﻌﻮﳌﺔ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﺃﲤﺘﺔ ﺍﳌﻜﺎﺗﺐ‬ ‫‪١٦٠٥٣١٣‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺍﳌﻔﺎﻫﻴﻢ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻤﻜﺘﺐ ﻭﺍﻻﺩﺍﺭﺓ ﺍﳌﻜﺘﺒﻴﺔ ﻭﺍﻟﺴﻜﺮﺗﺎﺭﻳﺔ‪ ،‬ﺗﻨﻈﻴﻢ ﻭﺗﺼﻤﻴﻢ ﺍﻟﻌﻤﻞ ﺍﳌﻜﺘﱯ‪ ،‬ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﻧﻈﻢ ﺍﲤﺘﺔ )ﻣﻜﻨﻨﺔ(‬
‫ﺍﳌﻜﺘﺐ ﰲ ﺍﳌﺆﺳﺴﺎﺕ ﺍﳊﺪﻳﺜﺔ‪ ،‬ﳕﺬﺟﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺗﻨﻔﻴﺬﻫﺎ ﺁﻟﻴﺎ‪ ،‬ﺃﺩﻭﺍﺕ ﻭﺃﺳﺎﻟﻴﺐ ﺃﲤﺘﺔ ﺍﳌﻜﺎﺗﺐ ﺍﶈﻮﺳﺒﺔ‪ ،‬ﻧﻈﻢ ﺍﻟﺘﺮﺍﺳﻞ‬
‫ﻭﺍﻻﺗﺼﺎﻻﺕ ﻭﻧﻈﻢ ﺍﻻﺟﺘﻤﺎﻋﺎﺕ ﻭﺍﻟﺘﻘﺎﺭﻳﺮ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﺍﻟﻮﺛﺎﺋﻖ ﺍﳌﺆﲤﺘﺔ‪ ،‬ﺍﳊﻔﻆ ﻭﺍﻟﻔﻬﺮﺳﺔ ﻭﺍﻟﺘﺼﻨﻴﻒ ﻭﺍﻟﺘﺮﺗﻴﺐ‬
‫ﻟﻠﻤﺤﻔﻮﻇﺎﺕ ﻭﺍﳌﻠﻔﺎﺕ ﺍﻻﻛﺘﺮﻭﻧﻴﺔ‪ ، ،‬ﺍﺳﺘﺨﺪﺍﻡ ﺍﻣﺜﻠﺔ ﺗﻄﺒﻴﻘﻴﺔ ﻻﻫﻢ ﺍﻟﱪﳎﻴﺎﺕ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﳎﺎﻝ ﺍﻻﻋﻤﺎﻝ ﺍﳌﻜﺘﺒﻴﺔ‪ ،‬ﺍﻟﺪﻭﺭ‬
‫ﺍﶈﻮﺭﻱ ﻟﻠﻤﺴﺘﺨﺪﻡ ﺍﻟﻨﻬﺎﺋﻲ ﰲ ﺍﳌﺆﺳﺴﺎﺕ ﺍﻟﺘﺠﺎﺭﻳﺔ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺗﻄﻮﻳﺮ ﺑﺮﳎﻴﺎﺕ ﺍﻷﻋﻤﺎﻝ‬ ‫‪١٦٠٥٣٢١‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٩٠٢١٠٢) :‬‬
‫ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﻟﻌﻤﻠﻴﺔ ﺗﻄﻮﻳﺮ ﺍﳋﻮﺍﺭﺯﻣﻴﺎﺕ‪ ،‬ﻣﻔﺎﻫﻴﻢ ﺍﻟﱪﳎﺔ ﻭﺗﺼﻤﻴﻢ ﻭﺍﺳﺘﺨﺪﺍﻡ ﻫﻴﺎﻛﻞ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﳌﻠﻔﺎﺕ‪ ،‬ﺣﻞ‬
‫ﺍﳌﺸﻜﻼﺕ ﰲ ﻧﻄﺎﻕ ﺑﺮﳎﺔ ﺍﳊﺎﺳﺐ ﻟﻼﺳﺘﺨﺪﺍﻣﺎﺕ ﺍﻟﻌﻤﻠﻴﺔ ﰲ ﻗﻄﺎﻉ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﻟﺘﻄﻮﻳﺮ ﺍﻟﱪﳎﻴﺎﺕ ﻣﺜﻞ‬
‫ﺩﻭﺭﺓ ﺣﻴﺎﺓ ﲢﻠﻴﻞ ﺍﻟﱪﳎﻴﺎﺕ ﻭﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﻟﱪﳎﺔ ﻭﺍﻻﺧﺘﺒﺎﺭ ﻭﺍﻹﺩﺍﻣﺔ‪ ،‬ﺍﻻﳌﺎﻡ ﺑﺎﻻﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﳌﺴﺘﺨﺪﻣﺔ ﺍﺛﻨﺎﺀ ﻋﻤﻠﻴﺔ ﺗﻄﻮﻳﺮ‬
‫ﺍﻟﱪﳎﻴﺎﺕ ﻛﺎﻟﺘﺼﻤﻴﻢ ﻣﻦ ﺍﻷﻋﻠﻰ ﻟﻸﺳﻔﻞ ﻭﺍﻟﱪﳎﺔ ﺍﻟﺸﻴﺌﻴﺔ ﺍﻭ ﺑﺮﳎﺔ ﺍﻟﻜﺎﺋﻨﺎﺕ ﺍﳌﻮﺟﻬﺔ )‪ ،(OOP‬ﻭﺍﻟﺘﻌﺮﺽ ﺍﻟﻌﻤﻠﻲ ﻟﺒﻌﺾ‬
‫ﻟﻐﺎﺕ ﺍﻟﱪﳎﺔ ﻭﻣﺰﺍﻳﺎﻫﺎ ﺍﳌﺨﺘﻠﻔﺔ ﻣﻌﺘﻤﺪﺍ ﻋﻠﻰ ﻣﺎ ﰎ ﺍﻛﺘﺴﺎﺑﻪ ﺍﺛﻨﺎﺀ ﺩﺭﺍﺳﺔ ﻣﻮﺍﺩ ﻣﻬﺎﺭﺍﺕ ﺍﳊﺎﺳﻮﺏ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‬ ‫‪١٦٠٥٣٢٢‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٥٢١٥) :‬‬

‫ﺍﳌﻔﺎﻫﻴﻢ ﺍﻷﺳﺎﺳﻴﺔ ﳌﻜﻮﻧﺎﺕ ﺑﻴﺌﺔ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ،‬ﻋﻤﻠﻴﺔ ﺍﳌﻌﺎﳉﺔ ﰲ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ،‬ﻫﻴﺎﻛﻞ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺍﻧﻈﻤﺔ ﻗﻮﺍﻋﺪ‬
‫ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ،‬ﺍﻟﺘﺤﻠﻴﻞ ﻭﺍﻟﺘﺼﻤﻴﻢ ﻭﺍﺳﺘﺨﺪﺍﻡ ﻭﺗﻄﺒﻴﻖ ﻧﻈﻢ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ،‬ﳕﺎﺫﺝ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻭﺃﺳﺎﻟﻴﺐ ﺍﻟﻨﻤﺬﺟﺔ‪ ،‬ﺍﻟﻨﻤﺎﺫﺝ ﺍﳌﺨﺘﻠﻔﺔ‬
‫ﻟﻘﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‪ ،‬ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﻟﻌﻼﺋﻘﻴﺔ‪ ،‬ﻟﻐﺔ ﺍﻻﺳﺘﻔﺴﺎﺭ ﺍﳌﺮﻛﺒﺔ )‪ ،(SQL‬ﺍﺳﺘﺨﺪﺍﻡ ﻣﻔﺎﻫﻴﻢ ﻧﻈﻢ ﺇﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ‬
‫ﳊﻞ ﻣﺸﺎﻛﻞ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﺗﻄﻮﻳﺮ ﺍﻟﻨﻈﻢ ﺍﻷﻭﻟﻴﺔ )‪ (prototypes‬ﻟﻘﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﺍﻹﺩﺍﺭﺓ‪ ،‬ﺗﻄﺒﻴﻘﺎﺕ ﻋﻤﻠﻴﺔ ﻣﻦ‬
‫ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ ﺑﺮﺍﻣﺞ ﻣﺘﻜﺎﻣﻠﺔ ﻻﺩﺍﺭﺓ ﻗﻮﺍﻋﺪ ﺍﻟﺒﻴﺎﻧﺎﺕ ﻣﺜﻞ ﺑﺮﻧﺎﻣﺞ ﻣﺎﻳﻜﺮﻭﺳﻮﻓﺖ ﺃﻛﺴﺲ ﻭﻧﻈﺎﻡ ﺍﻭﺭﺍﻛﻞ ﺍﻟﻌﻼﺋﻘﻲ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﲢﻠﻴﻞ ﻭﺗﺼﻤﻴﻢ ﺍﻟﻨﻈﻢ‬ ‫‪١٦٠٥٣٢٣‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٥٣٢٢) :‬‬

‫ﻣﺪﺧﻞ ﺍﱃ ﲢﻠﻴﻞ ﻭﺗﺼﻤﻴﻢ ﺍﻧﻈﻤﺔ ﺍﻻﻋﻤﺎﻝ‪ ،‬ﻣﺮﺍﺣﻞ ﺍﻟﺘﺤﻠﻴﻞ ﻭﺍﻟﺘﺼﻤﻴﻢ ﺍﳌﻔﺎﻫﻴﻤﻲ ﻟﺪﻭﺭﺓ ﺣﻴﺎﺓ ﺗﻄﻮﻳﺮ ﺍﻟﻨﻈﺎﻡ )‪،(SDLC‬‬
‫ﺍﻟﺘﺨﻄﻴﻂ ﻟﻠﻨﻈﺎﻡ ﻭﺍﻟﺘﻔﻜﲑ ﺑﻪ ﻛﻤﺸﺮﻭﻉ‪ ،‬ﺍﺩﺍﺭﺓ ﺍﳌﺸﺎﺭﻳﻊ‪ ،‬ﲢﻠﻴﻞ ﺍﳌﺘﻄﻠﺒﺎﺕ ﲟﺎ ﻳﺸﺘﻤﻞ ﻋﻠﻰ ﺇﳚﺎﺩ ﻭﳕﺬﺟﺔ ﺍﻟﻌﻤﻠﻴﺔ ﻭﺍﻟﺸﺒﻜﺔ‬
‫ﻭﺍﳌﺸﺮﻭﻉ‪ ،‬ﺍﻋﺎﺩﺓ ﺗﺼﻤﻴﻢ ﻋﻤﻠﻴﺎﺕ ﻭﻧﺸﺎﻃﺎﺕ ﺍﻟﻌﻤﻞ ﺍﳌﺨﺘﻠﻔﺔ‪ ،‬ﺍﺩﻭﺍﺕ ﲢﻠﻴﻞ ﺍﻟﻨﻈﻢ‪ ،‬ﺩﻭﺭ ﳏﻠﻞ ﺍﻟﻨﻈﻢ‪ ،‬ﺍﻷﺳﺎﺳﻴﺎﺕ ﺍﻷﻭﻟﻴﺔ‬
‫ﻟﻠﺘﺼﻤﻴﻢ ﺍﳌﻔﺎﻫﻴﻤﻲ ﻣﺜﻞ ﺍﳉﺪﻭﻯ ﻭﺍﻻﺧﺘﻴﺎﺭ ﺍﻟﺒﻨﺎﺋﻲ‪ ،‬ﺗﻄﻮﻳﺮ ﻭﺗﻮﺛﻴﻖ ﺍﻟﻨﻈﺎﻡ‪ ،‬ﺩﺭﺍﺳﺔ ﻭﻣﻌﺎﳉﺔ ﺣﺎﻻﺕ ﻋﻤﻠﻴﺔ ﻟﻨﻈﻢ ﺍﻻﻋﻤﺎﻝ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺇﺩﺍﺭﺓ ﺳﻠﺴﻠﺔ ﺍﻟﺘﺰﻭﻳﺪ ﻭﺍﻹﻣﺪﺍﺩﺍﺕ‬ ‫‪١٦٠٥٣٣١‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺗﻘﺪﱘ ﻧﻈﺮﺓ ﻋﺎﻣﺔ ﻋﻦ ﺍﳌﺆﺳﺴﺔ ﻭﺇﺩﺍﺭﺍ‪‬ﺎ ﻭﺿﺒﻂ ﻋﻤﻠﻴﺎﺕ ﺍﻟﺘﺰﻭﻳﺪ ﻭﺗﺪﻓﻖ ﺍﳌﻮﺍﺩ ﻟﻠﻤﺆﺳﺴﺔ ﺍﻟﻜﺘﺮﻭﻧﻴﺎ‪ ،‬ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ‬
‫ﺍﻹﻣﺪﺍﺩﺍﺕ ﻭﻋﻼﻗﺎﺕ ﺗﺰﻭﻳﺪ ﺍﳌﻮﺍﺩ ﺑﲔ ﺍﳌﺆﺳﺴﺔ ﻭﺍﳌﻮﺭﺩﻳﻦ‪ ،‬ﺍﳌﻌﺎﳉﺔ ﻭﺍﻟﺘﺨﺰﻳﻦ ﻭﻣﺮﺍﻗﺒﺔ ﺍﳌﺨﺰﻭﻥ ﻟﻠﺒﻀﺎﺋﻊ‪ ،‬ﺗﻜﺎﻣﻞ ﻧﻈﺎﻡ ﺍﻟﺘﻨﺒﺆ‬
‫ﺑﺎﻟﻄﻠﺐ ﻭﺍﺩﺍﺭﺓ ﺍﳌﺨﺰﻭﻥ ﻭﲣﻄﻴﻂ ﻣﺘﻄﻠﺒﺎﺕ ﺍﻟﺘﻮﺯﻳﻊ ﻭﺍﺩﺍﺭﺓ ﺳﻠﺴﻠﺔ ﺍﻟﺘﺰﻭﻳﺪ ﻭﺷﺒﻜﺎﺕ ﺍﻟﺸﺮﺍﺀ ﻭﺍﳌﺰﻭﺩﻳﻦ ﻭﺍﻹﻣﺪﺍﺩﺍﺕ‬
‫ﻭﺷﺒﻜﺎﺕ ﺍﻟﻨﻘﻞ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﳌﺼﺎﺣﺒﺔ ﻟﻜﻞ ﻣﻨﻬﺎ‪ ،‬ﺩﺭﺍﺳﺔ ﺍﻟﻨﻈﻢ ﺍﳌﺆﺳﺴﻴﺔ ﺍﻟﺸﺎﻣﻠﺔ ﻭﻃﺮﻕ ﲢﺴﲔ ﺷﺒﻜﺎﺕ‬
‫ﺍﻹﻧﺘﺎﺝ ﻭﻋﻤﻠﻴﺎﺕ ﺗﻘﺪﱘ ﺍﳋﺪﻣﺎﺕ‪.‬‬
 ‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺍﻷﻋﻤﺎﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬ ‫‪١٦٠٥٣٣٢‬‬
‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٤٢٠١ ) :‬‬

‫ﺍﻻﺳﺎﺳﻴﺎﺕ ﺍﻻﻭﻟﻴﺔ ﳌﻔﺎﻫﻴﻢ ﺍﻻﻋﻤﺎﻝ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺘﺠﺎﺭﺓ ﺍﻻﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﻋﺮﺽ ﻋﺎﻡ ﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﺸﺒﻜﺔ ﺍﻟﻌﻨﻜﺒﻮﺗﻴﺔ )ﺍﻹﻧﺘﺮﻧﺖ(‬
‫ﰲ ﺍﻷﻋﻤﺎﻝ ﺍﻟﺘﺠﺎﺭﻳﺔ‪ ،‬ﺍﳌﻼﺣﺔ ﻋﱪ ﺍﻹﻧﺘﺮﻧﺖ ﻭﺗﺼﻤﻴﻢ ﻭﻋﺮﺽ ﺍﻟﻌﻤﻞ ﺍﳌﻨﺠﺰ ﻋﻠﻰ ﺍﻟﺸﺒﻜﺔ ﻣﺒﺎﺷﺮﺓ‪ ،‬ﲡﺎﺭﺓ ﺍﻟﺘﺠﺰﺋﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‬
‫)‪ (e-retailing‬ﻭﲡﺎﺭﺓ ﺍﻷﺳﻬﻢ ﻭﺍﻟﺴﻨﺪﺍﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ )‪ (e-stock trading‬ﻭﺍﻟﻨﺸﺮ ﺍﻹﻟﻜﺘﺮﻭﱐ )‪e-‬‬
‫‪ (publishing‬ﻭﺍﻟﺼﲑﻓﺔ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ )‪ ،(e-banking‬ﺍﳌﺸﺎﻛﻞ ﺍﳌﺘﻌﻠﻘﺔ ﺑﺎﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ‪ ،‬ﺃﻣﻦ ﺍﳌﻌﺎﻣﻼﺕ‬
‫ﻭﺧﺼﻮﺻﻴﺘﻬﺎ ﻭﺍﻟﺘﺤﻮﻝ ﺍﳌﺘﻌﻠﻖ ﺑﻨﺸﺎﻃﺎﺕ ﺍﻟﻌﻤﻞ ﻧﺘﻴﺠﺔ ﻟﻨﺸﺎﻃﺎﺕ ﺍﻟﺘﺠﺎﺭﺓ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺩﺍﺧﻞ ﻭﺧﺎﺭﺝ ﺍﳌﺆﺳﺴﺎﺕ‪.‬‬

‫‪.‬‬
‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺍﳌﻮﺍﺭﺩ ﺍﻟﺒﺸﺮﻳﺔ‬ ‫‪١٦٠٥٣٣٣‬‬
‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﻟﻨﻘﺎﻁ ﺍﻟﺮﺋﻴﺴﻴﺔ ﺍﳌﺘﻌﻠﻘﺔ ﲟﻮﺿﻮﻉ ﺗﻄﺒﻴﻘﺎﺕ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﺍﳊﺪﻳﺚ ﻭﺍﻟﺬﻱ ﻳﺘﻀﻤﻦ ﺍﻷﺑﻌﺎﺩ ﺍﻟﻔﻨﻴﺔ‪،‬‬
‫ﺑﺮﳎﻴﺎﺕ ﺗﻄﺒﻴﻘﺎﺕ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ‪ ،‬ﺗﻜﻮﻳﻦ ﻫﺬﻩ ﺍﻟﻨﻈﻢ‪ ،‬ﺍﻟﺘﻄﻮﻳﺮ ﻭﺍﻟﺘﻄﺒﻴﻖ ﳍﺬﻩ ﺍﻟﻨﻈﻢ‪ ،‬ﺍﻷﺩﻭﺍﺭ ﺍﻟﱵ ﻳﻘﻮﻡ ‪‬ﺎ‬
‫ﻣﻮﻇﻔﻲ ﺇﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﺍﳌﺪﺭﺑﲔ ﻣﻦ ﺧﻼﻝ ﻫﺬﻩ ﺍﻟﻨﻈﻢ‪ ،‬ﺗﻜﺎﻣﻠﻬﺎ ﻣﻊ ﻭﻇﻴﻔﺔ ﺍﺩﺍﺭﺓ ﺍﻷﻓﺮﺍﺩ ﻭﺑﺎﻗﻲ ﻭﻇﺎﺋﻒ ﺍﳌﺆﺳﺴﺔ ﺑﺸﻜﻞ ﻋﺎﻡ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻴﺔ‬ ‫‪١٦٠٥٣٣٤‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺍﻟﺘﻌﺮﻳﻒ ﺑﺄﳘﻴﺔ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﰲ ﺗﺰﻭﻳﺪ ﺍﳌﺆﺳﺴﺔ ﺑﺎﳌﻴﺰﺓ ﺍﻟﺘﻨﺎﻓﺴﻴﺔ‪ ،‬ﺍﺳﺘﺨﺪﺍﻡ ﻣﺼﺎﺩﺭ ﺍﻟﻘﻮﺓ ﺍﻟﺮﺋﻴﺴﻴﺔ ﻟﻠﻤﺆﺳﺴﺔ‬
‫ﻟﺘﺤﻘﻴﻖ ﺃﻓﻀﻞ ﺃﺩﺍﺀ ﻣﺘﻤﻴﺰ‪ ،‬ﺍﺧﺘﺒﺎﺭ ﺍﻟﻄﺮﻕ ﺍﻟﺘﻘﻠﻴﺪﻳﺔ ﻟﺘﺤﺴﲔ ﺍﻷﺩﺍﺀ ﺍﳌﺆﺳﺴﻲ ﻭﺗﻮﺟﻴﻪ ﺍﻻﻫﺘﻤﺎﻡ ﺍﱃ ﺍﳊﺎﺟﺔ ﻻﺳﺘﺨﺪﺍﻡ‬
‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﲢﻘﻴﻖ ﻣﻴﺰﺓ‪ ،‬ﺍﻷﺩﻭﺍﺕ ﺍﻟﱵ ﺗﺴﺎﻋﺪ ﰲ ﺧﻠﻖ ﻗﻴﻤﺔ ﺗﻮﻓﺮ ﺗﻘﺪﻣﹰﺎ ﺗﻨﺎﻓﺴﻴﹰﺎ ﻟﻠﻤﺆﺳﺴﺔ ﺑﺎﳌﻘﺎﺭﻧﺔ ﻣﻊ‬
‫ﺍﳌﻨﺎﻓﺴﲔ‪ ،‬ﺍﻻﺳﺘﻐﻼﻝ ﺍﻷﻣﺜﻞ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﰲ ﺍﻷﻋﺪﺍﺩ ﻭﺍﻟﺘﺨﻄﻴﻂ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﻟﻸﻋﻤﺎﻝ‪ ،‬ﺗﻘﻴﻴﻢ ﻧﻈﻢ ﺍﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎ‬
‫ﻭﺍﻗﺘﺼﺎﺩﻳﺎ‪ ،‬ﲢﻠﻴﻞ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺍﻻﺳﺘﺮﺍﺗﻴﺠﻲ ﺑﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ‪ ،‬ﺇﺩﺍﺭﺓ ﺍﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﺍﻻﺳﺘﺜﻤﺎﺭ ﺑﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ‪،‬‬
‫ﻃﺮﻕ ﺭﺑﻂ ﺃﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺑﺎﺳﺘﺮﺍﺗﻴﺠﻴﺎﺕ ﻭﺃﺩﺍﺀ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ‬ ‫‪١٦٠٥٤٣٥‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠١٤١٢) :‬‬

‫ﻣﻔﻬﻮﻡ ﻧﻈﻢ ﻣﻌﻠﻮﻣﺎﺕ ﺍﻹﻧﺘﺎﺝ ﻭﺍﻟﻌﻤﻠﻴﺎﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ‪ ،‬ﻋﺮﺽ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﺴﺘﺨﺪﻣﺔ ﰲ ﻫﺬﺍ ﺍ‪‬ﺎﻝ ﻭﻣﻔﻬﻮﻡ ﺍﻟﺘﻜﺎﻣﻞ‪،‬‬
‫ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﻟﺪﻭﺭ ﺍﻟﺬﻱ ﺗﻘﻮﻡ ﺑﻪ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﺇﺩﺍﺭﺓ ﳐﺘﻠﻒ ﺃﻧﻮﺍﻉ ﺍﻟﻌﻤﻠﻴﺎﺕ ﰲ ﺍﳌﺆﺳﺴﺎﺕ‪ ،‬ﺍﻟﺘﺨﻄﻴﻂ ﻟﻠﺴﻌﺎﺕ‬
‫ﻭﺍﻟﻘﺪﺭﺍﺕ ﺍﻹﻧﺘﺎﺟﻴﺔ ﻭﺍﳉﺪﻭﻟﺔ ﻭﺇﺩﺍﺭﺓ ﺍﳌﻮﺍﺭﺩ ﻭﺍﳌﺨﺰﻭﻥ ﻭﺇﺩﺍﺭﺓ ﺍﳉﻮﺩﺓ ﺍﶈﻮﺳﺒﺔ ﻭﺍﳌﺆﲤﺘﺔ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ ﺇﱃ ﺫﻟﻚ ﻓﺎﻥ ﺍﳌﺎﺩﺓ‬
‫ﺗﺸﺘﻤﻞ ﻋﻠﻰ ﺇﻛﺴﺎﺏ ﺍﻟﻄﺎﻟﺐ ﺍﳋﱪﺓ ﺍﻟﻌﻤﻠﻴﺔ ﰲ ﺍﺳﺘﺨﺪﺍﻡ ﺍﻷﺳﺎﻟﻴﺐ ﺍﻟﻜﻤﻴﺔ ﺍﶈﻮﺳﺒﺔ ﻭﻣﻨﺎﻗﺸﺔ ﺍﳌﺘﻀﻤﻨﺎﺕ ﺍﳌﺆﺳﺴﻴﺔ ﳌﺜﻞ ﻫﺬﻩ‬
‫ﺍﻻﺳﺘﺨﺪﺍﻣﺎﺕ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‬ ‫‪١٦٠٥٤٣٦‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٤٢٠١) :‬‬

