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IS Media Website Audit: Presented by The Business 17.08.09
IS Media Website Audit: Presented by The Business 17.08.09
Presented by
The Online Marketing Business
17.08.09
Contents
• Overview
• Benchmarking
• Objectives
• Benchmarking
• Content
– New page structure
– Keyword analysis
– Existing Pages
– New Product
• Technical
• Backlinks
• Usability
• Local Marketing
• Social Media
• PR
• Adwords
• Email Marketing
• Analytics
• Summary
Overview
• IS Media have had ismedia.co.uk since 1999
• The site has seen several design changes to
accommodate change of focus in the business
• However the site has been a brochure site but now
needs to play a part in lead generation for the
business.
• This coincides with the launch of a new product, web
ready video and therefore this needs to be
incorporated into the site.
• This audit will identify the on page and off page factors
that will form the basis of a new online marketing plan
for the site and IS Media
Benchmarking
• This will be done by reporting from Google
Analytics and needs to be done before any work
starts
• IS Media can share their current Analytics
account with NP
• A report will then be produced with current web
stats including numbers of visits, visitors page
views etc.
• There is also some data available to other sites of
a comparative size.
Objectives
• Although difficult to set specific objectives
there are key areas IS Media need to focus on
– Generating specific traffic – and this needs to be
the first target
– Converting that traffic into specific goals – these
need to be identified once the web site has been
updated
Content
• Page content by page
– Recommended new page structure
– Keyword analysis
• Meta tags
• URL’s
• Anchor links
– Existing products – pages or microsites or both!
– New Product - pages or microsites
New Page Structure
• To get the best from your website and be more specific and relevant for users IS Media need to
expand the number of pages on the web site.
– Top menu
• Home
• About IS Media
• Contact IS Media
• Clients
• News
• Blog
– Sidebar menu – key areas of business
• Event Management
• Event Production
• Video Production
• DVD Production
• Web Production
• AV Equipment Hire
– Then for each of the key areas of business as they open a secondary menu to open eg Video Production –
• Pre Production
• Production
• Post Production
• web
• Case Studies
– In this way there are many more pages to optimise and for search engines to crawl and index.
– This will obviously have design implications but not large ones.
Contact
us
About
us
news
blog
Home
Useful
links
Clients
Video
Intro
FAQ
New Page Structure
• Event Management
– Overview
– Corporate Event Management
– Award Shows
– Exhibitions
– Roadshows
– Seminars
– Case Studies
• Event Production
– Overview
– Video Production
– Cameras & Filming
– Sound & Lighting
– Design &Staging
– Projectors & screens
– Webcasting
New Page Structure
• Video Production
– Overview
– Pre Production
• Story boards, scripts, locations etc
– Production
• Idents
• Stings etc
– Post Production
• Editing
– Web
• Web casts
• Video Streaming
– Case studies
• DVD Production
– Duplication
– Replication
– Printing
– Case studies
• Web Production
– Webcasts
– Podcasts
– Web ready video packages
– Video for online pr
– Streaming Hosting
• AV Equipment Hire
– Cameras
– Screens
– Projectors
– Switchers
– Other
– Case studies
Home
AV
Event Event Video DVD Web
Equipment
Management Production Production Production Production
Hire