2006:

Mission Statement

"With the power of Dell's team of talented people, we are able to provide customers
with superb value; high-quality, relevant technology; customized systems; superior
service and support; and products and services that are easy to buy and use".
Purpose: provide customers with superb value technology
Business: high quality, relevant technology, customized systems
Values: superior service and support, easy to buy, easy to use

2008:

DELL INC.
Michael Dell is the founder of Dell Inc. He started his business by
simple built-to-order concept selling directly to customers. Later
on he started direct sales by mail and phone. Dell is the first
company to list a website. The profits dramatically increased when
Dell started to sell its products through the website.
collective commitment to our customers, direct◊Dell Effect
relationships, global citizenship, team success and winning.
Dell's aim is to create loyal customers by providing superior
experience at a great value. They are committed to direct
relationships, providing best products with standard based
technology outperforming the competition with value and a
superior customer experience.
Purpose:
provide customers with superb value technology
Business:
high quality, relevant technology, customized systems
Values:
superior service and support, easy to buy, easy to use

Dell Vision Statement

Its the way we do business. It’s the way we interact with the community. It’s the way we
interpret the world around us– our customers needs, the future of technology, and the global
business climate. Whatever changes the future may bring our vision — Dell Vision —
will be our guiding force.

So Dell needs full customer satisfaction. In order to become the most successful
computer company, they need the newest technology and loyal customers.

Mission Statement:
Dell's mission is to be the most successful Computer Company in the world at delivering
the best customer experience in markets we serve. In doing so, Dell will meet customer
expectations of:
• Highest quality
• Leading technology
• Competitive pricing
• Individual and company accountability
• Best-in-class service and support
• Flexible customization capability
• Superior corporate citizenship
• Financial stability

http://retailindustry.about.com/od/topusretailcompanies/p/dellincprofile.htm

The main objectives of our company are to make sure that:

• The products that we produce shall meet all customer

requirements.
• Our response time to our customers’ inquires and requirements
shall meet our customer’s needs.
• We shall maintain sufficient profits.
02/19/2011

Vision Statement:

It’s the way we do business. It's the way we interact with the community. It's the way we
interpret the world around us our customer’s needs, the future of technology, and the
global business climate. Whatever changes the future may bring our vision “Dell Vision”
will be our guiding force.

Dell's vision is to be the most successful Computer Company in the world at delivering
the best customer experience in markets we serve.

*** In order to become the most successful computer company, they need the newest
technology and loyal customers.

Mission Statement:

Dell’s mission is to provide customers with superb value, high quality, relevant
technology, customized systems, superior service and support, products and services that
are easy to purchase and use.

Our strategic mission is “to provide

disruptively great value to our customers”

In doing so, Dell will meet customer expectations of:

Highest quality
Leading technology
Competitive pricing
Individual and company accountability
Best-in-class service and support
Flexible customization capability
Superior corporate citizenship
Financial stability

Core Values - “Soul of Dell”

Customers:
We believe in creating loyal customers by providing a superior experience at a great
value. We are committed to direct relationships, providing the best products and services
based on standards-based technology, and outperforming the competition with value and
a superior customer experience.

The Dell Team:

We believe our continued success lies in teamwork and the opportunity each team
member has to learn, develop and grow. We are committed to being a meritocracy, and to
developing, retaining and attracting the best people, reflective of our worldwide
marketplace.

Direct Relationships:
We believe in being direct in all we do. We are committed to behaving ethically;
responding to customer needs in a timely and reasonable manner; fostering open
communications and building effective relationships with customers, partners, suppliers
and each other; and operating without inefficient hierarchy and bureaucracy.

Global Citizenship:
We believe in participating responsibly in the global marketplace. We are committed to
understanding and respecting the laws, values and cultures wherever we do business;
profitably growing in all markets; promoting a healthy business climate globally; and
contributing positively in every community we call home, both personally and
organizationally.

Winning:
We have a passion for winning in everything we do. We are committed to operational
excellence, superior customer experience, leading in the global markets we serve, being
known as a great company and great place to work, and providing superior shareholder
value over time.
References:

http://wiki.answers.com/Q/What_is_Dell_Incorporated's_vision_statement

http://www.soopertutorials.com/business/strategic-management/1855-dells-dell-mission-
statement.html

Some financial images

http://content.dell.com/us/en/corp/d/corp-comm/ir-FY08-in-Review.aspx

http://content.dell.com/us/en/corp/about-dell.aspx