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  • 14 Global Markes For Services

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    Pradeep Gupta
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    This document discusses global brands and opportunities for services in global markets. It notes that services have characteristics of intangibility, inseparability, heterogeneity, and perishability. Tourism is provided as an example of a service industry. Global brands can provide uniform branding worldwide with consistent logos, names, designs and trademarks, allowing for instant local recognition while appealing to local tastes through associations with global scale. Students are assigned presentations on barriers to global consumer services markets, global versus national brands, and international strategies for services industries. They are also assigned a case study analysis of easycar.com.

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    14 Global Markes for Services

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    This document discusses global brands and opportunities for services in global markets. It notes that services have characteristics of intangibility, inseparability, heterogeneity, and perishability. Tourism is provided as an example of a service industry. Global brands can provide uniform branding worldwide with consistent logos, names, designs and trademarks, allowing for instant local recognition while appealing to local tastes through associations with global scale. Students are assigned presentations on barriers to global consumer services markets, global versus national brands, and international strategies for services industries. They are also assigned a case study analysis of easycar.com.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    0 views8 pages

    14 Global Markes For Services

    Uploaded by

    Pradeep Gupta
    This document discusses global brands and opportunities for services in global markets. It notes that services have characteristics of intangibility, inseparability, heterogeneity, and perishability. Tourism is provided as an example of a service industry. Global brands can provide uniform branding worldwide with consistent logos, names, designs and trademarks, allowing for instant local recognition while appealing to local tastes through associations with global scale. Students are assigned presentations on barriers to global consumer services markets, global versus national brands, and international strategies for services industries. They are also assigned a case study analysis of easycar.com.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 8

    Knowledge of service

    opportunities in Global
    Markets;
    Global Brands

    Pravin B Tiwari
     Products are services
     Characteristics
     Intangibility
     Inseparability
     Heterogeneity
     Perishability

     Tourism - service industry ?????....


    Individual Presentation on Barriers to enter
    into global markets for consumers services

    Time limit = 10 minutes

    From Even Group = pg 429-431


     Define???
     Benefits
     Uniform worldwide image
     Same logo, brand name, design & trademarks
     Instant local recognition
     Easy appeal to local tastes
     Can associate global backing in local market
    Individual Presentation on global
    brands; Presentation should include
    where to use global & national brands
    & explain country of origin effect.

    Time limit = 15 minutes

    From Odd Group = pg 435-440


    Any Group -
    International Strategies on
    Services
    Article By Tim RV Davis
    All groups to prepare a case on
    easycar.com

    Case 3 - Pg 772-779

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