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  • Lovely Professional University: Tata Safari

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    Ankush Kaith
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    This document contains an assignment submitted by a student analyzing the effectiveness of advertisements for Tata Safari, Blackberry mobile phones, and Coca-Cola. For Tata Safari, the student notes the ad lacked creativity and suggests using stunts filmed on roads and hill stations. They also recommend highlighting the stylish and luxurious interior of the Safari. For Blackberry and Coca-Cola, the student does not provide any analysis, but copies their slogans. The document concludes by stating it is time to stand up and speak up.

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    ANKUSH MGT

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    This document contains an assignment submitted by a student analyzing the effectiveness of advertisements for Tata Safari, Blackberry mobile phones, and Coca-Cola. For Tata Safari, the student notes the ad lacked creativity and suggests using stunts filmed on roads and hill stations. They also recommend highlighting the stylish and luxurious interior of the Safari. For Blackberry and Coca-Cola, the student does not provide any analysis, but copies their slogans. The document concludes by stating it is time to stand up and speak up.

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    16 views6 pages

    Lovely Professional University: Tata Safari

    Uploaded by

    Ankush Kaith
    This document contains an assignment submitted by a student analyzing the effectiveness of advertisements for Tata Safari, Blackberry mobile phones, and Coca-Cola. For Tata Safari, the student notes the ad lacked creativity and suggests using stunts filmed on roads and hill stations. They also recommend highlighting the stylish and luxurious interior of the Safari. For Blackberry and Coca-Cola, the student does not provide any analysis, but copies their slogans. The document concludes by stating it is time to stand up and speak up.

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    of 6

    LOVELY PROFESSIONAL UNIVERSITY

    ASSIGNMENT NO. 2
    SUMITTED TO : FROM : ANKUSH KAITH
    Mr. Baljeet Singh San B.TECH (EEE)5TH SEM.
    DOS: 30 SEPT.2010 ROLL NO. RSE135A09
    REGD. NO. 10804447(LIT)

    Course Title: Managing Innovtion And Creativity

    Tata Safari

    Ineffectiveness

     In this video ad did not any stund’s because TATA SAFARI is a good car.

     Every car and bikes customer like on rode this is good to on rode.

     In this ad show the company only the SAFARI DICOR car no any creativity.
    Effectiveness

     If we will be use any types of stund’s in this video ad in that time customer can be attract
    to the SAFARI car. And it will be effective ad.

     Those stund’s we will show on the rode and hill station.

     Creativity In Advertising. were similar in nature so the impression on the mind of the
    viewer was that they are watching 'Road-The Tata Safari'

     I will also show the style in the video ad E.G.(STYLISH MACHO LOOKS).

     I will also show the LUXURIOUS INTERIOR in the video and colors of TATA
    SAFARI.
    Blackberry Mobile Phones
    CocaCola

    Can’t beat the feeling…………


    Can’t beat the real thing…………….
    The only thing like coca-cola is coca-cola itself.Its a real thing……

    So, have a coke and smile.


    IT’S A TIME TO STAND UP AND SPEAK UP
    ------------------------------------------------------

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