RESTAURANT BUSINESS

PLAN
‘AfroAsia’
Motto: feel @ home
Restaurant & Take away
Grand Opening
27th April 2011
 MISSION STATEMENT
‘To promote communal fellowship
through continental cuisines’
• Diverse mixture of AfroAsia food for the population of
Cambridge
• Lively African and Asian music and a romantic
peaceful atmosphere
• Takeaway service allows you to enjoy AfroAsia’s
delicious food in the comfort of your own home
 KEY TO SUCCESS
• Location: St. John’s Street – easy walking
distance near the town centre
• Unique: No other multi cuisine restaurant
in Cambridge
• Questionnaire:
 OBJECTIVES
• SHORT TERM – (1-3 years)
To be a thriving success in Cambridge

• LONG TERM – (3 – 5 years)

To expand within Cambridge and develop a national
chain of ‘AfroAsian’ restaurants
 HOW TO ACHIEVE THE SHORT
TERM OBJECTIVES?
SHORT TERM:
• Value for money
• Friendly atmosphere
• Efficient customer service
• Continuously promote the restaurant
HOW TO ACHIEVE THE LONG
TERM OBJECTIVES?
LONG TERM:

• AfroAsia’s goal would be to make a profit

• Expand the business across Cambridge &
nationally
• To be renowned as a good quality restaurant
• To be known as one of the best places to dine in
Cambridge
• Adhere to the short term objectives