Professional Documents
Culture Documents
II Chapter 2
Organization Profile
Organization Chart
Data Collection Method
III Chapter 3
Analysis and interpretation
Findings
Suggestions
Conclusion
IV Chapter 4
Appendix
Bibliography
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Executive Summary
Objectives:-
service provided.
quality of service.
Purpose of study:-
• The study covers the users of Hero Honda bikes in Gulbarga city.
• The study covers the customer owning Hero Honda two wheelers
in Gulbarga city.
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2) By busy working schedule of executives it is difficult to extract
more
Research methodology:-
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INTRODUCTION
The Indian two wheelers industry has grown from meager 900
petrol price costing eight times as much as 15 years ago, few persons now
a days afford to maintain a car .The opinion is either to own two wheeler
public transport in different cities, by and large had deteriorated and thus
symbol of the middle class people are urban and semi-urban region.
when the government introduces liberal import licensing policy the Hero
group made collaboration with Honda Group of Japan and started with
company .after the collaboration the company had increased its vehicle
CC capacity, engine capacity and mileage and they enter in to four stroke
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Following is the criteria of Hero Honda in two wheelers market
which have made in to be world No1 price, after sales service .Aesthetic
works, fuel efficiency, resale value and technical competence, power, etc.
Honda
LITERATURE REVIEW
to tell you what’s good good about your product or services and where
fill out & to make it easy for you to quickly customize to exactly
distributing the form, ensuring that customer will return the form and
following up on comments.
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CUSTOMER SATISFACTION DEFINED.
The reason for a business firm to come into being is the existence
of a customer who has unfilled needs and wants. Hero Honda has
just product, but the best economic solution to their customer thus
fulfilling the unfilled needs. Hero Honda keeps itself abreast of the
consumption.
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MODELWISE WARRANTY DETAILS
WARRANTY POLICY
Scope of Warranty
Hero Honda Motors Limited warrants all its two–
wheelers manufactured/assembled in Dharuhera Plant
and Gurgaon Plant, distributed in India and sold
through its authorised dealers to be free, under normal
use and condition, from any defect both in material
and workmanship, subject to the following terms and
conditions.
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of charge of both labour and material, when
Hero Honda acknowledges that such
malfunction has not come out of misuse or
improper handling etc. such defective two-
wheeler should be brought to the nearest Hero
Honda dealer/authorised service centre by the
owner for necessary inspection and subsequent
repairs.
Limitations of Warranty
The warranty shall not apply:
• If any of the free services or subsequent paid
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Hero Honda Achiever is warranted for a period of 3 years or 40,000
kms, whichever is earlier, from the date of purchase
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Hero Honda Splendor+ is warranted for a period of 2 years or 30,000
kms, whichever is earlier, from the date of purchase
Our state-of-the-art authorised workshops have well laid out standards for two-
wheeler servicing with fully equipped infrastructure having quality precision
instruments, pneumatic tools and a team of highly trained service technicians.
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Having your two-wheeler serviced at an authorised workshop ensures highest
standards of service quality and reliability.
Service Schedule
Hero Honda offers free services on all its two-wheelers. You should avail
these services within the stipulated conditions of time period or km range,
whichever condition gets satisfied earlier from the date of purchase. After the
completion of free services or its validity period you must continue availing
paid services as per the recommended service schedule.
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from the
date of 60 100 100 100 100 100
previous
service
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from EACH FREE SERVICE IS VALID FOR 365 DAYS
the date of FROM THE DATE OF PURCHASE
purchase
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from the
date of 60 100 100 100 100 100
previous
service
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from the
date of 60 100 100 100 100 100
previous
service
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from the
date of 60 100 100 100 100 100
previous
service
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from the
date of 60 100 100 100 100 100
previous
service
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from EACH FREE SERVICE IS VALID FOR 365 DAYS
the date of FROM THE DATE OF PURCHASE
purchase
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from EACH FREE SERVICE IS VALID FOR 365 DAYS
the date of FROM THE DATE OF PURCHASE
purchase
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 750 - 3500 - 7500 - 11500 - 15500 - 19500 –
the date of 1000 4000 8000 12000 16000 20000
purchase
Validity in
Days from 140 - 280 -
40 - 55 430 - 445 570 - 585 715 - 730
the date of 155 295
purchase
NOTE: An OIL CHANGE coupon is provide between 3rd and 4th service to
be availed between 9500 - 10000 KMS
or 350 - 365 days from the date of purchase, whichever is earlier.
