SYNOPSIS OF GRAND PROJECT

CONTAIN:-
 TITLE OF THE PROJECT:- A study of consumer behavior of towards
Ayurvedic products of patangle yog peeth with special reference to Udaipur

 OBJECTIVE OF STUDY :-

 Find Awareness about Ayurvedic product

 to study of the consumer behavior of aurvadic product

 to study the consumer satisfaction of the consumer using the aurvadic

product of patengale yog peeth

 SCOP E OF THE STUDY:-

The scope of my study is confined to Udaipur only.

 Area of study: Udaipur district.

 RESEARCH MEHTODOLOGY:-

The data and information for the purpose of the proposed investigation will include
both primary and secondary data.
  MARKET SEGMANTION:- The Market Segmentation was done keeping
in mind that what types of Respondent were available in the market. These
segments variables are following.

 Segmentation variables:-
1 Gender- male / female
2 Educational Qualification- HSC, Graduate, Post
graduate.

 Primary data:-Primary data will be collected majorly from.

 Questionnaire.

 Personal Interview.

 Observation.

 Secondary data:-Secondary data will be collected majorly from.

 Magazine.

 Books.

 Journals.

 Web site.

 RESEARCH TECHNIQUES:-
For the collection of primary data survey/ observation/ personal interview/ focus
group research- techniques will be used.

 RESEARCH TOOLS:-
Random and convience sampling
  SAMPLE:-
I have taken sample size for the study is 100 Respondent and dividing them in
four different segments.

Section techniques – Random, convience

 CHAPTERAIZATION:-
1. INTRODUCTION OF PATANGLEE YOG PEETH

2. INTRODUCTION ABOUT CONSUMER BEHAVIOUR

3. RESEARCH METHODOLOGY.

4. ANALYSIS AND INTERPRETATION.

5. FINDINGS.

6. RECOMMENDATIONS

 LIMITATIONS OF STUDY:-
1) the sample were taken only on udaipur dist.

2) All responded is can not be cover so sample were taken by convience or

random sampling
  BIBLIOGRAPHY:-
 Website:-
www.google.com

www.my yogpeeth.

 Books:-
Research Methodology by C.R. Kothari