‫ﻣﻔﻬﻮﻡ ﻧﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﻋﻼﻗﺘﻪ ﺑﺄﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﺍﻷﺧﺮﻯ‪ ،‬ﺍﻟﻌﻨﺎﺻﺮ ﻭﺍﳌﻜﻮﻧﺎﺕ ﻟﻠﻨﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﰐ‬
‫ﺍﻟﺘﺴﻮﻳﻘﻲ‪ ،‬ﻧﻈﺎﻡ ﺍﻟﺒﺤﻮﺙ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‪ ،‬ﻧﻈﺎﻡ ﺍﻻﺳﺘﺨﺒﺎﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‪ ،‬ﺃﻧﻮﺍﻉ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﻣﺼﺎﺩﺭﻫﺎ‪ ،‬ﺩﻭﺭ ﻧﻈﺎﻡ‬
‫ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﰲ ﺍﻟﺘﺨﻄﻴﻂ ﻟﻸﻧﺸﻄﺔ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﺍﻟﺮﻗﺎﺑﺔ ﻋﻠﻴﻬﺎ‪ ،‬ﺩﻭﺭ ﻧﻈﺎﻡ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﰲ ﺻﻨﻊ ﺍﻟﻘﺮﺍﺭﺍﺕ‬
‫ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻣﺜﻞ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻹﺳﺘﺮﺍﺗﻴﺠﻴﺔ ﻭﻗﺮﺍﺭﺍﺕ ﺍﳌﺰﻳﺞ ﺍﻟﺘﺴﻮﻳﻘﻲ ﻭﻗﺮﺍﺭﺍﺕ ﺩﻭﺭﺓ ﺣﻴﺎﺓ ﺍﳌﻨﺘﺞ‪ ،‬ﺍﻟﺘﻄﺮﻕ ﳌﻔﻬﻮﻡ ﻧﻈﺎﻡ ﺩﻋﻢ‬
‫ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ‪ ،‬ﻭﺧﺼﺎﺋﺼﻪ ﻭﻣﻜﻮﻧﺎﺗﻪ ﻭﻣﺮﺍﺣﻞ ﺗﺼﻤﻴﻤﻪ ﻭﺩﻭﺭﻩ ﰲ ﺩﻋﻢ ﺍﻟﻘﺮﺍﺭﺍﺕ ﺍﻟﺘﺴﻮﻳﻘﻴﺔ ﻭﺻﻮﻻ ﺍﱃ ﻣﻔﻬﻮﻡ‬
‫ﺍﻟﺘﺴﻮﻳﻖ ﺍﻹﻟﻜﺘﺮﻭﱐ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ‬ ‫‪١٦٠٥٤٣٧‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٣٢٠١) :‬‬

‫ﺗﻮﺿﻴﺢ ﺍﳊﺎﺟﺔ ﻟﻠﻤﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ ﻭﺍﺳﺘﺨﺪﺍﻣﺎ‪‬ﺎ ﰲ ﺍﳌﺆﺳﺴﺔ ﻭﻃﺒﻴﻌﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﻄﻠﻮﺑﺔ ﻭﻋﻼﻗﺔ ﺫﻟﻚ ﺑﺎﻻﺳﺘﺨﺪﺍﻡ ﺍﻟﻨﻬﺎﺋﻲ‬
‫ﳍﺎ‪ ،‬ﺍﻟﺘﺮﻛﻴﺰ ﻋﻠﻰ ﺍﻹﺩﺍﺭﺓ ﻭﺍﶈﺎﺳﺒﺔ ﺍﳌﺎﻟﻴﺔ ﺣﻴﺚ ﺗﻌﺘﱪ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ﺍﳌﺎﻟﻴﺔ ﺍﻟﻘﻠﺐ ﺍﻟﻨﺎﺑﺾ ﻟﻺﺩﺍﺭﺍﺕ ﺍﳌﺎﻟﻴﺔ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻟﻘﻄﺎﻉ‬
‫ﺍﻟﻌﺎﻡ ﻭﺍﻟﻘﻄﺎﻉ ﺍﳋﺎﺹ ﻭﻳﻔﺘﺮﺽ ﻣﻦ ﻃﺎﻟﺐ ﺍﻹﺩﺍﺭﺓ ﺃﻥ ﻳﺘﻘﻦ ﻣﻌﺮﻓﺔ ﻣﻮﺍﺻﻔﺎﺕ ﻫﺬﻩ ﺍﻟﻨﻈﻢ ﻭﻃﺮﻕ ﺑﻨﺎﺋﻬﺎ ﻣﻦ ﺧﻼﻝ ﺍﺳﺘﺨﺪﺍﻡ‬
‫ﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﻭﺧﺎﺻﺔ ﺍﻟﱪﳎﻴﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻟﻠﺘﺨﻄﻴﻂ ﳌﺼﺎﺩﺭ ﺍﳌﺆﺳﺴﺔ ﺣﻴﺚ ﺳﻴﺘﻢ ﺇﻛﺴﺎﺏ ﺍﻟﻄﺎﻟﺐ ﺧﱪﺓ ﻋﻤﻠﻴﺔ ﰲ‬
‫ﺍﺳﺘﺨﺪﺍﻡ ﺃﻧﻈﻤﺔ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﳌﺎﻟﻴﺔ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺍﻻﺗﺼﺎﻻﺕ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﻭﺍﻟﺸﺒﻜﺎﺕ ﻟﻸﻋﻤﺎﻝ‬ ‫‪١٦٠٥٤٤١‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬

‫ﺍﻟﺘﻌﺮﻳﻒ ﲟﺒﺎﺩﺉ ﺍﻻﺗﺼﺎﻻﺕ ﻭﺍﻟﺘﺮﺍﺳﻞ ﺍﻹﻟﻜﺘﺮﻭﱐ ﻋﱪ ﺍﻟﺸﺒﻜﺎﺕ‪ ،‬ﻧﻈﻢ ﺍﻻﺗﺼﺎﻻﺕ ﻭﺍﻟﱪﻭﺗﻮﻛﻮﻻﺕ ﺍﳌﺨﺘﻠﻔﺔ ﻭﺷﺒﻜﺎﺕ‬
‫ﺍﳊﺎﺳﺐ ﺍﳌﻄﻠﻮﺑﺔ ﳌﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﻣﻔﺎﻫﻴﻢ ﺍﻻﺗﺼﺎﻻﺕ ﺍﻷﺳﺎﺳﻴﺔ ﻭﻭﺳﺎﺋﻂ ﺍﻟﺘﺮﺍﺳﻞ ﻭﲤﺜﻴﻞ ﺍﻹﺷﺎﺭﺍﺕ ﻭﺗﻌﺪﻳﻠﻬﺎ ﻭﺃﻧﻮﺍﻉ‬
‫ﺍﻟﻮﺻﻼﺕ ﻭﺃﺷﻜﺎﳍﺎ ﻭﺑﻨﺎﺋﻬﺎ ﻭﻛﺬﻟﻚ ﺇﺩﺍﺭﺓ ﺍﻟﺸﺒﻜﺎﺕ ﻭﺑﺮﻭﺗﻮﻛﻮﻻﺕ ﺍﻹﻧﺘﺮﻧﺖ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﺘﻤﺪﺓ(‬ ‫ﺍﻟﻨﻈﻢ ﺍﳋﺒﲑﺓ ﻭﻧﻈﻢ ﺩﻋﻢ ﺍﻟﻘﺮﺍﺭﺍﺕ‬ ‫‪١٦٠٥٤٤٢‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻻ ﻳﻮﺟﺪ(‬
‫ﺍﻟﺘﻌﺮﻳﻒ ﺑﺎﳌﻔﺎﻫﻴﻢ ﺍﳊﺪﻳﺜﺔ ﻟﻨﻈﻢ ﺍﻷﺳﺎﺱ ﺍﳌﻌﺮﰲ‪ ،‬ﻋﺮﺽ ﻟﻠﺘﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻄﻠﻮﺑﺔ ﻻﺳﺘﺨﺪﺍﻡ ﻫﺬﻩ ﺍﻟﻨﻈﻢ‪ ،‬ﻣﻘﺪﻣﺔ ﻟﺘﻄﺒﻴﻘﺎﺕ‬
‫ﺃﺳﺎﻟﻴﺐ ﺍﻟﺬﻛﺎﺀ ﺍﻟﺼﻨﺎﻋﻲ ﰲ ﳎﺎﻝ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﺍﻷﻧﻮﺍﻉ ﺍﳌﺨﺘﻠﻔﺔ ﻟﻠﻨﻈﻢ ﺍﻟﺬﻛﻴﺔ ﻣﺜﻞ ﻧﻈﻢ ﺩﻋﻢ ﺍﻟﻘﺮﺍﺭﺍﺕ ﻭﺗﻨﻮﻋﺎ‪‬ﺎ ﻭﺍﻟﻨﻈﻢ‬
‫ﺍﳋﺒﲑﺓ‪ ،‬ﻭﺗﻘﺪﱘ ﺗﻔﺴﲑ ﻟﻠﻤﺴﺎﳘﺎﺕ ﺍﻟﱵ ﺗﻀﻴﻒ ﻗﻴﻤﺔ ﻟﻌﻤﻞ ﺍﳌﺆﺳﺴﺎﺕ ﺍﻟﱵ ﺗﺴﺘﺨﺪﻣﻬﺎ‪ ،‬ﻋﺮﺽ ﻟﻠﻤﻮﺍﺻﻔﺎﺕ ﺍﻟﻌﺎﻣﺔ ﻟﻨﻈﻢ‬
‫ﺍﻷﺳﺎﺱ ﺍﳌﻌﺮﰲ ﻭﲢﺼﻴﻞ ﺍﳌﻌﺮﻓﺔ ﻭﲤﺜﻴﻠﻬﺎ ﻭﺃﺳﺎﻟﻴﺐ ﺍﻻﺳﺘﺪﻻﻝ ﻭﺃﺩﻭﺍﺕ ﺗﻄﻮﻳﺮ ﺍﻟﻨﻈﻢ ﺍﳋﺒﲑﺓ ﻭﻣﻨﻄﻖ ﺍﻟﺘﺴﺒﻴﺐ ﺍﻟﺬﻱ ﻳﻌﺘﻤﺪ‬
‫ﺍﺳﻠﻮﺏ ﺍﳊﺎﻟﺔ‪.‬‬

‫)‪ ٣‬ﺳﺎﻋﺎﺕ ﻣﻌﻤﺪﺓ(‬ ‫ﳕﺬﺟﺔ ﺍﻷﻋﻤﺎﻝ ﻭﺍﶈﺎﻛﺎﺓ‬ ‫‪١٦٠٥٤٤٣‬‬

‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٥٣٢٣) :‬‬

‫ﺍﻟﺼﻴﺎﻏﺔ ﺍﳌﻔﺎﻫﻴﻤﻴﺔ ﳌﺸﺎﻛﻞ ﺍﻷﻋﻤﺎﻝ‪ ،‬ﺍﺳﺘﺨﺪﺍﻡ ﺍﻟﻨﻤﺎﺫﺝ ﺍﳌﺮﺳﻮﻣﺔ‪ ،‬ﺗﺼﻤﻴﻢ ﻭﺑﻨﺎﺀ ﳕﺎﺫﺝ ﺍﳉﺪﺍﻭﻝ ﺍﻹﻟﻜﺘﺮﻭﻧﻴﺔ ﺍﻟﺮﲰﻴﺔ‪ ،‬ﺍﻟﺘﺄﻛﺪ‬
‫ﻣﻦ ﺻﻼﺣﻴﺔ ﻭﺗﻮﺛﻴﻖ ﺍﻟﻨﻤﺎﺫﺝ‪ ،‬ﺍﻟﺘﻄﺒﻴﻖ ﺍﻟﻌﻤﻠﻲ ﻟﻠﻨﻤﺬﺟﺔ ﻭﺍﶈﺎﻛﺎﺓ ﻣﻦ ﺧﻼﻝ ﺣﻞ ﻣﺸﺎﻛﻞ ﻭﺍﻗﻌﻴﺔ ﻟﻸﻋﻤﺎﻝ ﺑﺎﺳﺘﺨﺪﺍﻡ ﳕﺎﺫﺝ‬
‫ﺍﳊﺎﺳﺐ ﻭﺍﺳﺘﻜﺸﺎﻑ ﺍﻟﺒﺪﺍﺋﻞ ﺍﳌﻤﻜﻨﺔ ﻟﻠﺤﻠﻮﻝ ﺑﻄﺮﻳﻘﺔ ﲢﻠﻴﻞ ﻣﺎﺫﺍ‪-‬ﻟﻮ‪-‬ﺣﺼﻞ )‪ (what-if analysis‬ﻭﻛﺬﻟﻚ ﻋﻤﻞ‬
‫ﺍﺧﺘﺒﺎﺭ ﺍﳊﺴﺎﺳﻴﺔ ﳌﺨﺮﺟﺎﺕ ﺍﻟﻨﻤﻮﺫﺝ‪.‬‬

‫ﺳﺎﻋﺎﺕ‬ ‫)‪٣‬‬ ‫ﻣﺸﺮﻭﻉ ﰲ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‬ ‫‪١٦٠٥٤٥١‬‬

‫ﻣﻌﺘﻤﺪﺓ(‬
‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪) :‬ﻣﻮﺍﻓﻘﺔ ﺍﻟﻘﺴﻢ(‬

‫ﻫﺬﻩ ﺍﳌﺎﺩﺓ ﻋﺒﺎﺭﺓ ﻋﻦ ﻣﺸﺮﻭﻉ ﻋﻤﻠﻲ ﻳﻨﺠﺰﻩ ﺍﻟﻄﺎﻟﺐ ﲢﺖ ﺍﻹﺷﺮﺍﻑ ﺍﳌﺒﺎﺷﺮ ﻷﺣﺪ ﺃﻋﻀﺎﺀ ﺍﳍﻴﺌﺔ ﺍﻟﺘﺪﺭﻳﺴﻴﺔ ﰲ ﺍﻟﻘﺴﻢ‪ .‬ﻳﻔﺘﺮﺽ‬
‫ﺃﻥ ﻳﻜﻮﻥ ﺍﳌﻮﺿﻮﻉ ﺟﺪﻳﺮ ﺑﺎﻟﺒﺤﺚ ﻭﻳﺘﻀﻤﻦ ﺍﺳﺘﺨﺪﺍﻡ ﻋﻤﻠﻲ ﳌﻔﺎﻫﻴﻢ ﻣﺘﻘﺪﻣﺔ ﺗﺴﺘﺨﺪﻡ ﳊﻞ ﻣﺸﻜﻼﺕ ﻋﻤﻠﻴﺔ ﻭﻹﺑﺪﺍﺀ‬
‫ﺗﻔﺴﲑﺍﺕ ﺫﺍﺕ ﺩﻻﻟﺔ ﺗﺒﲔ ﻣﺪﻯ ﻋﻤﻖ ﻓﻬﻢ ﺍﻟﻄﺎﻟﺐ ﳌﻮﺿﻮﻉ ﺗﻄﺒﻴﻖ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ ﰲ ﻣﻨﻈﻤﺎﺕ ﺍﻷﻋﻤﺎﻝ‪ .‬ﻭﻳﺘﻮﻗﻊ‬
‫ﺍﻟﻄﺎﻟﺐ ﺃﻥ ﻳﻘﺪﻡ ﻣﺸﺮﻭﻋﺔ ﺑﻄﺮﻳﻘﺔ ﻣﻬﻨﻴﺔ ﺗﺒﲔ ﳒﺎﺣﻪ ﰲ ﺍﻷﺩﺍﺀ ﻣﻦ ﺧﻼﻝ ﻋﺮﺽ ﻣﺘﻜﺎﻣﻞ ﳌﺎ ﻗﺎﻡ ﺑﻪ ﻣﻦ ﺇﳒﺎﺯ‪.‬‬

‫ﺳﺎﻋﺎﺕ‬ ‫)‪٣‬‬ ‫ﺣﻠﻘﺔ ﲝﺚ ﰲ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‬ ‫‪١٦٠٥٤٥٢‬‬

‫ﻣﻌﺘﻤﺪﺓ(‬
‫ﺍﳌﺘﻄﻠﺐ ﺍﻟﺴﺎﺑﻖ‪(١٦٠٥٢١٥) :‬‬
‫ﻳﺘﻌﻠﻢ ﺍﻟﻄﺎﻟﺐ ﰲ ﻫﺬﻩ ﺍﳌﺎﺩﺓ ﺍﺳﺘﺨﺪﺍﻡ ﻣﻔﺎﻫﻴﻢ ﺍﻟﻨﻈﺮﻳﺔ ﺍﻟﻌﺎﻣﺔ ﻟﻠﻨﻈﻢ ﻭﻃﺮﻕ ﺍﻟﺒﺤﺚ ﰲ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﺍﻹﺩﺍﺭﻳﺔ‪ .‬ﻭﺗﺘﻀﻤﻦ‬
‫ﺍﻟﺘﻐﻄﻴﺔ ﻣﻨﺎﻗﺸﺔ ﺍﻟﻄﺮﻕ ﻭﺍﻷﺳﺎﻟﻴﺐ ﺍﳌﺨﺘﻠﻔﺔ ﻟﺘﻘﻴﻴﻢ ﺩﻭﺭ ﻭﺃﺛﺮ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﻣﺆﺳﺴﺎﺕ ﺍﻟﻘﻄﺎﻋﺎﻥ ﺍﻟﻌﺎﻡ ﻭﺍﳋﺎﺹ‪.‬‬
‫ﺑﺎﻹﺿﺎﻓﺔ ﺇﱃ ﺫﻟﻚ ﻓﺎﻥ ﺍﳌﺎﺩﺓ ﲢﻮﻱ ﻧﻘﺎﺷﺎﺕ ﳊﺎﻻﺕ ﳒﺎﺡ ﻭﻓﺸﻞ ﺍﺳﺘﺨﺪﺍﻡ ﻧﻈﻢ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﺍﳊﻴﺎﺓ ﺍﻟﻌﻤﻠﻴﺔ‪ ،‬ﺣﻴﺚ‬
‫ﺳﻴﻄﻠﺐ ﻣﻦ ﺍﻟﻄﺎﻟﺐ ﰲ ﻫﺬﻩ ﺍﳌﺎﺩﺓ ﻋﻤﻞ ﺗﻘﺮﻳﺮ ﲝﺜﻲ ﻋﻦ ﺍﺳﺘﺨﺪﺍﻡ ﻧﻈﻢ ﻭﺗﻜﻨﻮﻟﻮﺟﻴﺎ ﺍﳌﻌﻠﻮﻣﺎﺕ ﰲ ﺇﺣﺪﻯ ﺍﳌﺆﺳﺴﺎﺕ‪.‬‬
 Course Description
Bachelor in Management Information Systems

١٦٠٥٢١٥ Principles of Management Information Systems (٣ credit hours)

Prerequisite: (None)

Introducing the essentials of Management Information Systems (MIS),

providing an overview of Information Systems (ISs) and their applications in
business organizations, managing the information resource in organizations, the
use of Information Systems (ISs), and technical issues are blended with
managerial concepts, provide enough knowledge to be able to feel at ease when
hearing or using some of the technical jargon.

١٦٠٥٣١١ IT Tools for Business Applications (٣ credit hours)

Prerequisite: (None)

The essentials of business computing, a brief history about the basics of

computer hardware and the situation prevailing in Jordanian industry and
commerce, computer software, operating systems, programming languages and
particular application packages, ‘hands-on’ application work will concentrate on
spreadsheets, databases, electronic mail, word processing and presentation
graphics application as business tools, the management of business computing
including organizational aspects, system development, people and security.

١٦٠٥٣١٢ Managing the Information resource (٣ credit hours)

Prerequisite: (None)

The impact of Information Technology (IT) on organizations in general, and on

new organization structures and control systems that are enabled by IT, IT role
in managing the organization transformation process, inter-organizational
systems and Electronic Data Interchange (EDI), IT role in changing
organization boundaries and market practice, management and strategic issues
raised by the introduction of new Information Technologies (ITs), IT and
managerial effectiveness, emerging Information Technologies (ITs) such as
virtual reality and multimedia, assessing the potential strategic uses of IT,
organization and leadership issues like the role of information officers, IT and
global enterprises and future technologies, applications, and organizations.
١٦٠٥٣١٣ Office Automation Systems (٣ credit hours)
Prerequisite: (None)

General concepts of the office and office management systems, designing and
organizing the office works, a concentration on the general application of
automation concepts to the modern workplace, automation and the office works
modeling, the application of office automation tools and techniques in the
computerized office, the communication and messaging systems, electronic
meeting and managerial reporting systems, document and filling management
systems, a practical use of the most available office automation applications, the
important role of end user computing in commercial organizations.

١٦٠٥٣٢١ Business Software Development (٣ credit hours)

Prerequisite: (١٩٠٢١٠٢)

The basic concepts of algorithm development, programming concepts and the

design and applications of data and file structures as well as the notion of
problem solving in the context of computer programming for business, the basic
concepts of Software Development, these include the S/W life cycle of analysis,
design, coding, testing and maintenance, the development strategies of top-
down design and Object-Oriented Programming (OOP), the coverage extends to
include a practical programming languages and their features building on what
has been acquired in computer skills courses.

١٦٠٥٣٢٢ Database Management Systems (٣ credit hours)

Prerequisite: (١٦٠٥٢١٥)

The basic concepts of databases and their components, processing, analyzing,

designing, using and implementing database systems, data structures, data
models, modeling techniques and different models of databases, relational
databases, introduction to Structured Query Language (SQL) and the
application of Database Management Systems (DBMS) concepts to business
problems, developing prototypes of a database system for management, the
coverage extends to include usage of DBMS applications such as MS-ACCESS
and ORACLE.

١٦٠٥٣٢٣ System Analysis and Design (٣ credit hours)

Prerequisite: (١٦٠٥٣٢٢)

Introduction to system analysis and design of business organizations, the

analysis and conceptual design phases of the System Development Life Cycle
(SDLC), system planning and project orientation, project management
approach, providing an in-depth coverage of the requirement analysis including
finding, process modeling, network modeling, project repositories and business
process redesign, system analysis tools, the role of the system analyst, the basic
foundations of conceptual design such as the feasibility analysis and
architectural selection, system development and documentation, practical study
of real life business cases are also covered.

١٦٠٥٣٣١ Supply Chain Management and Logistics (٣ credit hours)

 Prerequisite: (None)

An overview of the organization, management and control of an automated

material flow processes, logistical strategies and relationships of procurement of
goods between the organization and its suppliers, handling and warehousing and
inventory control of goods, integrating forecasting system design, inventory
management, distribution requirements planning, supply chain management,
purchasing and supplier/vendor networks, logistics, transportation network and
E-operations, integrated enterprise-wide computer-based systems and network
optimization are studied to both production and service operations.

١٦٠٥٣٣٢ E-Business (٣ credit hours)

Prerequisite: (١٦٠٤٢٠١)

Basic fundamental concepts of electronic business and commerce, overview of a

practical use of Internet for commercial use, an emphasis on the navigation of
the Internet as well as designing web work and publishing web pages on the
Internet, the coverage also extends to e-retailing, e-stock trading, e-publishing
and e-banking, problems surrounding the e-commerce including security,
privacy, new business processes and cross border commerce.

١٦٠٥٣٣٣ Human Resources Information Systems (٣ credit hours)

Prerequisite: (None)

Introduction to the major themes that are relevant to modern Human Resources
Information Systems (HRIS) applications, these themes include technical
aspects, the use of actual HRIS software applications, systems configuration,
developments and implementation, as well as to the roles played by human
resources professionals and the integration of HRIS into the Human Resource
Management function (HRM) and the other organization functions as a whole.

