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2 Fifa Soccer World Cup Legacy

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6 Unpacking the World Cup legacy
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8With the successful conclusion of Africa’s first World Cup, it remains to be seen what
9the broader legacy of the event will be for sub-Saharan Africa. While there is justifiably
10much pride in South Africa’s tremendous work in hosting a major world event, it is not
11yet clear what will be left behind for Africa’s children. South African President Jacob
12Zuma rightly argued at an education summit before the final game that there could be
13no greater legacy than universal primary education across the continent. Yet, the latest
14figures demonstrate that 32 million children still do not go to primary school in sub-
15Saharan Africa. Overall levels of international aid to basic education for the region
16declined after 2007 and have not grown significantly since 2003. Without a much
17greater and more targeted investment in education in Africa, there is no chance that
18world leaders will achieve their commitment to universal primary education by 2015.
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20Johannesburg - President Jacob Zuma on Tuesday pledged South Africa's support to a

21global campaign to ensure education for all the world's children. "We are determined
22that the 2010 Fifa World Cup should leave a legacy for education on this continent," he
23said joining other world leaders' messages of support for the campaign via satellite.
24The 1Goal: Education for All campaign was aimed at ensuring the 75 million children
25not in school were provided with primary education. Half of these 75 million children
26lived in Africa. "South Africa is committed to do whatever is necessary to ensure that
27all our children get a quality education," Zuma said. He was speaking at
28Johannesburg's Ellis Park stadium where world leaders sent messages of support that
29were broadcast across the globe via satellite link.
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31United Nations secretary-general Ban Ki-Moon said: "We cannot rest until every child
32receives a quality education." He said 2010 marked a decade since the world
33committed to providing primary education for all. To date 40 million children benefited
34from this pledge but more needed to be done. With your support, the most important
35goals at the 2010 World Cup will be the millennium development goals," Ban said.
36Queen Rania al Abdullah of Jordan, co-founder and co-chairwoman of the campaign,
37said more support was needed to ensure children grew up to fulfill their potential.
38"How much will it cost to get children from low income countries into early childhood
39programmes? 11 billion dollars, what the world spent last year on computer games.
40"Or seven billion pounds, what one British bank raised from investors in 2008. If one
41industry, one bank has that much money, how can the world's richest countries not find
42the same amount? "When the final whistle blows at the World Cup in 2010 we want
43every politician to know our goal, one goal, that global education is a global dream,"
44she said, urging countries like the United States to support the campaign.
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46Fifa president Sepp Blatter, speaking from Zurich, said the 2010 World Cup represented
47a "unique opportunity" to mobilise support around the globe to provide education for all
48children in Africa. The soccer spectacle was a good rallying point for world leaders to
49improve global education. Football was a "force for change". "Together we can work
50towards making universal education in Africa a reality," he said. South Africa's soccer
51greats, former Bafana Bafana midfielder Doctor Khumalo, former Bafana Bafana
52defender Mark Fish as well as players Matthew Booth and Shaun Bartlett also pledged
53their support.
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55The 1Goal campaign calls on football fans to sign their names to a petition to urge
56world leaders to act on providing education. Soccer players from across the globe have
57backed the campaign, including Rio Ferdinand, Thierry Henry, Robinho, Michael Essien,
58Nicolas Anelka and Michael Owen. It is also supported by celebrities Kevin Spacey,
59Jessica Alba, Clive Owen, Bono and Kelly Rowland.
60http://www.sa2010.gov.za/node/2517
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621Goal: education 'the greatest legacy

63Addressing heads of state during the "1Goal: Education for All" summit in Pretoria on
64Sunday, President Jacob Zuma said there was no greater legacy that hosting the 2010
65Fifa World Cup™ could leave than that of education. "The most important investment
66in the future of any nation is in education. No legacy can be higher than that," he said.
67The President told the summit that there were approximately 72-million children across
68the world who were not in school, with half of them in Africa.
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70Ensuring education funding

711Goal aims to help the millions who do not have access to education by ensuring that
72governments keep their promises related to education and provide the money needed
73to get every boy and girl to school by 2015, or by the next World Cup in Brazil in 2014.
74Zuma urged the world leaders to renew their commitment to advancing the millennium
75Development Goals relating to education, which included giving every citizen in every
76society the benefit of an education. World governments needed to redouble their
77efforts to ensure that the suffering of those most affected was not prolonged, he
78added. Zuma called on African countries to focus on the basics, such as ensuring
79school fees and uniforms did not become a barrier to education. "We have to fund
80feeding schemes to ensure that children are healthy and physically ready to study. We
81have to strengthen ties with community and non-governmental organisations, the
82religious sector and others to help us reach children in remote areas who are not
83attending school”. More teachers needed to be employed and trained, to
84improve the quality of learning and teaching, and more investments had to
85be made in programmes that kept children from dropping out of school.
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87Scoring a bigger goal

