2006: Mission Statement

"With the power of Dell's team of talented people, we are able to provide customers with superb value; high-quality, relevant technology; customized systems; superior service and support; and products and services that are easy to buy and use". Purpose: provide customers with superb value technology Business: high quality, relevant technology, customized systems Values: superior service and support, easy to buy, easy to use

2008:

DELL INC. Michael Dell is the founder of Dell Inc. He started his business by simple built-to-order concept selling directly to customers. Later on he started direct sales by mail and phone. Dell is the first company to list a website. The profits dramatically increased when Dell started to sell its products through the website. collective commitment to our customers, direct◊Dell Effect relationships, global citizenship, team success and winning. Dell's aim is to create loyal customers by providing superior experience at a great value. They are committed to direct relationships, providing best products with standard based technology outperforming the competition with value and a superior customer experience. Purpose: provide customers with superb value technology Business: high quality, relevant technology, customized systems Values: superior service and support, easy to buy, easy to use

Dell Vision Statement
Its the way we do business. It’s the way we interact with the community. It’s the way we interpret the world around us– our customers needs, the future of technology, and the global

Mission Statement: Dell's mission is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve. In doing so. they need the newest technology and loyal customers. So Dell needs full customer satisfaction.com/od/topusretailcompanies/p/dellincprofile.business climate. Dell will meet customer expectations of: • Highest quality • Leading technology • Competitive pricing • Individual and company accountability • Best-in-class service and support • Flexible customization capability • Superior corporate citizenship • Financial stability http://retailindustry. Whatever changes the future may bring our vision — Dell Vision — will be our guiding force.htm The main objectives of our company are to make sure that: • • • The products that we produce shall meet all customer requirements. Our response time to our customers’ inquires and requirements shall meet our customer’s needs. We shall maintain sufficient profits.about. In order to become the most successful computer company. .

It's the way we interact with the community. It's the way we interpret the world around us our customer’s needs.02/19/2011 Vision Statement: It’s the way we do business. superior service and support. they need the newest technology and loyal customers. and the global business climate. Dell will meet customer expectations of: Highest quality Leading technology Competitive pricing Individual and company accountability Best-in-class service and support Flexible customization capability Superior corporate citizenship Financial stability Core Values . high quality. *** In order to become the most successful computer company. Our strategic mission is “to provide disruptively great value to our customers” In doing so. Mission Statement: Dell’s mission is to provide customers with superb value. relevant technology. Whatever changes the future may bring our vision “Dell Vision” will be our guiding force. products and services that are easy to purchase and use. customized systems. the future of technology. Dell's vision is to be the most successful Computer Company in the world at delivering the best customer experience in markets we serve.“Soul of Dell” .

fostering open communications and building effective relationships with customers. reflective of our worldwide marketplace. Direct Relationships: We believe in being direct in all we do. We are committed to operational excellence. We are committed to being a meritocracy. responding to customer needs in a timely and reasonable manner. values and cultures wherever we do business. leading in the global markets we serve. superior customer experience. We are committed to behaving ethically. and operating without inefficient hierarchy and bureaucracy. . We are committed to understanding and respecting the laws.Customers: We believe in creating loyal customers by providing a superior experience at a great value. The Dell Team: We believe our continued success lies in teamwork and the opportunity each team member has to learn. We are committed to direct relationships. promoting a healthy business climate globally. and providing superior shareholder value over time. suppliers and each other. and contributing positively in every community we call home. being known as a great company and great place to work. Winning: We have a passion for winning in everything we do. profitably growing in all markets. partners. and outperforming the competition with value and a superior customer experience. providing the best products and services based on standards-based technology. develop and grow. both personally and organizationally. Global Citizenship: We believe in participating responsibly in the global marketplace. retaining and attracting the best people. and to developing.

aspx http://content.soopertutorials.References: http://wiki.com/Q/What_is_Dell_Incorporated's_vision_statement http://www.com/us/en/corp/about-dell.com/us/en/corp/d/corp-comm/ir-FY08-in-Review.aspx .dell.answers.dell.html Some financial images http://content.com/business/strategic-management/1855-dells-dell-missionstatement.