١٦٠٥٣٣٤ Strategic Information Systems (٣ credit hours)

Prerequisite: (None)

Introducing the necessity of Strategic Information Systems in providing

organizations with a competitive advantage, the use of core strengths to best
advantages, examine the traditional ways of improving corporate performance
and directs the attention to the need for deploying Information Technology,
tools of creating value that provides a competitive edge for the organization
over its rivalries, IT utilization in business strategy planning, assessing the
strategic and economic value of IT, the marginal analysis of strategic
investments in Information Technology, strategic management of Information
Technology investments, linking Information Systems application portfolios
and the organizational strategy and performance.

١٦٠٥٤٣٥ Production and Operations Information Systems (٣ credit hours)

Prerequisite: (١٦٠١٤١٢)

Introducing the principles of Production and Operations Information Systems, the

technology used and the integration concept, the role of Information Systems in the
 management of operations of all types in organizations, the automation of capacity
planning, scheduling, materials management, inventory control, quality control and
distribution, the coverage extends to actual hands-on experience with the use of
computerized quantitative methods and the examination of their organizational
implications.

١٦٠٥٤٣٦ Marketing Information Systems (٣ credit hours)

Prerequisite: (١٦٠٤٢٠١)

Introducing the Marketing Information Systems concepts, showing how it is related

to other Management Information Systems, elements and components of Marketing
Information Systems, marketing research system, marketing intelligence system,
types and resources of marketing information, the role of Marketing Information
System in planning and controlling of marketing activities, its role in the marketing
decision-making, the marketing Decision Support System concepts, role,
components and its development phases, special emphasis on how marketing strategy
concepts and theories can be applied to E-marketing operations.

١٦٠٥٤٣٧ Financial Information Systems (٣ credit hours)

Prerequisite: (١٦٠٣٢٠١)

Explaining the need for financial information and their organizational applications as
well as the nature of the required information as related to the prospective user, the
focus is therefore on managerial and financial accounting as those FISs lie at the heart
of virtually all financial administrations and used by commercial and non-profit
organizations, the student is meant to understand the features and structure of those
systems and the relevance of information technology especially the enterprise
resource planning (ERP) software systems to the work of modern organizations,
students will be asked to use relevant computer software applications.

١٦٠٥٤٤١ Business Data Communications and Networking (٣ credit hours)

Prerequisite: (None)

Introducing the principles of Data Communications and Networking, the

telecommunication systems and the different protocols and computer networks
required to know by the business organizations, the foundations extend to coverage of
communication concepts, transmission media, signal representation and modulation,
packet switching and routing, network topology and architecture, network
management and Internet protocols TCP/IP.

١٦٠٥٤٤٢ Knowledge-Based Systems (٣ credit hours)

Prerequisite: (None)

Introduces a broad coverage to the latest concepts of knowledge-based systems

(KBS), demonstrates and overviews the technology needed for using such
systems, an introduction into the application of Artificial Intelligence (AI)
techniques in business, discusses different types of systems such as Decision
Support Systems (DSS) and their variations as well as Expert Systems (ES) and
explains their value-added contributions to the work of organizations, the
coverage will extend to include major characteristics of KBSs, the knowledge
 acquisition and representation, inference techniques, Expert Systems
development tools and Case-Based reasoning.

١٦٠٥٤٤٣ Business Modeling and Simulation (٣ credit hours)

Prerequisite: (١٦٠٥٣٢٣)

The conceptualization of business problems, the use of a diagrammatic model,

the design and structuring of formal spreadsheet models as well as the
validation, verification and documentation of models, solving real life business
problems, using computer modeling and the exploration of different scenarios,
using the what-if analysis and testing the sensitivity of model outputs.

١٦٠٥٤٥١ MIS Project (٣ credit hours)

Prerequisite: (Departmental approval)

This is a supervised project by a department member. It is meant to be a field

project involving advanced concepts and application to solving practical
problems and providing insights for understanding the application of
Management Information Systems in business. The student is expected to make
a professional project presentation demonstrating the completion of the
successful endeavor.

١٦٠٥٤٥٢ Research Seminar in Management Information Systems (٣ credit hours)

Prerequisite: (١٦٠٥٢١٥)

