Business Plan

Presented by:-
RAJESH RANJAN
PGDM,3rd sem
á



PRODUCTS/SERVICES
ë Airline Tickets
ë Train Tickets
ë Bus Tickets
ë Holidays Package
ë Hotels
ë Car Rentals
ë Mobile Recharge
ë TV Recharge
ë Bill Payment
ë PVR Movie Tickets
ë Insurance Premium Payment
 áey Elements Of This Business Plan

ë O
 

 
 Ôhy should customers buy from áRS ?
ë  

How will áRS earn money ?
ë  

  Marketplace and Size of it
ë

   
 Competitors
ë

      Ôhat special advantage, this firm will

bring to the market ?
ë  
  Plan to promote product/services to
attract target audience
ë     



 Necessary organizational Structure
 Value Proposition

ð Reduction of service cost

ð Bonus Points on each and every purchase
 Revenue Model

ð Commission
ð Extra charge
ð by achieving target
ð one time membership charge
 Marketplace/Location

ð Schools & Colleges

ð Near to companies (SMEs)
ð Hospitals
ð
 Competitors

ð Existing travel & tourism service agencies

ð Online service providers (B2B)
ð Growth of internet
ð New entrants
Competitive Advantage

ð Reasonable price
ð Big chain of outlets
ð Large variety of services
ð 24 hours helpline
Market Strategy

ð Advertisement
ð weekend offers
ð Festivals special offer
ð Some extra discount for new
customers
Risks
ð Low sales in off-peak season
ð Depend on service provider
ð Fully service based on internet
ð Highly competitive market
 áey Issues
ð Near term
± Isolate key decisions and issues that need
immediate or near-term resolution.
ð Long term
± Isolate issues needing long-term
resolution.
± State consequences of decision
postponement.
ð If you are seeking funding, state specifics
 Resource Requirements

ð Technology requirements
ð Personnel requirements
ð Resource requirements
± Financial, distribution, promotional, etc.
ð External requirements
± Products, services, technologies that must
be purchased outside the company
 Channel Partners
ð

O
IRCTC