SARASWATI COLLEGE OF ENGINEERING,

Department of Master of Management Studies

Research Methodology project

Title: COMPARATIVE STUDY OF BAJAJ V/S HERO HONDA

Guided By: Priyadarshini Poddar

Date: 22-02-2010 Dhanesh Pokharkar - 43

OBJECTIVES:-

oTo know the market share of Bajaj & Hero Honda.

oTo know the perception of customers regarding bikes.

oTo determine the customers satisfaction regarding bikes.

oTo determine the factors influencing the choice of customers

regarding bikes.
Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

Rs. 1,01,063 billion (2006) or USD

Revenue
1.87 billion

Net income Rs. 17,016 billion

Website www.bajajauto.com
 Publiccompany
Type
BSE:HEROHONDA M

Founded in Gurgaon, Haryana, India

Headquarters Haryana, India

Industry Automotive

Products Motorcycles, Scooters

http://www.herohonda.com/s
Website
ite/home/home.asp
 Different Strategies :--
Particular Hero-Honda Bajaj

Price Comfartable High

Quality Better Good

Fuel consumption Not more More

Spare Part Easily available Not easy

Service centers Easily available Not easy

RESEARCH ANALYSIS :--

Q1) CONSUMERS WANTS?

Hero Honda 60%

Bajaj 40 %

Chart Title

Bajaj
40%
Hero Honda
60%
LIMITATIONS
oResearch work was carried out in one Dist.

only the finding may not be applicable to

the other parts of the country because of social and cultural differences.

oThe sample was collected using connivance-sampling techniques.

As such result may not give an exact representation of the population.

oShortage of time is also reason for incomprehensiveness.

oThe views of the people are biased therefore it doesn’t reflect true picture.
 Conclusion

Most of the Pulsar, CBZ & Karizma are purchased by young generation
18 to 30 because they prefer stylish looks and rest of the models
of Hero Honda are purchased more by daily users
who needs more average of bikes than looks.

(a)Hero Honda is considered to be most fuel-efficient bike on Indian roads.

(b)Service & Spare parts are available throughout India in local markets also.

(c)While buying a motorcycle, economy is the main consideration in

form of maintenance cost, fuel efficiency.

(d)Majority of the respondent had bought their motorcycle more than 3 years.
RECOMMENDATIONS

•Bajaj should introduce some more models having more engine

power.

•Hero Honda should think about fuel efficiency in case of upper

segment bikes.

•More service centers should be opened.

•Maintenance cost and the availability of the spare parts should

also be given due importance.

•They also introduce some good finance/discount schemes for

students.

•The price should be economic.

BIBLIOGRAPHY

•www.herohonda.com
•www.google.com
•www.bajaj.com
•www.twowheeler.com
•www.extrememachines.com
THANK YOU