The student learns the application of general system theory concepts and
research methods in Management Information Systems. The coverage extends
to discussing different methods and techniques for evaluating the role and
impact of Information Systems in business and public enterprises. In addition,
the course includes case discussions of Information Systems failures and
success in real life. The student will be required to produce a research report
about the use of IS/IT in an establishment.
 ‫ﻭﺼـﻑ ﺍﻝﻤـﻭﺍﺩ‬
‫ﺒﺭﻨﺎﻤـﺞ ﺍﻝﺒﻜﺎﻝﻭﺭﻴـﻭﺱ‬
‫ﻗﺴــﻡ ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﺍﻝﺤﺩﻴﺜﺔ‬ ‫‪١٦٠٦٢٠٢‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻋﻁﺎﺀ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻔﺭﺼﺔ ﻝﻔﻬﻡ ﻨﻅﺭﻴﺎﺕ ﺍﻹﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﺍﻝﺤﺩﻴﺜﺔ‪ ،‬ﻭﺍﻝﺘﻲ ﺘﺭﺘﻜﺯ ﻋﻠﻰ ﺍﺤﺩﺍﺙ ﻨﻘﻠـﻪ‬
‫ﻨﻭﻋﻴﺔ ﺨﻼﻗﺔ ﻝﻠﻘﻁﺎﻉ ﺍﻝﻌﺎﻡ ﻭﺫﻝﻙ ﻤﻥ ﺨﻼل ﺍﺤﺩﺍﺙ ﺸﺭﺍﻜﺔ ﺤﻘﻴﻘﻴﺔ ﺒﻴﻥ ﺍﻝﻘﻁﺎﻋﻴﻥ ﺍﻝﻌﺎﻡ ﻭﺍﻝﺨﺎﺹ‪ ،‬ﻭﻤﺒﻨﻴﺔ ﻋﻠﻰ ﺍﻝﺸﻔﺎﻓﻴﺔ‬
‫ﻭﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﺍﻝﻨﺘﺎﺌﺞ ﻭﺍﻝﻤﻭﺍﻁﻥ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻨﻅﺭﻴﺔ ﺍﻝﻤﻨﻅﻤﺔ‬ ‫‪١٦٠٦١٠١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﺩﺍﺭﺱ ﻭﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ ﺍﻝﺘﻲ ﺴﺎﻫﻤﺕ ﻓﻲ ﺘﻁﻭﺭ ﺍﻝﻔﻜﺭ ﺍﻝﺘﻨﻅﻴﻤﻲ ﻭﺘﺭﻜﺯ ﺒﺸﻜل ﺨﺎﺹ ﻋﻠﻰ‬
‫ﺍﻝﻤﺩﺍﺨل ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺩﺭﺍﺴﺔ ﺍﻝﺘﻨﻅﻴﻡ ﺍﻹﺩﺍﺭﻱ‪ ،‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﻤﻘﺎﺭﻨﺔ ﺒﻴﻥ ﺍﻝﻤﺩﺍﺭﺱ ﺍﻝﻤﺨﺘﻠﻔﺔ‪ ،‬ﺒﺎﻹﻀﺎﻓﺔ ﺍﻝﻰ ﺫﻝﻙ ﺘﺘﻀﻤﻥ‬
‫ﺍﻝﺘﻨﻅﻴﻡ ﻭﺍﻝﻨﺯﺍﻉ ﻓﻲ ﺍﻝﺒﻴﺌﺔ ﻭﺍﻝﺘﻁﻭﻴﺭ ﻭﺍﻝﺘﻐﻴﻴﺭ ﻓﻲ ﺍﻝﻤﻨﻅﻤﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﻨﻬﺠﻴﺔ ﺍﻝﺒﺤﺙ ﻓﻲ ﺍﻝﻌﻠﻭﻡ ﺍﻻﺩﺍﺭﻴﺔ‬ ‫‪١٦٠٦١٠٤‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﺯﻭﻴﺩ ﺍﻝﻁﻠﺒﺔ ﺒﻤﺒﺎﺩﺉ ﻭﺃﺴﺎﻝﻴﺏ ﺍﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻹﺩﺍﺭﻴﺔ‪ ،‬ﻭﺘﻐﻁﻰ ﻓـﻲ ﻤـﻀﻤﻭﻨﻬﺎ‬
‫ﺍﺴﺎﻝﻴﺏ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺘﺤﺩﻴﺩ ﻤﺸﺎﻜل ﺍﻭ ﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺩﺭﺍﺴﺔ ﻭﺘﺤﻠﻴﻠﻬﺎ ﻭﺍﺴﺎﻝﻴﺏ ﺠﻤﻊ ﺍﻝﺒﻴﺎﻨﺎﺕ ﻭﺘﺤﻠﻴﻠﻬﺎ ﻭﻜﻴﻔﻴﺔ ﻜﺘﺎﺒﺔ ﺍﻝﺘﻘﺎﺭﻴﺭ‬
‫ﺍﻝﻨﻬﺎﺌﻴﺔ ﻭﺘﻭﺜﻘﻴﻬﺎ ﺒﺸﻜل ﻋﻠﻤﻲ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﺩﺍﺭﺓ ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ‬ ‫‪١٦٠٦١٠٣‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺍﺴﺘﻌﺭﺍﺽ ﺍﺴﺱ ﺘﺸﻜﻴل ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﻁﺒﻴﻌﺔ ﻋﻤﻠﻬﺎ ﻤﻥ ﺤﻴﺙ ﺩﺭﺠﺔ ﺘﺨﺼﺼﻬﺎ‪ ،‬ﻭﺍﺴﺘﻘﻼﻝﻴﺘﻬﺎ‬
‫ﻭﺼﻼﺤﻴﺘﻬﺎ ﻜﺄﺩﺍﺓ ﻝﻠﺘﻨﻤﻴﺔ ﺍﻝﻭﻁﻨﻴﺔ ﻓﻲ ﺍﻁﺎﺭ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻌﺎﻤﺔ ﻝﻠﺩﻭﻝﺔ‪ ،‬ﻭﺘﺘﻨﺎﻭل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺃﺴـﺎﻝﻴﺏ ﺍﺩﺍﺭﺓ ﻭﺘﻨﻅـﻴﻡ ﻫـﺫﻩ‬
‫ﺍﻝﻤﺅﺴﺴﺎﺕ ﻥ ﻭﺘﻭﻀﻴﺢ ﺍﻝﻤﺸﻜﻼﺕ ﺍﻝﺘﻲ ﻗﺩ ﺘﻭﺍﺠﻪ ﺍﻝﻤﺩﺭﺍﺀ ‪ ،‬ﻭﺍﻹﺤﺎﻁﺔ ﺒﺎﻝﻤﻬﺎﺭﺍﺕ ﺍﻝﻭﺍﺠﺏ ﻝﺩﻴﻬﻡ ﻝﻴﺘﻤﻜﻨﻭﺍ ﻤـﻥ ﺍﻴﺠـﺎﺩ‬
‫ﺍﻝﺤﻠﻭل ﺍﻝﻤﻼﺌﻤﺔ ﻝﻬﺎ ﻭﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺍﻝﺴﻠﻴﻤﺔ ﺒﺸﺄﻨﻬﺎ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﺍﻝﻌﺎﻤﺔ‬ ‫‪١٦٠٦٢٠٤‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﻁﺒﻴﻌﺔ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﻜﻭﻨﻬﺎ ﺃﺼﺒﺤﺕ ﻤﻭﻀﻊ ﺍﻫﺘﻤﺎﻡ ﺍﺴﺘﺭﺍﺘﻴﺠﻲ ﻭﺤﻴـﻭﻱ ﻷﻏﻠﺒﻴـﺔ‬
‫ﺍﻝﻤﻨﻅﻤﺎﺕ ﻓﻲ ﻭﻗﺘﻨﺎ ﺍﻝﺤﺎﻀﺭ‪ ،‬ﻭﺍﻝﺘﻲ ﺘﺭﻜﺯ ﻋﻠﻰ ﺍﻝﻤﻬﺎﺭﺍﺕ ﻭﺍﻝﺘﻁﻭﺭ ﺍﻝﻭﻅﻴﻔﻲ ﻭﺍﻝﻤﻬﻨﻲ ﻝﻤﺩﺭﺍﺀ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﺃﻨﻔـﺴﻬﻡ‪ .‬ﻭﻤـﻥ‬
‫ﺨﻼل ﺘﻭﻓﻴﺭ ﺇﻁﺎﺭ ﻤﺭﺠﻌﻲ ﻤﻔﻴﺩ‪ ،‬ﺴﻴﻘﻭﻡ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺒﺩﺭﺍﺴﺔ ﺍﻝﺭﺃﻱ ﺍﻝﻤﻌﺎﺼﺭ ﻹﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﻭﺍﻝﺩﻭﺭ ﺍﻝﻤﻬﻡ ﺍﻝﺫﻱ ﺘﻠﻌﺒﻪ ﻓﻲ‬
‫ﺍﻝﻔﺎﻋﻠﻴﺔ ﺍﻝﺘﻨﻅﻴﻤﻴﺔ‪ .‬ﻜﺫﻝﻙ ﻴﻨﺎﻗﺵ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺃﻫﺩﺍﻑ ﺇﺩﺍﺭﺓ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﻭﻤﺴﺅﻭﻝﻴﺎﺘﻬﺎ ﻓﻲ ﺍﻝﻤﻨﻅﻤﺎﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ‪.‬‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺴﻠﻭﻙ ﺍﻻﺩﺍﺭﻱ‬ ‫‪١٦٠٦٢٠١‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺤﻘل ﺍﻝﺴﻠﻭﻙ ﺍﻻﺩﺍﺭﻱ‪ .‬ﻭﺘﺭﻜﺯ ﻋﻠـﻰ ﻤﻔﻬﻭﻤـﻪ ﻭﺘﻁـﻭﺭﻩ‬
‫ﺍﻝﺘﺎﺭﻴﺨﻲ ﻜﺤﻘل ﺩﺭﺍﺴﻲ‪ ،‬ﻭﺩﻭﺭ ﺍﻝﻌﻠﻭﻡ ﺍﻝﺴﻠﻭﻜﻴﺔ ﻓﻲ ﺘﻭﻓﻴﺭ ﺍﻝﻤﻌﺭﻓﺔ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻴﻪ‪ ،‬ﻭﺘﻨﺎﻗﺵ ﻜﺫﻝﻙ ﻤﺤﺩﺩﺍﺕ ﻫﺫﺍ ﺍﻝﺴﻠﻭﻙ‬
‫ﺍﻝﻔﺭﺩﻴﺔ ﻭﺍﻝﺠﻤﺎﻋﻴﺔ ﻭﺍﻝﺘﻨﻅﻴﻤﻴﺔ‪ ،‬ﻭﻜﺫﻝﻙ ﺍﻝﻌﻤﻠﻴﺎﺕ ﻭﺍﻷﻨﺸﻁﺔ ﺍﻝﺘﻲ ﺘﺅﺜﺭ ﻋﻠﻰ ﺍﻝﺴﻠﻭﻙ ﺍﻹﺩﺍﺭﻱ‪.‬‬
‫ﻭﺘﺸﻤل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ ‪:‬‬
‫ﺍﻝﻤﺤﺩﺩﺍﺕ ﺍﻝﻔﺭﺩﻴﺔ ﻝﻠﺴﻠﻭﻙ ﻤﻥ ﺤﻴﺙ ﺍﻝﺸﺨﺼﻴﺔ ﻭﺍﻝﺩﻭﺍﻓﻊ ﻭﺍﻻﺩﺭﺍﻙ ﻭﺍﻻﺘﺠﺎﻫﺎﺕ ﻭﺍﻝﻘﻴﻡ‪.‬‬ ‫•‬
‫ﺩﺭﺍﺴﺔ ﺍﻝﺠﻤﺎﻋﺎﺕ ﺍﻝﺼﻐﻴﺭﺓ ﻭﺩﻴﻨﺎﻤﻴﺎﺕ ﺍﻝﺠﻤﺎﻋﺔ ﻜﺎﻻﺘﺼﺎل ﻭﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺍﻝﻘﻴﺎﺩﺓ ﻭﺤل ﺍﻝﻨﺯﺍﻋﺎﺕ‪.‬‬ ‫•‬
‫• ﺍﻝﺴﻠﻭﻙ ﺍﻻﺩﺍﺭﻱ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻤﻨﻅﻤﺔ ﻜﺎﻝﻤﻨﺎﺥ ﺍﻝﺘﻨﻅﻴﻤﻲ ﻭﺍﻝﺜﻘﺎﻓﺔ ﺍﻝﺘﻨﻅﻴﻤﻴﺔ ﻭﺍﻝﺘﻐﻴﻴﺭ ﺍﻝﺘﻨﻅﻴﻤﻲ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ادارة ‪T TU‬‬ ‫‪١٦٠٦٢٠٣‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺩﺭﺍﺴﺔ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺠﻭﺍﻨﺒﻬﺎ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻭﺘﺘﻀﻤﻥ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴـﺔ ‪ :‬ﺍﻝﻨﻔﻘـﺎﺕ ﺍﻝﻌﺎﻤـﺔ‪،‬‬
‫ﺍﻹﻴﺭﺍﺩﺍﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻝﻤﻭﺍﺯﻨﺔ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻝﻤﺒﺎﺩﺉ ﻭﺍﻝﻘﻭﺍﻋﺩ ﺍﻝﺘﻲ ﺘﺤﻜﻤﻬﺎ ﻓﻲ ﺍﻁﺎﺭ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﻌﺎﻤﺔ ﻝﻠﺩﻭﻝﺔ‪.‬‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺭﻗﺎﺒﺔ ﺍﻹﺩﺍﺭﻴﺔ‬ ‫‪١٦٠٦٣٠٣‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺍﻝﺭﻗﺎﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ ﻤﻥ ﺤﻴﺙ ﻤﻔﻬﻭﻤﻬـﺎ ﻭﺍﻫـﺩﺍﻓﻬﺎ ﻭﺃﻫﻤﻴﺘﻬـﺎ‬
‫ﻭﺍﻨﻭﺍﻋﻬﺎ ﻭﺃﺴﺎﻝﻴﺒﻬﺎ ﻭﻤﺭﺍﺤﻠﻬﺎ‪ .‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﺍﻻﺘﺠﺎﻫﺎﺕ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻻﺩﺍﺭﺓ‪ .‬ﻭﺘﻭﻝﻲ ﺍﻫﺘﻤﺎﻤﺎ ﺨﺎﺼﺎ ﺒـﺄﺠﻬﺯﺓ‬
‫ﺍﻝﺭﻗﺎﺒﺔ ﺍﻻﺩﺍﺭﻴﺔ ﻓﻲ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﻓﻲ ﺍﻻﺭﺩﻥ ﻭﻜﺫﻝﻙ ﺒﻌﺽ ﺍﻝﺤﺎﻻﺕ ﺍﻝﺩﺭﺍﺴﻴﺔ ﻭﺍﻝﺘﻁﺒﻴﻘﺎﺕ ﺍﻝﻌﻤﻠﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺘﺩﺭﻴﺏ ﻓﻲ ﺍﻻﺩﺍﺭﺓ‬ ‫‪١٦٠٦٤٠٩‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻻﺴﺎﺴﻴﺔ ﻭﺍﻝﻤﺩﺍﺨل ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻌﻤﻠﻴﺔ ﺍﻝﺘﺩﺭﻴﺏ ﺍﻻﺩﺍﺭﻱ ﻭﺘﺘﻨﺎﻭل ﺒﺎﻝﺒﺤـﺙ‬
‫ﻤﻔﻬﻭﻡ ﺍﻝﺘﺩﺭﻴﺏ ﻭﺍﻫﻤﻴﺘﻪ ﻭﺍﻝﻌﻤﻠﻴﺔ ﺍﻝﺘﺩﺭﻴﺒﻴﺔ ﻭﺘﺨﻁﻴﻁ ﺍﻝﺘﺩﺭﻴﺏ ﻭﺘﺼﻤﻴﻡ ﺍﻝﺒﺭﺍﻤﺞ ﺍﻝﺘﺩﺭﻴﺒﻴﺔ ﻭﺍﻨﻭﺍﻉ ﺍﻝﺘـﺩﺭﻴﺏ ﻭﺃﺴـﺎﻝﻴﺒﻪ‬
‫ﻭﻭﺴﺎﺌﻠﻪ‪ ،‬ﻭﻁﺭﻕ ﺘﻘﻴﻴﻡ ﺍﻝﺒﺭﺍﻤﺞ ﺍﻝﺘﺩﺭﻴﺒﻴﺔ‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺭﺴﻡ ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ‬ ‫‪١٦٠٦٣٠٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﻤﻔﻬﻭﻡ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻌﺎﻤﺔ ﻭﺘﺘﻨﺎﻭل ﺍﻝﺠﺎﻨﺏ ﺍﻝﻨﻅﺭﻱ ﻭﺍﻝﻌﻤﻠﻲ ﺍﻝﻤﺘﻌﻠﻕ ﺒﺭﺴﻡ ﻭﺘﺤﻠﻴـل‬
‫ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ ‪ ،‬ﻜﻤﺎ ﻭﺘﺒﺤﺙ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻓﻲ ﺩﻭﺭ ﺍﻝﺠﻬﺎﺯ ﺍﻝﺤﻜﻭﻤﻲ ﻓﻲ ﺭﺴﻡ ﻭﺘﺤﻠﻴل ﻭﺘﻨﻔﻴﺫ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻌﺎﻤﺔ ﻭﻜـﺫﻝﻙ‬
‫ﻓﻲ ﻋﻠﻤﻴﺎﺕ ﺼﻨﻊ ﺍﻝﻘﺭﺍﺭ ﺍﻝﺴﻴﺎﺴﻲ ﻤﻥ ﺤﻴﺙ ﺍﻝﺼﻴﺎﻏﺔ ﻭﺍﻝﻤﺭﺍﺤل ﻭﺍﻝﻨﻤﺎﺫﺝ ﻭﺍﻝﻤﻌﻭﻗﺎﺕ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺘﺤﻠﻴل ﺍﻝﻜﻤﻲ‬ ‫‪١٦٠٦٤٠٧‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪ ١٦٠٧١٥٠ ) :‬او ‪( ١٧٠٧٢٥٠‬‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻤﻨﻬﺠﻴﺎﺕ ﺍﻝﺘﺤﻠﻴل ﺍﻝﻜﻤﻲ ﻓﻲ ﺍﻻﺩﺍﺭﺓ ﻭﺘﻌﺭﻴﻔﻪ ﺒﺎﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﺤﺩﻴﺜﺔ ﻓـﻲ ﺍﺘﺨـﺎﺫ‬
‫ﺍﻝﻘﺭﺍﺭ ﻭﺍﻻﺤﺘﻤﺎﻻﺕ ﻭﺍﻝﺒﺭﻤﺠﺔ‪.‬‬
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺃﺨﻼﻗﻴﺎﺕ ﺍﻝﻭﻅﻴﻔﺔ ﺍﻝﻌﺎﻤﺔ‬ ‫‪١٦٠٦٣٠٧‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﺯﻭﺩ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ ،‬ﻭﺒﺎﻝﺘﺤﺩﻴﺩ ﺴﺘﺘﻨﺎﻭل ﺍﻝﻤـﺎﺩﺓ‪ :‬ﻤﻔـﺎﻫﻴﻡ ﻗﻭﺍﻋـﺩ‬
‫ﺍﻝﺒﻴﺎﻨﺎﺕ‪ ،‬ﻭﺘﻜﻨﻭﻝﻭﺠﻴﺎ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ ،‬ﻭﺘﻁﺒﻴﻘﺎﺕ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤـﺎﺕ ﺍﻝﻤﺤﺎﺴـﺒﻴﺔ‪ ،‬ﻭﺍﺴـﺘﺨﺩﺍﻡ ﺍﻻﺩﺍﺭﺓ ﻝـﻨﻅﻡ‬
‫ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪ .‬ﻭﺘﻌﺘﻤﺩ ﻋﻠﻰ ﻤﺩﺨل ﺍﻝﺩﻭﺭﺓ ﻓﻲ ﺩﺭﺍﺴﺔ ﺘﺼﻤﻴﻡ ﻨﻅﻡ ﺍﻝﻤﻌﻠﻭﻤﺎﺕ ﺍﻝﻤﺤﺎﺴﺒﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﺩﺍﺭﻴﺔ‬ ‫‪١٦٠٦٤٠٤‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻨﻅﺭﻴﺎﺕ ﻓﻲ ﺍﻝﺘﻨﻤﻴﺔ ﻭﺇﺩﺍﺭﺘﻬﺎ ‪ ،‬ﻭﺍﻝﻔﺭﻕ ﺒﻴﻥ ﺇﺩﺍﺭﺓ ﺍﻝﺘﻨﻤﻴﺔ ﻭﺍﻝﻤﻔـﺎﻫﻴﻡ‬
‫ﺍﻝﻤﻘﺎﺭﺒﺔ ﺍﻷﺨﺭﻯ ﻜﺎﻝﺘﻨﻤﻴﺔ ﻭﺍﻝﻨﻤﻭ ﻭﺍﻝﺘﻁﻭﻴﺭ ﻭﺍﻝﺘﺤﺩﻴﺙ ﻭﻏﻴﺭﻫﺎ ‪ ،‬ﻭﺒﻴﺎﻥ ﻤﺸﺎﻜل ﺍﺩﺍﺭﺓ ﺍﻝﺘﻨﻤﻴﺔ ﻓـﻲ ﺍﻝـﺩﻭل ﺍﻝﻤﺨﺘﻠﻔـﺔ‬
‫ﻭﺍﻝﺭﻜﺎﺌﺯ ﺍﻷﺴﺎﺴﻴﺔ ﻭﺍﻷﺴﺱ ﺍﻝﺴﻠﻴﻤﺔ ﻹﺩﺍﺭﺓ ﺍﻝﺘﻨﻤﻴﺔ ﻭﻜﻴﻔﻴﺔ ﺘﻭﻅﻴﻔﻬﺎ ‪ ،‬ﻭﻜﺫﻝﻙ ﺍﻝﺘﻌﺭﻑ ﻋﻠـﻰ ﺒﻌـﺽ ﺍﻝﻤـﺸﺎﻜل ﺍﻝﺘـﻲ‬
‫ﺘﻌﺘﺭﺽ ﺴﺒﻴل ﺍﻝﺘﻨﻤﻴﺔ ﻭﺒﺎﻝﺫﺍﺕ ﻓﻲ ﺍﻝﺩﻭل ﺍﻝﻨﺎﻤﻴﺔ ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﺩﺍﺭﺓ ﻭﺘﻘﻴﻴﻡ ﺍﻝﻤﺸﺭﻭﻋﺎﺕ‬ ‫‪١٦٠٦٤٠٣‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﺎﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻝﻘﻭﺍﻨﻴﻥ ﻭﺍﻷﻨﻅﻤﺔ ﺍﻝﺘﻲ ﺘﺤﻜﻤﻬـﺎ‪ ،‬ﻭﺃﻫـﺩﺍﻓﻬﺎ ﻭﺃﻫﻤﻴﺘﻬـﺎ‪،‬‬
‫ﻭﺘﺘﻨﺎﻭل ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ‪ :‬ﺘﺨﻁﻴﻁ ﻭﺍﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﻌﺎﻤﺔ‪ ،‬ﺍﻷﻨﻤﺎﻁ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﺘﻨﻅـﻴﻡ ﻭﺍﺩﺍﺭﺓ ﺍﻝﻤـﺸﺭﻭﻋﺎﺕ ﺍﻝﻌﺎﻤـﺔ‬
‫ﻭﺘﻤﻭﻴﻠﻬﺎ ﻭﺃﺴﺎﻝﻴﺏ ﺘﻘﻴﻴﻤﻬﺎ ﻭﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻴﻬﺎ‪ ،‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﺒﻌﺽ ﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﺘﻁﺒﻴﻘﻴﺔ ﻓﻲ ﻤﺠﺎل ﺍﺩﺍﺭﺓ ﺍﻝﻤـﺸﺭﻭﻋﺎﺕ ﺍﻝﻌﺎﻤـﺔ‬
‫ﻭﺨﺎﺼﺔ ﻓﻲ ﺍﻻﺭﺩﻥ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺘﺨﻁﻴﻁ ﻭﻤﻭﺍﺯﻨﺔ‬ ‫‪١٦٠٦٣٠٦‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﻠﺒﺔ ﺒﻤﻔﻬﻭﻡ ﺍﻝﺘﺨﻁﻴﻁ ﻭﺍﻝﻤﻭﺍﺯﻨﺔ ﻤﻥ ﺍﻝﺠﺎﻨﺏ ﺍﻝﻨﻅﺭﻱ ﻭﻜﺫﻝﻙ ﺍﻝﻌﻤﻠﻲ ﻤﻥ ﺨﻼل ﺍﻝﺒﺤﺙ‬
‫ﻓﻲ ﺍﻝﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﺘﺎﻝﻴﺔ‪:‬‬
‫ﺍﻝﺘﺨﻁﻴﻁ ﻜﻌﻤﻠﻴﺔ‪ ،‬ﺍﻨﻭﺍﻉ ﺍﻝﺘﺨﻁﻴﻁ‪ ،‬ﻜﻴﻔﻴﺔ ﺍﻋﺩﺍﺩ ﺍﻝﺨﻁﺔ ﺠﺩﻭﻝﺔ ﺍﻝﺨﻁﻁ‪ ،‬ﺘﻤﻭﻴل ﺍﻝﺨﻁﻁ ﻤﻥ ﺨﻼل ﻭﻀﻊ ﻤﻴﺯﺍﻨﻴﺔ ﺘﻘﺩﻴﺭﻴﺔ‪،‬‬
‫ﻤﺘﺎﺒﻌﺔ ﻭﺘﻘﻴﻴﻡ ﺍﻝﺨﻁﻁ‪ ،‬ﻭﺴﺎﺌل ﺍﻝﺭﻗﺎﺒﺔ ﺍﻝﻤﺎﻝﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻹﺩﺍﺭﺓ ﻓﻲ ﺍﻹﺴﻼﻡ‬ ‫‪١٦٠٦١٠٥‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﻔﻔﻜﺭ ﺍﻻﺩﺍﺭﻱ ﺍﻻﺴﻼﻤﻲ ﻭﺨﺼﺎﺌﺼﻪ ﻭﻤﺭﺘﻜﺯﺍﺘﻪ ﻭﺩﻭﺭﻩ ﻓﻲ ﺘﻁﻭﻴﺭ ﺍﻝﻔﻜـﺭ ﺍﻻﺩﺍﺭﻱ‬
‫ﻤﻥ ﺨﻼل ﺍﻝﻨﻅﻡ ﻭﺍﻷﺴﺎﻝﻴﺏ ﺍﻹﺩﺍﺭﻴﺔ ﺍﻝﺘﻲ ﺠﺎﺀ ﺒﻬﺎ‪ .‬ﻜﻤﺎ ﻭﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﻌﻤﻠﻴـﺎﺕ ﺍﻹﺩﺍﺭﻴـﺔ ﻤـﻥ‬
‫ﺘﺨﻁﻴﻁ ﻭﺘﻨﻅﻴﻡ ﻭﺘﻭﻅﻴﻑ ﻭﺘﻤﻭﻴل ﻭﺘﻨﺴﻴﻕ ﻭﺭﻗﺎﺒﺔ ﻭﻤﻤﺎﺭﺴﺎﺘﻬﺎ ﺍﻝﺘﻁﺒﻴﻘﻴﺔ ﻓﻲ ﺍﻝﺩﻭﻝﺔ ﺍﻹﺴﻼﻤﻴﺔ ﺜﻡ ﺍﻝﺘﻌﺭﻴﻑ ﺒـﺄﻫﻡ ﺭﻭﺍﺩ‬
‫ﺍﻝﻔﻜﺭ ﺍﻻﺩﺍﺭﻱ ﺍﻹﺴﻼﻤﻲ ﻜﺎﻝﻐﺯﺍﻝﻲ ﻭﺍﻝﻤﺎﻭﺭﺩﻱ ﻭﺍﺒﻥ ﺘﻴﻤﻴﺔ ﻭﺍﺒﻥ ﺨﻠﺩﻭﻥ ﻭﺩﻭﺭﻫﻡ ﻓﻲ ﺘﻁﻭﻴﺭ ﺍﻝﻔﻜﺭ ﺍﻻﺩﺍﺭﻱ ﺍﻝﻤﻌﺎﺼﺭ‪.‬‬
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺘﻨﻅﻴﻡ ﻭﺇﺠﺭﺍﺀﺍﺕ ﺍﻝﻌﻤل‬ ‫‪١٦٠٦٢٠٩‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ (‬
‫ﺘﻬﺘﻡ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺒﻨﺸﺎﻁ ﺍﻝﺘﻨﻅﻴﻡ ﻭﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﺨﺎﺹ ﺒﻤﺴﺎﺌل ﺍﻝﺘﻨﻅﻴﻡ ‪ ،‬ﻭﺍﻹﺩﺍﺭﺓ ‪ ،‬ﻭﺍﻹﺠﺭﺍﺀﺍﺕ ﻓﻲ ﺍﻝﻤﻨﻅﻤـﺎﺕ ﺍﻝﻌﺎﻤـﺔ‬
‫ﻭﺍﻝﺨﺎﺼﺔ ﻭﻴﻭﻝﻴﻬﺎ ﻋﻨﺎﻴﺔ ﻓﺎﺌﻘﺔ ‪ ،‬ﻭﻴﻘﻭﻡ ﺨﺒﺭﺍﺀ ﻫﺫﺍ ﺍﻝﻨﺸﺎﻁ ﺒﻭﻀﻊ ﺍﻷﺴﺱ ﻭﺍﻝﻘﻭﺍﻋﺩ ﺍﻝﺘﻲ ﺘﻘﻭﻡ ﻋﻠﻴﻬﺎ ﺍﻹﺩﺍﺭﺍﺕ ﻭﺍﻷﺠﻬﺯﺓ‬
‫ﺍﻝﺠﺩﻴﺩﺓ ‪ ،‬ﻜﻤﺎ ﻭﻴﻘﻭﻤﻭﻥ ﺒﺩﺭﺍﺴﺔ ﺍﻝﺘﻨﻅﻴﻡ ﻭﻁﺭﻕ ﺍﻝﻌﻤل ﻓﻲ ﺍﻝﻤﻨﻅﻤﺎﺕ ﺍﻝﻘﺎﺌﻤﺔ ﺒﻬﺩﻑ ﺍﻝﺘﻌـﺭﻑ ﻋﻠـﻰ ﺍﻝﻤـﺸﺎﻜل ﺍﻝﺘـﻲ‬
‫ﺘﻭﺍﺠﻬﻬﺎ ﺘﻠﻙ ﺍﻝﻤﻨﻅﻤﺎﺕ ﻭﺍﻝﻌﻤل ﻋﻠﻰ ﻤﻌﺎﻝﺠﺘﻬﺎ ﻭﺇﺩﺨﺎل ﺍﻝﺘﺤﺴﻴﻨﺎﺕ ﺍﻝﻼﺯﻤﺔ ﻋﻠﻴﻬﺎ ﻤﻥ ﺨﻼل ﺘﻘﺩﻴﻡ ﺍﻻﺴﺘﺸﺎﺭﺓ ﺍﻹﺩﺍﺭﻴﺔ‬
‫ﺍﻝﻤﻨﺎﺴﺒﺔ ‪ .‬ﻭﻴﺭﻜﺯ ﻫﺫﺍ ﺍﻝﻨﺸﺎﻁ ﻋﻠﻰ ﺃﺴﺱ ﺘﻘﺴﻴﻡ ﻭﺘﺠﻤﻴﻊ ﺍﻷﻋﻤﺎل ‪ ،‬ﻭﻨﻁﺎﻕ ﺍﻝﺴﻠﻁﺔ ﻭﺍﻝﻤﺴﺅﻭﻝﻴﺔ ﻭﺍﻹﺸﺭﺍﻑ ﻭﺍﻷﺸـﻜﺎل‬
‫ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺨﺭﺍﺌﻁ ﺍﻝﺘﻨﻅﻴﻤﻴﺔ ‪ .‬ﻭﺨﺭﺍﺌﻁ ﺴﻴﺭ ﺍﻹﺠﺭﺍﺀﺍﺕ ‪ ،‬ﻭﺘﺼﻤﻴﻡ ﺍﻝﻤﻜﺎﺘﺏ ﻭﺍﻤﺎﻜﻥ ﺍﻝﻌﻤل ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺤﻠﻴﺔ‬ ‫‪١٦٠٦٢٠٧‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺒﺸﻜل ﻋﺎﻡ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻨﻅﺭﻴﺔ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ ﻓﻲ ﺍﻻﺭﺩﻥ‪ ،‬ﻭﻴﺭﻜﺯ ﺒﺸﻜل ﺍﺴﺎﺴﻲ ﻋﻠﻰ‬
‫ﺍﺩﺭﺍﻙ ﻤﻔﻬﻭﻡ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺤﻠﻴﺔ ﻭﻤﻘﻭﻤﺎﺘﻬﺎ ﻭﺍﻻﻫﺩﺍﻑ ﺍﻻﺩﺍﺭﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﻴﺔ ﻭﺍﻻﺠﺘﻤﺎﻋﻴﺔ ﻭﺍﻝﺘﻨﻤﻭﻴﺔ ﺍﻝﺘﻲ ﺘﻌﻤل ﻋﻠﻰ ﺘﺤﻘﻴﻘﻬﺎ‬
‫‪ ،‬ﻭﻜﺫﻝﻙ ﺍﻝﺘﻤﻴﻴﺯ ﺒﻴﻥ ﻤﻔﻬﻭﻡ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺒﻌﺽ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻻﺨﺭﻯ ﻜﺎﻝﺤﻜﻡ ﺍﻝﻤﺤﻠﻰ ﻭﻏﻴﺭﻫـﺎ ﻤـﻥ ﺍﻝﻤﻔـﺎﻫﻴﻡ ﺫﺍﺕ‬
‫ﺍﻝﻌﻼﻗﺔ‪ ،‬ﻭﻜﺫﻝﻙ ﺩﺭﺍﺴﺔ ﺍﻻﻤﻭﺭ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﻋﻔﺎﺀ ﺍﻝﻤﺠﺎﻝﺱ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺍﻝﻤﻭﻅﻔﻴﻥ ﻓﻴﻬﺎ ﻭﺍﻷﻤﻭﺭ ﺍﻝﻤﺘﻌﻠﻘـﺔ ﺒﺘﻨﻅـﻴﻡ ﺍﻝﻌﻤـل‬
‫ﻭﺍﻝﺘﻤﻭﻴل ﻭﺍﻻﺨﺘﺼﺎﺼﺎﺕ ﻭﺍﻝﺭﻗﺎﺒﺔ ﻭﺍﻝﻭﺼﻭل ﻓﻲ ﺍﻝﻨﻬﺎﻴﺔ ﺍﻝﻰ ﺍﻝﻤﺸﺎﻜل ﺍﻝﺘﻲ ﺘﻌﺘﺭﻑ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻤﺤﻠﻴﺔ ﻭﺴﺒل ﺍﺼﻼﺤﻬﺎ‪.‬‬
‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻻﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﻓﻲ ﺍﻻﺭﺩﻥ‬ ‫‪١٦٠٦٤٠٨‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺍﻝﺘﻌﺭﻑ ﻋﻠﻰ ﺍﻝﻤﻼﻤﺢ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻝﻼﺩﺍﺭﺓ ﺍﻝﻤﺭﻜﺯﻴﺔ ﻓﻲ ﺍﻻﺭﺩﻥ ﻭﺒﺠﻬﻭﺩ ﺍﻻﺼﻼﺡ ﻭﺍﻝﺘﻁـﻭﻴﺭ ﺍﻻﺩﺍﺭﻱ ﻓـﻲ‬
‫ﺍﻻﺭﺩﻥ ﺍﻝﺤﺩﻴﺙ‪ ،‬ﻭﺘﺸﺘﻤل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﺘﻁﻭﺭ ﺍﻝﺘﺎﺭﻴﺨﻲ ﻝﻼﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﻓﻲ ﺍﻻﺭﺩﻥ‪ ،‬ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﺍﻝﺘﻨﻅﻴﻡ ﺍﻝﻭﺯﺍﺭﻱ ﻭﺍﻝﺘﻨﻅـﻴﻡ‬
‫ﺍﻝﺩﺍﺨﻠﻲ ﻝﻠﻭﺯﺍﺭﺍﺕ ﻭﺍﻷﺠﻬﺯﺓ ﺍﻝﻤﺭﻜﺯﻴﺔ ﺍﻻﺨﺭﻯ‪ ،‬ﺍﻝﻤﺅﺴﺴﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻫﺩﺍﻓﻬﺎ ﻭﺘﻨﻅﻴﻤﻬﺎ ﻭﻤﺸﻜﻼﺘﻬﺎ ﻭﺴـﺒل ﺘﻁﻭﻴﺭﻫـﺎ ﻭﺯﻴـﺎﺩﺓ‬
‫ﻓﻌﺎﻝﻴﺘﻬﺎ ﻓﻲ ﺍﻁﺎﺭ ﻨﻅﺎﻤﻲ ﻤﻔﺘﻭﺡ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﺩﺍﺭﺓ ﺍﻝﻤﺸﺘﺭﻴﺎﺕ ﻭﺍﻝﻠﻭﺍﺯﻡ ﺍﻝﺤﻜﻭﻤﻴﺔ‬ ‫‪١٦٠٦٢٠٧‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﻬﺩﻑ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺩﺍﺭﺓ ﺍﻝﻠﻭﺍﺯﻡ ﻭﺍﻝﻤﺸﺘﺭﻴﺎﺕ ﺍﻝﺤﻜﻭﻤﻴﺔ ﻤﻥ ﺤﻴﺙ ﻤﻔﻬﻭﻡ ﺍﻝﻠﻭﺍﺯﻡ ﺍﻝﺤﻜﻭﻤﻴﺔ ﻭﺍﻝﺘﺸﺭﻴﻌﺎﺕ ﺍﻝﺘـﻲ‬
‫ﺘﺤﻜﻤﻬﺎ‪ ،‬ﻜﻤﺎ ﺘﻬﺩﻑ ﺍﻴﻀﺎ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻨﻅﺎﻡ ﺍﻝﻠﻭﺍﺯﻡ ﺍﻝﺤﻜﻭﻤﻴﺔ ﻤﻥ ﺤﻴﺙ ﻨﻅﻡ ﺸﺭﺍﺀ ﺍﻝﻠـﻭﺍﺯﻡ ﺍﻝﺤﻜﻭﻤﻴـﺔ )ﺍﻝﻤـﺴﺅﻭﻝﻴﺎﺕ‬
‫ﻭﺍﻝﺼﻼﺤﻴﺎﺕ( ﻭﺘﺨﺯﻴﻨﻬﺎ ﻭﺍﻝﺘﺼﺭﻑ ﺒﻬﺎ ﻭﺼﺭﻓﻬﺎ ﻭﺸﻁﺒﻬﺎ ﺍﻭ ﺇﺘﻼﻓﻬﺎ ‪ ،‬ﻫﺫﺍ ﻓﻀﻼ ﻋﻥ ﺍﺴﺎﻝﻴﺏ ﺍﻝﺭﻗﺎﺒﺔ ﻋﻠﻰ ﺍﻝﻤﺨـﺯﻭﻥ ﻭﺘﺭﺸـﻴﺩ‬
‫ﻋﻤﻠﻴﺎﺕ ﺍﻝﺸﺭﺍﺀ ﻭﺍﻝﻤﺤﺎﻓﻅﺔ ﻋﻠﻰ ﺍﻝﻤﻭﺍﺩ ﺍﻝﻤﺨﺯﻭﻨﺔ‪ ،‬ﻜﻤﺎ ﺘﺘﻨﺎﻭل ﺍﻝﺴﺠﻼﺕ ﻭﺍﻝﻤﺴﺘﻨﺩﺍﺕ ﻭﺍﻝﻭﺜﺎﺌﻕ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﻘﻴﺎﺩﺓ ﺍﻹﺩﺍﺭﻴﺔ‬ ‫‪١٦٠٦٣٠٥‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻨﺎﻗﺵ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻘﻴﺎﺩﺓ ﻀﻤﻥ ﻤﻭﺍﻀﻴﻊ ﻤﺨﺘﻠﻔﺔ ﺘﺸﻤل ﻭﺼﻔﹰﺎ ﻝﻤﻔﻬﻭﻤﻬﺎ‪ ،‬ﻭﻤﺒﺎﺩﺌﻬﺎ‪ ،‬ﻭﺃﺴﺎﻝﻴﺒﻬﺎ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﺘﻲ ﺘﺅﺜﺭ ﻓﻲ‬
‫ﺍﺨﺘﻴﺎﺭ ﻫﺫﻩ ﺍﻷﺴﺎﻝﻴﺏ‪،‬ﻭﻤﺼﺎﺩﺭ ﺍﻝﻘﻭﺓ‪ ،‬ﻭﺍﻝﻨﻔﻭﺫ ﺍﻝﻘﻴﺎﺩﻱ‪ ،‬ﻭﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﻘﻴﺎﺩﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ﺍﻝﻤﺘﻌﺎﺭﻑ ﻋﻠﻴﻬﺎ‪ .‬ﻜﺫﻝﻙ ﻴﺴﺘﻌﺭﺽ‬
‫ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻤﻭﺍﻀﻴﻊ ﻤﺘﻨﻭﻋﺔ ﺃﺨﺭﻯ ﻤﺜل ﺼﻔﺎﺕ ﺍﻝﻘﺎﺌﺩ ﺍﻹﺩﺍﺭﻱ‪ ،‬ﻭﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﺍﻝﻘﻴﺎﺩﺓ‪ ،‬ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﻓﺎﻋﻠﻴﺔ ﺍﻝﻘﻴﺎﺩﺓ‬
 ‫ﻭﺍﻷﺩﺍﺀ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺘﻁﻭﻴﺭ ﺍﻝﻤﻨﻅﻤﺎﺕ‬ ‫‪١٦٠٦٣٠١‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻌﺘﺒﺭ ﺘﻁﻭﻴﺭ ﺍﻝﻤﻨﻅﻤﺎﺕ ﺇﺴﺘﺭﺍﺘﻴﺠﻴﺔ ﺘﻨﻅﻴﻤﻴﺔ ﺘﻘﻭﻡ ﺒﺎﺴﺘﺨﺩﺍﻡ ﺍﻝﻤﺒﺎﺩﺉ ﺍﻝﻌﻠﻤﻴﺔ ﺍﻝﺴﻠﻭﻜﻴﺔ ﻭﺍﻝﻤﻤﺎﺭﺴﺎﺕ ﺍﻝﺘـﻲ ﺘﺯﻴـﺩ ﻤـﻥ‬
‫ﻓﺎﻋﻠﻴﺔ ﺍﻷﻓﺭﺍﺩ ﻭﺍﻝﻤﻨﻅﻤﺎﺕ‪ .‬ﻝﺫﺍ ﻴﻘﺩﻡ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺼﻭﺭﺓ ﻭﺍﻀﺤﺔ ﻭﺸﺎﻤﻠﺔ ﻝﺘﻁﻭﺭ ﺍﻝﻤﻨﻅﻤﺔ ﺤﺘﻰ ﻴﻤﺘﻠﻙ ﺍﻝﻁﻼﺏ ﺍﻝﻤﻌﺭﻓﺔ‬
‫ﻭﺍﻝﻤﻬﺎﺭﺍﺕ ﻹﺩﺍﺭﺓ ﺍﻝﺘﻐﻴﻴﺭ ﺒﻔﻌﺎﻝﻴﺔ ﺃﻜﺒﺭ‪ .‬ﻜﺫﻝﻙ ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺇﻝﻰ ﻤﺴﺎﻋﺩﺓ ﺍﻝﻁـﻼﺏ ﻭﺍﻝﻌـﺎﻤﻠﻴﻥ ﻓـﻲ ﺍﻝﻤﻨﻅﻤـﺎﺕ‬
‫ﺍﻝﻤﺨﺘﻠﻔﺔ ﻋﻠﻰ ﺍﻝﻌﻤل ﺒﺸﻜل ﺃﻓﻀل ﻓﻲ ﻋﺎﻝﻡ ﺍﻝﻴﻭﻡ ﻭﺍﻝﺫﻱ ﻴﺯﺩﺍﺩ ﺍﺴﺘﻘﻼﻝﻴﺔ‪ ،‬ﻭﺘﻌﻘﻴﺩﺍﹰ‪ ،‬ﻭﺘﻨﺎﻓﺴﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﻤﻭﻀﻭﻋﺎﺕ ﻤﻌﺎﺼﺭﺓ ﻓﻲ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ‬ ‫‪١٦٠٦٤٠٦‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺎﻝﻘﻀﺎﻴﺎ ﺍﻝﻤﻌﺎﺼﺭﺓ ﻭﺍﻝﺒﺤﻭﺙ ﺍﻝﺤﺩﻴﺜﺔ ﻓﻲ ﻤﺠﺎﻻﺕ ﺍﻻﺩﺍﺭﺓ ﺍﻝﻌﺎﻤﺔ ﺤﻴﺙ ﺴﻴﺘﻡ‬
‫ﺘﻘﺩﻴﻡ ﻤﺴﺎﻗﺎﺕ ﻤﺨﺘﻠﻔﺔ ﻓﻲ ﻫﺫﺍ ﺍﻻﻁﺎﺭ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ‬ ‫‪١٦٠٦٣٠٤‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﺘﺘﻀﻤﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻴﻑ ﺒﺎﻝﻘﺭﺍﺭ ﻭﻤﺭﺍﺤﻠﻪ ﻭﻋﻨﺎﺼﺭﻩ ﻭﻨﻅﺭﻴﺎﺘﻪ‪ ،‬ﻭﺘﺒﺤﺙ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻓﻲ ﺤﺎﻝﺔ ﻋﺩﻡ ﺍﻝﺘﺄﻜﺩ ﻭﺤـﺎﻻﺕ‬
‫ﺍﻝﻤﺨﺎﻁﺭﺓ‪ ،‬ﻭﺍﺴﺘﺨﺩﺍﻡ ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﺭﻴﺎﻀﻴﺔ ﺍﻝﻬﺎﻤﺔ ﻓﻲ ﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭ‪ ،‬ﻭﺘﺸﻤل ﺩﺭﺍﺴﺔ ﺍﻝﺠﻭﺍﻨﺏ ﺍﻷﺨﻼﻗﻴﺔ ﻻﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ‬
‫ﺍﻹﺩﺍﺭﻴﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺇﺩﺍﺭﺓ ﺍﻝﻬﻴﺌﺎﺕ ﺍﻝﺘﻁﻭﻋﻴﺔ‬ ‫‪١٦٠٦٤٠٥‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺍﻋﻁﺎﺀ ﺍﻝﻁﺎﻝﺏ ﺍﻝﻔﺭﺼﺔ ﻝﻔﻬﻡ ﺍﻝﻨﻅﺭﻴﺎﺕ ﻭﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﺩﺍﺭﺓ ﺍﻝﻬﻴﺌﺎﺕ ﺍﻝﻐﻴﺭ ﺭﺒﺤﻴﺔ ﻭﻴﺘﻀﻤﻥ‬
‫ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺩﻭﺭ ﺍﻝﻬﻴﺌﺎﺕ ﺍﻝﻐﻴﺭ ﺭﺒﺤﻴﺔ ﻓﻲ ﺍﻝﺠﻬﻭﺩ ﺍﻝﺘﻨﻤﻭﻴﺔ ﺒﺎﻝﻤﻘﺎﺭﻨﺔ ﻤﻊ ﺍﻝﻨﻅﺎﻡ ﺍﻝﺨﺎﺹ ﻭﺍﻝﻌﺎﻡ‪ ،‬ﺒﺎﻻﻀﺎﻓﺔ ﺍﻝـﻰ ﺫﻝـﻙ‬
‫ﺴﻭﻑ ﻴﺭﻜﺯ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻋﻠﻰ ﻤﻔﺎﻫﻴﻡ ﺍﻝﺤﺎﻜﻤﻴﺔ ﻭﺍﻝﻘﻴﺎﺩﺓ ﻭﺒﻨﺎﺀ ﺍﻝﺘﺤﺎﻝﻔﺎﺕ ﻤﻥ ﺍﺠل ﻤﻭﺍﺠﻬﺔ ﺍﻝﺘﺤﺩﻴﺎﺕ ﺍﻝﻤﻌﺎﺼـﺭﺓ ﺍﻝﺘـﻲ‬
‫ﺘﻭﺍﺠﻪ ﻗﻁﺎﻉ ﺍﻝﻬﺌﺎﺕ ﺍﻝﻐﻴﺭ ﺭﺒﺤﻴﺔ ‪.‬‬
 ‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺇﺩﺍﺭﺓ ﺍﻝﺘﻤﻴﺯ‬ ‫‪١٦٠٦٤٠١‬‬
‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﻬﺩﻑ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﺍﻝﻰ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﻨﻅﺭﻴﺎﺕ ﻭﻤﺒﺎﺩﺉ ﺍﺩﺍﺭﺓ ﺍﻝﺘﻤﻴﺯ ﻓﻲ ﺍﻝﻘﻁﺎﻉ ﺍﻝﻌﺎﻡ ﻤﺜل‪ :‬ﺍﻝﺘﺭﻜﻴـﺯ ﻓـﻲ ﺍﻻﺩﺍﺭﺓ‬
‫ﺒﺎﻝﻨﺘﺎﺌﺞ ‪ ،‬ﺍﻝﺘﺭﻜﻴﺯ ﻋﻠﻰ ﺍﻝﻤﻭﺍﻁﻨﻴﻥ ﻭﺘﻠﺒﻴﺔ ﺍﺤﺘﻴﺎﺠﺎﺘﻬﻡ‪ ،‬ﻜﻴﻔﻴﺔ ﻗﻴﺎﺱ ﺍﻻﺩﺍﺀ ﺍﻝﻤﺘﻤﻴﺯ‪ ،‬ﻭﺘﻘﻭﻴﺔ ﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺴﺎﺀﻝﺔ ﻭﺍﻝـﺸﻔﺎﻓﻴﺔ‪.‬‬
‫ﻜﻤﺎ ﺴﻴﺘﻡ ﺘﻌﺭﻴﻑ ﺍﻝﻁﺎﻝﺏ ﺒﺒﻌﺽ ﺍﻝﻤﻤﺎﺭﺴﺎﺕ ﺍﻻﺩﺍﺭﻴﺔ ﺍﻝﻤﺘﻤﻴﺯﺓ ﻓﻲ ﺒﻌﺽ ﺍﻝﺩﻝﻭ ﺍﻝﺤﺩﻴﺜﺔ ﻭﺍﻝﻤﺘﻘﺩﻤﺔ‪.‬‬

