





Difference between Qua & Iceling


Kusha Kapila


Ld-6




















BASIS QUA ICELING



The bottle aims at a
Target consumer
consumer who is stylish &
The bottle’s approach is
more utility based


classy and is willing to appealing to the masses
spend more for better who’re just looking for
quality. quenching their thirst,


Because of a niche
Packaging Design
market, there is more
first & foremost.
The design is basic and
simple with nothing fancy

emphasis on the design of
the bottle. It is taller,
or flamboyant. It just
solves the purpose of a


sleeker and stands out in reliable & reasonable
pool of other mineral mineral water bottle.
water bottles. Stays Crushable


Price
longer
The bottle is priced at Rs. The price is lower than


40 as it promises a quality Qua as it aims at mass
more refined than the selling. It is Rs. 15
other, in terms of


packaging & content.

The name grabs attention,

Brand Name The name draws an


as it is sounds unique &
intriguing.
immediate relation to
water, which is cold.


The quality & other There is not a proper
Packaging details

related details are; well,
in order, which is an
account of the quality &
content chart.


assurance of their
standard.


StrategyThe strategy is tapping The strategy is to cater to
the market, which is the sundry everyday
quality conscious by thirst of a common man at


introducing an all-new
concept of an exclusive
drinking experience.
an affordable price.