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from EACH FREE SERVICE IS VALID FOR 365 DAYS
the date of FROM THE DATE OF PURCHASE
purchase
Service Schedule:
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Type of Free
1 st 2 nd 3 rd 4 th 5 th 6 th
Service
Validity in
Kms from 500 - 2500 - 5000 - 7000 - 9000 - 11000 -
the date of 750 2800 5500 7500 9500 11500
purchase
Validity in
Days from EACH FREE SERVICE IS VALID FOR 365 DAYS
the date of FROM THE DATE OF PURCHASE
purchase
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ORGANIZATION PROFILE
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HERO HONDA
the reflection of the steely ambition and indomitable grid of the Munjal
family.
of success.
What started out joint venture between Hero group, the worlds
existence January 19, 1948, Hero Motors limited gave India nothing less
than are evaluation on two wheelers, the made famous by “fill it shut it
and forget it” campaign .Driven by the trust of over 5 million customers.
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market share 48% making it veritable giant in the industry. Add to
after sale service, and you have one of the customer-friendly companies.
technology and the Hero group dynamic helped HHML sales new
managing Director “we will continue to make afford required for the
efficient management”
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Hero Honda is world’s third largest two wheeler maker. India has
the largest number of two wheelers in the world with 41.6 million
vehicles. India has a mix of 30 percent automobiles and 70 percent two
wheelers in the country. India was the second largest two wheeler
manufacturer in the world starting in the 1950’s with the birth of
automobile products of India (API) that manufactured scooters. API
manufactured the but, another company; Bajaj auto ltd. surpassed API
and remained through the turn of the century from its association with
Piaggio of Italy (manufacturer of Vespa scooters).
The licence raj that existed between the 1940s to 1980s in India did not
allow foreign companies to enter the market and imports were tightly
controlled. This regulatory maze, before the economic liberalization,
made business easier for local players to have a seller’s market.
Customers in India were forced to wait 12 years to buy a scooter from
Bajaj. The CEO of Bajaj commented that he did not need a marketing
department, only a dispatch department. By the year 1990, Bajaj had a
waiting list that was twenty-six times its annual output for scooters.
The motorcycle segment had the same long wait times with three
manufacturers Royal Enfield, and Escorts. Royal Enfield made a 350cc
Bullet with the only four-stroke engine at that time and took the higher
end of the market but there was little competition for their customers.
Ideal Jawa and Escorts took the middle and lower end of the market
respectively.
The 2006 Forbes 200 Most Respected companies list has Hero Honda
Motors ranked at 108. 33
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Growth
The Hero Group through the Hero Cycles Division uses just-in-time
manufacturing. The Group boasts of superb operational efficiencies.
Every assembly line worker operates two machines simultaneously to
save time and improve productivity. The fact that most of the machines
are either developed or fabricated in-house, has resulted in low inventory
levels.
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Models
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MILESTONE OF HERO HONDA:-
Year Event
2001
2002
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• Entrepreneur of the year award conferred upon chairman,
2003
THE CHAIRMAN:-
very small and through sheer hard work and perseverance today made
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THE STORY OF THE INDOMITABLE ENTREPRENEUR:-
one
Years ago when a six year old boy quietly walked in to a newly opened
Gurkul (Indian value based school) near his home in Kamalia (now in
group in country.
Brijmohan Lall inspirations to enter the two wheelers world come from a
desire to prove the cheapest from transport for the poorest of the poor.
Post –
modest manner
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principles:
His leadership and sagacity has earned his great respect and he
successful Entrepreneurs.
PRODUCT PROFILE
1. Splendor+
2. Karizma
3. CBZ Extreme
4. Glamour
5. Passion +
6. CD-Dawn
7. Pleasure
8. Super Splendor
9. CD Deluxe
10.Achiever 39
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11.Hunk
12.Splendor NXG
13.passion pro
14.Hunk new
SERVICE STATEMENT
more than 1000 committed dealer & service outlets spread across
the country.
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INITIATIVES
goal is not to sell you bike, but also to help you every step of the
way in making your world better place to live in. besides its
CMD.
MAINTENANCE SCHDULES:
Proper care & maintenance are paramount for trouble free operation &
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First Free Service 500-750 km
You should ensure that each paid service is availed within 60 days from
SCOPE OF WARRANTY
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distribution in India and sold through in authorized dealers to be
free, under normal use and condition, from any defect both in material
b. It is mandatory for the customer to avail all free and paid service
of charge.
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e. be brought to the nearest Hero Honda dealer / authorized service
LIMITATION OF WARRANTY:
manual.
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• For claim made for any consequential damage due to any
previous malefaction.
repair.
Warranty on proprietary item like tyres, tubes & battery etc will be
item, other than the above two mentioned OEM’s the dealer must
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For AMCO battery & Dunlop /Falcon tyers, tubes claim will be
pre
the manually agreed term & conditions between Hero Honda & those two
OEM’s. While for other OEM’s in case the claim is not accepted for any
invalid reason, then the claim along with the refused note from the OEM
The Performance & Safety of the bike not only depends up on the
world class designer & workmanship assured by Hero Honda but also on
your safety long life, high performance of the bike, use only Hero Honda
genuine part.
