Research Methodology

Data collection method

Primary data

Open-ended questionnaire – These questions were used to know what are the different
attributes which a student looks for while selecting a laptop.

Secondary Data

Websites of different laptop brands to know their unique selling propositions.

Based on the attributes found out in the exploratory research and the secondary research, the
information gap was identified and hence it was decided to conduct primary research to fill
the gap. The research was conducted by administering questionnaire on the students . For
primary data collection, Questionnaire administration was done personally.

Measurement technique

Questionnaire was used to collect data from respondents. Questionnaire was given to the
respondents in hard copy or emailed to them. Direct Response Attitude Scales was used to
understand the perceptions of consumers about attributes of various products. Suitable scale
was used based on the number of options available for measuring responses on multiple
dimensions

Sample
 A sample size of 100 students from was used for the purpose of research. Both the boy and
girl populations to obtain a representative sample. The sampling technique used was area
sampling so that students from Colleges.

Research design

The main objective of this research is to evaluate customer satisfaction with laptops and their
preference in configuration of the laptops with respect to customization.

Tools of Data Collection

Primary Data

Interviewing the customers and consumers, Questionnaires,Surveys.

Secondary Data

Books, Magazines, Newspapers, Blogs.

Sampling

Sample Size : 60 customers/consumers

Sample Unit : MBA Students from Ludhiana.