Affiliate Marketing

By
Alekya TVL
DM-05-060
Affiliate Marketing
Affiliate marketing is a popular way to promote
businesses on the internet.
An affiliate is rewarded for each visitor or subscriber
found through their efforts.
Affiliate marketing works well for the merchant since
no fees are paid to the affiliate until they see results.
Working of Affiliate programs
There are at least three parties in an affiliate program
transaction:
the merchant
 the network
the publisher
the customer.
How To Get Started:
Ways to get started
Social Network Advertising
Running a Blog
Creating a Content Site
Finding a target market is top priority
The next step is to select the merchants you wish to
work with and analyze their affiliate programs.
Affiliate Network
An affiliate network acts as an intermediary between
publishers (affiliates) and merchant affiliate programs.
Reason:
It allows website publishers to easily find and participate in
affiliate programs which are suitable for their website (and thus
generate income from those programs).
Allows websites offering affiliate programs (typically online
merchants) to reach a larger audience by promoting their
affiliate programs to all of the publishers participating in the
affiliate network
The best and most efficient way to find new offers and get
started, is to join an affiliate network
Benefits of Using an Affiliate Network
 All tracking and payments are done by one network.
 Networks act as a middle man, and in most cases will
pay their affiliates, if the network itself is not paid by
the advertiser.
 Affiliates are generally able to join affiliate networks
for free, whereas there is generally a fee for merchants
to participate.
Affiliate Program Payment
Arrangements
There are three basic types of affiliate program
payment arrangements:
Pay-per-sale (also called cost-per-sale)
Pay-per-click (cost-per-click)
Pay-per-lead (cost-per-lead)
Affiliate Program Technology
The URL for the page contains several pieces of information,
including:
an identification number for the affiliate
an identification number for the merchant
the URL of the merchant site
When you click on the link, the network site records a hit on
that particular URL, which tells them what affiliate sent a visitor
to that merchant. It then immediately sends the visitor to the
actual merchant site.
The network tracks sales using Internet cookies containing
these same identification numbers, so they know what affiliate
referred the customer to the merchant.
Global Affiliate network sites
Google Affiliate network
Never blue
Clicktooth

Affiliate network sites in India

ClixGalore India
dgm India
Tyroo
Webshree
Individual websites providing affiliate
programs
Bharatmatrimony.com
Ebay
Fropper
IndianKarma
India Herbs
Career khazana
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