How Effective is the Combination of Your Main Product and Ancillary Texts?

Our main product, the Adele music video, and our ancillary texts, the digipak, combine very
well because they both show close ups of our main artist (Liv as ‘Ashleigh’)

The purpose of our music video was to show that girls can feel comfortable within
themselves for being themselves, with no make up on. The effect of Ashleigh having no
make up on shows her being her true self and shows other girls in the audience, watching,
that they can too be comfortable within their selves. The video is one continuous shot of
Ashleigh singing ‘Make you feel my love into the camera at a head shot. Whilst singing into
the camera, Ashleigh wipes her make-up off with a make-up wipe and cry’s, this is to convey
the meaning across to the audience.

Similarly, the digipak is a collection of close ups of out artist Ashleigh. We decided to use
shots of Ashleigh’s face because that is the main part of our product, the emotion conveyed
through her facial expressions. The colours we chose to use on our digipak are quite simple
and plain, this is because our video is simple so to make the digipak match the video, we
had to also strip the digipak down to be as simple as possible.
The combination of our main product and ancillary products is very effective because we
have used similar conventions in both products i.e. head shots, simple colouring, pure
looking girl, focussing on the same girl throughout both products to convey the meaning to
the audience.