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  • Price Matrix

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    Sean Heyman
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    The document outlines different tiers of social media marketing plans - Silver, Gold, and Platinum. It provides details on the tasks and level of support included in each tier such as hours dedicated to market research, number of posts per day/week on various social platforms, and tools for measuring engagement. The tiers also differ in implementation support, content creation, and response management.

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    The document outlines different tiers of social media marketing plans - Silver, Gold, and Platinum. It provides details on the tasks and level of support included in each tier such as hours dedicated to market research, number of posts per day/week on various social platforms, and tools for measuring engagement. The tiers also differ in implementation support, content creation, and response management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views2 pages

    Price Matrix

    Uploaded by

    Sean Heyman
    The document outlines different tiers of social media marketing plans - Silver, Gold, and Platinum. It provides details on the tasks and level of support included in each tier such as hours dedicated to market research, number of posts per day/week on various social platforms, and tools for measuring engagement. The tiers also differ in implementation support, content creation, and response management.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Price Matrix

    Market Research

     Current Status
     Competition
     Model

    Design SMM Plan

     Goals & Strategies


     Support Structure
     SEO
     Retention Acquisition

    Implementation

     Technical. setup
     Gather Content
    o Client/Web
     Design URL
     Syndication

    Manage Engagement (Monitor, Control)

     Response on the Quality


     Response Int & Ext

    Identify Measure Engagement

     Metrics
     Dashboard
     Benchmark
     ROI/Roe

    Optimize

     Adjust
     Realign
    Silver Gold Platinum

    Market Research 3 hours 5 hours 7 hours


    * * *
    Design SMMP
    Goals and Strat * * *
    Tactic/ Channels
    Twitter 3p/d, 60p/m 4p/d, 80p/m 5p/d, 100p/m
    Facebook 1p/d, 21p/m 1p/d, 21p/m 1p/d, 21p/m
    YouTube 2p/m Unlimited
    Blogs 1p/w 2p/w 5p/w
    FSq x x 1p/m
    Seo + SEM $55 $105 $155
    PPC
    Flicker
    Dig PR

    Implementation * * *
    Registration Cannels * * *
    Design Pages * * *
    Client Supplu Images * * *
    Place Content Research * * *
    Syndicate * * *
    Content Creation * * *
    YouTube

    Engagement Management * * *
    Response Man. 20 30 40
    Client Interaction * * *

    Metrics
    Montly Report
    Tools
    G/A
    T/G
    F/A

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