Having such a young and relatable

artist, we thought it would be

beneficial for the audience to
receive a short biography on the
artist. This will enable them to
understand the artist’s background
and create a deeper relationship
between artist and audience.

To further the relationship and

enable the audience to feel more
involved, we wrote a letter from
‘Jose’ to her fans, which creates a
modest exterior for the artist.

The use of separate photos I felt was

a strong idea, as we see a less
serious side of the artist and the
audience can see images of Jose
when she is with her friends,
creating an image of an artist that
everyone can relate to.