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To identify a Hero Honda genuine parts we have a differentiator
with us, a hologram, which comes with special security features & very
simple for a customer to identify a genuine, & a non genuine spare parts.
Our each packing hologram which can he identified by the features like
• 3D EFFECT
• KINETIC EFFECT.
SALES PROCESS:-
selection room & show the various modals displayed treat &
explain in detail the salient feature of each modal. Answer all the
bike of her/him choice & if he/she express the desire to test drive a
3) After this, the sales executive will take the customer to the work
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the workshop beside the quality of the service we render. Also
explain that, because of the quality service reporting are the highest
4) Bring customer back to the sales counter and offer him/her a cup of
tea and take down the name and address in the enquiry register.
Now, the sales process begins; and during the process price of
5) All out efforts should be made to sell the product by persuading the
take free –accessories offer for granted and asks for compliment
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consulted and as the last resort not loose the sale the A.S.M duly
consulting with
G.M may take suitable decision and strike down the deal. The delivery
Chamber of G.M and through him. This will avoid a situation where
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9) The customer is brought to the passport executive for brief again
note, Invoice, Sale letter and gate pass issuance etc. A copy of
course the customer gets these document on the next working day).
With gate pass the customers be brought the passport executive for
should be introduced to the work manager who will brief him/her on the
service matter during under warranty, post warrant and PMS. By this
time, the motorcycle with the key will be handed over congratulating
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AWARDS & ACCOLADES:
2005
2004
Governance
Management
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• ICSI National Award for Excellence in Corporate Governance
2003
World
two wheelers industry this unique program is way of the saying that
the relationship between company that begins when customer start using
ORGANISATION PROFILE
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SHRI VENKATESH AUTOMOTIVES: AUTHOURIESED DEALEARS OF
HEROHONDA GULBARGA
FOUNDER : KRISHNARAJ.B.KULKARNI
STBT ROADGULBARGA-585105
KARNATAKA
ORGANISATION CHART
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Chair person
(partners)
General Manager
Work supervisor
Head Mechanics
Mechanics
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WORK ALLOCATION CHART
Work Manager
Team A
Name
Team B
Name
Team C
Name
Warranty In charge
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ORGNISATION DEPARTMENTS
Sales Department
Service Department
Delivery Department
H.R. Department
SALES DEPARTMENT:
handled. Here sales executive meet the customer & brief them with the all
Here sales executive gives quotations, brief description about the required
bike model.
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Work Manager
Work Supervisor
Head Mechanics
M/C
C
M/C M/C M/C M/C
C
In this department all the matters regarding service & repair are taken
problem & gives the customer delivery time then he passes the work slip
to head mechanic. Then head mechanics distributes the work with the
Delivery Section:
In this section delivery of new bikes are given to the customers. Here
document produced by the customer then he gives the keys of the bike to
the customer.
Here customer can have test ride of bikes & can select the bike.
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In this department all the matters regarding issuing of temporary
handled. All the necessary paper work required for temporary passing is
In this department large stock of Hero Honda spare part are stored to
HUMEAN RESOURSES:
In this department maintain the all human bodies. And select the
employee.
Research Proposal
information from the respondents. The data which is collected from them
Title
A study on the post sales service of the Hero Honda Motor Cycle
quality of service.
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Management problem
Research Problem
are satisfied with their services or not. If not then to find how they can
Objective
Automotives
service provided.
quality of service.
Sources of data
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Secondary data: This data is generally developed and published
for some purpose other than for helping to solve the problem at hand. In
this study the secondary data is collected from interaction and discussions
Gulbarga. & also this data collect from Magazines, Websites of the firm
Hero Honda.
Questionnaire
respondents. After this survey the corrections will made. And used to
city.
Method of Sampling
Sample Frame: Individuals who buy Hero Honda motor Cycles from
Extent: Gulbarga
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Time/Period of the study: 15-06-2009to 15-08-2009.
method.
Measurement Technique
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Q1. Do you own a Hero Honda Motorcycle?
PERSENTAGE
40 36
32
30
22
20
10
10
0
spl pass CBZ Others
Interpretation
As from the above graph it is clear that all 100 respondents are
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Q2. Do you come for service with appointment?
Respondent percentage%
80
65
60
40 35
PERSENTAGE
20
0
with opp without
opp
Interpretation
The above graph clearly shows that 65% of the respondents come
for servicing of their Hero Honda bikes with prior appointment and
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Q3. Are you aware of total number of free services offered by Venkatesh
Dealers?
Respondent percentage%
YES 94 94%
NO 4 4%
Total 100
PERSENTAGE
96
100
50
4
0
YES NO
Interpretation
From the above graph its clear that maximum number of the
respondents that is 96% of the respondents are aware about the total
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Q4. Do you know the various sub services provided during free services?
