Professional Documents
Culture Documents
E E R A
AM PET
AR
AMEERA CARPET INTERNATIONAL
VISION :-
To become one
of the top players
in global markets
kashmir
Rajasthan
Ap
, Orissa & Karnataka
INDIAN ADVANTAGE
DEMAND AND SUPPLY
DEMAND AND SUPPLY
Sr. country Us $ million Us $ Us $ million
No. 2006-07 million2007- 2008-09
08
§
§
§ Government policies
§
Economical
factors
Interest rates
Exchange rate
Social
factors
Attitude to foreign
Product
Technological
factors
R&D
Rate of
technological
change
PORTER ’ S FIVE FORCES
BUYERS
PRICE SENSITIVE
BARGAININGS
PRODUCT
DIFFERENTIATION
INDUSTRIAL RIVALRY
PERSIAN
CHINA
AFGANISTAN
SWITCHING COSTS
SUPPLIERS
SHIPPING
NATIVES
SUPPLIER CONCENTRATION
4 p ’ s of Marketing
product
Potentia
l
product
Augmented
product
Expecte
d
product
Basic
product
Core
bene
TYPES OF THE CARPETS
place
warehousing
Warehousing: Goa
Convenience of sea
freight
Storages in Berlin
Distribution channel
Settingup of exclusive retail outlets in
Germany
Domotex Hannover
Heimtextil
Print ads
Online advertising
Price
Concept Of Value Pricing
Psychological discounting
Fixed Costs :-
Land, building,machines,equipments
Operational costs :-
SEGMENTATION
TARGETING
AND
POSITIONING
SEGMENTATION
Ø Urban
Ø Social Class
Ø Gender
ØLifestyle
ØPersonality
Ø
ØUser Status
ØReadiness to buy
Ø
TARGETING
Industrial buyers
High class
POSITIONING
Afghanian Persian , US
carpet carpets
Price
Chinese Ameera
carpets carpets
FUTURE PROSPECTS
In accordance with the requirement of consumers.