‫)‪ ٣‬ﺴﺎﻋﺎﺕ ﻤﻌﺘﻤﺩﺓ (‬ ‫ﺍﻝﺤﺎﻜﻤﻴﺔ‬ ‫‪١٦٠٦٤٠٢‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ ﺍﻝﺴﺎﺒﻕ ‪) :‬ﻻ ﻴﻭﺠﺩ(‬
‫ﻴﺭﻜﺯ ﻫﺫﺍ ﺍﻝﻤﺴﺎﻕ ﻋﻠﻰ ﺼﺎﻨﻌﻲ ﺍﻝﻘﺭﺍﺭﺍﺕ ﺒﺸﻜل ﺭﺴﻤﻲ ﻭﻏﻴﺭ ﺭﺴﻤﻲ ﻭﻜﺫﻝﻙ ﺘﻨﻔﻴﺫ ﺘﻠﻙ ﺍﻝﻘﺭﺍﺭﺍﺕ ‪ ،‬ﺍﻝﻬﻴﺎﻜل ﺍﻝﺭﺴـﻤﻴﺔ‬
‫ﻭﻏﻴﺭ ﺍﻝﺭﺴﻤﻴﺔ ﺍﻝﻤﻭﺠﻭﺩﺓ ﻝﻐﺎﻴﺎﺕ ﺍﻝﺘﻭﺼل ﺍﻝﻰ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺘﻨﻔﻴﺫﻫﺎ ﻜﻤﺎ ﺍﻥ ﻤﻭﻀﻭﻋﺎﺕ ﺍﻝﻤﺸﺎﺭﻜﺔ ﻭﺍﻻﺘﻔـﺎﻕ ﻭﺍﻝـﺸﻔﺎﻓﻴﺔ‬
‫ﻭﺍﻻﺴﺘﺠﺎﺒﺔ ﻭﺍﻝﻔﺎﻋﻠﻴﺔ ﻭﺍﻝﻜﻔﺎﺀﺓ ﻫﻲ ﻤﻥ ﺒﻌﺽ ﺍﻝﺨﺼﺎﺌﺹ ﺍﻝﺘﻲ ﺘﺭﻜﺯ ﻋﻠﻴﻬﺎ ﺍﻝﺤﺎﻜﻤﻴﺔ ﻭﺍﻝﺘﻲ ﺘﻬﺩﻑ ﺍﻝﻰ ﺘﺤﻘﻴﻕ ﺍﻝﺤﻜـﻡ‬
‫ﺍﻝﺭﺸﻴﺩ ﻓﻲ ﺍﻝﻘﻁﺎﻉ ﺍﻝﻌﺎﻡ‪.‬‬

‫‪Course Title‬‬
‫‪١٦٠٦٢٠٢ New Public Management‬‬

‫‪Credit Hours‬‬
‫‪٣‬‬

‫)‪Prerequisite: (None‬‬

‫‪This course is designed to give students the opportunity to‬‬

‫‪understand the theoretical foundations of new public‬‬
‫‪management, which includes: how the entrepreneurial spirit is‬‬
‫‪transforming the public sector; partnerships with the private‬‬
‫‪sector; transparency; privatization; result focused; citizen‬‬
‫‪focused.‬‬
Course Title
١٦٠٦١٠١ Organization Theories

Credit Hours
٣

Prerequisite: (None)

This course studies organization theories which contributed to

the development of organizational thought ; a comparison
between the main schools ; studying organizations and
environment conflict ; consultancy ; development and
changing organizations.
Course Title
١٦٠٦١٠٤ Research Methods

Credit Hours
٣

Prerequisite: (None)

This course aims at providing the students with the principles

and methods of scientific research in the administrative fields.
Its substance covers methods of determining and analyzing
problems or subjects of studies, data collection methods, data
analysis, writing and documenting final reports in a scientific
way.

Course Title
١٦٠٦١٠٣ Public Organizations Management

Credit Hours
٣

Prerequisite: (None)

This course aims at introducing students to the administrative

concepts in public organization, their nature of work, and
their effectiveness as a development tool it also discusses
problems facing managers and solutions, and skills needed for
solving the problems of public organizations. Analysis of cost
and benefit, distribution of resources, and methods of
decision-making.
Course Title
١٦٠٦٢٠٤ Human Resources Management

Credit Hours
٣

Prerequisite: (None)

This course will explore the nature of human resource

 management as its becoming a vital strategic concern for
most organizations today and focuses on the professionalism
and career development of human resource managers
themselves. Through providing a useful framework, this
course will look at a contemporary view of human resource
management and the important role this process plays in
organizational effectiveness. Also, this course will discuss the
goals of human resource management and its responsibilities
at different kinds of organizations.
Course Title
١٦٠٦٢٠١ Administrative Behavior

Credit Hours
٣

Prerequisite: (None)

This course aims to provide students with modern concepts in the field
of administrative behavior. It focuses on the meaning of administrative
behavior, its historical development as a field of study, and the role of
behavioral sciences in providing it with the basic knowledge. It also
discusses determinants of individual, group, and organizational
behavior, as well as the functions and processes which constitute
administrative behavior.
This course includes the following topics:
• Individual determinants of administrative behavior such as
personality, motivation, perception, attitudes, and values.
• Group dynamics such as communication, decision making,
leadership, and conflict resolution.

Administrative behavior at the organizational level such as

organizational climate, culture, and organizational change.
Course Title
١٦٠٦٢٠٣ Public Finance Administration

Credit Hours
٣

Prerequisite: (None)

This course introduces the concept of public finance and the

role and impact of government on economy and it includes
allocation of resources, distribution of wealth and income,
stabilization of the level of economic activity, and economic
growth and development theories of government expenditures
and revenues.
Course Title
١٦٠٦٤٠٧ Quantitative Methods Analysis

Credit Hours
٣

Prerequisite: (١٦٠٧١٥٠ or ١٧٠٧٢٥٠)

This course emphasizes the understanding og the usages of

 quantitative analysis in the management domain for making
better effective decisions. This course encompasses decision
making theory, probability theory, linear programming,
transportation and assignment.

Course Title
١٦٠٦٣٠٣ Management Control

Credit Hours
٣

Prerequisite: (None)

This course aims to provide students with modern concepts

and theories of administrative control. It discusses the
meaning, objectives, importance, types, methods and stages
of the control process. It also discusses recent trends in
control over administration and gives special attention to
administrative control systems in the field of public
administration in Jordan, as well as some case studies and
practical applications.

Course Title
١٦٠٦٤٠٩ Training in administration

Credit Hours
٣

Prerequisite: (None)

The purpose of this course is to acquaint students with the

basic concepts and approaches to the training process in
administration. It discusses the meaning and importance of
training, the training process, training plans, designing
training programs, types and techniques of training, and
methods of evaluating training programs.
Course Title
١٦٠٦٣٠٢ Public policy formation and analysis

Credit Hours
٣

Prerequisite: (None)

This course aims at introducing students to the concepts of

public policies, including theoretical and practical aspect
concerning the formulation and analyzing. In addition it
discusses the role of government in designing analyzing and
implementing public polices, also political decision –making
 in terms of its formulation, procedures, models and
obstructions.

Course Title
١٦٠٦٣٠٧ Ethics of Public Administration

Credit Hours
٣

Prerequisite: (None)

This course aims to introduce the student to the main concepts

of public management, as civil service through laws and
regulation of Jordan civil service. Also it aims to discuss
public management ethics which emphasis on responsibility
and authority in management, and the necessary of training
programs in values and ethics. These programs should
emphasize the student to practical cases in some of developed
and developing countries in the field of public management
ethics.

Course Title
١٦٠٦٤٠٤ Development Administration

Credit Hours
٣

Prerequisite: (None)

The aim in this course is to introduce the concept of

development economic development , social development,
political development and administrative development and
to distinguish the difference between development
administration and administrative development .
Course Title
١٦٠٦٤٠٣ Public projects management

Credit Hours
٣

Prerequisite: (None)

This course introduce the students to the public projects or

ejectives, importance, and its laws and regulations, also it in
cludes the following topics: public projects planning, various
types of organizing and managing public projects, its finance,
evaluation methods and controlling finally it includes the
study of practical models especially in Jordan.
Course Title
١٦٠٦٣٠٦ Planning and Budgeting

Credit Hours
٣

Prerequisite: (None)

The aim in this course is to introduce to the students the

theoretical and practical concepts of planning and budgeting
and their importance. This course also includes discussing
different kinds of plans, preparing plans, time-tabling of
palms, financing plans, following up and evaluating plans,
and financial control methods.

Course Title
١٦٠٦١٠٥ Administration in Islamic

Credit Hours
٣

Prerequisite: (None)

The objective of this course is familiarize student with

administrative thought in Islam, characteristics, role in
development administrative though. It also discuss
administrative processes (planning, organizing, staffing,
financing, coordinating and controlling) in Islamic country,
and explain administrative thought for Moslem thinkers like ll
–Gazali Al- Mawardi. Ibn Taimiah and Ibn Khaldoon.

Course Title ١٦٠٦٢٠٦ Rules and Regulations

Credit Hours
٣

Prerequisite: (None)

PreThis course will familiarize students with how rules and

regulations are enforced and implemented in public institutions
and how regulatory experts study the workload and
 simplification of procedures in existing public institutions. The
course will also familiarize students with the division of labor,
delegation of authority, and organizational mapping in public
agencies.

Course Title
١٦٠٦٢٠٥ Local Administration

Credit Hours
٣

Prerequisite: (None)

This course focuses on the relation of local administration

with public administration the objectives of local
administration, decentralization, establishing of local
councils, the relationship between central government and
local councils, the role of local administration in
development employment and finance of local
administration and problems of local councils and reform
methods.

Course Title ١٦٠٦٤٠٨ Public administration in Jordan

Credit Hours
٣

Prerequisite: (None)

This course aims to introduce the students the opportunity to

become acquainted with the basic principles of central
administration, corrective efforts, and administrative
development in modernized Jordan. This course includes
introducing the historical development of public
administration in Jordan. Local organization of ministries and
other central institutions; and public institutions: their aims
and structure; in addition to other affecting environmental
factors.

Course Title ١٦٠٦٢٠٧ Management of Purchases and supplies Governmental

Credit Hours
٣

Prerequisite: (None)
This course is aimed at providing students with the basic
knowledge of store management, government supplies and
certain regulations that manage to preserve such public
materials. Moreover the course emphasizes the control methods,
 purchasing transaction, formal records, and documents of supply
management.

Course Title ١٦٠٦٣٠٥ Administrative Leadership

Credit Hours
٣

Prerequisite : (None)
This course aims to provide students with modern concepts
and theories of administrative leadership. It discusses the
meaning, functions, and role of leadership in achieving
performance effectiveness, and differences between leaders
and managers. It includes models and styles of leaders such
as authoritarian, participative and consultative styles of
leaders, and strengths and weaknesses of each style. It also
includes an in-depth and derailed analysis of leadership
theories such as traits and skills theory, behavior theories,
and contingency theories. Finally, it analyses modern
approaches to leadership such as charismatic, transactional
and transformational approaches, and contemporary issues
of ethics, trust, and challenges facing today's leaders.
Course Title ١٦٠٦٣٠١ Organization Development

Credit Hours
٣

Prerequisite: (None)

Organization development is an organizational improvement strategy

that uses behavioral science principles and practices to increase
individuals and organizations effectiveness. Therefore, this course aims
to present a clear, comprehensive picture of organization development
so that the students may acquire the knowledge and skills to manage
change more effectively. Also, this course aims to help students and
workers at different organizations function better in today’s
increasingly independent, complex, and competitive world.

Course Title ١٦٠٦٤٠٦ Contemporary issues in Public Administration

Credit Hours
٣

Prerequisite: (None)
This course will acquaint students with various contemporary
issues in public administration, such as how the ideas and
mechanisms of public administration can be used as instruments
of fostering socioeconomic development, and the relationship
between scholars and practitioners
Course Title
١٦٠٦٣٠٤ Administrative decision – making

Credit Hours
٣

Prerequisite: (None)

This course aims at introducing students to decision

making theory and its stages and principles. This course
discusses decision making under certainty, risk and
uncertainty conditions and also discusses the applications
of mathematical tools in decision making. The course also
includes the study of the ethical aspects of administrative
decisions

Course Title
١٦٠٦٤٠٥ Managing non-profit organizations

Credit Hours
٣

Prerequisite: (None)

This course is designed to provide the student with the

opportunity to understand the theoretical foundation of the
concept of management on non-profit organizations. The
course will present a framework for understanding the role
and function of non-profit organization, or the third sector,
in comparison with the for-profit and public sectors. A
particular focus will be on governance structure and
leadership models for non-profits. In addition, the student
will be familiarized with the importance of building
strategic alliances across sectors. Which advance the
mission of non-profit organization, and with contemporary
challenges facing non-profit organizations.

Course Title
١٦٠٦٤٠١ Managing By Excellence

Credit Hours
٣

Prerequisite: (None)

This course will familiarize students with the theoretical foundations of

principles of management excellence in the public sector, such as:
results-oriented customer focus; excellent performance measurement;
reporting; and strengthening accountability, transparency, and
 ‫‪performance. In addition, the course will acquaint students with some‬‬
‫‪best practices and indicators around the world.‬‬

‫‪Course Title‬‬ ‫‪١٦٠٦٤٠٢ Governance‬‬

‫‪Credit Hours‬‬
‫‪٣‬‬

‫)‪Prerequisite: (None‬‬

‫‪This course focuses on the formal and informal actors‬‬

‫‪involved in decision making and implementing them.‬‬
‫‪Formal and informal structures set in place to reach‬‬
‫‪decisions and implement them. Furthermore, participation,‬‬
‫‪consensus, transparency, responsiveness, effectiveness and‬‬
‫‪efficiency are some of the characteristics which aim to‬‬
‫‪achieve good governance in the public sector.‬‬

‫ﻭﺼﻑ ﻤﻭﺍﺩ ﺨﻁﺔ ﻗﺴﻡ ﺍﻗﺘﺼﺎﺩ ﺍﻷﻋﻤﺎل‬

‫‪ ١٦٠٧١١٠‬ﻤﺒﺎﺩﺉ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺠﺯﺌﻲ‬

‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﻌﺭﻴﻑ ﺒﻌﻠﻡ ﺍﻻﻗﺘﺼﺎﺩ ﻭﻋﻼﻗﺘﻪ ﺒﺎﻝﻌﻠﻭﻡ ﺍﻷﺨﺭﻯ ﻭﺒﺎﻝﻤﺸﻜـﻠﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﻨﻅﺭﻴﺎﺕ‬
‫ﺍﻝﻁﻠﺏ ﻭﺍﻝﻌﺭﺽ‪ ،‬ﻤﻜﻭﻨﺎﺕ ﺍﻝﻁﻠﺏ ﻭﺍﻝﻌﺭﺽ ﻭﺃﻫﻤﻴﺘﻬﺎ‪ ،‬ﻨﻅﺭﻴﺔ ﺍﻝﻤﻨﻔﻌﺔ ﻭﻤﻨﺤﻨﻴﺎﺕ ﺍﻝﺴﻭﺍ‪ ،‬ﺩﺍﻝﺔ ﺍﻹﻨﺘﺎﺝ‪ ،‬ﻭﺩﺍﻝﺔ‬
‫ﺍﻝﺘﻜﺎﻝﻴﻑ‪ ،‬ﺘﺤﻠﻴل ﺃﺴﻭﺍﻕ ﺍﻝﺴﻠﻊ ﻭﺍﻝﺨﺩﻤﺎﺕ ﻓﻲ ﺤﺎﻝﺔ ﻤﻨﺎﻓﺴﺔ ﻜﺎﻤﻠﺔ‪ ،‬ﺍﺤﺘﻜﺎﺭ ﻜﺎﻤل‪ ،‬ﺍﺤﺘﻜﺎﺭ ﻗﻠﺔ‪ ،‬ﻭﻤﻨﺎﻓﺴﺔ ﺍﺤﺘﻜﺎﺭﻴﺔ‪،‬‬
‫ﻨﻅﺭﻴﺔ ﺍﻝﺘﻭﺯﻴﻊ ﻤﻥ ﺤﻴﺙ ﻋـﺭﺽ ﻭﻁﻠﺏ ﻋﻨﺎﺼﺭ ﺍﻹﻨﺘﺎﺝ ﻓـﻲ ﻅل ﺍﻝﻬﻴﺎﻜل ﺍﻝﺴﻭﻗﻴﺔ‪.‬‬

‫‪ ١٦٠٧١١١‬ﻤﺒﺎﺩﺉ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﻜﻠﻲ‬

‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﺒﺎﺩﺉ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻼﻗﺘﺼﺎﺩ ﺍﻝﻜﻠﻲ ﻭﺤﺴﺎﺒﺎﺕ ﺍﻝﻨـﺎﺘﺞ ﺍﻝﻘـﻭﻤﻲ ﺍﻹﺠﻤـﺎﻝﻲ‬
‫ﻭﺘﺤﻠﻴـل ﻤﺴﺘﻭﻯ ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ ﻜﺎﻝﺩﺨل ﻭﺍﻻﺴﺘﺜﻤﺎﺭ ﻭﺍﻻﺩﺨﺎﺭ ﻭﻤﺴﺘﻭﻯ ﺍﻷﺴﻌﺎﺭ‬
‫ﻭﺍﻝﺘﻭﻅﻴﻑ ﻭﻋﻼﻗﺔ ﻫﺫﻩ ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﻤﻊ ﺒﻌﻀﻬﺎ ﺍﻝﺒﻌﺽ ﻓﻲ ﺍﻝﻨﻤﻭﺫﺝ ﺍﻝﻜﻠـﻲ ﺜـﻡ ﺩﻭﺭ ﺍﻝﺤﻜﻭﻤـﺔ‬
‫ﻭﺴﻴﺎﺴﺘﻬﺎ ﺍﻝﻤﺎﻝﻴـﺔ ﻓﻲ ﺍﻝﺘﻭﺍﺯﻥ ﺍﻝﻜﻠﻲ ﻝﻼﻗﺘﺼﺎﺩ ﻭﺩﺭﺍﺴﺔ ﻨﻅﺭﻴﺔ ﺘﻭﺯﻴﻊ ﺍﻝﻨﺎﺘﺞ ﺍﻝﻘﻭﻤـﻲ ﺒﻴــﻥ‬
‫ﻋﻨﺎﺼﺭ ﺍﻹﻨﺘﺎﺝ ﻭﻤﺸﻜﻼﺕ ﺍﻝﺘﻭﺯﻴﻊ ﻭﻜﻴﻔﻴﺔ ﺤﻠﻬﺎ‪ .‬ﻤﺒﺎﺩﺉ ﺍﻝﺘﻭﺍﺯﻥ ﺍﻝﻜﻠﻲ ﺒﺎﺴﺘﺨﺩﺍﻡ ﺍﻝﻌﺭﺽ ﺍﻝﻜﻠﻲ‬
‫ﻭﺍﻝﻁﻠﺏ ﺍﻝﻜﻠﻲ‪ ،‬ﻤﺴﺘﻭﻯ ﺍﻝﺘﻭﺍﺯﻥ ﻭﻤﻜﻭﻨﺎﺕ ﺍﻝﻁﻠﺏ ﺍﻝﻜﻠـﻲ ﺍﻝﻜﻴﻨﺯﻱ ﻭﻤﺒﺩﺃ ﺍﻝﻤﻀﺎﻋـﻑ ‪ ،‬ﻤﺒﺎﺩﺉ‬
‫ﺍﻝﻨﻘﻭﺩ ﻭﺍﻝﺒﻨﻭﻙ ﻭﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻨﻘﺩﻴﺔ ‪ ،‬ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ ﻭﻤﻴﺯﺍﻥ ﺍﻝﻤﺩﻓﻭﻋﺎﺕ‪.‬‬