Respondent percentage%
YES 78 78%
NO 22 22%
Total 100
PERCENTAGE%
78
80
60
40 22
20
0
Yes No
Interpretation
As from the above graph its seem that maximum number of the
aware about various sub services provided in each free service. Only 22%
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Q5. How was the approach of the staff during services?
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Respondent percentage%
Excellent 20 20%
Good 29 29%
Fair 49 49%
Bad 2 2%
PERSENTAGE
49
50
40
29
30
20
20
10 2
0
Exelent Good Fair Bad
Interpretation
As from the above graph its seem that maximum number of the
feel that the approach of the staff during service is Fair that is not
behavior the staff is good and 20% of the respondents feels that the
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Q6. Did they deliver your vehicle on time?
Respondent percentage%
Yes 39 39%
No 61 61%
Total 100
PERSENTAGE
80 61
60 39
40
20
0
Yes No
Interpretation
The above graph clearly shows that 61% of the respondents have
not get their bike on time that is they did not get timely delivery and
remaining 39% of the respondents feels that they have got timely
delivery.
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Q7. During servicing of your vehicle all your complaints were addressed
properly?
Respondent percentage%
Yes 96 96%
No 4 4%
Total 100
P E RS E N TA G E
96
100
50
4
0
Y es No
Interpretation
As from the above graph its seem that maximum number of the
problems.
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Q8. Which factors you will consider most while giving your vehicle for
service at Venkatesh Automotives?
Respondent Percentage%
Good Service 50 50%
Timely Delivery 20 20%
Staff Behavior 12 12%
Availability of spare parts 18 18%
Total 100
P E RS E NTA G E
50
50
40
30
20 18
20 12
10
0
GS TD SB ASP
Interpretation
As from the above graph its seem that the various factors they
and 12% consider the staff behavior and remaining 18% consider
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9. I am satisfied with the after sales services provided at Venkatesh
Automotives?
Respondent Percentage%
Completely 16 16%
Satisfy 64 64%
Fair 16 16%
Dis satisfy 4 4%
Total 100
PERSENTAGE
80
64
60
40
20 16 16
4
0
compl sat fair Dis sat
Interpretation
As from the above graph its seem that maximum number of the
satisfied with the post sales service of the Venkatesh Automotives and
feels the post sales service is fair and remaining 4% of the respondents
are dissatisfied.
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Q10. The paid service at Venkatesh Automotives is?
Respondent Percentage%
Cheap 16 16%
Moderate 62 62%
Costly 22 22%
Total 100
PERSENTAGE
80
62
60
40
22
16
20
0
cheap moderate costly
Interpretation
As from the above graph its seem that 62% of the respondents feels
feels the paid service is costly and remaining 16% of the respondents feel
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Q11. Do you want to prefer for future paid service at Venkatesh
Automotives?
Respondent Percentage%
Yes 48 48%
No 52 52%
Total 100
PERSENTAGE
52
52
50
48
48
46
Yes No
Interpretation
The above graph clearly shows that 48% of the respondents wants
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Findings
Gulburga are aware about total number of free services which are
total number of sub services which have given in each free service.
3. From the survey it was found that 49% of the respondents feels that
the behavior of the staff during the service is fair that is nor
satisfactory or dissatisfactory.
4. In this it was found that 61% of the respondents did not get their
customer problems.
is good.
7. In this survey it was found that the 62% of the respondents feels
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Suggestions
2. Nearly half of the respondents feel that the behavior of the staff is
3. More than half of the respondents did not get delivery of bikes on
want to give their bikes for paid service because they did not find
services.
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SUMMARY:-
The Indian two wheelers industry has grow from a meager 900
1988.
Japan on January 19, 1984 and started with the name of Hero Honda a
products as fallows;
the total respondents 100 per cent sample respondents own Hero Honda
brand vehicles.
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CONCLUSION
From this survey it was found that the overall performance of the
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Questionnaire
Thanking in Advance.
Please tick ( ) mark for answer.
1. Do you own a Hero Honda motor cycle?
(1)Yes (2) No
Venkatesh Automotives?
(1) Yes (2) No
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7. How was the approach of the staff during services?
(1) Excellent (2) Good (3) Fair
(4) Bad (5) Very bad
10. Which factor you will consider most while giving your
Venkatesh Automotives?
(1) Completely satisfied (2) satisfied
(3) Fair (4) Dis satisfied
(5) completely dis satisfied.
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13. The paid service at Venkatesh is?
Automotives?
(1) Yes (2) No
Automotives?
BIBLIOGRAPHY
REFERENCE BOOKS
1. MARKETING RESEARCH
Tull and Hawkins.
2. CONSUMER BEHAVIOR
Schiffman & Kanuk
WEBSITE
1. www.herohonda.com. 81
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2. www.google.coms
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