88Other speakers at the summit also emphasised the need for the World Cup to leave
89behind a legacy that would impact on future generations. Bafana Bafana captain Aaron
90Mokena told the heads of state that they had the opportunity to create the greatest
 91legacy in one of the world's biggest sporting event in history by giving children
92worldwide access to education. "We have just seen the world's greatest game
93celebrate its greatest tournament but now we have the chance to score a bigger goal,"
94he said. Mokena said the world had failed to deliver on its promise to ensure that every
95child in the world had an education, and called on world governments to act quickly and
96decisively in providing children everywhere access to education. The campaign would
97translate into giving hope to children and youngsters across the world and hope was
98what the youth of the world needed, he added.
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100Giving children opportunities
1011Goal ambassador, 12-year-old Nthabiseng Tshabalala, asked the leaders to give the
102children of the world the same opportunities they had when they were younger. "There
103are millions of children in Africa and around the world who can't go to school. I think
104that our government and other governments should do everything they can to make
105sure that all children are allowed to get the education they need for their futures. "As
106leaders, you had your opportunity to go to school. Please sure make that 72 million
107children get theirs," she said. Fifa president Sepp Blatter said some of the biggest
108names in world football including Pele, Zinedine Zidane and Ronaldo, as well as teams
109such as Manchester United and Barcelona had added support to the 1Goal campaign.
110The African Union and the United Nations Educational, Scientific and Cultural
111Organisation also gave the campaign its support at the summit.
112http://www.southafrica.info/2010/1goal-120710.htm
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114FIFA’s legacy of Football for Hope mean to South Africa

115Firstly, the FIFA World Cup itself is one of the biggest events that South Africa has ever
116had, but Football for Hope has brought this spectacle right here to Alexandra. I think
117this is that legacy – most people here and all of us will never forget that there was the
118Football for Hope festival here in Alexandra. So this is a legacy for our young people,
119for old, for everyone that will never go away from our minds.
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122The President of South Africa Jacob Zuma and FIFA President Joseph S. Blatter
123attended the opening of the Football For Hope Festival 2010 in Alexandra.
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125The opening of the Festival was a milestone in Football For Hope’s work, as it was the
126first in the organisation’s history; evidence to FIFA’s mission of ‘building a better future’
127with improved healthcare and the provision of education for young people the key aims.
128It represents the universality of our game and also the universality of the World Cup.
129But concerning the legacy, the movement of Football for Hope, which we have started
130with the decision to make 20 Centres in Africa and other projects around the world,
131means there is education and also healthcare, linked with football. There was not a
132better opportunity than at the end of the competition, with just the last four matches
133remaining, to start with this competition here, which is a very special one.
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135It was the idea not only behind this World Cup but the idea behind football. It has
136been repeated before and if I say it, it has not the same the value as if the President of
137the Republic of South Africa is saying it, but football is more than kicking a ball and this
138I have realised since the very beginning of my career. You can say that football can
139bring people together but more than that, football is a school of life because the
140essence of football is discipline and respect and if you transmit discipline and respect
141not only on the field of play but towards your families, towards your business, towards
142your friends then football can play a very important social, cultural role in education and
143this is the hope we have in football. Football can do that because it is the most popular
144game in the world (Joseph S. Blatter).
145http://www.fifa.com/worldcup/news/newsid=1267815/index.html
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147Economic growth impact

148The gross economic impact will be R93-billion, with 62% expected to be generated pre-
1492010 and 38% during the course of the year. Foreign tourism will account for 16% of
150the gross impact. The majority of economic spend comes from the government's spend
151on infrastructure and some operational expenditure. This has increased significantly
152compared to original budgets, from R17.4-billion (2007) to R30.3-billion, with a further
153R9-billion or more spent by cities and provinces. Net additional economic impact in
1542010 is 0.54% of GDP - comprising an estimated 0.48% from net additional foreign
155tourism and 0.06% Fifa spending. This is significant, since GDP growth this year is
156estimated at 2.0 to 2.5%, of which 0.5% is accounted for by a single event.
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160Sustaining jobs
161In terms of the World Cup impact on jobs, Grant Thornton finds the figures very
162encouraging. The number of annual jobs sustained in total is 695 000. Of these,
163280 000 annual jobs will be sustained in 2010 and 174 000 by the net additional
164economic activity in this year. This is an economic measure of equivalent annual jobs
165sustained by this amount of economic activity, and not new jobs created. "We continue
166to be upbeat about the impact of the World Cup," said Saunders. "The stadia will be
167full and it will be great event; the profiling of South Africa and future spin-offs have
168always been the real benefit of hosting an event of this magnitude."
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Verbatim

Nelson Mandela: The Sepp Blatter: "Life is Paul Bannister: "The 2010
World Cup will help unify rhythm, football is rhythm World Cup is a powerful
people, if there is one thing and I feel the rhythm creator of opportunity for all
in this planet that has the when I am in South and must be used as a
power to bind people, it is Africa." springboard to our future."
soccer."
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