‫‪ ١٦٠٧١١٥‬ﻤﺩﺨل ﺇﻝﻰ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺭﻴﺎﻀﻲ‬

‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺃﺩﻭﺍﺕ ﺍﻝﺘﺤﻠﻴل ﺍﻝﺭﻴـﺎﻀﻲ ) ﺍﻝﺭﻴﺎﻀﻴﺎﺕ ﻭﺍﻝﺘﻜﺎﻤل ﻭﺍﻝﺘﻔﺎﻀل ( ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ‬
‫ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺘﺸﻤل ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺘﺎﻝﻴﺔ ‪ :‬ﺩﺍﻝﻪ ﺍﻝﻁﻠﺏ ﻭﺍﻝﻌﺭﺽ ‪ ،‬ﺩﺍﻝﻪ ﺍﻹﻨﺘﺎﺝ ﻭﺍﻝﺘﻜﺎﻝﻴﻑ‪ ،‬ﺘﻌﻅـﻴﻡ‬
‫ﺍﻹﻨﺘﺎﺝ ﻭﺍﻷﺭﺒﺎﺡ ﻭﺍﻝﻤﻨﻔﻌﺔ ‪ ،‬ﺘﻘﻠﻴل ﺍﻝﺘﻜﺎﻝﻴﻑ ‪ ،‬ﺍﻝـﺩﻭﺍل ﺫﺍﺕ ﺍﻝﻤﺘﻐﻴـﺭ ﺍﻝﻭﺍﺤـﺩ ﻭﺍﻝـﺩﻭﺍل ﺫﺍﺕ‬
‫ﺍﻝﻤﺘﻐﻴﺭﻴﻥ ﻭﻏﻴﺭﻫﺎ‪.‬‬

‫‪ ١٦٠٧١٥٠‬ﻤﺒﺎﺩﺉ ﺍﻹﺤﺼﺎﺀ‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻘﺩﻤﺔ ﻋﻥ ﻋﻠﻡ ﺍﻹﺤﺼﺎﺀ ﻭﺘﻁﻭﺭﻩ ﻭﺍﻝﺒﻴﺎﻨﺎﺕ ﺍﻹﺤﺼﺎﺌﻴﺔ ﻭﻜﻴﻔﻴﺔ ﺍﻝﺤﺼﻭل‬
‫ﻋﻠﻴـﻬﺎ ﻭﺘﻠﺨﻴﺼﻬﺎ ﺒﺠﺩﺍﻭل ﺘﻜﺭﺍﺭﻴﺔ ﻭﻋﺭﻀﻬﺎ ﺒﻴﺎﻨﻴﺎ ﻭﻫﻨﺩﺴﻴﺎ ‪ ،‬ﻜﻤﺎ ﺘﺸﻤل ﺍﻝﻤﻘﺎﻴﻴﺱ ﺍﻹﺤﺼﺎﺌﻴﺔ‬
‫ﺍﻝﻭﺼﻔﻴــﺔ ﻭﻫــﻲ ﻤﻘﺎﻴﻴﺱ ﺍﻝﺘﻭﺴﻁ ﻭﺍﻝﺘﺸﺘﺕ ﻭﺍﻻﻝﺘﻭﺍﺀ ﻭﺍﻝﺘﻔﺭﻁﺢ ‪ ،‬ﻭﺩﺭﺍﺴـﺔ ﺍﻻﺭﺘﺒــﺎﻁ‬
‫ﻭﺍﻻﻨﺤــﺩﺍﺭ ﺍﻝﺒﺴﻴـﻁ ﻭﺘﺸﻤـل ﺍﻝﺘﻌﺎﺭﻴﻑ ﻭﺍﻝﻘﻭﺍﻨـﻴﻥ ﺍﻷﺴﺎﺴﻴﺔ ﻓﻲ ﺍﻻﺤﺘﻤﺎﻻﺕ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ ﻓﻲ‬
‫ﻨﻅﺭﻴﺔ ﺒﻴﺯ ﻭﺸﺠـﺭﺓ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺍﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻓﻲ ﻅﺭﻭﻑ ﺍﻝﻤﺨﺎﻁﺭﺓ ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺒﻌـﺽ‬
‫ﺍﻝﺘﻭﺯﻴﻌﺎﺕ ﺍﻹﺤﺼﺎﺌﻴﺔ ﺍﻝﻬــﺎﻤﺔ ﻤﺜل ﺘﻭﺯﻴﻊ ﺫﻱ ﺍﻝﺤﺩﻴﻥ ﻭﺘﻭﺯﻴـــﻊ ﺒﻭﺍﺴـﻭﻥ ﻭﺍﻝﺘﻭﺯﻴـﻊ‬
‫ﺍﻝﻁﺒﻴﻌﻲ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ ‪.‬‬

‫‪ ١٦٠٧٢١٠‬ﺍﻝﻨﻅﺭﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﺠﺯﺌﻴﺔ‬

‫ﺍﻝﻤﺘﻁﻠﺏ‪١٦٠٧١١٠ :‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻷﺴﺎﺱ ﺍﻝﻨﻅﺭﻱ ﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺠﺯﺌﻲ ﻭﻤﻭﺍﻀﻴﻌﻬﺎ ﺍﻷﺴﺎﺴﻴﺔ ﻫﻲ‪ :‬ﻨﻅﺭﻴﺔ‬
‫ﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ )ﺍﻝﻁﻠﺏ( ﻭﻨﻅﺭﻴﺘﻲ ﺍﻹﻨﺘﺎﺝ ﻭﺍﻝﺘﻜﺎﻝﻴﻑ )ﺍﻝﻌﺭﺽ( ‪ ،‬ﻨﻅﺭﻴﺔ ﺍﻷﺴﻭﺍﻕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‬
‫ﺍﻝﺘﻨﺎﻓﺴﻴﺔ ﻭﺍﻝﻤﻨﺎﻓﺴﺔ ﺍﻻﺤﺘﻜﺎﺭﻴﺔ ﻭﺍﺤﺘﻜﺎﺭ ﺍﻝﻘﻠﺔ ﻭﺍﻻﺤﺘﻜﺎﺭ ﺍﻝﻜﺎﻤل ‪.‬‬

‫ـﺏ‪:‬‬
‫ﺍﻝﻤﺘﻁﻠــــ‬ ‫‪ ١٦٠٧٢١١‬ﺍﻝﻨﻅﺭﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ‬
‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﻜﻠﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ ﻭﺘﺸﻤل ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺘﺎﻝﻴﺔ‪:‬‬
‫ﻤﻜﻭﻨﺎﺕ ﺍﻝﻁﻠﺏ ﺍﻝﻜﻠﻲ‪ :‬ﺍﻻﺴﺘﻬﻼﻙ ‪،‬ﺍﻻﺴﺘﺜﻤﺎﺭ‪ ،‬ﺍﻹﻨﻔﺎﻕ ﺍﻝﺤﻜﻭﻤﻲ‪ ،‬ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺨﺎﺭﺠﻴﺔ‪ ،‬ﻝﻨﻅﺭﻴﺔ‬
‫ﺍﻝﻜﻴﻨﺯﻴﺔ ﻝﻠﻁﻠﺏ ﻋﻠﻰ ﺍﻝﻨﻘﻭﺩ ﻭﺘﻭﺍﺯﻥ ﺍﻝﺴﻭﻕ ﺍﻝﻨﻘﺩﻱ‪ ،‬ﺍﻝﻨﻤﻭﺫﺝ ﺍﻝﻜﻼﺴﻴﻜﻲ ﺍﻝﻤﺘﻜﺎﻤل‪ ،‬ﺍﻝﺘﻭﺍﺯﻥ‬
‫ﺍﻝﻜﻠﻲ ﻝﻼﻗﺘﺼﺎﺩ ﺒﺎﺴﺘﺨﺩﺍﻡ ﻨﻤﻭﺫﺝ ‪ ،IS- LM‬ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺎﻝﻴﺔ ﻭﺍﻝﻨﻘﺩﻴﺔ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٢١٢‬ﺍﻝﻨﻘﻭﺩ ﻭﺍﻝﺒﻨﻭﻙ‬

‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﺎﻫﻴﺔ ﺍﻝﻨﻘﻭﺩ ﻭﺍﻝﺒﻨﻭﻙ ﻭﺘﻁﻭﺭ ﺍﻝﻨﻅﻡ ﺍﻝﻨﻘﺩﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺘﺒﻌﺔ ﻤﻥ ﻗﺒل ﺍﻝﺩﻭﻝﺔ ﻓﻲ ﺘﺤﻘﻴﻕ ﺃﻫﺩﺍﻓﻬﺎ ﺍﻝﻨﻘﺩﻴﺔ ﻜﻤﺎ ﻭﺘﺭﻜﺯ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﻨـﺸﺄﺓ‬
‫ﺍﻝﻨﻘﻭﺩ ﻭﺘﻌﺭﻴﻑ ﻭﻅﺎﺌﻔﻬﺎ ﻭﺃﻨﻭﺍﻋﻬﺎ ﻭﺃﻫﻤﻴﺘﻬﺎ ﻓﻲ ﺍﻝﻨﻅﻡ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﺘﻲ ﺘﺅﺜﺭ ﻓﻲ ﻋﺭﺽ ﺍﻝﻨﻘﻭﺩ ﻭﺍﻝﻁﻠﺏ ﻋﻠﻴﻬﺎ ﻭﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻜﻤﻴﺔ ﻝﻠﻨﻘﻭﺩ ﻭﺍﻝﺘﺤﻠﻴل ﺍﻝﻨﻘﺩﻱ‬
‫ﺍﻝﺤﺩﻴﺙ ‪ ،‬ﻭﺘﺩﺭﺱ ﺃﻴﻀﺎ ﺍﻝﺒﻨﻭﻙ ﻭﺃﻨﻭﺍﻋﻬﺎ ﻭﻭﻅﺎﺌﻔﻬﺎ ﻭﺍﻝﻨﻅﺎﻡ ﺍﻝﻤﺼﺭﻓﻲ ﻓﻲ ﺍﻷﺭﺩﻥ ﻭﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻨﻘﺩﻴﺔ ﻭﺃﺩﻭﺍﺘﻬﺎ ﻭﺍﻝﻨﻅﺎﻡ ﺍﻝﻨﻘﺩﻱ ﺍﻝﺩﻭﻝﻲ‪.‬‬

‫ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ‬ ‫‪ ١٦٠٧٢١٤‬ﻤﺩﺨل ﺇﻝﻰ ﻨﻅﺭﻴﺔ ﺍﻝﻤﺒﺎﺭﻴﺎﺕ‬

‫ﺍﻝﻤﺘﻁﻠﺏ‪١٦٠٧٢١٠ :‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺘﺤﻠﻴل ﺍﻝﻘﻀﺎﻴﺎ ﺫﺍﺕ ﻁﺎﺒﻊ ﺍﻝﺴﻠﻭﻙ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻲ ﺤﻴﺙ ﺘﺭﻜﺯ ﻋﻠﻰ ﺍﻝﻤﻔﺎﻫﻴﻡ‬
‫ﻭﺍﻝﻤﺼﻁﻠﺤﺎﺕ ﺍﻝﺸﺎﺌﻌﺔ ﺍﻻﺴﺘﺨﺩﺍﻡ ﻓﻲ ﻨﻅﺭﻴﺔ ﺍﻝﻤﺒﺎﺭﺍﺓ‪ ،‬ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺍﻝﺼﻔﺭﻴﺔ ﻭﻏﻴـﺭ ﺍﻝـﺼﻔﺭﻴﺔ‪،‬‬
‫ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺫﺍﺕ ﺍﻻﺴﺘﺭﺍﺘﻴﺠﻴﺎﺕ ﺍﻝﻤﺨﺘﻠﻁﺔ‪ ،‬ﺍﻝﺤل ﻋﻥ ﻁﺭﻴﻕ ﺍﻝﺴﻴﻁﺭﺓ‪ ،‬ﺍﻝﺤل ﻋﻥ ﻁﺭﻴﻕ ﻨـﺎﺵ‪،‬‬
‫ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺒﻤﺭﺤﻠﺔ ﻭﺍﺤﺩﺓ‪ ،‬ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺒﻌﺩﺓ ﻤﺭﺍﺤل‪ ،‬ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺍﻝﻤﺘﻜﺭﺭﺓ‪ ،‬ﺍﻝﻤﺒﺎﺭﻴﺎﺕ ﺒﻤﻌﻠﻭﻤـﺎﺕ‬
‫ﻏﻴﺭ ﻜﺎﻤﻠﺔ‪ .‬ﺇﻀﺎﻓﺔ ﺇﻝﻰ ﺫﻝﻙ‪ ،‬ﺴﺘﻜﻭﻥ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻏﻨﻴﺔ ﺒﺎﻝﺘﻁﺒﻴﻘﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻤﺘﻨﻭﻋﺔ ﻝﻨﻅﺭﻴـﺔ‬
‫ﺍﻝﻤﺒﺎﺭﺍﺓ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ‪:‬‬ ‫‪ ١٦٠٧٢٢٠‬ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﻌﺎﻤﺔ‬

‫‪١٧٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺩﻭﺭ ﺍﻝﺤﻜﻭﻤﺔ ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺨﺼﻭﺼﺎ ﺩﻭﺭﻫﺎ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻤـﻥ‬
‫ﺨﻼل ﺩﺭﺍﺴﺔ ﻤﻜﻭﻨﺎﺕ ﻤﻭﺍﺯﻨﺔ ﺍﻝﺩﻭﻝﺔ ﻭﺘﺭﻜﺯ ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺘﻁﻭﺭ ﺍﻝﻨﻔﻘﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻹﻴـﺭﺍﺩﺍﺕ‬
‫ﺍﻝﻌﺎﻤﺔ ﻀﻤﻥ ﺍﻝﻤﻴﺯﺍﻨﻴﺔ ﺍﻝﻌﺎﻤﺔ ﻭﻭﻓﻘﺎ ﻷﻫﺩﺍﻑ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻤﺎﻝﻴﺔ ‪ ،‬ﻭﺘﺒﺤﺙ ﺃﺴﺎﺴﺎ ﻓﻲ ﺘﻁـﻭﺭ ﺩﻭﺭ‬
‫ﺍﻝﺩﻭﻝﺔ ﻭﻭﻅﺎﺌﻔﻬﺎ ﻭﺍﻨﻌﻜﺎﺱ ﺫﻝﻙ ﻋﻠﻰ ﺯﻴﺎﺩﺓ ﻭﺘﻨﻭﻉ ﺍﻝﻨﻔﻘﺎﺕ ﺍﻝﻌﺎﻤﺔ ﻭﺍﻹﻴﺭﺍﺩﺍﺕ ﺍﻝﻌﺎﻤـﺔ ﻭﺍﻵﺜـﺎﺭ‬
‫ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ‪ ،‬ﻭﺘﺩﺭﺱ ﻜﺫﻝﻙ ﻁﺭﻕ ﺇﻋﺩﺍﺩ ﺍﻝﻤﻴﺯﺍﻨﻴﺔ ﺍﻝﻌﺎﻤﺔ ﻭﺘﻘﺴﻴﻤﺎﺘﻬﺎ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻤﻊ ﺘﻁﺒﻴﻕ ﺫﻝـﻙ‬
‫ﻋﻠﻰ ﺍﻝﻭﺍﻗﻊ ﺍﻷﺭﺩﻨﻲ‪.‬‬

‫‪ ١٦٠٧٢٢٣‬ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﻌﻤل‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻔﻬﻭﻡ ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﻌﻤل‪ ،‬ﺴﻭﻕ ﺍﻝﻌﻤل ﻭﻋﻨﺎﺼﺭﻩ‪ ،‬ﻤﺭﻭﻨﺔ ﻋﺭﺽ ﺍﻝﻌﻤل‪،‬‬
‫ﺘﺤﻠﻴل ﺍﻝﻁﻠﺏ ﻋﻠﻰ ﺍﻝﻌﻤل ﻭﻤﺤﺩﺩﺍﺘﻪ‪ ،‬ﺍﻷﺠﻭﺭ ﻭﺍﻫﻤﻴﺘﻬﺎ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﻨﻅﺭﻴﺎﺘﻬﺎ‪ ،‬ﺍﻝﻌﻼﻗﺔ ﺒﻴﻥ‬
‫ﺍﻷﺠﻭﺭ ﻭﺍﻹﻨﺘﺎﺠﻴﺔ‪ ،‬ﺍﻤﻜﺎﻨﻴﺔ ﻭﺃﺴﺎﻝﻴﺏ ﺘﺨﻁﻴﻁ ﻗﻭﻯ ﺍﻝﻌﻤل‪ ،‬ﻨﻅﺎﻡ ﺍﻝﻌﻼﻗﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﺃﺜﺭﻫﺎ ﻋﻠﻰ‬
‫ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻜﻠﻴﺔ‪ ،‬ﺘﻨﻤﻴﺔ ﺍﻝﻤﻭﺍﺭﺩ ﺍﻝﺒﺸﺭﻴﺔ ﻓﻲ ﺍﻷﺭﺩﻥ‪ :‬ﺨﺼﺎﺌﺼﻬﺎ ﻭﺘﺤﻠﻴل ﺴﻭﻕ‬
‫ﺍﻝﻌﻤل ﺍﻷﺭﺩﻨﻲ‪.‬‬

‫‪ ١٦٠٧٢٢٥‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺼﻨﺎﻋﻲ‬
‫ﺍﻝﻤﺘﻁﻠﺏ‪١٦٠٧١١٠ :‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺩﺭﺍﺴﺔ ﺍﻷﺴﺱ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﺘﻲ ﺘﻘﻭﻡ ﻋﻠﻴﻬﺎ ﺍﻝﻤﺸﺭﻭﻋﺎﺕ ﺍﻝﺼﻨﺎﻋﻴﺔ ﻭﻓﻬـﻡ‬
‫ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺼﻨﺎﻋﺔ ﻋﻠﻰ ﺍﻝﻤﺴﺘﻭﻯ ﺍﻝﺠﺯﺌﻲ ﻭﺍﻝﻜﻠﻲ ﻭﻤﻘﺩﻤﺔ ﻓـﻲ‬
‫ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺼﻨﺎﻋﻲ ﻓﻴﻤﺎ ﻴﺘﻌﻠﻕ ﺒﺘﻁﺒﻴﻕ ﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻋﻠﻰ ﺍﻹﻨﺘﺎﺝ ﻭﺍﻻﺴﺘﻬﻼﻙ ﻭﺍﻝﺘﺴﻭﻴﻕ‬
‫ﻓﻲ ﺍﻝﻘﻁﺎﻉ ﺍﻝﺼﻨﺎﻋﻲ‪ ،‬ﻭﺴﻴﺎﺴﺎﺕ ﺍﻷﺴﻌﺎﺭ ﻭﺍﻝﺩﺨﻭل ﻓﻲ ﻫﺫﺍ ﺍﻝﻘﻁﺎﻉ‪ ،‬ﻭﻜﺫﻝﻙ ﺨﺼﺎﺌﺹ ﺍﻹﻨﺘـﺎﺝ‬
‫ﺍﻝﺼﻨﺎﻋﻲ ﻭﻤﻴﺯﺍﺘﻪ‪ ،‬ﻭﻤﺸﻜﻼﺕ ﺍﻝﺘﺴﻭﻴﻕ ﺍﻝﺼﻨﺎﻋﻴﺔ‪ ،‬ﻭﺩﻭﺭ ﺍﻝﺤﻜﻭﻤﺔ‪ .‬ﻭﺘﺘﻨﺎﻭل ﺍﻝﻬﻴﺎﻜل ﺍﻝـﺴﻭﻗﻴﺔ‬
‫ﻭﺍﻝﺘﻤﺭﻜﺯ ﺍﻝﺼﻨﺎﻋﻲ ﻭﻋﻭﺍﺌﻕ ﺩﺨﻭل ﺍﻝﺴﻭﻕ‪.‬‬

‫‪ ١٦٠٧٢٣٤‬اŠ‪m
P‬د ا‪d‬رد‪[a‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻨﺎﺘﺞ ﺍﻝﻤﺤﻠﻲ ﺍﻹﺠﻤﺎﻝﻲ ﺍﻷﺭﺩﻨﻲ‪ ،‬ﺘﻁﻭﺭﻩ ‪ ،‬ﻤﺼﺎﺩﺭﻩ ﺍﺴـﺘﺨﺩﺍﻤﺎﺘﻪ ﺒﻨﻴﺘـﻪ‬
‫ﺍﻝﻬﻴﻜﻠﻴﺔ‪ ،‬ﻜﻤﺎ ﻴﺩﺭﺱ ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻨﻘﺩﻴﺔ ﺍﻷﺭﺩﻨﻴﺔ ﻭﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻷﺭﺩﻨﻴﺔ ﻭﻤﻴـﺯﺍﻥ ﺍﻝﻤـﺩﻓﻭﻋﺎﺕ‬
‫ﺍﻷﺭﺩﻨﻲ‪ ،‬ﻭﻴﺭﻜﺯ ﺍﻝﻤﺴﺎﻕ ﺃﻴﻀﺎ ﻋﻠﻰ ﺍﻻﺨﺘﻼﻻﺕ ﺍﻝﻬﻴﻜﻠﻴﺔ ﺍﻝﺘﻲ ﻴﻌﺎﻨﻲ ﻤﻨﻬﺎ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨﻲ ﻭﻤﺎ‬
‫ﺘﻡ ﺇﺤﺭﺍﺯﻩ ﻤﻥ ﺘﻘﺩﻡ ﻋﻥ ﻁﺭﻴﻕ ﻤﻌﺎﻝﺠﺘﻬﺎ ﻭﺃﺨﻴﺭﺍ ﺘﻘﻴﻴﻡ ﺍﻻﻗﺘﺼﺎﺩ ﺍﻷﺭﺩﻨـﻲ ﺒﺎﺴـﺘﺨﺩﺍﻡ ﺒﻌـﺽ‬
‫ﻤﺅﺸﺭﺍﺕ ﺍﻷﺩﺍﺀ ﺍﻻﻗﺘﺼﺎﺩﻱ ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٢٥٠‬ﺍﻝﺘﺤﻠﻴل ﺍﻹﺤﺼﺎﺌﻲ‬

