Marketing Management & Retail Banking

Group Members:
Stuti Mishra
Project On Cereal Box Nikhil Ravi
Dananjay Srinivasan
Kamakshi Saxena
Shashank Singh
Vikas Rathour
Nidhin
Arjun
 AMBIO's
MEDTONE BREAKFAST
CEREAL
About The Company:
Am
Medtone-Breakfast Cereal
Medtone breakfast cereal is a low fat morning meal
manufactured by Medtone health stores .
It is basically introduced to cater the wants of the
health conscious society .
Medtone breakfast cereal is a new breakfast meal and
thus a lot of emphasis is being made on the product
and marketing concept so as to provide people with
good quality products.
Nutritional Details:
Medtone Breakfast Cereal is rich in proteins and
carbohydrates.
It is rich in vitamins and iron to give power and energy
The cereal is fat free and cholesterol free with the
motive of catering the needs of health conscious
people.
Product Strategies:
The product is introduced in 4 flavours
blueberry
Basic vanilla
Honey oats
cherry
15% extra is given to the costumers so as to have impulse
buying
The flavours and taste also makes it demanding among the
kids.
Rich iron and carbohydrate content makes the product
energizing.
Pricing Strategies:
Penetration Pricing Strategies
(beneficial both for profit maximization and revenue
maximization)
Psychological pricing strategy-Rs.99 scheme

After analyzing the cost of production and other

expenses and examining the price of the competitors
the product is valued at Rs.99/-
Place Strategies:
Intense distribution will be used to provide the
customers with the product.
The product will be available at :
 Super markets
 Retail Stores
 Medical Stores
Promotional Strategies:
Advertise in the Yellow Pages.
Advertise on a grocery buggy or bag.
Telemarketing campaigns
Advertising in daily women's magazine.
Take help of social networking sites
Sales promotion