HUMAN RESOURCE

MANAGEMENT INRETAILING
Shailendra S.Rana Presentation

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
FIVE CRITICAL ASSETS IN RETAILING
• LOCATION
• MERCHANDISE
• STORE
• CUSTOMER
• EMPLOYEES

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 WHY HR IS IMPORTANT INRETAILING?

Retailing is very much labor-intensive.

all the following activities require humans
• Buying function
• Displaying
• Providing service to the customers

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
SPECIFIC HR PROBLEMS FACED BY RETAILERS

• Part time employees

• Less loyal employees
• Attrition rate very high
• Expense control
• Lack of motivation in employees

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 ORGANIZATION STRUCTURE FOR A RETAIL
FIRM
• Organization structure identifies the activities
to be performed by the employees & it
determines the line of authority, responsibility
& reporting relationships

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 WHAT TO CONSIDER IN DESIGNING
ORGANIZATION STRUCTURE?
• Specialization- focusing employees on a
limited set of activities
• Authority & responsibility
• Reporting Relationships
• Degree of centralization vs. decentralization

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 RETAIL ORGANIZATION STRUCTURES

• Organization of a single store retailer

• Organization of a regional store

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
ORGANIZATION OF A REGIONAL STORE

It has two main divisions-

Merchandise Division
Stores Division

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 MERCHANDISE DIVISION
• It is responsible for purchasing the
merchandise sold in the stores
• It ensures that the
quality,fashionability,assortment & pricing of
merchandise are consistent with the firm’s
strategy
• It has buyers,category managers & planners

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 STORES DIVISION
• Manages activities like-
• Store maintenance
• Store seciruty
• Store display
• Customer service activities

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY
 MOTIVATING RETIL EMPLOYEES
• INCENTIVES
• ORGANIZATION CULTURE

SHAILENDRA RANA,INVERTIS
UNIVERSITY,BAREILLY