‫‪١٦٠٧١٥٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺩﻭﺍل ﺍﻻﺤﺘﻤﺎل ﻭﻜﺜﺎﻓﺔ ﺍﻻﺤﺘﻤﺎل ﻭﺍﻻﺤﺘﻤﺎل ﺍﻝﺘﺠﻤﻴﻌﻲ ﻭﺍﻝﺘﻭﻗـﻊ ﻭﺍﻝﺘﺒـﺎﻴﻥ‬
‫ﻭﺍﻝﺘﻐﺎﻴﺭ ﻭﺍﻝﺘﻭﺯﻴﻌﺎﺕ ﺍﻹﺤﺼﺎﺌﻴﺔ‪ :‬ﺍﻝﻤﻨﺘﻅﻡ ﺍﻝﻤﺘﻘﻁﻊ ﻭﺍﻝﻤﻨﺘﻅﻡ ﺍﻝﻤﻨﻔﺼل‪ ،‬ﻭﺍﻻﺴﻲ ﻭﺠﺎﻤـﺎ ﻭﺒﻴﺘـﺎ‬
‫ﺘﻭﺯﻴﻊ ﺍﻝﻤﻌﺎﻴﻨﺔ ﻭﺒﺎﻝﺘﺤﺩﻴﺩ ﺘﻭﺯﻴﻊ ﺍﻝﻤﻌﺎﻴﻨﺔ ﻝﻠﻭﺴﻁ ﺍﻝﺤﺴﺎﺒﻲ ﻝﻠﻌﻴﻨﺔ ﻭﺘﻭﺯﻴﻊ ﺍﻝﻌﻴﻨﺔ ﻝﻨﺴﺒﺔ ﺍﻝﻌﻴﻨـﺔ‪،‬‬
‫ﻭﻤﻥ ﺨﻼل ﺫﻝﻙ ﺘﺘﻡ ﺩﺭﺍﺴﺔ ﺘﻭﺯﻴﻊ ﺍﻝﻌﻴﻨﺎﺕ ﺍﻝﻜﺒﻴﺭﺓ ﻭﺍﻝﺼﻐﻴﺭﺓ‪ :‬ﺍﻝﻁﺒﻴﻌﻲ ‪ ،‬ﺕ ﻜﺎﻱ ﺘﺭﺒﻴـﻊ‪ ،‬ﻑ‬
‫ﺍﻝﺘﻘﺩﻴﺭ ﺍﻝﻨﻘﻁﻲ ﻭﻴﺭﻜﺯ ﻋﻠﻰ ﻁﺭﻴﻘـﺔ ﺍﻝﻤﺭﺒﻌﺎﺕ ﺍﻝﺼﻐﺭﻯ‪ ،‬ﺍﻝﺘﻘﺩﻴﺭ ﺍﻝﻔﺘﺭﻱ ﻝﻜل ﻤـﻥ ﻤﺘﻭﺴـﻁ‬
‫ﺍﻝﻤﺠﺘﻤﻊ ﻭﻨﺴﺒﺔ ﺍﻝﻤﺠﺘﻤﻊ ﻭﺘﺒﺎﻴﻥ ﺍﻝﻤﺠﺘﻤﻊ ﻭﺍﻝﻔﺭﻕ ﺒﻴـﻥ ﻤﺘﻭﺴﻁﻲ ﻤﺠﺘﻤﻌﻴﻥ ﻭﺍﻝﻔﺭﻕ ﺒﻴﻥ ﻨﺴﺒﺘﻲ‬
‫ﻤﺠﺘﻤﻌﻴﻥ‪ ،‬ﺍﺨﺘﺒﺎﺭﺍﺕ ﻤﻌﺎﻤل ﺍﻻﺭﺘﺒﺎﻁ ﻭﻤﻌﺎﻤﻼﺕ ﺍﻻﻨﺤﺩﺍﺭ‪ ،‬ﺍﺨﺘﺒﺎﺭﺍﺕ ﺠﻭﺩﺓ ﺍﻝﻤﻁﺎﺒﻘﺔ ﻭﺍﺨﺘﺒـﺎﺭ‬
‫ﺍﻻﺴﺘﻘﻼل‪ ،‬ﺘﺤﻠﻴل ﺍﻝﺘﺒﺎﻴﻥ ﻓﻲ ﺍﺘﺠﺎﻩ ﻭﺍﺤﺩ ﻭﻓﻲ ﺍﺘﺠﺎﻫﻴﻥ ﻭﻤﺭﺒﻊ ﻻﺘﻴﻨﻲ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ‪:‬‬ ‫‪ ١٦٠٧٣١١‬ﻤﻨﻬﺠﻴﺔ ﺍﻝﺒﺤﺙ ﻓﻲ ﺍﻻﻗﺘﺼﺎﺩ ‪:‬‬

‫‪١٦٠٧١٥٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻔﻬﻭﻡ ﺍﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ ﻭﺘﻌﺭﻴﻔﻪ ﻭﺃﻨﻭﺍﻋﻪ‪ ،‬ﻤﺭﺍﺤل ﺘﻁﻭﺭ ﺍﻝﺒﺤـﺙ ﺍﻝﻌﻠﻤـﻲ‪،‬‬
‫ﻁﺭﻕ ﻭﻤﻨﺎﻫﺞ ﺍﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ‪ ،‬ﻤﺭﺍﺤل ﻭﺃﻫﺩﺍﻑ ﺍﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ‪ ،‬ﺍﻝﺒﻴﺎﻨﺎﺕ‪ :‬ﺃﻨﻭﺍﻋﻬﺎ ﻭﻤـﺼﺎﺩﺭﻫﺎ‬
‫ﻭﻁﺭﻕ ﺠﻤﻌﻬﺎ ﻭﻤﻨﻬﺎ ﺍﻻﺴﺘﻤﺎﺭﺓ ﺍﻹﺤﺼﺎﺌﻴﺔ‪ ،‬ﺍﻝﻤﺠﺘﻤﻊ ﻭﺍﻝﻌﻴﻨﺔ‪ ،‬ﺃﻨﻭﺍﻉ ﺍﻝﻌﻴﻨﺎﺕ‪ ،‬ﻋﻼﻗﺔ ﺍﻹﺤﺼﺎﺀ‬
‫ﺒﺎﻝﺒﺤﺙ ﺍﻝﻌﻠﻤﻲ ﻭﺃﻫﻤﻴﺘﻪ ﻭﺘﻁﺒﻴﻘﺎﺘﻪ ﻓﻲ ﺍﻝﺒﺤﺙ‪ .‬ﻭﺃﺨﻴﺭﹰﺍ ﻜﺘﺎﺒﺔ ﺍﻝﺘﻘﺎﺭﻴﺭ ﻭﺘﻭﺜﻴﻕ ﺍﻝﻤﺭﺍﺠﻊ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٢٦‬ﺍﻝﺘﻨﺎﻓﺴﻴﺔ‬
‫‪١٦٠٧١١٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻤﺸﺭﻭﻉ ﻭﺍﻝـﺼﻨﺎﻋﺔ ﻭﺍﻝﺩﻭﻝـﺔ‪،‬‬
‫ﺘﺤﻠﻴل ﺍﻝﻨﻅﺭﻴﺎﺕ ﻭﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﺭﺌﻴﺴﺔ ﺍﻝﻤﺴﺎﻫﻤﺔ ﻓﻲ ﺘﻨﺎﻓﺴﻴﺔ ﺍﻝﺩﻭﻝـﺔ‪،‬‬
‫ﻁﺭﻕ ﻭﻤﻌﺎﻴﻴﺭ ﺍﻝﻘﻴﺎﺱ ﺍﻝﻤﺨﻠﺘﻔﺔ ﻝﻠﺘﻨﺎﻓﺴﻴﺔ‪ ،‬ﺍﻝﻤﺤﺩﺩﺍﺕ ﺍﻷﺴﺎﺴـﻴﺔ ﻝﻠﺘﻨﺎﻓـﺴﻴﺔ ﻋﻠـﻰ ﺍﻝﻤـﺴﺘﻭﻴﺎﺕ‬
‫ﺍﻝﻤﺨﺘﻠﻔﺔ‪ ،‬ﺘﻁﺒﻴﻕ ﺍﻝﻤﻔﺎﻫﻴﻡ ﻭﺍﻝﻨﻅﺭﻴﺎﺕ ﻤﻥ ﺨﻼل ﺘﺤﻀﻴﺭ ﻤﺸﺭﻭﻉ ﺃﻭ ﺤﺎﻝﺔ ﺘﻁﺒﻴﻘﻴﺔ ﻓﻲ ﻤﺠـﺎﻻﺕ‬
‫ﻤﻨﺘﻘﺎﻩ‪.‬‬

‫ا
‪١٦٠٧١١٠ :XYZ‬‬ ‫‪ TŒa ١٦٠٧٣٣٠‬ا
‹رة او‪TU‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺨﻠﻔﻴﺔ ﺍﻝﻨﻅﺭﻴﺔ ﻝﻠﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ ﺒﻤﺎ ﻓﻲ ﺫﻝﻙ ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻜﻼﺴﻴﻜﻴﺔ‬
‫ﻓﻲ ﺘﻔﺴﻴﺭ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ )ﺍﻝﻤﻴﺯﺓ ﺍﻝﻨﺴﺒﻴﺔ(‪ ،‬ﻭﺍﻝﻨﻅﺭﻴﺔ ﺍﻝﻨﻴﻭﻜﻼﺴﻴﻜﻴﺔ )ﻨﻤﻭﺫﺝ ﻭﻓﺭﺓ ﺍﻝﻤـﻭﺍﺭﺩ(‪،‬‬
‫ﻨﻅﺭﻴﺎﺕ ﺍﻝﻤﻨﺎﻓﺴﺔ ﺍﻻﺤﺘﻜﺎﺭﻴﺔ ﻭﺍﻻﺤﺘﻜﺎﺭ‪ ،‬ﻨﻅﺭﻴﺔ ﺩﻭﺭﺓ ﺍﻹﻨﺘﺎﺝ‪ ،‬ﻨﻅﺭﻴﺎﺕ ﺘـﺸﺎﺒﻪ ﺍﻷﺫﻭﺍﻕ‪ ،‬ﺩﻭﺭ‬
‫ﺍﻝﺘﺠﺎﺭﺓ ﻓﻲ ﺍﻝﻨﻤﻭ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻭﺍﻝﺭﻓﺎﻫﻴﺔ‪ ،‬ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺨﺎﺭﺠﻴﺔ ﻝﻸﺭﺩﻥ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــــــﺏ‪:‬‬ ‫‬ ‫‬ ‫‪١٦٠٧٣٣٥‬אوא א د ‬

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‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٤١‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﺭﻴﺎﻀﻲ‬

‫‪١٦٠٧١١٥‬‬
‫ ول
אد
ﺃﺩﻭﺍﺕ ﺍﻝﺘﺤﻠﻴل ﺍﻝﺭﻴﺎﻀﻲ ﻤﻥ ﺨﻼل ﺒﻨﺎﺀ ﺍﻝﻨﻤﺎﺫﺝ ﺍﻝﺭﻴﺎﻀﻴﺔ ﺍﻝﻤﻨﺎﺴﺒﺔ ﻝﻠﻅﻭﺍﻫﺭ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪،‬‬
‫ﻭﺘﺤﻠﻴل ﺍﻝﺘﻭﺍﺯﻥ‪ ،‬ﻭﺍﻝﺘﺤﻠﻴل ﺍﻝﻤﻘﺎﺭﻥ ﺍﻝﺴﻜﻭﻨﻲ ﻝﻘﻴﺎﺱ ﺍﺜﺭ ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻋﻠﻰ ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻋﻠﻰ‬
‫ﺍﻝﻤﺴﺘﻭﻯ ﺍﻝﻜﻠﻲ ﻭﺇﻴﺠﺎﺩ ﺍﻝﺤل ﺍﻷﻤﺜل ﻝﻠﻤﻌﺎﺩﻻﺕ ﺍﻝﺭﻴﺎﻀﻴﺔ ﺫﺍﺕ ﺍﻝﻤﺘﻐﻴﺭ ﺍﻝﻭﺍﺤﺩ ﻭﺫﺍﺕ ﺍﻝﻤﺘﻐﻴﺭﺍﺕ ﺍﻝﻤﺘﻌﺩﺩﺓ‪ ،‬ﻭﺇﻴﺠﺎﺩ‬
 ‫ﺍﻝﺤل ﺍﻷﻤﺜل ﻓﻲ ﺤﺎﻝﺔ ﻭﺠﻭﺩ ﺍﻝﻘﻴﻭﺩ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺘﻁﺒﻴﻘﺎﺕ ﺫﻝﻙ ﻋﻠﻰ ﺴﻠﻭﻙ ﺍﻝﻤﺴﺘﻬﻠﻙ ﻭﻨﻅﺭﻴﺔ ﺍﻝﻤﻨﺘﺞ ﻭﺍﺸﺘﻘﺎﻕ‬
‫ﺩﻭﺍل ﺍﻝﻁﻠﺏ ﻝﻠﻤﺴﺘﻬﻠﻙ ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠـــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٤٦‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻹﺴﻼﻤﻲ‬

‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﺒﺎﺩﺉ ﻭﺍﻷﺴﺱ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﻤﻭﺍﻗﻑ ﺍﻹﺴﻼﻡ ﻤﻥ ﺍﻝﻨـﺸﺎﻁ ﺍﻻﻗﺘـﺼﺎﺩﻱ‬
‫ﻋﻤﻭﻤﺎ‪ .‬ﻭﺴﺎﺌل ﺍﻹﻨﺘﺎﺝ ﻭﻤﻠﻜﻴﺘﻬﺎ ﻓﻲ ﺍﻹﺴﻼﻡ ﻭﺍﻝﺭﺃﺴﻤﺎﻝﻴﺔ ﻭﺍﻻﺸﺘﺭﺍﻜﻴﺔ‪ ،‬ﻭﺩﻭﺭ ﺍﻝﺤﻜﻭﻤـﺔ ﻓـﻲ‬
‫ﺍﻝﻨﺸﺎﻁ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺒﺎﻝﻨﺴﺒﺔ ﻝﻤﻠﻜﻴﺔ ﺍﻷﺭﺽ ﻭﺍﻹﺼﻼﺡ ﺍﻝﺯﺭﺍﻋﻲ ﻭﺍﺴـﺘﻐﻼل ﺜـﺭﻭﺓ ﺍﻝﺘـﺼﻨﻴﻊ‬
‫ﻭﻤﺤﺎﺭﺒﺔ ﺍﻻﺤﺘﻜﺎﺭ‪ ،‬ﺍﻝﺸﺭﻜﺎﺕ ﻓﻲ ﺍﻝﻔﻘﻪ ﺍﻹﺴﻼﻤﻲ ﻭﺩﻭﺭ ﺍﻝﻤـﺼﺎﺭﻑ ﻭﻤﺅﺴـﺴﺎﺕ ﺍﻹﻗـﺭﺍﺽ‪،‬‬
‫ﺍﻝﺴﻴﺎﺴﺔ ﺍﻝﻤﺎﻝﻴﺔ ﻝﻠﺩﻭﻝﺔ‪ :‬ﺍﻝﺯﻜﺎﺓ ﻭﺍﻝﻀﺭﺍﺌﺏ ﺍﻝﻤﻌﺎﺼﺭﺓ ﻭﺍﻝﺨﺭﺍﺝ ﻭﺍﻝﻤﻜﻭﺱ ﻭﺃﺒﻭﺍﺏ ﺍﻹﻨﻔﺎﻕ ﺍﻝﻌﺎﻡ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠـــــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٥٠‬ﺍﻹﺤﺼﺎﺀ ﺍﻝﺘﻁﺒﻴﻘﻲ‪:‬‬

‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺘﻁﺒﻴﻕ ﻝﻠﻁﺭﻕ ﺍﻹﺤﺼﺎﺌﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﻤﻨﻬﺎ ﺤﺴﺎﺏ ﺍﻝﻭﺴﻁ ﻭﺍﻝﺘﺒﺎﻴﻥ‪،‬‬ ‫‪١٦٠٧١٥٠‬‬
‫ﺍﻝﺘﻘﺩﻴﺭ ﻭﺤﺩﻭﺩ ﺍﻝﺜﻘﺔ‪ ،‬ﺍﺨﺘﺒﺎﺭ ﺍﻝﻔﺭﻀﻴﺎﺕ ﻭﺘﺤﻠﻴل ﺍﻝﺘﺒﺎﻴﻥ‪ ،‬ﺍﻷﺭﻗﺎﻡ ﺍﻝﻘﻴﺎﺴﻴﺔ ﺃﻨﻭﺍﻋﻬﺎ ﻭﻜﻴﻔﻴﺔ ﻗﻴﺎﺴﻬﺎ‬
‫ﻭﺍﻝﺴﻼﺴل ﺍﻝﺯﻤﻨﻴﺔ‪ :‬ﻤﻜﻭﻨﺎﺕ ﺍﻝﺴﻼﺴل ﺍﻝﺯﻤﻨﻴﺔ ﻭﺍﺴﺘﺨﺩﺍﻤﺎﺘﻬﺎ ﻭﺘﺤﻠﻴﻠﻬﺎ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٥٢‬ﻨﻅﺭﻴﺔ ﺍﻝﻌﻴﻨﺎﺕ ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ‬

‫‪١٦٠٧١٥٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺃﺴﺱ ﻭﻁﺭﻕ ﺍﺨﺘﻴﺎﺭ ﺍﻝﻌﻴﻨﺎﺕ ﺍﻝﻼﺯﻤﺔ ﻹﺠﺭﺍﺀ ﺍﻝﺒﺤﻭﺙ ﺍﻻﻗﺘـﺼﺎﺩﻴﺔ‬
‫ﻭﻏﻴﺭﻫﺎ‪ ،‬ﻭﺘﺤﻠل ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻷﺴﺎﺴﻴﺔ ﻝﻠﻤﻌﺎﻴﻨﺔ ﻗﺒل ﺍﻹﻁﺎﺭ ﻭﺍﻝﻤﻌﺎﻴﻨﺔ ﺍﻝﻌﺸﻭﺍﺌﻴﺔ ﻭﺘﺸﺘﻤل‬
‫ﻫﺫﻩ ﺍﻝﻤﺎﺩﺓ ﻋﻠﻰ ﺩﺭﺍﺴﺔ ﻷﻫﻡ ﺃﺴﺎﻝﻴﺏ ﺍﻝﻤﻌﺎﻴﻨﺔ ﺍﻝﻌﺸﻭﺍﺌﻴﺔ ﺍﻝﺒﺴﻴﻁﺔ‪ ،‬ﻭﺍﻝﻤﻌﺎﻴﻨﺔ ﺍﻝﻤﻨﺘﻅﻤﺔ ﻭﺍﻝﻤﻌﺎﻴﻨـﺔ‬
‫ﺍﻝﻁﺒﻘﻴﺔ‪ ،‬ﻭﺍﻝﻤﻌﺎﻴﻨﺔ ﻤﺘﻌﺩﺩﺓ ﺍﻝﻤﺭﺍﺤل ﻭﺘﻘﺩﻴﺭ ﺍﻝﻤﻌﺎﻝﻡ ﺍﻹﺤﺼﺎﺌﻴﺔ ﻓﻲ ﻜل ﻤﻨﻬﺎ ﻭﺍﺨﺘﺒﺎﺭﺍﺕ ﺍﻝﻔﺭﻭﺽ‬
‫ﻋﻠﻴﻬﺎ ‪.‬‬
‫

‬
‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٣٦٢‬ﺩﺭﺍﺴﺎﺕ ﺍﻝﺠﺩﻭﻯ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‬
‫‪١٦٠٧١١٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻜﻴﻔﻴﺔ ﺇﻋﺩﺍﺩ ﺍﻝﺩﺭﺍﺴـﺎﺕ ﺍﻝﺘﻁﺒﻴﻘﻴـﺔ ﻝﻠﻤـﺸﺎﺭﻴﻊ ﺍﻻﻗﺘـﺼﺎﺩﻴﺔ ﺍﻝﻤﺨﺘﻠﻔـﺔ‪،‬‬
‫ﻭﺍﻝﺩﺭﺍﺴﺎﺕ ﻭﺍﻝﻼﺯﻤﺔ ﻗﺒل ﺒﺩﺍﻴﺔ ﺍﻝﻤﺸﺭﻭﻉ ﻓﻲ ﻀﻭﺀ ﺍﻝﺠﺩﻭﻯ ﺍﻝﻘﺎﻨﻭﻨﻴــﺔ ﻭﺍﻝﻔﻨﻴـﺔ ﻭﺍﻝﺘـﺴﻭﻴﻘﻴﺔ‬
‫ﻭﺍﻝﻤﺎﻝﻴﺔ ﻭﺍﻹﺩﺍﺭﻴﺔ ﻤﻊ ﺩﺭﺍﺴﺔ ﺍﻝﺠﺩﻭﻯ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺨﻼل ﺩﺭﺍﺴﺔ ﺍﻝـﺴﻭﻕ ﺍﻝﻤﺤﻠـﻲ ﻭﺍﻝﺨـﺎﺭﺠﻲ‬
‫ﻭﺘﻘﺩﻴﺭ ﺃﺤﺠﺎﻤﻬﺎ ﻭﺍﻷﺴﻌﺎﺭ ﺍﻝﻤﺘﻭﻗﻌﺔ ﻭﺘﻘﺩﻴﺭ ﺍﻝﺘﻜﺎﻝﻴﻑ ﺍﻝﺜﺎﺒﺘﺔ ﻭﺍﻝﻤﺘﻐﻴﺭﺓ ﻭﺍﻹﻴﺭﺍﺩﺍﺕ‪ ،‬ﺸﺭﺡ ﺃﺴﺎﻝﻴﺏ‬
‫ﺘﻘﻴﻴﻡ ﺍﻝﺭﺒﺤﻴﺔ ﻭﺍﻝﻌﺎﺌﺩ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻭﺘﻘﻴﻴﻡ ﻤﺨﺎﻁﺭ ﺍﻻﺴـﺘﺜﻤﺎﺭ ﻭﺘﻘـﺩﻴﺭ ﺍﻝﺠـﺩﻭﻯ ﺍﻻﺠﺘﻤﺎﻋﻴـﺔ‬
‫ﻝﻠﻤﺸـﺭﻭﻉ ﻭﺍﺜﺭ ﺍﻝﻤﺸﺭﻭﻉ ﻋﻠﻰ ﺇﻋﺎﺩﺓ ﺘﻭﺯﻴﻊ ﺍﻝﺩﺨل ﻭﺍﻝﻌﻤﺎﻝﺔ ‪.‬‬
‫ـﺏ‪:‬‬
‫ﺍﻝﻤﺘﻁﻠـــ‬ ‫‪ ١٦٠٧٤١١‬ﻗﻀﺎﻴﺎ ﺍﻗﺘﺼﺎﺩﻴﺔ ﻤﻌﺎﺼﺭﺓ‬
‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺃﺤﺩﺙ ﺍﻝﻘﻀﺎﻴﺎ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻋﻠﻰ ﺍﻝﻤﺴﺘﻭﻯ ﺍﻝﻌﺎﻝﻤﻲ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٤١٣‬ﺘﺎﺭﻴﺦ ﺍﻝﻔﻜﺭ ﺍﻻﻗﺘﺼﺎﺩﻱ‬

‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺘﻁﻭﺭ ﺍﻝﻔﻜﺭ ﺍﻻﻗﺘﺼﺎﺩﻱ ﻋﺒﺭ ﺍﻝﻌﺼﻭﺭ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺘﻜﻭﻥ ﻋﻠـﻡ ﺍﻻﻗﺘـﺼﺎﺩ‬
‫ﻭﺍﻝﻤﺩﺍﺭﺱ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻭﺍﻫـﻡ ﻤﻔﻜﺭﻴﻬـﺎ ﻜﺎﻝﻤﺩﺭﺴـﺔ ﺍﻝﻤﻴﺭﻜﺎﻨﺘﻴﻠﻴـﺔ ﻭﺍﻝﻔﻴﺯﻭﻗﺭﺍﻁﻴـﺔ‬
‫ﻭﺍﻝﻜﻼﺴﻴﻜﻴﺔ )ﺍﻝﻤﺫﻫﺏ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻝﺤﺭ( ﻭﺍﻻﺸﺘﺭﺍﻜﻴﺔ ﺍﻝﻤﺜﺎﻝﻴﺔ ﻭﺍﻻﺸﺘﺭﺍﻜﻴﺔ ﺍﻝﻌﻠﻤﻴﺔ ﻭﺍﻝﻨﻅﺭﻴـﺔ‬
‫ﺍﻝﻜﻼﺴﻴﻜﻴﺔ ﺍﻝﺠﺩﻴﺩﺓ ﻭﺍﻝﻔﻜﺭ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻝﻜﻴﻨﺯﻱ ﻭﺍﻝﻔﻜﺭ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻝﻤﻌﺎﺼﺭ‪.‬‬

‫‪ ١٦٠٧٤١٥‬ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‬
‫ﺍﻝﻤﺘﻁﻠﺏ‪١٦٠٧١١١ :‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻔﻬﻭﻡ ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺍﻷﺴﺱ ﺍﻝﻤﺘﺒﻌﺔ ﻓﻲ ﺘﻁﻭﻴﺭ ﺍﻗﺘﺼﺎﺩﻴﺎﺕ ﺍﻝﺩﻭل‬
‫ﺍﻝﻨﺎﻤﻴﺔ ﻭﻤﻘﺩﻤﺔ ﻋﺎﻤﺔ ﺤﻭل ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﻭﺨﺼﺎﺌﺼﻬﺎ ﻭﻤﻘﺎﻴﺴﻬﺎ‪ ،‬ﺍﻝﺯﺭﺍﻋـﺔ ﻓـﻲ ﺍﻝﺘﻨﻤﻴـﺔ‬
‫ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﻤﺸﻜﻼﺕ ﺍﻝﺘﺼﻨﻴﻊ‪ ،‬ﻨﻅﺭﻴﺎﺕ ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﻤﻌﺎﻴﻴﺭ ﺍﻻﺴـﺘﺜﻤﺎﺭ ﻓـﻲ ﺘﻘـﻭﻴﻡ‬
‫ﺍﻝﻤﺸﺭﻭﻋﺎﺕ‪ ،‬ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﺍﻝﺘﻨﻤﻴﺔ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﻭﺤﻭﺍﺭ ﺍﻝـﺸﻤﺎل‬
‫ﻭﺍﻝﺠﻨﻭﺏ‪ ،‬ﺘﻘﺎﺭﻴﺭ ﻋﻥ ﺍﻝﺘﻨﻤﻴﺔ ﻓﻲ ﺍﻝﻌﺎﻝﻡ‪.‬‬

‫‪ ١٦٠٧٤٢١‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻹﺩﺍﺭﻱ‬
‫ﺍﻝﻤﺘﻁﻠﺏ‪١٦٠٧١١٠ :‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺭﺒﻁ ﺍﻝﻤﺒﺎﺩﺉ ﻭﺍﻝﻤﻔﺎﻫﻴﻡ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻓﻲ ﺤﻘﻭل ﺇﺩﺍﺭﺓ ﺍﻷﻋﻤﺎل ﺍﻝﻤﺘﻨﻭﻋﺔ ﻤـﻥ‬
‫ﺨﻼل ﻋﻼﻗﺔ ﻫﺫﻩ ﺍﻝﻤﻔﺎﻫﻴﻡ ﺒﺎﻝﻤﺸﺎﻜل ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﺘﺨﺎﺫ ﺍﻝﻘﺭﺍﺭﺍﺕ ﻭﺭﺴـﻡ ﺍﻝـﺴﻴﺎﺴﺎﺕ ﺍﻻﻗﺘـﺼﺎﺩﻴﺔ‬
‫ﻭﺍﻹﺩﺍﺭﻴﺔ ﻋﻠﻰ ﻤﺴﺘﻭﻯ ﺍﻝﻤﻨﺸﺄﺓ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ‪ ،‬ﻭﺘﺸﻤل ﺩﺭﺍﺴـﺔ ﻨﻅﺭﻴـﺎﺕ ﺍﻹﻨﺘـﺎﺝ ﻭﺍﻝﺘﻜـﺎﻝﻴﻑ‬
‫ﻭﺍﻷﺴﻭﺍﻕ ﻭﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﺴﻌﺭﻴﺔ ﻭﺍﺨﺘﻴﺎﺭ ﺍﻝﻤﻭﻗﻊ ﻭﺘﻘﻴﻴﻡ ﺃﺩﺍﺀ ﺍﻝﻤﻨﺸﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٤٣١‬ﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ‬

‫‪١٦٠٧١١١‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺘﺩﻓﻘﺎﺕ ﺍﻝﻨﻘﺩﻴﺔ ﻭﺍﻝﻤﺎﻝﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﺒﺩﻻ ﻤﻥ ﺍﻝﺘﺩﻓﻘﺎﺕ ﺍﻝﺴﻠﻌﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ‪ ،‬ﻭﻴﻐﻁﻲ‬
‫ﺍﻝﻤﻭﺍﻀﻴﻊ ﺍﻝﺭﺌﻴﺴﻴﺔ ﺍﻝﺘﺎﻝﻴﺔ‪ :‬ﻤﻴﺯﺍﻥ ﺍﻝﻤﺩﻓﻭﻋﺎﺕ ﻭﺤﺴﺎﺒﺎﺘﻪ ﺍﻝﺭﺌﻴﺴﻴﺔ ﻭﻋﻼﻗﺘﻪ ﺒﺎﻻﻗﺘـﺼﺎﺩ ﺍﻝﻜﻠـﻲ‪،‬‬
‫ﺍﻷﺴﺎﻝﻴﺏ ﺍﻝﻤﺨﺘﻠﻔﺔ ﻝﻤﻴﺯﺍﻥ ﺍﻝﻤﺩﻓﻭﻋﺎﺕ‪ ،‬ﺃﺴﻌﺎﺭ ﺍﻝﺼﺭﻑ ﺍﻷﺠﻨﺒﻲ ﻭﺃﺴﻭﺍﻗﻬﺎ‪ ،‬ﺍﻝﻨﻅﺭﻴﺎﺕ ﺍﻝﻤﺨﺘﻠﻔـﺔ‬
‫ﻝﺘﺤﺩﻴﺩ ﺃﺴﻌﺎﺭ ﺍﻝﺼﺭﻑ ﺍﻷﺠﻨﺒﻲ‪ ،‬ﻨﻅﺭﻴﺎﺕ ﺍﻝﺘﻭﺍﺯﻥ ﺍﻻﻗﺘﺼﺎﺩﻱ ﺍﻝﻤﺤﻠﻲ ﻭﺍﻝﺨﺎﺭﺠﻲ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠــــﺏ‪:‬‬ ‫‪ ١٦٠٧٤٣٥‬ﺴﻴﺎﺴﺎﺕ ﻭﻨﻅﻡ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﺩﻭﻝﻴﺔ‬

‫‪١٦٠٧٣٣٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻝﺴﻴﺎﺴﺎﺕ ﺍﻝﺘﺠﺎﺭﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﻭﺍﻻﺘﻔﺎﻗﺎﺕ ﺍﻝﺘﺠﺎﺭﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﺍﻝﻬﺎﻤـﺔ ﻭﻴـﺸﻤل‬
‫ﺍﻝﻘﻀﺎﻴﺎ ﺍﻷﺴﺎﺴﻴﺔ ﺍﻝﺘﺎﻝﻴﺔ‪ :‬ﺍﻝﺘﺠﺎﺭﻴﺔ ﺍﻝﻤﺘﻌﻠﻘﺔ ﺒﺎﻻﺴﺘﻴﺭﺍﺩ ﻭﺍﻝﺘﺼﺩﻴﺭ‪ ،‬ﻨﻅﺭﻴـﺔ ﺍﻝﺤﻤﺎﻴـﺔ ﻭﺍﻝﺠـﺩل‬
‫ﻭﺍﻝﻤﻨﺎﻅﺭﺍﺕ ﺤﻭﻝﻬﺎ‪ ،‬ﺍﻝﺘﻜﺎﻤل ﺍﻻﻗﺘﺼﺎﺩﻱ‪ ،‬ﺍﻝﺸﺭﻜﺎﺕ ﻋﺎﺒﺭﺓ ﺍﻝﺤـﺩﻭﺩ ﻭﺍﻝﺘﻜـﺘﻼﺕ ﺍﻻﻗﺘـﺼﺎﺩﻴﺔ‪،‬‬
‫ﺍﻻﺘﻔﺎﻗﺎﺕ ﺍﻝﺘﺠﺎﺭﻴﺔ ﺍﻝﺩﻭﻝﻴﺔ ﺒﻤﺎ ﻓﻴﻬﺎ ﺍﺘﻔﺎﻗﺎﺕ ﺍﻝﺠﺎﺕ ﻭﻤﻨﻅﻤﺔ ﺍﻝﺘﺠﺎﺭﺓ ﺍﻝﻌﺎﻝﻤﻴﺔ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠـــﺏ‪:‬‬ ‫‪ ١٦٠٧٤٤٠‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﻘﻴﺎﺴﻲ‬

‫‪١٦٠٧١٥٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﺍﻷﺴﺎﺱ ﺍﻝﻨﻅﺭﻱ ﻭﺍﻝﺘﻁﺒﻴﻘﻲ ﻓﻲ ﺍﻝﻘﻴﺎﺱ ﺍﻻﻗﺘـﺼﺎﺩﻱ‪ ،‬ﻭﺘـﺸﻤل‪ :‬ﻨﻅﺭﻴـﺔ‬
‫ﺍﻝﻘﻴﺎﺱ ﻝﻠﺒﻴﺎﻨﺎﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ ،‬ﺃﺴﺎﻝﻴﺏ ﺍﻝﺘﺤﻠﻴل ﻭﺍﻝﻘﻴﺎﺱ‪ ،‬ﻨﻅﺭﻴـﺔ ﺍﻻﻨﺤـﺩﺍﺭ ﺍﻝﺒـﺴﻴﻁ‪/‬ﺍﻝﻤﺘﻌـﺩﺩ‬
‫ﻭﺘﻁﺒﻴﻘﺎﺘﻬﺎ ﻓﻲ ﺍﻝﻤﺠﺎﻻﺕ ﺍﻻﻗﺘﺼﺎﺩﻴﺔ‪ :‬ﺘﻁﺒﻴﻘﺎﺕ ﺍﻝﻁﻠﺏ ﻭﺍﻻﺴﺘﻬﻼﻙ ﺍﻝﻜﻠﻲ ﻭﺍﻝﻤﺭﻭﻨﺎﺕ ﻭﺍﻝﺘﻜﺎﻝﻴﻑ‪،‬‬
‫ﺍﺨﺘﺒﺎﺭ ﺍﻝﻔﺭﻀﻴﺎﺕ‪ ،‬ﻤﺩﻯ ﺍﻝﺜﻘﺔ‪ ،‬ﺍﻝﺘﻨﺒﺅ ﺍﻝﻘﻴﺎﺴﻲ‪ ،‬ﺍﻝﻨﻤﻭﺫﺝ ﺍﻝﻘﻴﺎﺴﻲ ﻭﺒﻌﺽ ﺍﻝﻤﺸﺎﻜل ﺍﻝﻘﻴﺎﺴﻴﺔ‪.‬‬

‫ﺍﻝﻤﺘﻁﻠﺏ‪:‬‬ ‫‪ ١٦٠٧٤٦٠‬ﺍﻻﻗﺘﺼﺎﺩ ﺍﻝﻤﺎﻝﻲ‬

‫‪١٦٠٧١٥٠‬‬
‫ﺘﺘﻨﺎﻭل ﺍﻝﻤﺎﺩﺓ ﻤﻜﻭﻨﺎﺕ ﻭﺨﺼﺎﺌﺹ ﺃﺩﻭﺍﺕ ﺍﻝﺩﻴﻥ ﻓﻲ ﺍﻷﺴﻭﺍﻕ ﺍﻝﻨﻘﺩﻴﺔ ﻭﻓﻲ ﺃﺴﻭﻕ ﺭﺃﺱ‬
‫ﺍﻝﻤﺎل ﺒﺎﻹﻀﺎﻓﺔ ﺇﻝﻰ ﺘﺼﻨﻴﻑ ﺍﻝﻭﺴﻁﺎﺀ ﺍﻝﻤﺎﻝﻴﻴﻥ ﺒﻴﻥ ﻤﺅﺴﺴﺎﺕ ﺇﻴﺩﺍﻋﻴﺔ ﻭﺇﺩﺨﺎﺭﻴﺔ ﺘﻌﺎﻗﺩﻴﺔ‬
‫ﻭﻤﺅﺴﺴﺎﺕ ﺍﻝﻭﺴﺎﻁﺔ ﺍﻝﻤﺎﻝﻴﺔ ﺍﻻﺴﺘﺜﻤﺎﺭﻴﺔ‪ ،‬ﺩﺭﺍﺴﺔ ﻤﺤﺩﺩﺍﺕ ﻤﻌﺩﻻﺕ ﺍﻝﻔﺎﺌﺩﺓ ﻭﻫﻴﻜﻠﻬﺎ ﻭﺍﻝﻨﻅﺭﻴﺎﺕ‬
‫ﺍﻝﺘﻲ ﺘﻌﻤل ﻋﻠﻰ ﺘﻔﺴﻴﺭ ﺴﻠﻭﻜﻬﺎ‪ ،‬ﺴﻭﻕ ﺍﻷﺴﻬﻡ ﺍﻝﻤﺎﻝﻴﺔ‪ ،‬ﻭﺴﻭﻕ ﺍﻝﻌﻤﻼﺕ ﺍﻷﺠﻨﺒﻴﺔ ﻭﻤﺎ ﻴﺘﻌﻠﻕ‬
‫ﺒﺴﻠﻭﻜﻬﻤﺎ ﻋﺒﺭ ﺍﻝﺯﻤﻥ ﻭﻗﻴﺎﺱ ﺃﺩﺍﺌﻬﻤﺎ ﻭﺍﻝﻌﻭﺍﻤل ﺍﻝﺘﻲ ﺘﺅﺜﺭ ﻓﻴﻬﻤﺎ ﺩﻭﺭ ﺍﻝﺒﻨﻙ ﺍﻝﻤﺭﻜﺯﻱ ﻓﻲ ﺍﻝﺘﺄﺜﻴﺭ‬
‫ل ﻤﻨﻬﻤﺎ‪.‬‬
‫ﻋﻠﻰ ﺃﺩﺍﺀ ﻜ ٍ‬

‫‪BACHEROL DEGREE COURSE DESCRIPTION ٢٠٠٩/٢٠١٠‬‬

 DEPARTMENT OF BUSINESS ECONOMICS

١٦٠٧١١٠ PRINCIPLES OF MICROECONOMICS

The course covers fundamental ideas such as scarcity, opportunity cost,

market and prices, the analytical tools of microeconomics consumer, producer,
and cost theories, market structure under perfect competition, monopoly,
monopolistic competition, and oligopoly.

١٦٠٧١١١ PRINCIPLES OF MACROECONOMICS

The course covers the following subjects: Principles of Macroeconomics,

National Accounting, Theory of Distribution: rent, profits, rate of interest, The
role of the government and its fiscal policy in equilibrium, Keynesian Aggregate
Demand and Aggregate Supply and Macroeconomic Equilibrium, Principles of
Money and Banking and the Monetary Policy.

١٦٠٧١١٥ INTRODUCTION TO MATHEMATICAL

ECONOMICS

The course covers the necessary math and calculus for economic models
and economic analysis, including demand and supply functions, production and
cost functions, maximization of output, profit and utility, cost minimization, one
variable and two variable economic models, national income functions.

١٦٠٧١٥٠ PRINCIPLES OF STATISTICS

The course covers basic statistical concepts and techniques and presents
procedures for applying them. The emphasis is on the application of statistical
knowledge and it consists of: Descriptive statistics k . Correlation and
regression, Index numbers, Probability concepts.

١٦٠٧٢١٠ MICROECONOMIC THEORY

Prerequisite: ١٦٠٧١١٠

The course expands the students understanding of the basic micro

economic principles and covers utility theory and consumer demand, production,
costs and the supply curve. Theory of market structure, pure competition,
monopolistic competition, oligopoly.

١٦٠٧٢١١ MACROECONOMIC THEORY Prerequisite:

١٦٠٧١١١

The course covers the following subjects: aggregate effective demand and
its main components; consumption, investment, government expenditure and the
trade surplus. The Keynesian concept of money and the monetary market. The
classical integrated model. An introduction to general equilibrium analysis and
the (IS) and the (LM) curves. Monetary and fiscal policies
 ١٦٠٧٢١٢ MONEY AND BANKING
Prerequisite: ١٧٠٧١١١

The course covers the role of money and banking in the economy. It
includes, Money: definition, functions, development and role in economic
system; Theory of quantity of money. Modern money; analysis; Banks types,
functions, banking system in Jordan; Monetary policy and its tools.

١٦٠٧٢١٤ INTRODUCTION TO GAME THEORY AND ITS

APPLICATION Prerequisite:
١٦٠٧٢١٠

The course analyzes strategic problems, zero-sum games, non-zero sum

games, minmax and maxmin strategies, mixed strategies, dominant solvability,
Nash equilibrium, one stage games, extensive form games and backward
induction, sub-game perfect equilibrium, repeated games, games with incomplete
information, and signaling games, economic applications for Game Theory.

١٦٠٧٢٢٠ PUBLIC FINANCE Prerequisite:

١٧٠٧١١١

The course covers the importance of government’s role in the economic

system via its revenues and expenditure. It contains the following major
subjects: Government Revenues and Expenditures. Government Fiscal Policy.
Government Budget.

١٦٠٧٢٢٣ LABOR ECONOMICS

The course covers he development of the labor economics, labor market
and its components, elasticity of labor supply, analysis of labor demand and
determinants, wages and their economic importance and theories, the
relationship between wages and productivity, man power planning, industrial
relationship and its effect on macroeconomic variables, the Jordanian labor
market.

١٦٠٧٢٢٥ INDUSTRIAL ECONOMICS

Prerequisite: ١٦٠٧٢١٠

The course covers the theoretical and applied areas of industrial

economics, including: Employment in the modern industrial system, Patterns of
industrial development in advanced and developing countries, Analysis of
markets, cost conditions, product differentiations, market structure and pricing
behavior, Objective of industries, growth, financing, investment, research and
development and innovation, Merger and market structure, Public policies
towards market structure.
 ١٦٠٧٢٥٠ STATISTICAL ANALYSIS Prerequisite: ١٦٠٧١٥٠

This course increases the student ability in dealing with statistical data. It
contains the following subjects: Statistical estimation confidence intervals,
various types of estimates, Testing hypothesis, various types of tests, Multiple
regression and correlation, Analysis of variance.

١٦٠٧٣١١ ECIENTIFIC RESEARCH IN ECONOMIC

Prerequisite: ١٦٠٧١٥٠

It covers the concept of Scientific research and its definition and kinds of
scientific research, Stages and objectives of scientific research, kinds and sources
of Data and Data collection: Questionnaire, population and sample: kinds of
sampling, The relation between Statistics and Scientific research:
implementation and analyzing data using Statistical Methods with SPSS, writing
reports.

١٦٠٧٣٢٤ THE JORDANIAN ECONOMY

The course studies gross domestic product, its development, sources, uses
and structure, Jordan monetary and fiscal policies, and the balance of payment.
It concentrates on the structural distortions of Jordan economy and the progress
achieved in dealing with them. Finally, it evaluates the Jordan economy using
some economic performance indicators.

١٦٠٧٣٢٦ COMPETITIVENESS Prerequisite:

١٦٠٧١١٠

The course covers concepts of competitiveness, the historical evolution of

the concept, theoretic models and the rationale behind the preconditions of
competitiveness, the main actors involved in creating and raising a country's
competitiveness, overview of the different possibilities to measure
competitiveness, an overview about the multitude of determinants of
competitiveness on meta, macro, meso, and micro levels, preparing a project or a
case study.

١٦٠٧٣٣٠ INTERNATIONAL TRADE THEORY Prerequisite:

١٦٠٧١١٠

The course covers the pure theory of international trade, including:

classical theory of international trade (comparative advantage), neoclassical
theory of international trade (factor abundance model), modern theories of
international trade: international trade under monopolistic competition, tastes
similarity, product cycle. The role of international trade in economic growth and
welfare, foreign trade of Jordan.
١٦٠٧٣٣٥ COMPETITION AND ECONOMIC REGULATION
Prerequisite: ١٦٠٧٢١٠

The course discusses market structures, market failures causes and welfare
effects, Competition and market efficiency including allocative, productive, and
dynamic efficiencies, Competition policies and regulation theories of regulation,
regulation pors and cons, competition laws: purposes and impacts, sector
application.

١٦٠٧٣٤١ MATHEMATICAL ECONOMICS Prerequisite:

١٦٠٧١١٥

The course use mathematical tools (calculus and matrix algebra) in

economic analysis, which includes the following: Economic models and
equilibrium analysis Comparative static analysis, Optimization technique in case
of one or more than one choice variable, constrained optimization, Utility
maximization and consumer demand, Cost minimization.

١٦٠٧٣٥٠ APPLIED STATISTICS Prerequisite:

١٦٠٧١٥٠

Application for different Statistical methods such as calculating the mean and
variance, constructing point and interval estimations, and testing hypotheses,
using the analysis of variance tables, Index numbers: Kinds and Measuring
index numbers and time series: components, kinds, applications and analysis for
time series.

١٦٠٧٣٥٢ SAMPLING: THEORY AND APPLICATION

Prerequisite: ١٦٠٧١٥٠

This course presents a comprehensive account of sampling theory with

illustration to show how the theory is applied in practice and with a supply of
exercises to be worked by students. This course covers the following: simple
random sampling estimation of population, population size, proportion and
percentages systematic sampling, and cluster sampling (Multi stage sampling).

١٦٠٧٣٦٢ PROJECT APPRAISAL

Prerequisite: ١٦٠٧١١٠

This course consists basically of the way projects are studied in the
context of investment decisions, projects’ appraisal phases, economic study and
evaluation of a project including, market study, financial study (inflows and
outflows), criteria for private and public projects evaluation, and methods for
calculation equivalent values, Time value of money, (equivalent annual cost,
internal rate of return and net present value), risk analysis.
 ١٦٠٧٣٧١ ISLAMIC ECONOMICS Prerequisite:

١٦٠٧١١١

The course covers the basics of Islamic economics in comparison to other

systems. The course contains the following: The Islamic economic system versus
capitalism and socialism, The role of the government with respect to land
ownership, agrarian reform, industrialization, and preventing monopolies,
Monetary policy of the state, The public spending.

١٦٠٧٤١١ CONTEMPORARY ECONOMIC ISSUES

Prerequisite: ١٦٠٧١١١

The course discusses the most contemporary economic issues worldwide.

١٦٠٧٤١٣ HISTORY OF ECONOMIC THOUGHT

Prerequisite: ١٦٠٧١١١

The course focuses on the development of economic thought over the

different ages on economic school of thought, mercantile, Les physiocrats,
classical theory, Marxism and socialism, Keynesian economic thought,
Neoclassical and modern economic thought.

١٦٠٧٤١٥ ECONOMIC DEVELOPMENT Prerequisite:

١٦٠٧١١١

The course contains the following subjects: Features and measures of

economic development, agriculture in economic development, problems of
industrialization, and theories of economic development, investment standards in
evaluating projects, international trade and economic development.

١٦٠٧٤٢١ MANAGERIAL ECONOMICS Prerequisite:

١٦٠٧٢١٠

The course to integrate various principles and concepts from different

fields of business administration through a variety of areas that relate to
problems of economic decision-making and policy formulation at the level of the
firm. It analyses the market structures, production, costs, pricing Policies,
location theories, capital budgeting and evaluation of economic units
performance.
١٦٠٧٤٣١ INTERNATIONAL FINANCE
Prerequisite: ١٦٠٧١١١

The course covers balance of payments major accounts and its relations
to the macro economy, the different approaches to the balance of payments,
prices and markets of foreign exchange, theories of exchange rates
determination, and different approaches to internal and external balances.

١٦٠٧٤٣٥ INTERNTIONAL TRADE POLICIES AND SYSTEMS

Prerequisite: ١٦٠٧٣٣٠

The course covers the policy side of international trade. In particular, it

covers the following main subjects: commercial policies; imports and exports
restrictions, protection theory and arguments, economic integration,
multinationals and economic blocks, international trade agreements (GATT and
WTO).

١٦٠٧٤٤٠ ECONOMETRICS Prerequisite:

١٦٠٧١٥٠

The course provides students with the theoretical and applied

background in econometrics, methods of econometric analysis, measurement and
data analysis, simple regression analysis and its applications in demand,
consumption, hypotheses testing and confidence intervals, prediction theory and
some other econometric problems, multiple regression analysis.

١٦٠٧٤٦٠ FINANCIAL ECONOMICS Prerequisite:

١٦٠٧١٥٠

The course covers the components and the characteristics of debt

instruments in the money market and capital market, classification of financial
intermediaries into depository institutions, contractual savings institutions,
investment-type financial intermediaries, determinants of interest rate, its
structure, and the theories that explain its behavior, examination of the behavior
of stock market and the foreign exchange market over time, how to measure
their performance, the factors that affect them, and the central bank's role in
influencing the path of each of them.